In the world of entrepreneurship, there’s nothing quite as thrilling – or as daunting – as stepping into the Shark Tank. For Samuel Taylor, founder of Long Table Pancakes, his appearance on the show marked a pivotal moment in his business journey. Taylor’s passion for natural, nutritious food led him to create a unique range of pancake and waffle mixes made from heirloom grain flour.
Despite not securing an investment from the sharks, Taylor remained undeterred. His commitment to providing consumers with a high-quality, nutrient-rich product has since propelled the company forward in impressive ways. From adopting a direct farm-to-table method to garnering a dedicated customer base, Long Table Pancakes has shown impressive resilience and growth post-Shark Tank.
Today, it stands as a testament to the power of perseverance and dedication in the face of adversity. This article delves into the journey of Long Table Pancakes after its Shark Tank appearance, highlighting the challenges, successes, and key milestones that have shaped the company’s trajectory.
What Is Long Table Pancakes?
What started as a passion project soon turned into a business that offers a light, nutrient-rich pancake and waffle mix [1]. The brand’s philosophy and commitment to providing wholesome food is admirable and can be tasted in every bite of its pancakes.
The brand also offers a unique Popcorn Pancake & Waffle Mix that has received a 4.87 rating out of 5 stars [2]. This indicates that not only do they deliver on taste, but also on quality, earning a high level of customer satisfaction.
The versatility of the product is another strong point. The pancake and waffle mix can be used to make both pancakes and waffles, catering to different breakfast preferences. Whether you’re a fan of fluffy pancakes or crisp waffles, Long Table Pancakes has got you covered.
The Product Line and Pricing
Presently, their pancake selection encompasses three delectable variations: the Popcorn Pancake, the Blue Corn Pancake, and a delightful Gluten-free Pancake. Each of these fluffy delights incorporates the comforting essence of waffles, ensuring that a single pack can provide you with a hearty breakfast experience anywhere from two to five times.
What sets Long Table Pancakes apart are the quality ingredients they employ. Their pancake recipes are carefully crafted using a blend of Organic Wheat Flour (Veet), Organic Oat Flour, and Almond Meal (Almond), resulting in a symphony of flavors and textures that are simply irresistible [4].
For those seeking to enhance their pancake experience with a touch of sweetness, Long Table Pancakes offers an array of Organic Maple Syrups in seven delightful flavors. These include the decadent Sugarmaker’s Cut, the rich and complex Bourbon Barrel-Aged, the zesty Ginger Root Infused, and an array of other mouthwatering options.
Indulging in Long Table Pancakes’ culinary creations is an affordable pleasure, with their pancakes priced at $ 11.25 per pack and their organic maple syrup available at $ 18.95. You can conveniently acquire these delectable products through the company’s official website or at select retail outlets throughout Chicago. It’s a delectable journey into the world of pancakes and syrups that’s not to be missed.
Pros:
- Taste and Quality: The pancakes have a distinct flavor derived from heirloom grains, making them stand out from typical store-bought mixes;
- Versatility: The pancake and waffle mix can be used to make both pancakes and waffles, catering to different breakfast preferences;
- Brand Story & Mission: Long Table Pancakes was born out of Samuel Taylor’s desire to create a better world for his children by transforming the modern food system. This commitment is reflected in the quality and taste of their product;
Cons:
- Customer Service: The brand’s customer service has been criticized for its lack of communication. Customers have reported difficulty in contacting the company, with no phone number provided and the email link requiring an app;
- Price: Some customers find the price of the pancake mix to be on the higher side compared to other brands in the market;
- Availability: The availability of the product can sometimes be an issue, with customers reporting that it often sells out quickly due to high demand;
Who May Benefit From Using Long Table Pancakes:
- Health-conscious consumers: Long Table Pancakes are made from heirloom grains and are protein-packed, providing a healthy option for those looking to maintain a balanced diet. They also contain 5g of fiber per serving, which can be beneficial for digestive health;
- Vegetarians and vegans: The company offers vegan pancakes, catering to those who follow a plant-based diet;
- Athletes and fitness enthusiasts: Originally designed to fuel an acrobat’s eight-hour workout, these pancakes provide a substantial source of energy and protein, which can support muscle recovery and growth;
- Environmentally conscious consumers: The company supports regenerative agricultural efforts, which aim to reverse the environmental damage caused by traditional farming. This makes Long Table Pancakes a choice aligned with ecological responsibility;
- People who value taste and quality: Customers have praised the distinct flavor and high-quality ingredients used in Long Table Pancakes;
- Supporters of small businesses and sustainable practices: By choosing Long Table Pancakes, customers can support a small business committed to sustainable farming practices and building a better future for generations to come [5];
About the Founders Of Long Table Pancakes
In addition to his entrepreneurial pursuits, since 2019, Taylor has been imparting his knowledge as a part-time lecturer at the University of Chicago. His passion for the arts led him to co-found “The Back Room Shakespeare Project” in 2011, showcasing his commitment to both academics and creative expression.
The inception of the pancake business in 2015 carries a heartwarming love story behind it. Taylor’s connection with his acrobat partner, which ignited in 2010, provided the romantic spark that fueled this venture. To impress his beloved, Taylor began crafting popcorn pancakes, a unique gesture that would later evolve into the heart of his business.
Their love story reached a beautiful milestone when the couple tied the knot, and as a wedding gift, Taylor presented his acrobat wife with his cherished popcorn pancakes. This gesture encapsulates the essence of love and creativity that drives Long Table Pancakes.
Initially, while working full-time in Chicago theater, Taylor launched his pancake business as a side hustle, investing $ 5,000 of his personal savings. The journey began at local farmer’s markets, where these exceptional pancakes started to captivate taste buds and hearts.
The Pitch Of Long Table Pancakes At Shark Tank
Samuel Taylor, joined by his wife, entered the high-stakes arena of the Shark Tank, seeking a $ 140,000 investment in exchange for a 15% equity stake in their pancake and waffle business [7]. Samuel passionately shared with the sharks how he crafts these delectable treats using organic ingredients, captivating them with the taste and quality of his creations.
One shark was particularly smitten by the pancakes and waffles. Samuel even reached out to his best customer, David Schwimmer, to elaborate on the irresistible allure of these waffles [8]. Schwimmer, who is known for his role on “Friends”, disclosed that he regularly serves these waffles to his daughter, but interestingly, he had not yet become an investor in the business.
The connection between Schwimmer and the Taylors dates back to their initial meeting at Chicago’s not-for-profit theater company, Looking Glass, which Schwimmer founded. The pandemic brought devastating challenges to the theater world, leaving many of Schwimmer’s friends unemployed and his theater closed for a staggering 19 months. During this tumultuous period, he had a heartfelt conversation with Samuel, encouraging him to take his pancake and waffle business to the Shark Tank.
In the pitch, Samuel revealed that the production cost for one pack of their pancake and waffle mix is $ 3.10, while they retail it at $ 11.25. Despite having been established in 2015, the business’s total sales had reached $ 250,000 by 2023, with consistent annual sales of $ 20,000 from 2015 to 2019.
Long Table Pancakes conducts 70% of its sales directly to consumers and 30% through retail stores. Notably, their products are exclusively available for purchase on their website, and they have yet to tap into the potential of social media, which raised concerns among the sharks.
Lori Greiner, not a pancake enthusiast, swiftly declared herself out due to her lack of passion for the product. Barbara Corcoran expressed her reservations about the business’s slow growth and also opted out. Gwyneth Paltrow, considering the business too small for her, followed suit. Mark Cuban, citing fundamental concerns, also decided not to invest, and Kevin O’Leary underlined the importance of a social media presence, ultimately opting out as well.
Despite a momentary glimmer of hope sparked by David Schwimmer’s endorsement, the Long Table Pancakes business did not secure a deal on Shark Tank. The venture, which had been operating for eight years by 2023, with total sales of $ 250,000, faced rejection. However, it’s worth noting that the business maintains a healthy gross margin of around 72%.
The televised pitch generated a significant buzz on social media platforms like Instagram and Twitter, with viewers ordering pancakes after being inspired by the Shark Tank episode. The influx of thousands of visitors overwhelmed the longtablepancakes.com website, causing intermittent crashes, and highlighting the public’s keen interest in these delectable creations.
Long Table Pancakes After The Shark Tank
Long Table Pancakes perseveres steadily, even after facing rejection from investors on the television show “Shark Tank”. Subsequently, they have modestly broadened their outreach since their appearance on the program. Customers still have the option to purchase their pancake or waffle mixes, along with a variety of other products, through their website. Their homepage proudly showcases numerous five-star reviews.
However, they have now extended their presence beyond the Chicago area, with their offerings gracing the shelves of select retail locations in Wisconsin, California, New York, Pennsylvania, Michigan, and even Hawaii.
Notably, their appearance on “Shark Tank” contributed to significant growth. This year, the company’s valuation has soared to $ 900,000, accompanied by sales totaling $ 250,000. They are on track for their most successful year yet. This newfound success has also allowed them to expand their physical workspace.
A Facebook post from the company shares a photograph of Samuel Taylor in their former location, with the caption reading, “Just one year ago, our entire operation fit within this compact 8.5’x14′ room. Now it serves as a space for some of our inventory, samples, and local deliveries”.
Long Table Pancakes remains active in the community, participating in local events, such as their recent presence at the Naturally Chicago Pitch Slam. Above all, the company is dedicated to giving back and making a positive impact.
While Long Table Pancakes initially started as a quest for Samuel Taylor to find love, it has since evolved to encompass a broader mission of supporting various industries. The company is a proud member of the Artisan Grain Collaborative, a network of Midwestern farmers focused on raising awareness about regenerative farming and biodiversity. In alignment with this mission, Taylor’s enterprise continually seeks to enhance its product line.
Remarkably, the product was already 50% sold out by the time Taylor shared the video. In conclusion, he expressed heartfelt gratitude to the loyal customer base, stating, “Your response means the world to us. This product is not only benefiting the world but also holds great promise for future generations of farmers and individuals”.
While Long Table’s “Shark Tank” experience may not have unfolded as expected, it has undeniably opened doors for growth and positive contributions to the world.
However, the unforeseen challenges of the 2020 COVID-19 pandemic brought the theater curtains down and a new chapter into Taylor’s life as a father. Determined to make the most of the situation, he took the bold step of committing full-time to his pancake business. In just two years, this leap of faith yielded a remarkable twofold increase in profits, reflecting the resilience and innovation of Long Table Pancakes.
As of 2023, the company’s delectable pancakes and syrup are now gracing the shelves of 13 retail stores in Illinois, with gradual expansion on the horizon. The journey that began with love, creativity, and a dream has transformed into a thriving culinary enterprise, continuing to spread joy, one pancake at a time.
The Net Worth Of Long Table Pancakes
What’s even more impressive is that Long Table Pancakes’ growth trajectory is among the most robust in North America. The pancake business has been on an upward trajectory, capitalizing on its unique offerings and dedicated customer base.
The broader industry, of which Long Table Pancakes is a part, is poised for substantial expansion. Projections suggest that the market for such delectable breakfast fare is set to surge, with an anticipated growth to a staggering $ 1.36 billion by the year 2025. This bodes well for Long Table Pancakes as it continues to ride the wave of success in the ever-expanding food and beverage sector.
Alternatives To Long Table Pancakes:
- Kodiak Cakes: Known for their protein-packed pancake and waffle mixes, Kodiak Cakes offer a variety of flavors, from Buttermilk to Dark Chocolate. They also provide gluten-free and vegan options;
- Birch Benders: This brand offers organic and non-GMO pancake and waffle mixes. They have a wide range of options including paleo, keto, protein, and plant-based varieties;
- Bob’s Red Mill: Bob’s Red Mill provides a wholesome pancake mix made from organic whole grains. They also offer gluten-free options;
- King Arthur Flour: Their pancake mix is made from simple ingredients and is free from artificial preservatives. They also have a gluten-free option;
- Arrowhead Mills: This brand offers an organic pancake and waffle mix made from whole-grain wheat flour;
- Pamela’s Products: Pamela’s provides a gluten-free pancake mix that is also dairy-free and non-GMO;
- FlapJacked: This brand specializes in protein-packed pancakes and baking mixes. Ideal for those looking to increase their protein intake [11];
FAQ:
- Is Long Table still in business?
Yes, as of 2023, Long Table Pancakes was still in business. However, I do not have access to real-time information, so it’s recommended to visit their official website or check the latest news to confirm their current status.
- Are Long Table Pancakes healthy?
Long Table Pancakes prides itself on using organic ingredients in its pancake and waffle mixes. The use of organic flours and almond meal suggests a commitment to quality. While the overall healthiness of the pancakes can vary based on factors like portion size and toppings, organic ingredients are generally considered a healthier choice. However, the specific nutritional content and healthiness may depend on the variety and specific recipe of the pancakes.
- What makes Long Table Pancakes unique?
Long Table Pancakes uses a direct farm-to-table method for their products, ensuring everything stays as natural as possible. The mixtures are made from heirloom grain flour, which gives the pancakes a distinctive flavor and nutritional profile.
- Where can I buy Long Table Pancakes?
You can purchase Long Table Pancakes from their official website. They may also be available at select local grocery stores or online retailers.
- Did Long Table Pancakes get a deal on Shark Tank?
No, Long Table Pancakes did not secure an investment during their appearance on Shark Tank. However, the exposure from the show helped boost the company’s visibility and customer base.
- Are Long Table Pancakes gluten-free?
Currently, there’s no information suggesting that Long Table Pancakes offers gluten-free options. Always check the product labels or reach out to the company directly for the most accurate information.
- How do I prepare Long Table Pancakes?
Preparation instructions can be found on the packaging of each Long Table Pancakes mix. Generally, you’ll need to add water or milk and eggs to the mix, then cook the batter on a heated griddle or pan.
- What is the biggest pancake franchise?
The biggest pancake franchise in the world is IHOP (International House of Pancakes), a well-known chain with a global presence. IHOP is known for its extensive menu of pancake variations and breakfast items and has a substantial number of franchise locations worldwide.
- Are Long Table Pancakes gluten-free?
Long Table Pancakes offers a variety of pancake mixes, including a Gluten-free Pancake option, as mentioned in the original text. This variety is suitable for individuals who need or prefer gluten-free options. If you have specific dietary concerns or requirements, it’s advisable to check the product labels and descriptions on their official website for the most up-to-date information regarding their gluten-free offerings.
- Do pancakes give you energy?
Pancakes can provide a source of energy due to their carbohydrate content. Carbohydrates are one of the body’s primary sources of energy. However, the type and quantity of carbohydrates in pancakes, as well as what you eat with them (e.g., syrup, fruits, or protein-rich sides), can impact the overall energy they provide. Pancakes are often considered a breakfast food and can be part of a balanced meal to help fuel your day.
- Who made Long Table pancakes?
Long Table Pancakes was founded by Samuel Taylor. Samuel Taylor and his wife, Lindsey, are the driving forces behind this business, which was initiated in Chicago in 2015. The company’s origin story is intertwined with its journey and its passion for creating unique and high-quality pancake and waffle mixes.
Useful Video: David Schwimmer & Gwyneth Paltrow Reunite During Long Table Pancakes’ Pitch
References:
- https://www.looper.com/1352820/whatever-happened-long-table-pancakes-shark-tank
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- https://www.realitytitbit.com/usa-reality-tv/shark-tanks-long-table-pancake-mixes-are-flying-off-the-shelves-in-2023
- https://www.sportskeeda.com/pop-culture/long-table-shark-tank-how-founder-s-love-story-connected-food-business
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