Woof App: What Happened After Shark Tank

Woof App: What Happened After Shark Tank

In the thriving world of pet tech, the Woof App has made a significant impact. The brainchild of animal lover and entrepreneur Brian O’Sullivan, the app was presented to the world on the high-stakes platform of ABC’s Shark Tank. But what happened after its dramatic debut? Did it manage to capture the hearts and wallets of the notoriously tough Sharks, or did it sink without a trace? This article delves into the journey of the Woof App post-Shark Tank, exploring its evolution, current status, and how it has fared in the competitive pet care market.

We’ll take a look at the unique features that set Woof apart, from its comprehensive pet profiles to its innovative emergency response system, and discuss whether it has managed to deliver on its promise of providing peace of mind for pet owners.

Whether you’re a pet parent curious about new tools to help manage your furry friend’s needs, an aspiring entrepreneur seeking insights from successful pitches, or simply a fan of Shark Tank wondering about the fate of one of its most memorable products, this article offers an in-depth look at the Woof App’s fascinating journey.

What Is Woof App?

Woof is a mobile application available on the Apple App Store that offers a structured system for pet safety. The app costs $ 2.99 per month or $ 29.99 a year and has garnered 4.7 stars out of 5 based on 39 reviews at the time of writing [1]. The application’s primary function lies in its ability to rescue your pet if you’re suddenly incapacitated due to unforeseen circumstances like a car accident or heart attack. It also allows pet parents to record all necessary information about their pets in one place.


  • Safety First: The core selling point of Woof is its focus on pet safety. The app is designed to provide peace of mind to pet owners who are concerned about what might happen to their furry friends if they were suddenly unable to care for them;
  • Comprehensive Pet Records: Woof allows users to maintain an extensive record of their pets’ details, including medical records, dietary needs, and other essential information. This feature can be incredibly useful in emergencies when specific details may be crucial to a pet’s well-being;
  • Affordability: At $ 2.99 per month or $ 29.99 per year, Woof is reasonably priced. Considering the features and peace of mind it offers, many pet owners may find the cost worth it;
  • Positive Reviews: With a rating of 4.7 stars on the Apple App Store, it’s clear that the app has been well-received by its users. Many of the reviews praise the app’s design and functionality [2];

What Is Woof App?


  • Limited Market Penetration: As of now, Woof has only 317 downloads and 102 subscriptions. While this is decent for a startup, it indicates that the app has not yet reached a broad audience. This could be due to limited marketing efforts as the founder has only spent $ 2,400 on promotions;
  • Limited to Apple Users: Currently, Woof is only available on the Apple App Store. This limitation excludes a large portion of potential users who use Android devices;
  • New Entrant: The company is relatively new, with its first anniversary coming up in May 2023. While its current worth is estimated to be around $ 1 million, the longevity and sustainability of the app are yet to be truly tested;

How Does Woof App Work?

The Woof App seamlessly merges cutting-edge geolocation technology with a sophisticated 24/7 assistance system rooted in the United States to vigilantly oversee both you and your four-legged companion [3]. Woof has been meticulously crafted to swiftly come to your pet’s rescue in unforeseen circumstances, such as a vehicular mishap or a sudden cardiac episode. This application boasts a multi-tiered support framework that is automatically triggered whenever your pet’s safety hangs in the balance.

Upon enrolling with Woof, you’ll be prompted to assemble a comprehensive pet dossier that encompasses all the particulars, routines, and inclinations of your beloved animal. This repository of information is crucial for ensuring that your pet’s welfare can be sustained by any caretaker. Woof provides you with an unwavering sense of assurance concerning your pet’s security, as it offers nationwide coverage and round-the-clock assistance, diligently attending to your furry friend.

Woof leverages geolocation timers that are intricately linked to your domicile’s coordinates to keep a watchful eye on your and your pet’s welfare. The initial setup of these timers is a one-time affair, as Woof retains your preferences in its memory. These timers are automatically initiated when you depart from your home and are deactivated upon your return. Should these timers elapse, it signals a potential risk to your pet’s safety, prompting Woof’s support system to spring into action.

In the event of an emergency, the Woof App will first make attempts to establish contact with you, and in the absence of communication, it will then reach out to your designated emergency contacts. As a final resort to ensure your pet’s safety, the Woof Support team will instigate a wellness check at your residence and, if necessary, coordinate with 911 and local law enforcement.

How Does Woof App Work?

Beyond its safety-monitoring capabilities, Woof offers an invaluable feature known as the Pet Passport [4]. This functionality compiles vital information about your pet and readily shares it with your selected pet caretaker or beneficiary. You can promptly transmit your Pet Passport to any temporary pet guardian, making it the central repository for all your pet-related data. This resource is at the disposal of Woof’s support team, should the need arise to safeguard your pet’s well-being.

Should the unexpected occur, Woof will seamlessly contact your designated pet beneficiary and furnish them with your Pet Passport, ensuring your pet continues to enjoy the same quality of life you’ve cultivated for them. No longer must you fret about dispensing lengthy instructions to your pet minders; instead, you can effortlessly dispatch your Pet Passport via text or email to any pet caretaker, guaranteeing that your pet receives the same level of care as you would provide.

Woof is available through both annual and monthly subscription plans, and a free 7-day trial is up for grabs [5]. This represents a modest investment with the potential to make a substantial difference in securing your pet’s safety and welfare. With over 36 million hospitalizations occurring annually in the United States, you never know when you might be caught in an unexpected incident that keeps you from returning to your pet. Woof expertly addresses this concern, affording you peace of mind.

About Founders Of Woof App

In 2012, Arsalan Khodabandelou completed his studies, earning a biology degree from the university, all the while nurturing dreams of attending medical school [6]. Originally, his academic path had steered towards business and international business, but he made a pivotal switch to pre-med, influenced by the medical background of his parents.

However, Khodabandelou later confessed to harboring regrets regarding this choice. Fortunately, destiny took a turn in his favor when he secured an internship with a healthcare IT company following his graduation. This internship eventually paved the way for a sales representative role at a company in New York. Yet, it was a brush with danger during a drive to Bear Mountain that catalyzed the inception of his innovative venture.

As he navigated the winding roads to Bear Mountain, Khodabandelou’s mind was plagued by concerns about what would befall his cherished canine companions in the event of an unfortunate car accident. This unwavering concern sowed the seeds for his brainchild, an application named “Woof”. Woof empowers pet owners to craft a comprehensive pet profile, encompassing critical details such as the number of pets they own, their home addresses, and vital emergency contacts.

Although Khodabandelou initially regarded his idea as a long shot, he took a chance and submitted an application to feature Woof on the popular television show “Shark Tank”.

About Founders Of Woof App

To his delight, he received an invitation for an introductory call just a month later. It’s noteworthy that only 150 individuals out of a staggering 50,000 applicants are chosen annually to participate in “Shark Tank” [7]. Thus, Khodabandelou found himself pleasantly surprised as he advanced to the final stage in September, where he jetted off to Los Angeles for a momentous meeting with the Sharks.

The Pitch Of Woof App At Shark Tank

Arsy entered the Shark Tank seeking a $ 100,000 investment in exchange for a 10% equity stake in his business, which was valued at $ 1 million [8]. His business centered around a structured system utilizing a mobile app designed to detect situations where a pet owner unexpectedly becomes unable to provide care for their pet. The system, when triggered, sends out an alert on the Woof network, prompting a wellness check on the pet to ensure its safety.

The service offered two subscription options for customers: $ 2.99 per month or $ 30 per year. Arsy disclosed to the sharks that he had allocated $ 2,500 for marketing efforts and had managed to secure just over 100 paid subscriptions [9].

Despite Arsy’s pitch, neither Daymond John nor Robert Herjavec saw the business as a viable investment opportunity in its current state. Consequently, both sharks chose not to extend the $ 100,000 investment that Arsy had been seeking. The other sharks, Lori Greiner, Kevin O’Leary, and Mark Cuban, also opted not to make an offer.

As a result, Woof was unable to secure a deal on Shark Tank, signaling that the sharks did not perceive it as a suitable investment at the proposed terms.

Woof App After The Shark Tank

For those avid Shark Tank enthusiasts eager to embrace the Woof App, a subscription can be readily obtained through the official website at www.woofhelp.com. Presently, the annual subscription is available at a discounted rate of $ 29.99, down from the usual price of $ 35.88. Alternatively, there’s a monthly subscription option, priced at a modest $ 2.99. 

With the monthly subscription, users gain access to an array of valuable features, including 24/7 US support, advanced geolocation timers, a pet passport, and support for up to three pets (with expanded support for up to 10 pets in the pipeline) [10]. Woof is easily accessible on both the Apple App Store and Google Play. The app has already garnered positive feedback on the App Store, validating its usefulness.

The Pitch Of Woof App At Shark Tank

One satisfied user expressed, “This is one of those ideas that makes you jealous that you didn’t come up with it first. It’s odd to admit, but when I contemplate car accidents, my primary concern is my two dogs left at home, potentially starving, rather than my own well-being. When I came across this app, the decision to subscribe for a small monthly fee to ensure my pups’ safety in emergencies was a no-brainer. I’m going to enthusiastically recommend this service to all my fellow pet owners; neglecting this opportunity would be downright irresponsible”.

Since its introduction to the market a few months ago, Arsalan Khodabandelou’s Woof App has quickly garnered a following among pet enthusiasts. Currently, the app boasts 207 active members who have opted for either the $ 2.99 monthly subscription or the $ 29.99 annual subscription [11].

The app is poised to introduce exciting new features in the coming year, including the capability to list and extend support for up to ten pets per owner. These new features will undoubtedly be a welcome addition for those leaving their homes without their beloved pets.

When questioned about potential competitors for his groundbreaking pet-safety app, Khodabandelou remarked, “The only thing that comes close to rivaling Woof is essentially a simple card you carry in your wallet, resembling a business card. It bears your name and a brief message indicating that you have a pet at home, and that’s about it”. Woof’s innovative approach sets it apart in the realm of pet safety and care.

The service, which was officially launched in 2022, has now reached the 11-month mark as of March 2023 [12]. However, it appears that the app’s downloads on both the Play Store and the App Store have not gained significant traction during this period.

As a relatively new entrant in the market, the company is striving to offer a superior service to its customers. To attract users and provide them with a firsthand experience, the company offers a 7-day free trial of their app. This trial period allows potential users to explore the app’s features and evaluate its benefits.

It’s important to note that the pet service market is highly competitive, with several established companies holding a significant share of the market. This new business faces the challenge of carving out its niche in this competitive landscape.

The company is headquartered in New York, NY, United States, and based on information available on LinkedIn, it employs between 2 and 10 employees. This indicates that it operates as a relatively small team, likely working diligently to expand its presence and make a mark in the pet services industry.

The Net Worth Of Woof App

Woof’s current estimated valuation stands at $ 1 million, reflecting its value in the market [13]. As the company approaches its one-year anniversary in May 2023, it appears that its performance has faced challenges and is currently not meeting expectations. There is optimism that after its appearance on Shark Tank, the company may experience significant growth and overcome its current hurdles.

The Net Worth Of Woof App

The global pet services market is a substantial and growing industry, with an estimated size of $ 24.9 billion in 2022. The deepening bond between people and their pets, especially during the pandemic, has led to increased demand for various pet-related services. The industry’s growth has been consistent year after year, making it a dynamic and promising sector. With the right strategies and support, companies like Woof have the potential to thrive in this expanding market.

Alternatives To Woof App:

  • Gabby: This is an alternative listed on Product Hunt. While specific details about the app aren’t mentioned in the search results, it seems to be a popular choice among users;
  • Strelka: Another alternative listed on Product Hunt. Like Gabby, details about this app’s features aren’t specified in the search results;
  • RuffRest Ultimate Dog Bed: While not a direct alternative to Woof, this product could be beneficial for pet owners looking for comfort solutions for their pets;
  • Dog Life Planner: This app might be a good fit for those who want to keep track of their pet’s activities, appointments, and health records
  • PetHub: This platform provides a range of services, including lost pet recovery, digital pet ID tags, and a network of pet businesses and service providers;
  • Destination Pet: This is a comprehensive pet care provider offering services like pet boarding, grooming, daycare, and veterinary care;
  • Pet Paradise: This company offers a variety of pet care services, including grooming, boarding, and daycare;
  • The Dog Stop: This franchise provides a range of services like grooming, training, boarding, and daycare for dogs;
  • VetWork: This platform connects pet owners with veterinary professionals for various services;


  1. Does the Woof app drain your battery and data?

The Woof app is designed to be efficient in terms of battery usage and data consumption. It primarily relies on geolocation technology, which may use some battery power, but it’s optimized to minimize excessive drain. Additionally, it uses data only for real-time location updates and syncing information when necessary. The app’s impact on your device’s battery and data usage should be relatively minimal.

  1. How does the Away Timer work?

The Away Timer in the Woof app is designed to monitor your pet’s safety when you’re away from home. You set the timer when you leave, and it activates the app’s safety features. If the timer expires without you returning home, it signals a potential risk to your pet’s safety, and the app’s support system is automatically alerted to take necessary actions.

  1. How does the Home Timer work?

The Home Timer is the counterpart to the Away Timer. When you return home, you can deactivate it. This timer helps the app recognize that you are safely back, preventing any unnecessary alerts. It ensures that the app is not triggered when you’re no longer out, offering peace of mind for pet owners.

  1. How many pets can you add to this app?

Woof allows pet owners to add and manage information for up to three pets as part of their subscription. However, it’s worth noting that the app is planning to expand this feature to support up to ten pets in the near future. This enhancement will be especially useful for multi-pet households.

  1. How does the final level of support (wellness check) work?

In the event of an emergency where the pet owner cannot be reached, Woof’s final level of support involves a wellness check. Woof’s support team will reach out to 911 and request the local police department to perform a wellness check at the pet owner’s home address. This is a safety measure to ensure the pet’s well-being and provide immediate assistance if needed.

  1. Is Woof only designed for dog parents?

No, Woof is not exclusively designed for dog parents. While the app is named “Woof,” it caters to all pet owners, regardless of the type of pets they have. Whether you have dogs, cats, birds, or any other pet, you can use Woof to ensure their safety and well-being.

  1. Does Shark Tank really pay?

Yes, “Shark Tank” does offer investments to entrepreneurs in exchange for equity in their businesses. If the entrepreneurs strike a deal with one or more of the “sharks,” the sharks invest real money into their businesses. However, the deal is not final until due diligence is completed, and there are instances where the deals negotiated on the show may not ultimately go through.

How does the Home Timer work?

  1. Is Shark Tank scripted?

“Shark Tank” is not scripted in the sense that the outcomes of the pitches are pre-determined. However, the show is carefully produced and edited to make it more engaging and entertaining for viewers. The entrepreneurs’ pitches and the sharks’ responses are genuine, but the show’s format and presentation may involve some elements of storytelling for television.

  1. Can you go on Shark Tank with just an idea?

While it’s possible to appear on “Shark Tank” with just an idea, it’s often more compelling to have a working prototype, sales, or some degree of market validation. The sharks typically prefer businesses that have demonstrated potential and a clear path to success. However, innovative ideas with strong potential can still make it onto the show, and the sharks might provide valuable advice or mentorship in such cases.

  1. What was the worst Shark Tank pitch?

It’s subjective to determine the “worst” Shark Tank pitch, as it can depend on various factors, including the pitch quality, the entrepreneur’s demeanor, and the viability of the business idea. 

One of the most notorious was James Martin’s pitch for Copa Di Vino, a single-serving wine product. Despite appearing on the show twice, Martin failed to secure a deal due to his perceived arrogance and refusal to negotiate on equity.

Useful Video: Woof App from Shark Tank – What Is It?


  1. https://www.looper.com/1369763/whatever-happened-to-the-woof-app-after-shark-tank/
  2. https://sharktanktalks.com/woof-shark-tank-update/
  3. https://sharktankrecap.com/woof-update-shark-tank-season-14/
  4. https://www.sharktanksuccess.com/woof/
  5. https://www.sharktankblog.com/business/woof/
  6. https://thecinemaholic.com/woof-shark-tank-update-where-are-they-now/
  7. https://biznewske.com/woof-shark-tank-net-worth/
  8. https://seriosity.com/woof-shark-tank-update/
  9. https://www.sportskeeda.com/pop-culture/woof-shark-tank-how-work-everything-know-app-designed-pet-s-well-being
  10. https://www.woofhelp.com/q-a
  11. https://sharktankinfo.com/woof/
  12. https://allsharktankproducts.com/pet-care/woof-pet-rescue-app/
  13. https://meaww.com/woof-on-shark-tank-heres-how-you-can-ensure-your-pet-is-safe-even-when-youre-not-around