Slice of Sauce: What Happened After Shark Tank

Slice of Sauce: What Happened After Shark Tank

If you’re a fan of Shark Tank, then you may be wondering what happened to Slice of Sauce after the show. The sauce company made an appearance on Season 12 of the show, and was pitched by entrepreneur Cody Sperber. In the end, Slice of Sauce managed to receive an offer from Alex Rodriguez. But did they manage to reach the success they’ve been hoping for? In this article, we’ll answer some common questions about what happened to Slice of Sauce after Shark Tank. We’ll also provide a brief update on how the company is doing today.

What is Slice of Sauce?

If you like sandwiches and burgers then you know how important it is to have a good condiment to accompany your meal. But there are some major downsides to the classic sauces, they make your sandwiches all soggy, they leave the mess all over the place and they’re a pain to carry around. Not to mention how messy they can be to eat! That’s where Slice of Sauce comes in.

What is Slice of Sauce?

This sauce is the ultimate bottled condiment – it comes with mess-free slices, no HFCS or preservatives so you can enjoy your meal guilt free. Plus this product has all natural ingredients vegan and gluten free for those who care about their health.

But most importantly, these packets are easy to carry, don’t make your food soggy, and don’t drip. They also don’t need to be refrigerated, so Slice of Sauce is perfect for on-the-go meal planning. The shelf time for an unopened packet is one year.

Picturing what the product is like is not hard, imagine an American cheese for example, now Slices of Sauce are similar in texture and size, but they taste exactly like sauce. Simply open the packet, place a slice on your sandwich or burger, and enjoy.

At the time of writing this article, Slices of Sauce come in two delicious flavors: ketchup and spicy sriracha for those who like a little kick. [1], [2], [3]

So how did this incredible product come to be? We’ll tell you all about the company’s journey before the show, the Shark Tank experience and how the business is doing today.

History of the Founders

Slice of Sauce was founded by the couple Cole and Emily Williams who lived in Austin, Texas. The two were high school sweethearts who both had a passion for food.

Emily was the one who came up with the idea for Slice of Sauce while she was younger. Her father worked in a restaurant and Emily was always helping him out in the kitchen. She would watch as her father would make sauces and dressings from scratch and she was fascinated by the process.

One day, her father decided to prepare a sauce, as she was helping him out, Emily noticed a pile of leftover vegetables that would be disposed of. She thought to herself, “there has to be a better way to use these leftovers.” After all, it’d really be a waste to throw perfectly usable veggies that are filled with nutrients.

First thing they did was grounding them into a paste, mixing them and adding some vinegar, spices, and sugar to taste.

Instead of placing it in a bottle, they decided on drying it, creating a small sheet of sauce. Emily was curious how these would taste on a sandwich so she took one and tried it out. It was a success! So, both Emily and her father decided to experiment with the leftovers and see if they could come up with a new recipe. The sauce not only tasted great but it also didn’t make her sandwich soggy or drip all over the place. Emily knew she was onto something special.

This is when Emily realized they had discovered an entirely new way to enjoy sauce and condiments and she knew she had to share it with the world.

History of the Founders

Cole on other hand was working as a personal trainer and instructor, and didn’t have any experience in the food industry. But, he was passionate about the idea as much as Emily was. So, when his wife told him about the new invention, Cole supported it wholeheartedly and together they founded Slice of Sauce back in 2016.

In March of 2018 the couple initiated a Kickstarter campaign in order to raise funds for their business. They asked for $15,000 and they had reached half of that in just one day!

In just four days they managed to successfully reach their Kickstarter goal and raised a total of $30,000 from 677 backers. With double of what they wanted, Cole and Emily were able to buy everything they needed to start mass production.

Prior to making an appearance at Shark Tank, Emily and Cole presented their invention at Natural Foods Expo West in Anaheim, California. This helped them to bring the Slice of Sauce to the broader audience, and the reviews they got there were amazing. Besides that, they were chosen as finalists at Naturally Austin’s Competition in October of 2019.[1], [2], [3]

All these accomplishments lead to one big opportunity- being able to present their product on Shark Tank.

Slice of Sauce at Shark Tank

The product had a lot going for it. But, as we all know, not every deal made on the show actually goes through. So what happened with Slice of Sauce? Let’s take a look.

Emily and Cole entered the Shark Tank, seeking an investment of $200,000 in return for a 10% equity of their company. They needed the money to increase production and to venture into retail.

They started by explaining how the product works and how it’s different from other sauces on the market. Then, they talked about their success so far- like being able to raise $30,000 on Kickstarter and getting great reviews at various expos. When asked about the expenses per unit, the couple brought up that it costs them $75 to make at least 6 packs. Which makes the production quite costly to produce.

Next, they gave sharks samples of their product and the feedback was really positive. Unfortunately for the couple, the sharks mainly liked the flavor only.

Lori Greiner brought up the expenses and price point of the product and she was concerned that it was too high. According to her, the benefits of the product don’t justify the price tag at all. For the reference, one pack of the product costs $5.99. In her opinion many people will simply continue to buy regular sauces, because they are much cheaper. She also didn’t think a product like this is needed right now, so she wasn’t interested in investing.

Then Cole and Emily brought up that they already have additional investors, despite the company being in relatively early stages. So, if they find a co-packer, they might be able to cut the costs of the expenses and make the product more affordable.

Barbara Corcosan was much more blunt in her rejection. She said that she simply doesn’t see a potential in the product. She didn’t think it being unique was a good enough reason for people to buy it, so she wasn’t interested in investing either.

Kevin O’Leary agreed with both of the ladies as he didn’t think people would be willing to pay that much for the product. He was out as well.

Slice of Sauce at Shark Tank

Alex Rodriguez had a different opinion however. He actually thought that the product is very unique and he liked the fact that it doesn’t need to be refrigerated. He also brought up a great point- people are always looking for new and innovative products, so there’s definitely a market for Slice of Sauce.

Alex offered the couple $200,000 for a 15% stake in their company on a convertible note of $1.8 million. Which means that if the company reaches $1.8 million in sales, the deal will be settled. However, if they fail to reach that mark, he won’t invest into their business until they do.

Cole and Emily were confident in their product, so they decided to accept Alex’s offer and become a part of his portfolio. [2], [3], [4]

Slices of Sauce After Shark Tank

No matter what kind the product is, after appearing on TV, the sales usually go up. Slice of Sauce was no different as their sauce started selling like hot cakes after the show aired.

The official page and Facebook account were already created back in 2019, but after the Shark Tank episode, they became much more popular and the enthusiastic duo took advantage of that. And so the couple started promoting their product on Instagram and Facebook. As of 2022, their Facebook page has around 500 likes, which isn’t that much but it’s still a start.

Unfortunately, we couldn’t find out whether the deal with Alex actually went through. The couple hasn’t been that active on social media since the year of 2021 and there hasn’t been any news about them or their company.

However we found out that they are still selling their product on their website. The only way to order the sauce however is by pre-ordering it. To do that, one must fill the special form on their website and contact the company directly. The explanation for that is due to the limited inventory that they have. This could be because demand has really skyrocketed or it may just be that they are still in the process of increasing their production. Either of these could also explain as to why they don’t sell their product in any physical stores or Amazon.

Slices of Sauce After Shark Tank

Overall, we think that the company is doing well, despite not being very active online. They are probably making enough money to support themselves and their family without needing any additional investments. [2], [3], [4], [6]

Net Worth of Slice of Sauce

The couple behind Slice of Sauce definitely increased their net worth after appearing on Shark Tank. We don’t know how much money they made from the show, but some sources say that the company’s worth was estimated to be $2 million as of 2021. Either way we think it is safe to say that they are making a lot. [4], [5]

Competitors of Slice of Sauce

When it comes to condiments, there are numerous of them on the market and each one has their own unique selling point. For example, Tabasco sauce is famous for its spiciness, while Heinz sells 57 different varieties of ketchup around the world.

So what makes Slice of Sauce so special? Well, as we’ve mentioned before, this product isn’t your usual bottled sauce, but rather dry sauce sheets that are easy to carry around and don’t make a mess.

Another thing that makes this product unique is the fact that it doesn’t contain any preservatives or artificial flavors, which is something that a lot of people are looking for nowadays. And it’s gluten-free on top of that!

It also doesn’t need to be kept in the fridge, which makes it really convenient. You can just throw a couple of sheets in your purse and take them with you wherever you go.

Competitors of Slice of Sauce

The couple behind Slice of Sauce has done an amazing job at marketing their product and making it stand out from the crowd. But, even though they have a lot of potential, they’re still a small fish in a big pond and there’s always room for improvement.

FAQ

Who invented Slice of Sauce?

Cole and Emily Williams are the masterminds behind Slice of Sauce, a unique condiment that is taking the food industry by storm. The couple from Austin, Texas came up with the idea while Emily was working at her father’s restaurant and decided to use the leftover veggies to make dried sheets, which turned out to taste exactly like the sauce she and her father were making.

Was Slice of Sauce successful?

The sales had definitely increased after the show, but we don’t know by how much. The company isn’t very active online, so it’s hard to say how successful they are.

However, we do know that their product is still available for purchase on their website. For now, you need to contact the company directly to order the sauce, but we think that this might change in the future.

Which shark invested in a Slice of Sauce?

Alex Rodriguez invested in Slice of Sauce on Shark Tank. He offered the couple $200,000 for a 15% stake in their company. However, he was willing to invest under one condition- if the company makes $1.8 million in sales, he will help them with their business. And the couple agreed to the deal.

What is Slice of Sauce net worth?

The Slice of Sauce couple are definitely worth more than before they went on Shark Tank. We don’t know how much money the pair made from appearing in front of cameras, but some sources say that their company’s value was estimated at $2 million in 2021.

Useful Video: Spicy Deal! | Slice of Sauce From Shark Tank

Conclusion

It’s safe to say that the company saw an increase in sales right after their episode aired. However, for one reason or another their production isn’t sold on Amazon. Production is available for pre-order on their website, but sadly only within the US.

It’s hard to confirm, but it seems that the deal with Alex didn’t go through, at least at the moment. However, Cole and Emily seem to be doing well regardless – they managed to keep the business running for two years before making an appearance on the show after all. Which means they definitely don’t seem to lack skills in maintaining a business.

We hope to see more of Slice of Sauce in the future as it’s a really innovative product with a lot of potential! Thanks for reading and make sure to check back for updates.

References:

  1. https://allsharktankproducts.com/shark-tank-products-food-and-drink/slice-of-sauce-condiment-slices/
  2. https://sharktanktalks.com/slice-of-sauce-shark-tank-update/
  3. https://biznewske.com/slice-of-sauce-shark-tank-update/
  4. https://insidergrowth.com/slice-of-sauce-net-worth/
  5. https://thenetworthof.com/slice-of-sauce-net-worth/
  6. https://www.sliceofsauce.com/contact