If you’re a fan of Shark Tank, then you may be wondering what happened to Slice of Sauce after the show. The sauce company made an appearance on Season 12 of the show, and was pitched by entrepreneur Cody Sperber. In the end, Slice of Sauce managed to receive an offer from Alex Rodriguez. But did they manage to reach the success they’ve been hoping for? In this article, we’ll answer some common questions about what happened to Slice of Sauce after Shark Tank. We’ll also provide a brief update on how the company is doing today.
What is Slice of Sauce?
If you like sandwiches and burgers then you know how important it is to have a good condiment to accompany your meal. But there are some major downsides to the classic sauces, they make your sandwiches all soggy, they leave the mess all over the place and they’re a pain to carry around. Not to mention how messy they can be to eat! That’s where Slice of Sauce comes in.
This sauce is the ultimate bottled condiment – it comes with mess-free slices, no HFCS or preservatives so you can enjoy your meal guilt free. Plus this product has all natural ingredients vegan and gluten free for those who care about their health.
But most importantly, these packets are easy to carry, don’t make your food soggy, and don’t drip. They also don’t need to be refrigerated, so Slice of Sauce is perfect for on-the-go meal planning. The shelf time for an unopened packet is one year.
Picturing what the product is like is not hard, imagine an American cheese for example, now Slices of Sauce are similar in texture and size, but they taste exactly like sauce. Simply open the packet, place a slice on your sandwich or burger, and enjoy.
At the time of writing this article, Slices of Sauce come in two delicious flavors: ketchup and spicy sriracha for those who like a little kick. [1], [2], [3]
So how did this incredible product come to be? We’ll tell you all about the company’s journey before the show, the Shark Tank experience and how the business is doing today.
History of the Founders
Slice of Sauce was founded by the couple Cole and Emily Williams who lived in Austin, Texas. The two were high school sweethearts who both had a passion for food.
Emily was the one who came up with the idea for Slice of Sauce while she was younger. Her father worked in a restaurant and Emily was always helping him out in the kitchen. She would watch as her father would make sauces and dressings from scratch and she was fascinated by the process.
One day, her father decided to prepare a sauce, as she was helping him out, Emily noticed a pile of leftover vegetables that would be disposed of. She thought to herself, “there has to be a better way to use these leftovers.” After all, it’d really be a waste to throw perfectly usable veggies that are filled with nutrients.
First thing they did was grounding them into a paste, mixing them and adding some vinegar, spices, and sugar to taste.
Instead of placing it in a bottle, they decided on drying it, creating a small sheet of sauce. Emily was curious how these would taste on a sandwich so she took one and tried it out. It was a success! So, both Emily and her father decided to experiment with the leftovers and see if they could come up with a new recipe. The sauce not only tasted great but it also didn’t make her sandwich soggy or drip all over the place. Emily knew she was onto something special.
This is when Emily realized they had discovered an entirely new way to enjoy sauce and condiments and she knew she had to share it with the world.
Cole on other hand was working as a personal trainer and instructor, and didn’t have any experience in the food industry. But, he was passionate about the idea as much as Emily was. So, when his wife told him about the new invention, Cole supported it wholeheartedly and together they founded Slice of Sauce back in 2016.
In just four days they managed to successfully reach their Kickstarter goal and raised a total of $30,000 from 677 backers. With double of what they wanted, Cole and Emily were able to buy everything they needed to start mass production.
Prior to making an appearance at Shark Tank, Emily and Cole presented their invention at Natural Foods Expo West in Anaheim, California. This helped them to bring the Slice of Sauce to the broader audience, and the reviews they got there were amazing. Besides that, they were chosen as finalists at Naturally Austin’s Competition in October of 2019.[1], [2], [3]
All these accomplishments lead to one big opportunity- being able to present their product on Shark Tank.
Slice of Sauce at Shark Tank
The product had a lot going for it. But, as we all know, not every deal made on the show actually goes through. So what happened with Slice of Sauce? Let’s take a look.
Emily and Cole entered the Shark Tank, seeking an investment of $200,000 in return for a 10% equity of their company. They needed the money to increase production and to venture into retail.
They started by explaining how the product works and how it’s different from other sauces on the market. Then, they talked about their success so far- like being able to raise $30,000 on Kickstarter and getting great reviews at various expos. When asked about the expenses per unit, the couple brought up that it costs them $75 to make at least 6 packs. Which makes the production quite costly to produce.
Next, they gave sharks samples of their product and the feedback was really positive. Unfortunately for the couple, the sharks mainly liked the flavor only.
Lori Greiner brought up the expenses and price point of the product and she was concerned that it was too high. According to her, the benefits of the product don’t justify the price tag at all. For the reference, one pack of the product costs $5.99. In her opinion many people will simply continue to buy regular sauces, because they are much cheaper. She also didn’t think a product like this is needed right now, so she wasn’t interested in investing.
Then Cole and Emily brought up that they already have additional investors, despite the company being in relatively early stages. So, if they find a co-packer, they might be able to cut the costs of the expenses and make the product more affordable.
Barbara Corcosan was much more blunt in her rejection. She said that she simply doesn’t see a potential in the product. She didn’t think it being unique was a good enough reason for people to buy it, so she wasn’t interested in investing either.
Kevin O’Leary agreed with both of the ladies as he didn’t think people would be willing to pay that much for the product. He was out as well.
Alex Rodriguez had a different opinion however. He actually thought that the product is very unique and he liked the fact that it doesn’t need to be refrigerated. He also brought up a great point- people are always looking for new and innovative products, so there’s definitely a market for Slice of Sauce.
Alex offered the couple $200,000 for a 15% stake in their company on a convertible note of $1.8 million. Which means that if the company reaches $1.8 million in sales, the deal will be settled. However, if they fail to reach that mark, he won’t invest into their business until they do.
Cole and Emily were confident in their product, so they decided to accept Alex’s offer and become a part of his portfolio. [2], [3], [4]
Slices of Sauce After Shark Tank
No matter what kind the product is, after appearing on TV, the sales usually go up. Slice of Sauce was no different as their sauce started selling like hot cakes after the show aired.
The official page and Facebook account were already created back in 2019, but after the Shark Tank episode, they became much more popular and the enthusiastic duo took advantage of that. And so the couple started promoting their product on Instagram and Facebook. As of 2022, their Facebook page has around 500 likes, which isn’t that much but it’s still a start.
However we found out that they are still selling their product on their website. The only way to order the sauce however is by pre-ordering it. To do that, one must fill the special form on their website and contact the company directly. The explanation for that is due to the limited inventory that they have. This could be because demand has really skyrocketed or it may just be that they are still in the process of increasing their production. Either of these could also explain as to why they don’t sell their product in any physical stores or Amazon.
Overall, we think that the company is doing well, despite not being very active online. They are probably making enough money to support themselves and their family without needing any additional investments. [2], [3], [4], [6]
Net Worth of Slice of Sauce
The couple behind Slice of Sauce definitely increased their net worth after appearing on Shark Tank. We don’t know how much money they made from the show, but some sources say that the company’s worth was estimated to be $2 million as of 2021. Either way we think it is safe to say that they are making a lot. [4], [5]
Competitors of Slice of Sauce
When it comes to condiments, there are numerous of them on the market and each one has their own unique selling point. For example, Tabasco sauce is famous for its spiciness, while Heinz sells 57 different varieties of ketchup around the world.
So what makes Slice of Sauce so special? Well, as we’ve mentioned before, this product isn’t your usual bottled sauce, but rather dry sauce sheets that are easy to carry around and don’t make a mess.
It also doesn’t need to be kept in the fridge, which makes it really convenient. You can just throw a couple of sheets in your purse and take them with you wherever you go.
The couple behind Slice of Sauce has done an amazing job at marketing their product and making it stand out from the crowd. But, even though they have a lot of potential, they’re still a small fish in a big pond and there’s always room for improvement.
FAQ
Who invented Slice of Sauce?
Cole and Emily Williams are the masterminds behind Slice of Sauce, a unique condiment that is taking the food industry by storm. The couple from Austin, Texas came up with the idea while Emily was working at her father’s restaurant and decided to use the leftover veggies to make dried sheets, which turned out to taste exactly like the sauce she and her father were making.
Was Slice of Sauce successful?
The sales had definitely increased after the show, but we don’t know by how much. The company isn’t very active online, so it’s hard to say how successful they are.
However, we do know that their product is still available for purchase on their website. For now, you need to contact the company directly to order the sauce, but we think that this might change in the future.
Which shark invested in a Slice of Sauce?
Alex Rodriguez invested in Slice of Sauce on Shark Tank. He offered the couple $200,000 for a 15% stake in their company. However, he was willing to invest under one condition- if the company makes $1.8 million in sales, he will help them with their business. And the couple agreed to the deal.
What is Slice of Sauce net worth?
The Slice of Sauce couple are definitely worth more than before they went on Shark Tank. We don’t know how much money the pair made from appearing in front of cameras, but some sources say that their company’s value was estimated at $2 million in 2021.
How much money has Slice of Sauce made?
Their campaign exploded after they raised more than fifteen thousand dollars in just a few months, ending with over six hundred seventy backers and almost double their original amount pledged. They took their show on the road to Anaheim’s Natural Foods Expo soon after launching their website to give their product some well-deserved recognition.
Due to increased exposure from appearing on Shark Tank, which aired in January 2021, the company experienced a surge in sales. Currently, their products are available for purchase only on their website; however, they are still operational. As of April 2022, Slice of Sauce is estimated to have a net worth of $2.6 million.
How much does the Slice of Sauce cost?
Slice of Sauce can add flavor to any dish, and comes in two delicious varieties: Spicy Sriracha and Classic Ketchup.
Slice of Sauce is made from no-GMO spices and it is gluten-free with no artificial colors. Slices in the ketchup make it easier to get, especially during a camping or trekking trip. Each pouch cost approximately $5.99 per unit. They also offer subscription options for even more savings.
How to use a Slice of Sauce?
Traditional condiments are delicious, but they can be improved. Slice of Sauce is designed to have the following attributes:
- Mess-free;
- Non-GMO;
- No high fructose corn syrup;
- No preservatives;
- Vegan;
- Gluten-free;
By being a flavor-packed condiment, Slice of Sauce aims to enhance soggy sandwiches while still remaining clean and fresh. It can be used with various popular food items such as wraps, burgers, tacos, etc.
So how did this product come to be? Slice of Sauce may have ended up on Shark Tank on purpose, but it was originally created by accident.
The sliced condiment was created when Cole and Emily accidentally mixed vegetables and natural ingredients together in their kitchen.
Each pack of Slice of Sauce comes with 8 sliced pieces that resemble bread more closely than the traditional sauce but still maintain the original flavor. As proudly declared by the company, not only is Slice of Sauce drip-free so it won’t ruin your clothes, but it’s also mess-free!
Slice of Sauce has a shelf life of 12 months, which is ideal for any long-term use. Additionally, the product doesn’t have any sport-related issues so it can be easily transported for travel or used in an office as intended by the founders.
Is the Slice of Sauce still in business?
Since the launch of its Kickstarter fundraiser campaign in March 2018, Slice of Sauce has been raising money and awareness for various causes. After easily reaching its goal of $15,000, the campaign ended in April 2018 with 677 backers and $30,090 raised.
Although Slice of Sauce initially received positive feedback, they have not been able to convince a large percentage of the population. Rather than using plastic wrap for each slice, they transitioned to “low impact” options such as compostable and recyclable materials with cellophane in between each slice of ketchup.
The Williams couple introduced Slice of Sauce to the public through their website in the spring of 2019. However, they didn’t stop there. They took their product to the Natural Foods Expo in Anaheim later that year to not only show it off but also attract new potential customers.
By October 2019, they became finalists at Naturally Austin’s Pitch Slam – a huge honor considering this was Only the beginning of Austin’s inaugural event. Although an evenly layered and non-dripping ketchup is a great idea, it certainly isn’t unique enough to be called ingenious.
The company started with the “Classic” tomato ketchup and, by early 2020, had added another delicious flavor, “Spicy Sriracha”. Nevertheless, what sets Slice of Sauce apart is that it’s available for purchase on a website. The company has been trying to get its product onto local grocers’ shelves since 2018 but has not yet been successful.
In the future, the company plans to serve BBQ and Habanero sauce fans. It also hopes to introduce this healthier ketchup alternative to schools, hospitals, and military organizations.
What are the advantages of a Slice of Sauce?
Although it does not do ketchup’s job entirely, Slice of Sauce is an incredibly helpful and neat way to transport ketchup while traveling, hiking, or camping. It comes in handy for those times when you’re stuck eating lunch at your desk at work.
The slice comes in four flavors: ketchup, Sriracha, Frank’s Red Hot, and Secret Aardvark (a Habanero sauce).
Made with only non-GMO ingredients, Slice of Sauce is gluten-free and contains no fake flavors, additives, or high-fructose corn syrup. The slices are made by crushing the ingredients sourced locally. The product is essentially a sheet of ketchup. When placed on top of a protein or something warm, it will rehydrate but not to the point where it drips.
If stored correctly, a Slice of Sauce can last up to one year without refrigeration. You don’t need to worry about keeping it cool like most condiments – this product is specially made to be enjoyed on the go and can withstand room temperature.
In addition to being allergen-free, Slice of Sauce does not use wheat/gluten, dairy, peanuts, tree nuts, eggs, soy, fish, or shellfish in any of its products.
Pros of using Slice of Sauce:
- Mess-free;
- Flavorful;
- Easy handling;
- Long shelve life;
- Easy storage;
- No dripping;
What are the disadvantages of Slice of Sauce?
Currently, there are only 4 flavors available. Some customers may want more variety when it comes to flavors.
If you’re looking to make a large meal, Slice of Sauce may not be the most convenient option, as it would require multiple slices to reach the desired amount.
Some people may not like it because it’s different from the norm.
Some may say that the price per slice is too high in comparison to purchasing a bottle of ketchup at the grocery store. However, others find the convenience and mess-free nature of Slice of Sauce to be worth any extra cost.
If you’re ever looking for a fast and tasty condiment while on the road, Slice of Sauce is worth trying. It’s easy to use and offers unique flavors not found in other brands. Also, it’s a healthier option without sacrificing taste.
What are some alternatives to Slice of Sauce?
If you’re a fan of burgers, sandwiches, wraps, and more, then Slice of Sauce is perfect for you! You can add it to breakfast sandwiches, grilled cheese, veggie burgers – anything you want to spice up. Additionally, if you can’t stand soggy buns then this product is ideal because it prevents that from happening.
The product also accelerates the enjoyment for all adventure lovers who frequently go on road trips, allowing them to bring ketchup along without any fear of spillage. No matter if you’re at a backyard BBQ or on a summer beach vacation, Slice of Sauce will let you make delicious food with ease.
Some of the candy delivery services that are popular right now include Miruku, Daisho, Farm drop, Sauce drop, Fuegodrop, and Embutidos Sola.
How long does it take to ship a Slice of Sauce?
The company’s Facebook page is no longer available, and the last update on their Instagram was in September 2021. The only thing the website says is “Coming to a grocery store near you”. According to Shark Tank Blog, there was also no completed deal with A-Rod.
What is the return policy for Slice of Sauce?
The product is no longer available for purchase, so there is little to no news about its return policy. However, it’s always best to check the availability of a product through official sources before making any Amazon purchases.
Was Slice of Sauce a popular product?
In March 2018, Slice of Sauce had a Kickstarter fundraiser campaign. It raised way more than its original goal of $15,000 and concluded in April 2018 with 677 backers and $30,090 in pledges.
They debuted their website in 2019 and pitched their product to a wider audience at the Natural Foods Expo in Anaheim.
The Shark Tank episode that aired in January 2021 gave the company a lot of exposure, and as a result, they sold more than what was originally anticipated.
The Slice of Sauce products are no longer available for pre-order and can only be purchased on the company’s website.
Useful Video: Spicy Deal! | Slice of Sauce From Shark Tank
Conclusion
It’s safe to say that the company saw an increase in sales right after their episode aired. However, for one reason or another their production isn’t sold on Amazon. Production is available for pre-order on their website, but sadly only within the US.
It’s hard to confirm, but it seems that the deal with Alex didn’t go through, at least at the moment. However, Cole and Emily seem to be doing well regardless – they managed to keep the business running for two years before making an appearance on the show after all. Which means they definitely don’t seem to lack skills in maintaining a business.
We hope to see more of Slice of Sauce in the future as it’s a really innovative product with a lot of potential! Thanks for reading and make sure to check back for updates.
References:
- https://allsharktankproducts.com/shark-tank-products-food-and-drink/slice-of-sauce-condiment-slices/
- https://sharktanktalks.com/slice-of-sauce-shark-tank-update/
- https://biznewske.com/slice-of-sauce-shark-tank-update/
- https://insidergrowth.com/slice-of-sauce-net-worth/
- https://thenetworthof.com/slice-of-sauce-net-worth/
- https://www.sliceofsauce.com/contact