Sea Moss Gel: What Happened After Shark Tank

Sea Moss Gel: What Happened After Shark Tank

When The Transformation Factory CEO Alexiou Gibson presented his company’s flagship product, Sea Moss Gel, on the popular television show Shark Tank, it was met with a wave of interest and intrigue. This innovative health supplement, crafted from nutrient-rich sea moss, captured the attention of both the audience and the Sharks.

Following a successful pitch, the company secured an investment from Sharks Mark Cuban and Kevin Hart, catapulting The Transformation Factory into the limelight. But what has happened since that pivotal moment?

In this article, we delve into the post-Shark Tank journey of Sea Moss Gel, exploring the growth of the company, the expansion of its product line, and the impact of this newfound recognition. We will also look at the benefits and potential drawbacks of incorporating Sea Moss Gel into your diet, providing a comprehensive overview of this trending health supplement.

Whether you’re a fan of the show, interested in health and wellness trends, or curious about this unique product, read on to discover the story of Sea Moss Gel after Shark Tank.

What Is Sea Moss Gel?

Sea Moss Gel, renowned for its healing attributes, boasts an extensive history of use spanning millennia. This remarkable substance gained paramount significance during the distressing era of the Irish Potato Famine in the 1800s [1].

During this dire time, the Irish populace faced widespread starvation and a remarkable decrease in their numbers. It was then that they turned to the Sea Moss Gel, recognizing its nutritional equivalence to potatoes.

This vital sustenance, which saved innumerable lives, acquired the moniker of “peasant sustenance”. Yet, regrettably, it gradually faded into obscurity as the potato crops rebounded.

What Is Sea Moss Gel?

In contemporary times, Sea Moss Gel, also known as “Irish sea moss”, has made a triumphant return to prominence, or perhaps even exceeded its former glory, thanks to its exceptional nutritional advantages and its positive impact on the environment.

Product Overview

The Transformation Factory’s Sea Moss Gel is derived from wildcrafted sea moss sourced from the pristine oceans of Jamaica. Known as “Irish Sea Moss”, this seaweed is common along rocky shorelines in the British Isles [2]. The company blends the harvested sea moss with spring water, creating a nutrient-dense gel that can be incorporated into various recipes.

The Transformation Factory’s Sea Moss Gel thrives on an abundance of nutrients, untouched by chemical fertilizers or pesticides. Following harvest, the sea moss undergoes meticulous spring water rinses, receiving gentle care.

It’s then left to bask in the Caribbean sun for a span of 1 to 2 weeks. Subsequently, it’s transported to a vegan kitchen where it’s transformed into a gel using alkaline spring water and enriched with natural fruit flavors.


  • High Nutritional Value: The Sea Moss Gel is a marine superfood packed with nutrients. It combines the 92 minerals found in sea moss with the beneficial properties of other ingredients, like goji berries, to support the immune system and eye health;
  • Versatility: The Sea Moss Gel can be added to any recipe, making it a versatile addition to your diet. From smoothies and soups to baked goods, its neutral flavor allows it to blend seamlessly into a variety of dishes;
  • Quality and Sustainability: The Transformation Factory prides itself on using wildcrafted Irish Sea Moss, which implies a harvesting method that respects the ecosystem and ensures sustainability.
  • Recognition and Investment: The company’s appearance on Shark Tank not only brought recognition but also resulted in a $ 600k investment from Mark Cuban and Kevin Hart, validating the product’s potential [3];


  • Price: While the nutritional benefits of the Sea Moss Gel are impressive, the price might be a deterrent for some consumers. Prices start at $ 14.994, which may be considered expensive compared to other dietary supplements;
  • Availability: Currently, the product appears to be available predominantly online. This limited availability could be a disadvantage for those who prefer shopping in physical stores;
  • Taste: Although the Sea Moss Gel is marketed as having a neutral taste, some consumers might find the flavor off-putting or the texture unusual;

The Transformation Factory’s Sea Moss offerings encompass an array of enticing flavors:

  • Pineapple;
  • Strawberry Banana;
  • Strawberry;
  • Mango;
  • Elderberry;
  • Dragon Fruit;
  • Goji Berry;
  • Soursop;

Additionally, the Transformation Factory presents Sea Moss Capsules, a practical and resilient form of raw sea moss. These capsules encapsulate the sea moss in its entirety, brimming with vitamins, minerals, and antioxidants. There are no additives – just 100% pure sea moss. They’re organic, vegan, non-GMO, soy-free, and gluten-free, delivering a convenient and nourishing option.

Sea Moss, a nutritional powerhouse, contains an impressive 92 out of the 102 trace minerals essential for the body [4]. In our fast-paced lives, maintaining a perfectly balanced diet is not always feasible, making sea moss a valuable addition to bridge nutritional gaps and address various health concerns.

Potential Health Benefits of Sea Moss Include

Potential Health Benefits of Sea Moss Include:

  • Weight Loss or Weight Control: Sea moss, rich in iodine, supports a healthy metabolism, produces thyroid hormones, and promotes a feeling of fullness, helping manage weight and curb specific food cravings;
  • Sore Joints: The omega-3 fatty acids in sea moss aid in reducing joint inflammation and swelling, enhancing joint flexibility;
  • Post-Workout Recovery: Its anti-inflammatory properties speed up recovery by supporting joint health, while other minerals boost energy levels and alleviate fatigue;
  • Thyroid Health: An iodine-rich sea moss aids in maintaining a balanced thyroid function, preventing a host of associated health issues such as muscle pain, fluctuating weight, fatigue, hair loss, dry skin, and irritability;
  • Immune System Support: In today’s climate, a robust immune system is paramount. Sea moss is a superfood, packed with amino acids, antioxidants, and vitamins, bolstering the immune system and aiding in the fight against cold and flu symptoms;

Who May Benefit From Using This Product:

  • Health-conscious individuals: Those who are mindful about their nutrition and are always on the lookout for natural, nutrient-dense foods can greatly benefit from this product;
  • Fitness enthusiasts and athletes: Given its high mineral content, this gel can be an excellent addition to the diet of those who engage in regular physical activity. It can help replenish essential minerals lost during workouts;
  • People with dietary restrictions: As a plant-based, gluten-free product, Sea Moss Gel is suitable for vegans, vegetarians, and those with specific dietary needs or restrictions;
  • Individuals seeking immune support: The high concentration of nutrients like zinc and vitamin C in sea moss may help boost the immune system;
  • Those looking for digestive support: Sea Moss is known for its prebiotic effects, which can enhance gut health and digestion
  • Skincare enthusiasts: Applied topically, Sea Moss Gel can potentially improve skin health due to its hydrating properties and rich mineral content [5];

About Founders Of Sea Moss Gel

Alexiou Gibson’s unwavering commitment to a healthy lifestyle served as the catalyst for the creation of a multimillion-dollar enterprise. Under the banner of his company, Transformation Factory, Gibson produces meticulously crafted, ingestible gels fashioned from sea moss. This mineral-laden botanical marvel is progressively gaining ground in the health food market, validated by studies showcasing its digestive benefits and weight management support.

Gibson envisions that the adoption of sea moss can have a transformative impact on numerous lives, mirroring the remarkable change it wrought in his own.

At the tender age of 21, hailing from the Bahamas, Gibson grappled with a staggering weight of over 500 pounds [6]. His physical condition had deteriorated to such an extent that it was foretold he might not live to see his 30th birthday. Fueled by this alarming prognosis, he embarked on a tireless journey of daily six-hour workouts and a regimen of nutritious eating. Within this dietary transformation, sea moss emerged as a pivotal ingredient. He began incorporating sea moss into his meals, a practice he extended to his grandmother, seamlessly blending it into her lattes to promote her health.

About Founders Of Sea Moss Gel

This daily ritual found its way onto his Instagram stories, catching the attention of healthcare professionals seeking potential support during the COVID-19 pandemic. Gibson, with a heart full of generosity, freely shared sea moss with them.

As word spread beyond the medical community, orders began to surge, prompting him to transform this noble endeavor into a full-fledged business.

The continued resonance of positive testimonials and targeted advertising strategies propelled Transformation Factory to meteoric growth, achieving an astonishing 800% surge within a mere month of operation. Recognizing these significant strides, Gibson realized it was time to take his venture to the next level.

The Pitch Of Sea Moss Gel At Shark Tank

Alexiou Gibson walked into the Shark Tank, seeking $ 500,000 in exchange for a 5% equity stake in his company, Transformation Factory [7]. He shared a personal weight loss journey that resonated deeply with him. In simple terms, he explained that his business offers a unique product. They’ve been operational for 11 months and have already achieved $ 3.5 million in lifetime sales. Gibson’s inspiration for this venture came from his practice of making coffee for his grandmother, who hails from the Bahamas.

Gibson’s daily updates on Instagram generated a significant response, propelling him to launch an online business. By investing in ads and optimizing his website’s SEO, his business saw remarkable growth, experiencing an 800% surge from February to March.

Out of the $ 3.5 million in sales, Gibson’s profit stands at 35%, translating to $ 1.4 million in profit [8]. Remarkably, all these sales are direct-to-consumer and exclusively online. The production cost for their small jars, priced at $ 24.99, is $ 4.15. All the seaweed is imported from outside the United States, involving FDA and Customs clearance.

Gibson is the sole owner of this debt-free business. When Kevin Hart expressed interest, he made an offer of $ 500,000 for a 20% equity stake. Later, Kevin Hart invited Barbara Corcoran to join forces and presented the same offer, now splitting the equity 10% each. Kevin O’Leary was also intrigued and proposed $ 500,000 for a 30% equity share. However, Gibson considered the 20% equity too high for the $ 500,000 investment.

In response, Gibson countered both Kevin Hart and Barbara with an $ 800,000 ask for a 20% equity share, which Barbara declined. Kevin Hart inquired about a $ 600,000 investment for 20% equity but received a negative response. Mark then expressed his intention to partner with Kevin and made a final offer of $ 600,000 for 20% equity, which Gibson accepted.

Ultimately, it was Kevin Hart and Mark Cuban who invested $ 500,000 in Transformation Factory for a 20% equity stake, sealing the deal.

The Pitch Of Sea Moss Gel At Shark Tank

Sea Moss Gel After The Shark Tank

Prior to its “Shark Tank” debut, the Transformation Factory was already on a fast track to success. With the added resources and expertise of both Mark Cuban and Kevin Hart, Alexiou Gibson’s entrepreneurial vision not only thrived but also allowed him to give back to the community.

The deal made on the show marked a momentous occasion for Gibson, celebrated with over 100 friends and family at the Mayacoo Lakes Country Club in West Palm Beach, Florida [9]. Many were moved to tears as they witnessed him secure the investment. The “Shark Tank” effect was palpable as the business experienced a surge, achieving a month’s worth of sales in just one day following the episode.

Subsequently, the company fulfilled one of its major objectives by moving into a larger 12,000-square-foot facility, enabling a threefold increase in the team’s size and faster order processing.

With an impressive 30,000 orders in the pipeline, the Transformation Factory worked around the clock to meet demand.

Empowered by these newfound resources, Gibson sought to create opportunities for others to enter the business world. His passion for working with individuals from less privileged backgrounds led to the development of a summer internship program in collaboration with Riviera Beach City Councilman Douglas Lawson. This initiative aimed to educate students about e-commerce and business, providing them with valuable skills and inspiration.

The Transformation Factory has continued to flourish and diversify its product offerings. They have expanded to include ocean-harvested raw sea moss and sea moss capsules, receiving overwhelmingly positive reviews from customers. While currently selling directly to consumers through their website, their track record suggests that it’s only a matter of time before their products hit major retailers.

The company has garnered significant media attention, featuring in outlets like CNBC, Yahoo Finance, ABC, Afro Tech, and Essence, as well as numerous podcasts. Their active presence on social media platforms like Instagram and TikTok showcases brand sponsors and spotlights Black leaders and innovators within the business world.

Sales estimates for Transformation Factory hover around $ 4 million, with an approximate net worth of $ 3.85 million [10]. Despite these impressive accomplishments, the company remains committed to continuous improvement and expansion.

The future shines brightly for Alexiou Gibson and the Transformation Factory. Notably, Gibson is set to be featured in the Future Billionaires edition of Forbes, scheduled for release in mid-August 2023. He continues to be a sought-after speaker at events, recently serving as a commencement speaker for the 2023 graduating class of Palm Beach State College.

Even with their remarkable achievements, Gibson envisions broader horizons for the business. In an interview, he hinted at negotiations with Amazon, responding to customer demand for their products to be available on the platform. Although similar sea moss brands populate Amazon’s offerings, the absence of Transformation Factory’s acclaimed lineup may soon change.

Ultimately, Gibson sees his business extending well beyond its initial purpose. Built on his personal journey of self-improvement, he envisions creating a vibrant community of like-minded individuals eager to unlock their potential. When asked about his vision for the business in five years, Gibson anticipates the addition of other natural products, such as herbs, to their lineup.

Sea Moss Gel After The Shark Tank

He also envisions branching out into podcasting and further educational initiatives, emphasizing that the Transformation Factory’s impact is poised to transcend the realm of sea moss gel, marking just the beginning of an impactful journey.

The Net Worth Of Sea Moss Gel

The Transformation Factory, the company producing Sea Moss Gel, has seen a significant increase in its net worth since its appearance on Shark Tank. As of 2023, the company is valued at approximately $ 3.85 million [11].

This value was achieved through robust sales of their Sea Moss Gel and other products. In fact, just within 24 hours after their Shark Tank episode aired, the company generated over half a million dollars in sales. The valuation during the show was initially $ 10,000,000, which was later updated to $ 3,000,000 by the Sharks.

Alternatives To Sea Moss Gel:

  • Burdock Root Capsules: Burdock root is known for its antioxidant and anti-inflammatory properties and can be a good alternative;
  • Bladderwrack Powder: Another seaweed product, bladderwrack is rich in iodine and can offer a range of health benefits;
  • Kelp Noodle Paste: As a substitute for Irish Moss, Kelp Noodle Paste is said to work well in certain recipes;
  • Sea Moss with Spirulina Capsules: Combining the benefits of sea moss and spirulina, these capsules can support healthy iron levels, immune health, and energy;
  • Strawberry Sea Moss Gel: This flavored version of sea moss gel might be particularly appealing to children;
  • Gelatin: Although not as nutrient-rich as sea moss, gelatin could be used as a vegan alternative in certain recipes [12];


  1. How much is Sea Moss Gel company worth?

The Transformation Factory, the company producing Sea Moss Gel, is worth approximately $ 3.85 million as of 2023.

  1. Did Shark Tank invest in Sea Moss Gel?

Yes, The Transformation Factory, which produces Sea Moss Gel, did secure an investment in Shark Tank. Mark Cuban and Kevin Hart invested in the company.

  1. Who is the CEO of Sea Moss Gel?

The CEO of The Transformation Factory, the company that produces Sea Moss Gel, is Alexiou Gibson.

  1. Does Sea Moss Gel expire?

Yes, Sea Moss Gel does have an expiration date. It is generally recommended to consume it within 2-3 weeks if stored in the refrigerator. Always check the product’s label for specific storage instructions and expiration dates.

  1. Does Sea Moss Gel help hair?

Sea Moss Gel may potentially benefit hair health. It’s rich in minerals and vitamins that are essential for healthy hair growth. However, more scientific research is needed to confirm these benefits.

  1. Can Sea Moss Gel go on your face?

Yes, Sea Moss Gel can be applied topically on the face. It is known for its potential skin benefits, including hydration, soothing irritation, and improving overall skin health.

  1. Is Sea Moss Gel good for men?

Sea Moss Gel can be beneficial for men as it is packed with nutrients that support overall health. Some believe it may support sexual health and energy levels, though more research is needed to confirm these claims.

  1. What is the negative effect of sea moss?

While sea moss is generally safe for most people, it can cause some side effects, including stomach upset, changes in thyroid function due to its high iodine content, and possible allergic reactions. It’s always advised to start with a small amount to see how your body reacts.

  1. Is Sea Moss Gel safe?

Sea Moss Gel is generally considered safe for consumption. However, as with any new dietary supplement, it’s advised to consult with a healthcare professional before starting its use.

Does Sea Moss Gel expire?

  1. Is sea moss like collagen?

Sea Moss has a gel-like consistency similar to collagen and is often used as a vegan alternative to gelatin. While it doesn’t contain collagen, it does have nutrients that are believed to support skin health.

  1. Does sea moss have Omega 3?

While sea moss contains many minerals and vitamins, it does not appear to be a significant source of omega-3 fatty acids.

  1. Does sea moss have 92 minerals?

Sea moss is often touted as containing 92 out of the 102 minerals that the human body needs, including iodine, zinc, calcium, potassium, and more. However, the exact mineral content can vary depending on where the sea moss is harvested from.

  1. Is sea moss high in testosterone?

While sea moss is rich in numerous minerals and vitamins, there’s no scientific evidence suggesting that it directly increases testosterone levels.

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