Simple Sugars: What Happened After Shark Tank

Simple Sugars: What Happened After Shark Tank

In 2013, Simple Sugars was a young business with a lot of potential. The company had created a unique and innovative product, and they were looking for a way to take their business to the next level. That’s when they appeared on Shark Tank. The Sharks were impressed with the product and the company’s founder, Lani Lazzari. Ultimately, Simple Sugars received a deal from Mark Cuban.

In this article, we will discuss what happened to Simple Sugars after Shark Tank and how they managed to grow their business after the show. We will also discuss the impact that appearing on Shark Tank had on Simple Sugars. Stay tuned!

Story of the Founders

When it comes to Simple Sugars, it’s all about the story of the founders and their journey since appearing on Shark Tank. Founders Lani Lazzari and her mother first started their business back in Lani’s childhood!

Lani’s mother dared her to create a Christmas gift that’d be loved by all their friends and family. It was this challenge that led Lani to create her first batch of simple sugar scrubs.

Simple Sugars are basically all-natural skincare products made of sugar, vitamins, and oils. Lani had very sensitive skin and wanted something natural and gentle to keep it soft.

People with sensitive skin have often had a hard time finding skincare and cosmetic products that do not irritate them. Many contain harsh chemicals, synthetic fragrances, and other artificial ingredients that can cause redness, itching, and even allergic reactions. Simple Sugars was created to address this problem by offering natural, gentle products specifically designed for people with sensitive skin.

The natural scrubs were a hit among friends and family and Lani saw an opportunity to turn her hobby into a business. She launched Simple Sugars in 2008 and has grown it exponentially since then. In fact, Lani joined the Powerlink mentoring program for young businesswomen at just 14 years old. Her mentor was surprised by her ambition and determination to grow the business.

Story of the Founders

Both the program and her own drive have paid off since Simple Sugars has achieved a staggering amount of success. They have even managed to hit $ 80,000 in sales!

Simple Sugars can be purchased online from the company’s website, as well as from select independent retailers, spas, and salons.

Lani wanted more exposure for her business and what better place to do it than Shark Tank? In 2013 she appeared on the show. Let’s look back at how it went! [1] [2]

Simple Sugars at Shark Tank Pitch

When Lani stepped into the Shark Tank, she was ready to pitch her business and make a deal. She presented her product and explained that Simple Sugars is a skincare line designed specifically for people with sensitive skin.

Sharks were impressed with the business plan and strategy. They especially liked the fact that Simple Sugars has no artificial ingredients and is a great alternative to conventional beauty products. They thought Lani would do just fine without a shark but Lani had a different idea.

Lori loved the idea however she thought the market for the product was too crowded so she backed out. Kevin shares the same worry and decides to pass as well.

Robert believes he doesn’t have an offer that Lani would accept and also declines. Mark was a bit more enthusiastic about the idea and offered Lani $ 150,000 for a 33% stake in her company.

Lani tries to counter Mark’s deal with 25% but Mark stands firm. Lani has a long road ahead of her and she needs a lot of work to make this deal profitable. Luckily, Mark is willing to help her out and the two come to an agreement. [1] [2]

What Happened After Shark Tank

But how did Lani fare after the show? It turns out that the deal was a great success!

Appearance on live TV before millions of viewers and Mark’s guidance helped Simple Sugars grow exponentially. However, we all know that an initial boost doesn’t equal long-term success and it took a lot of hard work to keep the business going.

However, the boost she received was enormous! The show’s producers told Lani to prepare for an increase in sales after the show and they were right. She had to prepare 800 orders ahead of time and all these sold out within days after the show aired.

In fact, during the week after the show they sold out 23,000 worth of products and earned $ 1,000,000+ worth of money!

This success helped Simple Sugars to establish itself as the leading natural skincare company for those with sensitive skin.

However, such a huge boost came with plenty of challenges. Lani had to deal with stock issues, customer service issues, and advertising. It was a huge undertaking but with Mark’s help and her own hard work, she managed to keep the business running. In fact, Simple Sugars has grown even more since then.

Simple Sugars at Shark Tank Pitch

With the money she earned, she managed to hire dozens of new workers and expand the business. This helped her stabilize the business and give her more freedom to grow it.

Lani has the ambition to grow her business to the point she’d be able to proudly proclaim it as one of the world’s leading natural women’s skincare companies. With the help of Mark Cuban, she is one step closer to achieving this goal.

As of the year of 2022, Lani has managed to reach $ 6 million of annual revenue and has been able to expand Simple Sugar’s reach even further by offering her products in independent retailers, spas, and salons. You can find Simple Sugars around 500 retail Destination Maternity stores and they plan to expand even further.

But Lani didn’t focus only on female customers, she also developed a new line of natural care products for men. The “Smooth for Men” line was released in 2016 and it has been gaining a lot of positive reviews from customers.

Lifetime sales at the time of writing of this article have surpassed $ 33 million and the Simple Sugars team is looking forward to breaking more records in the future. 

Lani also keeps up with social media! She is active on Instagram, Facebook, and Pinterest. Her Instagram account has over 14,000 followers and she often shares pictures of her team, office, events, and products.

You can also stay in tune with sales, discounts, and new product launches by subscribing to their newsletter.

As to where you can buy Simple Sugars products, you can find them on the official website. The Simple Sugar team often introduces sales and discounts throughout the year to reward their loyal customers.

Besides that, you can purchase Simple Sugars on Amazon although the variety there is pretty poor compared to the official website.

Lastly, you can visit one of the 500 of Destination Maternity stores to find Simple Sugars products. To help you out locating those, Lani has introduced a map on the official website so you can easily find which store is nearest to your location.

And the reviews are mostly positive. In fact, Simple Sugars has earned hundreds of reviews on Amazon with an average 4.5-star rating. So the success doesn’t come only from Mark Cuban’s guidance but also from the products themselves.

Lani is an amazing example of how you can make it big with the right idea and hard work. She was able to take a risk and turn her dream into reality, with Mark’s help along the way. With such an inspiring story it comes as no surprise she has been featured in many successful entrepreneur magazines such as Forbes and Entrepreneur Magazine! [1] [2] [3] [4] [5]

Simple Sugars Net Worth

Simple Sugars had achieved massive success since the time it was featured on Shark Tank. With lifetime sales surpassing $ 33 million and a yearly revenue of over $ 6 million, Simple Sugars is up for great things!

Simple Sugars Net Worth

It’s estimated that Lani’s net worth currently stands at around $ 10 million dollars, giving her plenty of financial stability and freedom to pursue her entrepreneurial dreams. With the help of Mark Cuban, this number could increase significantly in the future as Simple Sugars keep growing.[6] 

Simple Sugars Competitors

However, as we all know, the skincare market is a crowded one and Simple Sugars has to keep up with the competition. Still, Lani has managed to hold surprisingly well and some of their major competitors include the following.

La Roche-Posay

La Roche-Posay is a French skincare brand that specializes in providing skin care products for sensitive, allergic, and irritated skin. It has been around since 1975, making it one of the oldest, yet still effective brands on the market. La Roche-Posay offers a wide range of products including cleansers, moisturizers, sun protection, and acne treatments. They have an extensive distribution network with availability in over 70 countries all over the world.


Tu’el is a leading natural skincare brand that specializes in healing and balancing sensitive, combination, and acne-prone skin. Their products are renowned for their unique formulas made with pure botanicals, vitamins, minerals, and other natural ingredients.

Tu’el offers 100% vegan and cruelty-free products that are free of parabens, sulfates, and other potentially harmful ingredients. They also have a complete line of body care products that include body washes, lotions, and more.


RAYA Spa is another one of Simple Sugars’ major competitors. It too specializes in providing natural and organic skincare products to customers. RAYA prides itself on its use of only the highest quality ingredients and offers a variety of products from cleansers, moisturizers, and treatments to serums, masks, and more. [7]

Simple Sugars Competitors


Did Simple Sugars receive any investments from the Sharks?

Yes, Simple Sugars received an investment from Shark Mark Cuban in exchange for a 33% stake in the company. The investment was $ 100,000 which was to be used towards manufacturing and acquiring new ingredients. 

This helped out Simple Sugars significantly, as they were able to start manufacturing in larger quantities and also purchase better ingredients. It also allowed Simple Sugars to hire a full-time staff which enabled the company to focus on marketing, research, and development.

Where are Simple Sugars now?

Simple Sugars is now a thriving business, with over 500 retail locations in the United States as well as an online store. Since appearing on Shark Tank, Simple Sugars has gone on to be featured in multiple magazines such as Forbes.

The company continues to focus on creating natural skin-care products using all-natural ingredients that are free of toxins or parabens. Their product line includes body scrubs, bath bombs, moisturizers, and lip balms made from organic sugar cane combined with essential oils and other natural ingredients.

And the success of Simple Sugars is truly worth admiring – the company has grown rapidly since appearing on Shark Tank and has experienced consistent sales growth year after year.

How much have Simple Sugars made?

Simple Sugars has seen immense success since it appeared on Shark Tank in 2013. Since then, the company has grown exponentially and now reports annual sales of over $ 6 million. According to founder Lani Lazzari, Simple Sugars’ team size has also tripled since their Shark Tank appearance and they’ve added many new products to their lineup.

As for the total sales up to now, Simple Sugars has reported a total of over $ 33 million in sales since its Shark Tank appearance. This figure includes multiple rounds of investor funding and numerous expansion efforts, such as the retail debut of their products in Destination Maternity stores.

How much is the company Simple Sugars worth?

According to various sources, Simple Sugars has a current valuation of $ 10 million. The company was featured on Shark Tank in 2013 and closed a deal with Mark Cuban. Even prior to appearing at the show the company has achieved some success, as the product was already popular among customers. After its appearance on Shark Tank, Simple Sugars gained even more traction and had rapid growth in sales.

Since then, Simple Sugars has experienced substantial growth due to its innovative business model and commitment to customer satisfaction. They are now available in over 500 select skincare stores all over the country.

How much is the company Simple Sugars worth?

The annual earnings right now are estimated at around $ 6 million in revenue and Simple Sugars continues to expand its presence in the skincare market.

Is Simple Sugars still in business?

Yes, Simple Sugars is still in business and continues to be a successful company. After appearing on Shark Tank in 2013, the founder Lani Lazzari was able to secure an investment from Mark Cuban With this funding, they were able to expand their product line, increase marketing efforts and grow their customer base.

Today, Simple Sugars offers a variety of products ranging from body scrubs to lip balms that are all-natural and made with organic ingredients. Their products have been featured on numerous television shows.

As of 2022, the annual revenue of the company stays at $ 6,000,000. They have a very loyal customer base and have been able to maintain their position as one of the leading skincare companies.

Useful Video: Shark Tank Update HD // Simple Sugars // Big Money


Lani Lazzari was just a teen when she came up with the idea of Simple Sugars. After appearing on Shark Tank in 2013 and landing a deal with Mark Cuban, she has grown the business exponentially, with products now available in hundreds of stores around the USA. Simple Sugars has become a beloved brand in the skin care industry, helping people of all ages feel better about their skin and look their best every day.

Now Simple Sugars are available in over 500 stores throughout the US. And now her idea brings her $ 6,000,000 in revenue each year!

Lazzari’s story serves as an inspiration for those looking to start their own business. She had a great idea, put her heart into it, and worked hard until she succeeded. With Simple Sugars, she achieved something many dreams of – building a successful company from scratch that was eventually able to stand on its own two feet without relying on outside capital or influence.

The success of Simple Sugars shows that passion and dedication can help turn dreams into reality. Thanks to Lani’s ambition and determination, what started as a small idea is now an international sensation. Bravo to Lani for making her dream come true!

If you’re looking for amazing skincare products that are natural and affordable, be sure to check out Simple Sugars today! You won’t regret it – your skin will thank you!