AngelLift: What Happened After Shark Tank

AngelLift: What Happened After Shark Tank

The popular TV series Shark Tank has given a platform for aspiring entrepreneurs to pitch their ideas to a panel of successful businessmen and investors. One of the most innovative products that have been featured on the show is AngelLift – a product that promises to improve the appearance of fine lines and wrinkles on the face without the need for surgery or injections [1].

Despite receiving some initial pushback from the Sharks, AngelLift managed to secure a deal with one of the investors, Lori Greiner. This partnership was seen as a major milestone for the company and it helped to propel AngelLift to new heights of success. However, as with any startup, there were many challenges that lay ahead for AngelLift after its appearance on Shark Tank.

Through this article, readers will gain insights into the world of startup companies and the challenges that they face in trying to bring new products to market. We will also see how a television appearance can have a major impact on a company’s fortunes, both positive and negative.

What Is AngelLift?

AngelLift is a set of small, silicone pads that are placed onto the skin around the mouth and chin area. The pads are used to stretch the skin and increase blood flow, promoting the production of collagen and elastin which help to reduce the appearance of fine lines and wrinkles. The product is marketed as an affordable and non-invasive alternative to more traditional beauty treatments.

Understanding the background of AngelLift is crucial before evaluating what happened to the product after it appeared on Shark Tank. Developed in 2003, AngelLift is a set of facelift strips that help reduce aging signs without requiring invasive surgical procedures [2].

What Is AngelLift?

Although similar products were already available in the European market, AngelLift aimed to be the first over-the-counter derma strips for smile lines and wrinkles around the mouth area. The oral and replaceable strips promised a safer alternative to surgical interventions that previously required professional assistance. Originally a prescription-only strip, AngelLift has since evolved and ventured into the over-the-counter market.

The AngelLift package includes oral derma strips and a low-pH collagen solution with additional anti-aging properties, making it a safe and non-invasive way to lift the face and smooth wrinkles and smile lines. In 2007, the company conducted clinical trials in Canada to evaluate its effectiveness. The results revealed that 84% of participants who used the derma strip experienced a facelift, indicating that the product was effective [3].

The Beauty Secrets Behind AngelLift Dermastrips

The Angel Lift Dermastrips offer a simple and accessible solution to combat aging caused by receding gum lines without the need for surgery or a prescription. The treatment involves using oral strips and a low-pH collagen fluid to restore lost volume and enhance the anti-aging effects.

Unlike previous options that required implantation by a dentist, these detachable and interchangeable strips can be easily used at home. By placing the strip beneath the lip for a few seconds daily, users can experience significant improvements in skin tightness and wrinkle reduction, making this a cost-effective and natural alternative to Botox.

The Angellift Dermastrips are facial lifting strips that can be purchased without a prescription and worn inside the mouth, covering the teeth, for 10-30 minutes daily. They aim to recreate the natural pressure lost due to aging, lifting the facial skin and reducing wrinkles from the inside [4].

The Beauty Secrets Behind AngelLift Dermastrips

This non-invasive derma strip provides anti-aging benefits to the skin, reducing the appearance of wrinkles and fine lines, rejuvenating aging skin, promoting collagen production for a youthful appearance, and improving skin texture and firmness.

AngelLift provides a variety of products, each with its own unique set of ingredients. For instance, the AngelLift DermaLips product contains Caprylic/Capric Triglycerides, Collagen Peptides, Organic soybean oil, Organic Babassu oil, Deep sea two Mosla seed activity, and Sun Flower Oil.

Meanwhile, the AngelLift DermaSome Lifting and Dermal Repair Serum use 100% natural ingredients, including Distilled Water, Wheat Germ Extract, Seaweed Extract, Argan Plant Cells, Plant Flavonoid Anti-oxidants, Ferulic Acid Lipoencapsulated Anti-oxidants, Folic Acid, Ferment Extract, and Helianthus Annuus (Sunflower) Seed Oil [5].

The AngelLift Dermasome Collagen, on the other hand, is made with high-potency suspension spheres that amplify a concentrated cocktail of ingredients, including peptides that enhance collagen and elastin. Additionally, the company suggests using lip balms and hydrating treatments that contain coconut oil to prevent dry lips.

About AngelLift’s Founders

Kelly and Aaron Bruce are the creators of AngelLift, a prosthetic product aimed at reducing signs of aging through its “anti-aging lifting strips”. AngelLift evolved from a previous version that required installation by a dentist and attached to teeth. The current surgical-grade plastic strip fits between the lips and gums, effectively “lifting away” smile lines and wrinkles around the mouth without the need for injections or surgery.

When combined with the Fusione low pH collagen fluid, AngelLift offers a safe and natural way to achieve a facelift without the associated costs and risks of surgical procedures.

Although the AngelLift system was developed in 2003, similar products had been available in Europe for over two decades. The company has clinical evidence of the product’s effectiveness, with a Canadian study from 2007 showing that 84% of users experienced facial improvement. As the anti-aging market is a multi-billion-dollar industry, AngelLift is poised to secure a share of this market, potentially with the backing of a Shark.

About AngelLift’s Founders

Since appearing on Shark Tank, the couple has continued to grow the AngelLift brand, expanding their product line to include the DermaLips, DermaSome Lifting and Dermal Repair Serum, and Dermasome Collagen. The company has been featured on numerous television programs and continues to generate millions of dollars in revenue annually.

The Pitch Of AngelLift At Shark Tank

In episode 527 (2014) of Shark Tank featuring AngelLift, the founder, Aaron Bruce, presented the product to the sharks with a lot of enthusiasm and confidence [6]. However, the Sharks were skeptical at first, as they had seen many similar products in the past that had not been successful. Bruce explained how AngelLift was different, emphasizing the scientific research that had gone into developing the product and the testimonials from satisfied customers.

Kelly and Aaron appear on Shark Tank with a proposal seeking $100,000 in exchange for 25% of their business. They present their product and demonstrate its effectiveness, using a dermastrip to firm and smooth Penelope’s flabby arm. Kevin humorously compares it to Barbara’s use of masking tape. The AngelLift system has been on the market for five months and has generated $75,000 in sales. The product is patented, and the duo also has other patented products, including Vermillion Strips for the lips and various toning and cleansing cosmetics. However, they are only pitching the dermastrips to the Sharks.

Mark finds the presentation too confusing and opts out. Kevin is not convinced they are making a profit and also declines to invest. Robert believes the pitch is unclear and also decides not to invest. On the other hand, Lori offers $500,000 for 15% of the company, but the funds will only go toward funding QVC purchase orders. Additionally, the deal is contingent on proof of $3 million in sales for their other products and evidence of their patents. Kelly and Aaron accept Lori’s offer [7].

AngelLift After The Shark Tank

AngelLift, which appeared on Shark Tank, has been highly successful since its debut. Following its appearance, the company earned $3 million in sales and established an Amazon store. However, as of December 2021, the product is no longer available on Amazon and is generating approximately $5 million annually through its official website [8].

AngelLift After The Shark Tank

When AngelLift appeared on Shark Tank, the Sharks were curious about the company’s decision to stop selling on Amazon, but Lori Grenier still chose to invest. Following the episode, it was discovered that AngelLift had partnered with Amazon, allowing customers to use their Amazon accounts to purchase products directly from AngelLift’s website, giving the company more control over shipping and customer service.

In addition to Shark Tank, AngelLift has also been featured on several other popular TV shows, such as The Ellen Show, Extra, The Doctors, Kris Jenner, Rachael Ray, and various news channels.

Since the show, AngelLift has continued to flourish and expand, with the product being sold online and in retail stores across the country. The company has also developed complementary products, such as a facial cleansers and exfoliators, as well as expanding the range of their original AngelLift pads to offer different sizes and colors to suit a wider range of customers.

Overall, AngelLift remains a thriving business that has demonstrated impressive growth and success.

The Net Worth Of AngelLift

Angel Lift had an estimated valuation of about $333,333 when it appeared on Shark Tank. As of 2021, the company’s revenue stood at $18.6 million, and its valuation was $500,000. AngelLift’s net worth is currently estimated at $5 million as of 2023 [9].

AngelLift On Social Media

Upon further research, it appears that AngelLift does have a social media presence on platforms such as Facebook and Instagram. On these platforms, AngelLift shares photos and videos of their products being used along with testimonials from satisfied customers. They also share before and after pictures to show the effectiveness of their products.

On Facebook, AngelLift has a page with 4.7 stars out of 5, based on over 380 reviews. Many reviewers praise the effectiveness of the product and how easy it is to use. AngelLift also responds promptly to customer questions and concerns in the comments section.

AngelLift On Social Media

On Instagram, AngelLift has over 4,500 followers and uses the platform to showcase user-generated content, featuring happy customers showing off their results. They also use hashtags such as #AngelLift and #Dermastrips to increase their visibility and reach on the platform.

It’s clear that AngelLift places a strong emphasis on social media marketing to promote their products and reach a wider audience. By showcasing real results and positive customer reviews, they make it easy for potential customers to see the benefits of their products and feel confident in their purchase.

In addition to sharing photos and testimonials, AngelLift also uses social media to announce sales and promotions and to share educational content about skincare and anti-aging. This helps to position the brand as a trusted authority on beauty and health.

Overall, AngelLift’s social media presence is an effective tool for engaging with customers, building brand awareness, and promoting its products. By using a mix of testimonials, user-generated content, and educational content, they are able to create a strong and compelling brand image that resonates with their target market.

Alternatives To AngelLift

There are various alternatives to AngelLift dermastrips that aim to combat aging and reduce the appearance of wrinkles. Some of these alternatives include:

  • Facial Exercises. Certain facial exercises can help tone and tighten facial muscles, leading to a more youthful appearance;
  • Face Masks. Face masks can help improve the texture and firmness of the skin, and may contain anti-aging ingredients such as collagen, hyaluronic acid, and vitamin C;
  • Retinol Creams. Retinol is a form of vitamin A that is commonly found in skincare products. Retinol creams can help reduce the appearance of fine lines and wrinkles by increasing collagen production;
  • Botox. Botox is a cosmetic treatment that involves injecting botulinum toxin into the skin. This can help reduce the appearance of wrinkles and fine lines by temporarily paralyzing the muscles that cause them;
  • Dermal Fillers. Dermal fillers involve injecting hyaluronic acid or other materials into the skin to add volume and reduce the appearance of wrinkles;

Alternatives To AngelLift

It is important to consult with a healthcare professional before trying any anti-aging treatments, as some may have potential risks and side effects.

Also, there are some similar brands to AngelLift Dermastrips that you may want to consider:

  • NuFACE is a skincare brand that offers a range of microcurrent devices and gels that can help lift and tone the skin. Their devices are designed to stimulate the facial muscles to improve the overall appearance of the skin;
  • Dermovia offers a range of facial masks that use compression technology to help firm and lift the skin. Their masks are made with natural ingredients and can be used to target specific areas of the face, including the mouth area;
  • Silk’n offers a range of at-home beauty devices, including facial toning devices that can help lift and tone the skin. Their devices use a combination of radiofrequency and LED light therapy to promote collagen production and improve skin elasticity;
  • Nira offers a handheld device that uses laser technology to help reduce the appearance of fine lines and wrinkles around the mouth. Their device is FDA-cleared and can be used at home;
  • Rodan and Fields offers a range of skincare products, including their Redefine Regimen, which is designed to help reduce the appearance of fine lines and wrinkles. Their products are formulated with ingredients like peptides and hyaluronic acid to help firm and hydrate the skin;

These are just a few brands that offer similar products to AngelLift Dermastrips. It’s always a good idea to research and compare different brands and products to find the one that is best suited for your needs and skin type.


  1. How do AngelLift Dermastrips work?

AngelLift Dermastrips work by applying pressure to the skin and underlying muscles around the mouth area. This pressure helps to stimulate collagen production, which can help to reduce the appearance of fine lines and wrinkles.

  1. Are AngelLift Dermastrips safe?

Yes, AngelLift Dermastrips are generally considered safe to use. However, they may cause some discomfort when first starting to use them, and they should not be used by individuals with certain dental or medical conditions.

  1. How often should I use AngelLift Dermastrips?

AngelLift Dermastrips can be used daily for up to 30 minutes at a time. However, it is important to follow the manufacturer’s recommendations and use the strips as directed to avoid overuse or potential side effects [10].

  1. How long does it take to see results with AngelLift Dermastrips?

Results may vary, but some users report seeing results within a few weeks of starting to use AngelLift Dermastrips. However, it may take several weeks or even months to see significant improvements in the appearance of fine lines and wrinkles.

  1. What are the benefits of using AngelLift Dermastrips?

The strips aim to recreate the natural pressure that has been lost due to aging, which helps lift the facial skin and reduce wrinkles from the inside. The product is a non-invasive derma strip that claims to provide anti-aging benefits to the skin. It reduces the appearance of wrinkles and fine lines, rejuvenates aging skin, promotes collagen production for a youthful appearance, and improves skin texture and firmness.

  1. Are there any side effects of using AngelLift Dermastrips?

Some users may experience mild discomfort, soreness, or irritation when first starting to use AngelLift Dermastrips. However, these side effects are usually temporary and should subside with continued use.

  1. Can AngelLift Dermastrips be used with other skincare products?

Yes, AngelLift Dermastrips can be used with other skincare products. However, it is recommended to use the strips before applying any other products to ensure that they adhere properly and to avoid disrupting their effects.

  1. How long do AngelLift Dermastrips last?

AngelLift Dermastrips may last up to 60 days, depending on how often they are used and how well they are cared for. It is recommended to replace them every two months to ensure optimal results.

  1. What is the return policy of AngelLift?

According to the AngelLift website, their products carry a 30-day money-back guarantee from the date of receipt of goods. To be eligible for a return, all items included in the purchase must be returned. The maximum credit refunded will be the original invoice value of the purchase less the cost of shipping and handling. It is not clear if there are any exclusions or limitations to this policy [11].

In addition, there are several customer reviews and comments on various websites regarding AngelLift’s refund policy. Some customers have reported positive experiences with the policy, stating that they were able to receive a refund with no issues. Others, however, have reported difficulties in receiving refunds or have raised concerns about the cost of shipping the products back.

  1. Did Lori invest in AngelLift?

Yes, Lori Greiner invested in AngelLift during their appearance on Shark Tank. She expressed interest in the company and its products and made an offer to invest.

  1. Does AngelLift help marionette lines?

Yes, AngelLift is designed to help reduce the appearance of marionette lines, which are the lines that run from the corners of the mouth down to the chin. The product works by applying pressure to the muscles and tissues in the area, helping to stimulate collagen production and improve skin elasticity.

  1. Can you sleep with AngelLift?

No, it is not recommended to sleep with AngelLift in place. The product is designed to be worn for short periods, typically no more than 30 minutes at a time. Wearing AngelLift for extended periods, or while sleeping, can cause discomfort and may damage the product or the skin.

  1. Can you wear AngelLift longer than 30 minutes?

While AngelLift is designed to be worn for short periods, some users may be able to wear the product for longer periods without experiencing discomfort. However, the company recommends following the instructions provided with the product and not wearing it for more than 30 minutes at a time.

  1. How long do you wear AngelLift?

AngelLift is typically worn for 10-30 minutes at a time, depending on the individual user’s comfort level. The company recommends using the product twice a day, with a break of at least 6 hours between uses.

  1. What is the difference between AngelLift and Vermillion?

AngelLift and Vermillion are both cosmetic products designed to reduce the appearance of fine lines and wrinkles around the mouth area. However, AngelLift is a non-invasive product that uses pressure to stimulate collagen production, while Vermillion is a cosmetic filler that is injected into the skin.

  1. Where is AngelLift located?

AngelLift is based in the United States and operates out of California. The company’s products are available for purchase online and through select retailers.

  1. Is AngelLift sold in stores?

While AngelLift is primarily sold online through the company’s website, some of their products may also be available for purchase through select retailers. It is recommended to check with individual stores to see if they carry AngelLift products.

Useful Video: How to remove and prevent lip wrinkles without injections or fillers