Rapid Rope: What Happened After Shark Tank

Rapid Rope: What Happened After Shark Tank

In the world of entrepreneurship, Shark Tank has become a well-known platform for aspiring business owners to pitch their ideas and secure funding from a panel of successful investors. One of the most notable pitches on the show was that of Rapid Rope, a product designed to revolutionize the way people use and store ropes.

Rapid Rope is a retractable rope system that enables users to easily store and access ropes without the need for knots, tangles, or spools. After an impressive pitch on Shark Tank, Rapid Rope secured a deal with one of the sharks. This was just the beginning of Rapid Rope’s journey, as the company faced numerous challenges and obstacles after securing the deal.

In this article, we will take a closer look at what happened to Rapid Rope after its appearance on Shark Tank. We will explore the challenges they faced in bringing their product to market, the impact of the pandemic on their business, and the strategies they implemented to overcome these obstacles.

Additionally, we will examine the lessons that can be learned from Rapid Rope’s experience and how they have positioned themselves for future success. By delving into the story of Rapid Rope, we can gain valuable insights into the highs and lows of entrepreneurship and the importance of perseverance, adaptability, and strategic thinking in building a successful business.

What Is Rapid Rope?

Rapid Rope is a company founded by Chris Rodgers with the aim of providing innovative and efficient rope solutions for a wide range of applications. The company’s main product is a revolutionary rope system that allows users to quickly and easily deploy a length of rope in seconds, without the need for knot tying or special training [1].

What Is Rapid Rope?

The Rapid Rope system consists of a compact spool of rope that is stored in a small container. When needed, the user simply pulls out the desired length of rope and snaps it into place using the integrated locking mechanism. The rope can be easily retrieved by pulling it out of the container, and there is no need for any special knowledge or training to use the system.

Rapid Rope is not only useful in military and law enforcement applications but also has a wide range of commercial and industrial applications. For example, it can be used in construction to quickly secure building materials or in logistics to secure cargo during transportation. The system has even been used in recreational and outdoor activities such as hiking and camping.

Who Is Rapid Rope For?

Who Is Rapid Rope For?

The Rapid Rope Dispenser is an ideal solution for anyone who needs to use rope, regardless of the purpose. Whether you are a hunter who needs to secure your catch, a homeowner who wants to tie down their Christmas tree, or someone who needs to pack something up with a rope, the Rapid Rope Dispenser makes the process much simpler.

With this product, you have access to rope at any time without the hassle of untangling and untying knots. This makes it an excellent tool to have on hand in case of emergencies. The possibilities are endless with the Rapid Rope Dispenser, and it provides convenience, simplicity, and reliability for all your rope-related needs.

Currently, the product is available in the United States and Japan, with product samples also in the United Kingdom. Rapid Rope is a family-owned company with a strong foundation of honesty and hard work.

How Does It Work?

The Rapid Rope is an all-purpose rope that comes in a sturdy canister, which is resistant to weather and breakage. The rope is rated at 1100 lb. Test and is commercial grade and flat. The canister holds 120 feet of rope and features a built-in rope cutter that enables one-handed deployment and cutting.

This versatile rope is suitable for a variety of tasks, from securing cargo to fastening your Christmas tree to the roof of your car. The compact canister fits easily into your backpack, cup holder, or RV, making it ideal for camping and other outdoor activities.

How Does It Work?

With the Rapid Rope’s insert, users can cut the rope to the desired length, and replacement cartridges are available to ensure a constant supply of rope.

Pros and Cons of Rapid Rope Dispenser

Some pros of the Rapid Rope Dispenser system include:

  • Time-saving: Rapid Rope Dispenser allows users to deploy lengths of rope quickly and easily, without the need to tie knots, saving time in critical situations;
  • Ease of use: The built-in locking mechanism makes it easy for anyone to use the Rapid Rope Dispenser, regardless of their level of experience or training;
  • Compact size: The compact size of the Rapid Rope Dispenser makes it easy to transport and store, making it ideal for outdoor and recreational activities;
  • Versatility: The Rapid Rope Dispenser can be used in a wide range of applications, from military and law enforcement to construction, logistics, and recreational activities;

However, there are also some cons to using the Rapid Rope Dispenser system. These include:

  • Limited length: The Rapid Rope Dispenser system typically only provides a limited length of rope, so it may not be suitable for all applications;
  • Tension control: It can be difficult to control the tension of the rope when using the Rapid Rope Dispenser, which may lead to inconsistent performance;
  • Cost: The Rapid Rope Dispenser system can be more expensive than traditional knot-tying techniques or other rope solutions;
  • Maintenance: The locking mechanism of the Rapid Rope Dispenser requires regular maintenance and may be susceptible to wear and tear over time;

About Rapid Rope’s Founders

Geanie and Chris Rodgers established the company in 2017 but had to put the business on hold for several years due to their adoptive son’s diagnosis of ulcerative colitis.

About Rapid Rope’s Founders

Chris Rodgers was fed up with the problems he encountered when dealing with ropes during his outdoor adventures. The constant tangling, knotting, and difficulty in cutting frustrated him to no end. He made the decision to create a solution and thus began his journey toward the creation of the Rapid Rope Dispenser.

Working together with his wife Geanie Rodgers, Chris designed the Rapid Rope Dispenser to be the ultimate solution for those who use ropes and are tired of the constant problems associated with them. The product promises to provide all the convenience of using ropes without any hang-ups.

The Rodgers family enjoyed spending time outdoors and always kept some rope with them during their outings. After successfully solving their own problems with ropes, they decided to introduce their product to the world and turn it into a business. To achieve the best launch for the Rapid Rope Dispenser, the couple decided to pitch their product on Shark Tank.

The Pitch Of Rapid Rope At Shark Tank

Chris and Geanie appeared on Shark Tank to pitch the Rapid Rope Dispenser and find an investor to help them grow their business. Rodgers had already invested $115,000 of their own money into developing the product and launching their company. They were also committed to social responsibility, regularly donating to the Ethiopian community from where they adopted one of their children and fundraising to build a school in honor of their son.

The entrepreneurs requested $200,000 for a 20% stake in their company, which had a valuation of $1 million. During their pitch, they showcased their products and offered samples [2].

The Sharks were impressed with the $172,000 in sales the business had generated in just two years since its launch. They also expressed interest in a potential retail partnership with Duluth Trading Company. In honor of their adopted child from Ethiopia, the couple pledged to donate a portion of their profits to establish a school.

Lori was the first Shark to bow out of the deal, followed by Mark, Kevin, and Rohan. However, before Rohan withdrew, he declined to partner with the couple but made a $10,000 donation to their school initiative. All of the Sharks, except for Barbara, were hesitant to invest in the business.

The Pitch Of Rapid Rope At Shark Tank

Despite being unfamiliar with the industry, Barbara admired Geanie and Chris and made an offer of $200,000 for a 30% equity stake in the company. The couple countered with a proposal of a 20% stake in exchange for $200,000, but Barbara held firm with her offer. Eventually, the Rodgers agreed to Barbara’s terms and secured her investment.

Although the couple initially celebrated the successful pitch, they later clarified that they had not finalized the deal with Barbara. Nevertheless, the Rapid Rope Dispenser remains available for purchase online and at Duluth Trading Company.

Rapid Rope After The Shark Tank

Thanks to its appearance on Shark Tank, Rapid Rope has received numerous product orders and has expanded its product line by adding new colors such as orange and green. The product has received overwhelmingly positive feedback and remains in business.

Despite not closing the deal with Barbara Corcoran, Rapid Rope is still available for purchase online and at Duluth Trading Company. The company has maintained a steady revenue stream, reportedly earning between $900,000 and $1 million annually, and has focused solely on its flagship product without branching out to other products [3].

The Net Worth Of Rapid Rope

During the pitch, the company was valued at $1 million, and since then, it has generated over $900,000 in revenue, indicating an increase in net worth. As of August 2022, Rapid Rope’s annual revenue is estimated to be between $900,000 and $1 million, demonstrating its continued success. Unlike many companies, Rapid Rope has stayed focused on its core product, avoiding the common mistake of branching out into other areas, and continues to sell its rope in a canister on its website [4].

The canister is not only weather-resistant and shatterproof but also contains 120 feet of flat braided poly rope that is commercial-grade and rated at 1,100 pounds of strength. Additionally, it features a built-in rope cutter that allows the user to deploy and cut the cord with just one hand.

Thanks to its appearance on Shark Tank, Rapid Rope has received numerous product orders and has expanded its product line by adding new colors. The company has also gained significant publicity from trade shows, and it shows no signs of slowing down in its growth trajectory.

Alternatives To Rapid Rope:

  • Rope Ratchet: A rope ratchet is a device that allows you to easily tighten and secure your rope. It’s commonly used for hanging heavy objects, such as bicycles or kayaks;
  • Rope Bag: A rope bag is a convenient way to store and carry your rope. It typically comes with a shoulder strap and a built-in tarp for easy storage and transportation;

Alternatives To Rapid Rope

  • Rope Reel: A rope reel is a compact and portable solution for storing and dispensing your rope. It typically features a built-in handle and a locking mechanism to prevent tangles;
  • Rope Hoist: A rope hoist is a mechanical device that allows you to lift and lower heavy objects using a rope. It’s commonly used for garage storage, attic access, and other similar applications;
  • Bungee Cord: A bungee cord is a flexible and stretchy cord that’s often used for securing items during transportation. While it’s not technically a rope, it can be a useful alternative in certain situations;
  • Traditional knot-tying techniques: Although time-consuming and somewhat difficult to master, traditional knot-tying techniques are still commonly used in a wide range of applications, from fishing and boating to everyday use around the home;
  • Paracord: Paracord is a lightweight, strong, and versatile cord that is commonly used in camping, survival, and outdoor activities. It can be used to tie knots or create a variety of useful tools and accessories, such as bracelets and keychains;
  • Carabiners: Carabiners are versatile clips that can be used to secure ropes, hooks, and other objects. They are commonly used in climbing and mountaineering, but can also be useful in a variety of everyday applications;
  • Ratchet straps: Ratchet straps are heavy-duty straps with ratcheting mechanisms that can be used to secure cargo, equipment, and other objects in a variety of settings;
Each of these alternatives has its own set of advantages and disadvantages, and the best solution will depend on the specific application and the user’s preferences and needs. However, with a wide range of tools and accessories available, users are sure to find a rope solution that meets their needs and helps them get the job done quickly and efficiently.


  1. How does Rapid Rope work?

Rapid Rope features a canister that contains a length of rope, which is dispensed through a built-in locking mechanism. Users can easily deploy and cut the rope using just one hand.

  1. What types of rope are compatible with Rapid Rope?

Rapid Rope is designed to work with a wide range of ropes, including nylon, polyester, and other materials typically used in rope applications.

  1. Can Rapid Rope be used for heavy-duty applications?

Yes, Rapid Rope is rated to hold up to 1,100 lbs and is suitable for a wide range of heavy-duty applications, including military, construction, and logistics.

  1. Can the rope be replaced in the Rapid Rope canister?

Yes, Rapid Rope canisters can be refilled with new rope cartridges, which are available for purchase separately.

  1. How long is the rope in the Rapid Rope canister?

The Rapid Rope canister contains 120 feet of rope, which is typically enough for most common applications [5].

  1. Is the Rapid Rope canister durable?

Yes, the Rapid Rope canister is constructed from shatterproof materials and is designed to withstand rough handling and heavy use.

  1. Does the Rapid Rope system require maintenance?

Yes, like any tool or equipment, the Rapid Rope system may require occasional maintenance, such as cleaning and lubrication, to ensure optimum performance.

  1. Is the Rapid Rope system easy to use?

Yes, the Rapid Rope system is designed to be user-friendly, with a simple one-handed operation that does not require any special training or expertise.

  1. Does Rapid Rope come with a warranty?

Yes, Rapid Rope products come with a limited warranty, which covers defects in materials and workmanship for a specified period. Please refer to the specific product documentation for details.

  1. Where is Rapid Rope now?

According to the company’s website, Rapid Rope is headquartered in Pflugerville, Texas.

  1. Who is the largest steel wire rope manufacturer in the world?

Some of the largest steel wire rope manufacturers in the world include WireCo WorldGroup, Bridon-Bekaert, and Usha Martin. However, rankings and market share can vary over time.

  1. What is Rapid Rope used for?

Rapid Rope is a versatile product that can be used for a variety of purposes, including camping, hiking, towing, and securing cargo. The company also markets its product as a potential lifesaving tool for emergency situations.

  1. What is the best cargo rope?

The best type of rope for cargo depends on various factors such as the weight and size of the cargo, the conditions of transport, and the budget. Some popular options include polyester, nylon, and polypropylene ropes.

  1. What rope do Navy Seals use?

The United States Navy SEALs use a variety of ropes and cordage, depending on the specific mission and task. They often use a type of rope known as 550 cord, which is a lightweight and durable nylon rope [6].

  1. What rope does the military use?

Similarly, the military uses a variety of ropes and cords for different purposes, such as parachute cords, static ropes, and dynamic ropes. The specific type of rope used depends on the application and requirements of the mission.

  1. What is the most durable rope in the world?

The most durable rope in the world can depend on factors such as the material, construction, and specific use case. However, some commonly durable ropes include those made from materials such as Dyneema, Kevlar, and Spectra.

  1. What country produces the most rope?

According to a 2019 report by the United Nations Comtrade database, China is the world’s largest exporter of rope, followed by Germany, the United States, and the Netherlands.

  1. Is rope better than chain?

Whether rope or chain is better depends on the specific application and use case. In some instances, chains may be stronger and more durable, while in others, ropes may be more flexible and easier to handle.

  1. What is the most used rope?

The most used rope depends on the specific industry and application. However, some commonly used ropes include nylon, polyester, and polypropylene ropes.

  1. What rope is unbreakable?

No rope is truly unbreakable, as the strength and durability of a rope depend on various factors such as the material, construction, and specific application.

  1. How wide is Rapid Rope?

The width of Rapid Rope can depend on the specific product and variant. According to the company’s website, Rapid Rope is available in various sizes, ranging from 3/8 inch to 1/2 inch [7].

  1. Why is rope good for survival?

The rope is a useful tool for survival because it can be used for a variety of purposes such as building shelter, securing food and water, making traps, and creating tools. Additionally, the rope is often lightweight and compact, making it easier to carry and transport.

Useful Video: Shark Tank US | Zombie Attacks During Rapid Rope Pitch


  1. https://www.sharktankblog.com/business/rapid-rope
  2. https://sharktankrecap.com/rapid-rope-update-shark-tank-season-11/
  3. https://www.therealitytv.com/rapid-rope-shark-tank/
  4. https://www.sharktanksuccess.com/rapid-rope-review/
  5. https://marketrealist.com/net-worth/rapid-rope-net-worth/
  6. https://rapidrope.com/pages/rapid-rope-on-abcs-shark-tank
  7. https://www.usatoday.com/story/entertainment/tv/2020/01/20/shark-tank-recap-rapid-rope-entrepreneurs-hope-rope-investors/4519588002/