Lose 12 Inches in 12 Workouts: What Happened After Shark Tank

Lose 12 Inches in 12 Workouts: What Happened After Shark Tank

Embarking on a transformative fitness journey, “Lose 12 Inches in 12 Workouts” entered the Shark Tank, showcasing its founder Ryan “Cowboy” Ehmann’s unique approach to weight loss. The episode unfolded with energetic pitches, revealing the program’s promise to help individuals shed inches and regain control of their lives. Securing a pivotal deal with Shark Daymond John, the program’s evolution post-Shark Tank has been nothing short of remarkable.

This article delves into the post-tank journey of “Lose 12 Inches,” exploring the successes, challenges, and significant rebranding that transformed it into Barre6, positioning it as a thriving force in the fitness industry.

What Is Lose 12 Inches in 12 Workouts:

The fundamental premise behind “Lose 12 Inches” is to assist individuals in shedding a cumulative total of 12 inches from various parts of their bodies within a designated timeframe [1], employing a specially crafted workout regimen for this specific purpose.

At the core of “Lose 12 Inches” lies its distinctive, high-intensity interval training (HIIT) exercise plan. This method strategically blends cardiovascular activities with resistance training to target various regions of the body.

What Is Lose 12 Inches in 12 Workouts

The program encompasses detailed workout videos that systematically guide users, rendering it user-friendly and convenient for individuals of any fitness proficiency. Additionally, it incorporates a nutritional handbook to complement the physical workouts, fostering overall well-being and facilitating weight loss.

“Lose 12 Inches” stands out as a commendable option for those in pursuit of a well-organized, results-oriented fitness program. It presents a lucid objective: the reduction of 12 inches, which is simpler to grasp and strive for compared to nebulous goals such as “enhancing fitness” or “shedding pounds” [2].

The program’s systematic focus on different body segments ensures a comprehensive advancement in fitness and weight loss, often yielding superior outcomes compared to concentrating on a singular body area.

The amalgamation of exercise routines and nutritional counsel guarantees a comprehensive approach to weight loss, advocating for a well-conditioned physique and a more health-conscious lifestyle. Finally, the guidance offered through workout videos renders the program accessible to individuals with varying fitness levels, heightening its attractiveness.

As showcased on Shark Tank, the “Lose 12 Inches” program furnishes a captivating and methodical pathway toward fitness and weight loss, rendering it an enticing selection for many.

How Does It Work?

“Lose 12 Inches” is a fitness initiative curated by trainer and motivational speaker Clint Fuqua. The initiative centers on activities tailored to assist individuals in shedding 12 inches from their body dimensions.

The underlying philosophy is rooted in the notion that diminishing inches can serve as a more substantive and inspiring goal than shedding pounds, often resulting in more conspicuous alterations in appearance and garment size.

The “Lose 12 Inches” initiative is distinctive because it emphasizes the reduction of inches concerning body mass rather than weight loss in pounds [3]. The intention is to advocate for overall body toning and sculpting, often leading to a more substantial transformation in appearance than mere weight loss.

The “Lose 12 Inches” initiative comprises:

  • Exercise Routines: This encompasses a precise set of activities targeting diverse muscle groups. The exercises are intended for regular performance throughout the week, aiming to stimulate fat loss, muscle building, and overall fitness improvement;
  • Nutritional Counsel: The program furnishes meal plans and dietary recommendations to complement the exercise routines, aiming to cultivate healthy eating habits supportive of weight loss and muscle development;
  • Motivational Assistance: Clint Fuqua, the progenitor, extends motivational support and guidance to assist participants in adhering to their fitness aspirations. This includes counsel on maintaining motivation, surmounting obstacles, and nurturing a positive mentality;

It’s imperative to bear in mind that before embarking on any novel fitness or dietary regimen, consulting with a healthcare professional is advisable. Individual outcomes may diverge based on initial body dimensions, dedication to the program, and overall health status.


  • Structured Workouts with Clear Goals: One of the standout features of “Lose 12 Inches in 12 Workouts” is its meticulously designed workout regimen. The program provides a structured 12-week plan, each week targeting specific muscle groups and focusing on fat-burning exercises. This clear roadmap eliminates the guesswork for users, fostering a sense of direction and purpose in their fitness journey;
  • Variety and Engagement: The program maintains user interest by incorporating a diverse range of exercises, preventing monotony and boredom. From high-intensity interval training (HIIT) to strength training and flexibility exercises, participants experience a well-rounded fitness routine. The diversity not only keeps users engaged but also ensures comprehensive fitness development;
  • Access to Online Community and Support: “Lose 12 Inches in 12 Workouts” doesn’t leave participants to navigate their fitness journey alone. The program provides access to an online community where users can connect, share experiences, and seek support. This communal aspect can be a powerful motivator, fostering a sense of accountability and camaraderie among participants;


  • Overpromising Results: One of the primary concerns surrounding “Lose 12 Inches in 12 Workouts” is the bold claim in its title. While the program emphasizes holistic health and fitness, the promise of losing a specific measurement within a fixed timeframe may set unrealistic expectations. Individuals vary in their response to fitness programs, and factors such as genetics and lifestyle play crucial roles in outcomes;
  • Intensity Levels: While the program’s diverse workouts are an asset, some users may find certain sessions overly intense, potentially leading to discouragement or injury. The lack of a personalized fitness assessment at the beginning could result in individuals with varying fitness levels struggling to keep up with the intensity;
  • Subscription Cost: Access to the full “Lose 12 Inches in 12 Workouts” program requires a subscription, and some users may find the cost prohibitive. While the program offers value in terms of expert guidance and community support, the subscription model may limit accessibility for individuals on a tight budget;

How Does It Work?

Who May Benefit From Using?

Individuals Seeking Weight Loss:

The program’s central goal of losing 12 inches provides a tangible and measurable target for individuals aiming to shed excess weight. Those looking for a structured and results-driven approach to weight loss may find the program beneficial [4].

Fitness Enthusiasts Wanting Structure:

Individuals who thrive on structured workout routines will appreciate the 12-week plan, providing a clear roadmap for their fitness journey. The variety of exercises ensures a well-rounded approach, targeting different muscle groups for overall fitness development.

Busy Professionals or Parents:

The convenience of home-based workouts makes this program suitable for busy individuals who struggle to find time for the gym. The 12-week structure provides a time-bound commitment, making it easier for those with hectic schedules to plan and follow through.

People Looking for Community Support:

The inclusion of an online community offers a support system where users can connect, share experiences, and motivate each other. Individuals who benefit from a sense of accountability and camaraderie in their fitness journey may find the community aspect valuable.

Those Interested in Holistic Fitness:

The combination of high-intensity interval training (HIIT), strength training, and flexibility exercises ensures a holistic approach to fitness. People seeking comprehensive improvements in cardiovascular health, strength, and flexibility can benefit from the program’s well-rounded workouts.

Individuals Preferring Home Workouts:

The program is well-suited for those who prefer the privacy and comfort of home workouts over traditional gym settings. Home-based exercises eliminate barriers to entry for individuals who may feel intimidated by the gym environment.

Anyone Motivated by Clear Goals:

Individuals who find motivation in clear, measurable objectives will appreciate the specific goal of losing 12 inches within 12 weeks. The program’s emphasis on achievable milestones may resonate with those who prefer concrete targets in their fitness pursuits.

Those Seeking Expert Guidance:

People looking for guidance from certified fitness trainers will benefit from the expert-led workout sessions, ensuring proper form and reducing the risk of injuries. Beginners and those unfamiliar with proper exercise techniques can feel confident with the professional guidance provided.

Individuals Prioritizing Overall Wellness:

The inclusion of a nutrition guide underscores the program’s commitment to holistic health. Individuals interested in adopting healthier eating habits along with their workout routines can find valuable guidance in the program.

About Founders Of Lose 12 Inches in 12 Workouts

The visionary behind the “Lose 12 Inches” initiative is Ryan “Cowboy” Ehmann, a fitness enthusiast, rodeo athlete, and dedicated entrepreneur [5]. Ehmann’s distinctive background has played a pivotal role in shaping the foundations of the “Lose 12 Inches” program.

Having carved a niche as a professional rodeo competitor, Ehmann acquired a profound comprehension of physical fitness and training. Despite his ardent passion for rodeo, he faced bouts of financial instability and struggled with his own fitness journey, a circumstance that served as a catalyst for transformation and inspired the conception of “Lose 12 Inches.”

The genesis of “Lose 12 Inches” took root in Ehmann’s personal weight loss odyssey. Encountering a challenging phase while residing in a trailer and grappling with financial hardships, he found himself at a crossroads.

Determined to instigate change, Ehmann delved into extensive research on fitness and nutrition. It was during this immersive exploration that the concept for “Lose 12 Inches” crystallized. As he meticulously devised a workout regimen to shed pounds, focusing on multiple body areas to achieve a cumulative 12-inch loss, the idea for the program was born.

Empowered by the belief that his regimen, proven effective for his own transformation, could extend its benefits to others, the “Lose 12 Inches” program came into existence [6].

Before making its debut on Shark Tank, “Lose 12 Inches” had already materialized into a fully-fledged program with its own success stories. Ehmann introduced the program locally, conducting fitness classes and distributing DVDs featuring his distinctive workout routines.

The program yielded tangible results for numerous individuals, establishing its credibility and fostering a devoted community of satisfied customers.

About Founders Of Lose 12 Inches in 12 Workouts

Despite the localized triumphs, Ehmann harbored aspirations of expanding the program to a broader audience. This ambition led him to seek investment in Shark Tank, a renowned entrepreneurship reality show.

His compelling pitch on the show unveiled the potential for “Lose 12 Inches” to transcend local boundaries, reaching a wider demographic and assisting more individuals in realizing their fitness aspirations.

The Pitch Of Lose 12 Inches in 12 Workouts At Shark Tank

The atmosphere in The Shark Tank is often characterized by sobriety and seriousness, yet these descriptors could never apply to the charismatic Ryan Ehmann, the force behind “Lose 12 Inches”. Upon entering the tank and donning his signature cowboy hat, Ryan greeted the sharks with a spirited whoop and a cheerful “Howdy Folks!” before introducing himself. In a slightly stunned room, he boldly declared his quest for a $ 120,000 cash injection into the “12 Inches” business, offering 25% equity in return [7].

Ryan, with a rodeo background, shared a brief film showcasing his past as a bull rider and detailed the substantial physical toll it took on his back, leading to his retirement. Undeterred, he explained the development of a training program that not only healed his injuries, astonishing his doctors, but also propelled him to the peak of physical fitness at the age of 41.

With infectious enthusiasm, Ryan presented before-and-after photos of clients, showcasing the program’s effectiveness. Laughter filled the room as he narrated the transformation of an overweight individual named Kevin. Amidst the amusement, Ryan expressed his dream of bringing his unique training program to millions, enabling them to “take their lives back”.

However, Ryan’s dynamic pitch left the sharks slightly stunned. Mark Cuban, the first to speak, inquired about the details of the training program. Ryan explained its uniqueness, involving personalized software to determine individualized workout programs, complete with a crucial heart monitor. The program aimed not only at physical transformation but also education on maintaining a healthy lifestyle.

Robert Herjavec lightened the mood with banter about his workout routine, while Kevin O’Leary humorously suggested Robert needed Ryan’s plan. Ryan, with a ripped shirt, reveal showcasing his impressive abs, confidently assured the sharks that anyone could achieve similar results with his professional guidance.

Lori, admiring Ryan’s physique, raised a valid concern about the bold claim of losing 12 inches in just 12 workouts, emphasizing the need for independent testing to validate such assertions.

The Pitch Of Lose 12 Inches in 12 Workouts At Shark Tank

Kevin O’Leary, ever-focused on the financials, probed Ryan on how investors could profit. To the sharks’ surprise, Ryan unveiled another dimension of his venture — a patented training machine named “Rodeo Abs”. This revelation, combined with his energetic pitch, left an indelible mark on the room.

Lori’s curiosity led to a demonstration of the “Rodeo Abs” machine, and despite initial surprise, she expressed interest. Kevin, impressed by Ryan’s energy, acknowledged the potential profitability of the business but opted out, stating he wasn’t the ideal investor.

Mark Cuban, appreciating Ryan’s personality but skeptical of the business, followed suit and exited. Robert, despite enjoying the pitch, couldn’t envision profitability and dropped out.

As doubts lingered, Ryan passionately asserted his program’s success rate—claiming not a single customer out of over 10,000 had failed to lose at least 12 inches in 12 workouts. Lori, unconvinced, uttered a skeptical “No way.”

This skepticism prompted Robert to bow out, and Lori, though seeing potential, remained doubtful of the claims. It seemed Ryan might face rejection from all sharks, but Daymond John saw a unique spark in him. In a last-minute twist, Daymond offered the sought-after deal – $ 120,000 for 25% equity [8]

Overwhelmed, Ryan exclaimed, “Really?” and Daymond sealed the deal, inviting Ryan for a metaphorical ride.

In a whirlwind turn of events, the charismatic cowboy found a lifeline in Daymond, and the two embraced, marking the unexpected success of “Lose 12 Inches” in the Shark Tank.

Lose 12 Inches in 12 Workouts After The Shark Tank

Post the Shark Tank appearance, “Lose 12 Inches” underwent a prosperous journey, largely attributed to the infusion of investment and the strategic partnership with Shark Daymond John.

The business experienced rapid expansion, demanding founder Ryan Ehmann to dedicate up to 20 hours a day to meet the heightened demand. Diversification became a key strategy, with the introduction of workout DVDs and the implementation of a licensing and certification program for instructors utilizing the Cowboy Fit Zone software.

A notable addition to the product line was the development of the “Rodeo Abs” workout machine, designed to enhance the effectiveness of workouts. Ryan aimed to secure licensing agreements for its usage in gyms nationwide.

In 2021, a pivotal rebranding process occurred, marking the evolution of the company into Barre6. Alongside the rebranding, Barre6 unveiled a novel 28-minute workout concentrating on stability, strength, flexibility, and coordination.

The establishment of a new gym in Merrick, New York, was a testament to Barre6’s growth trajectory, with plans for further expansions. Presently, Barre6 operates successfully, offering a variety of classes that witness rapid enrollment, as indicated on the company’s website.

A Fall Fitness Special initiative showcased the company’s commitment to engaging users through its website. Impressively, Barre6 boasts a 4.8-star rating on Google, with reviews commending motivating instructors and challenging yet effective workouts [9].

The company maintains a robust online presence, regularly updating its website, Facebook, and Instagram platforms.

While explicit details regarding additional gym locations in the United States are not provided, the prosperous operation of the Merrick location suggests that expansion plans may still be in progress.

The business has not only sustained but flourished post-Shark Tank, retaining a devoted customer base and evolving its services to meet the dynamic demands of the fitness industry.

Lose 12 Inches in 12 Workouts After The Shark Tank

With Daymond’s guidance, the business not only thrived but underwent a significant transformation, leading to a rebranding as Barre6 and the establishment of a new location, accompanied by plans for additional expansions.

As of 2023, Barre6 continues to achieve success, with positive customer feedback and a diverse array of popular fitness classes.

The Net Worth Of Lose 12 Inches in 12 Workouts

The net worth of Lose 12 Inches is estimated to be around $ 500,000. However, data from GeeksAroundGlobe and SharkTankRecap suggests a higher estimate. They state that the founder’s (Ryan Ehmann) net worth stands at approximately $ 1.6 million as of 2023 [10].

The personal Ehmann’s worth is about $ 1.3 million. It’s essential to note that these figures not only account for the earnings from the Lose 12 Inches program but also include Ehmann’s other income sources.

Alternatives To Lose 12 Inches in 12 Workouts:

1) Beachbody’s 21 Day Fix:

  • Structured 21-day program with daily workouts;
  • Emphasis on portion control with color-coded containers;
  • Varied workouts, including cardio, strength training, and yoga;

2) P90X:

  • Comprehensive 90-day program with intense workouts;
  • Diverse exercise routines, including strength, cardio, yoga, and plyometrics;
  • Emphasis on muscle confusion for continuous adaptation;

3) Jillian Michaels’ 30 Day Shred:

  • High-intensity, 30-day program with short, effective workouts;
  • Three levels of difficulty to accommodate different fitness levels;
  • Focus on strength training, cardio, and ab exercises;

4) Kayla Itsines’ Bikini Body Guide (BBG):

  • A 12-week program targeting strength, cardio, and flexibility;
  • Circuit-based workouts with minimal equipment;
  • Emphasis on progressive overload for continual challenge;

5) Insanity Workout:

  • 60-day program with intense, bodyweight-only workouts;
  • Focus on max interval training for calorie burn and endurance;
  • No need for additional equipment;


  1. What episode of Shark Tank is Lose 12 Inches in 12 Workouts?

“Lose 12 Inches In 12 Workouts” made its appearance on a specific episode of Shark Tank. For the latest and most accurate information, it’s recommended to check the official Shark Tank episode guide or related sources.

  1. What was the biggest Shark Tank fail?

The show has seen various business pitches that didn’t secure a deal, and opinions on the biggest failure may vary. Notable examples include products like the Ionic Ear and the UroClub. However, the perception of failure can be subjective.

  1. What is the most successful company ever on Shark Tank?

The most successful company to emerge from Shark Tank is often considered to be “Scrub Daddy”, a cleaning product. It has achieved remarkable success, generating substantial revenue after receiving an investment from Lori Greiner.

  1. Which Shark was removed from Shark Tank?

As of 2023, none of the Sharks have been removed from the show. The original Sharks, including Mark Cuban, Lori Greiner, Kevin O’Leary, Robert Herjavec, and Daymond John, continue to be integral parts of Shark Tank.

The Net Worth Of Lose 12 Inches in 12 Workouts

  1. How much money has Lori made from Shark Tank?

Lori Greiner has experienced significant success on Shark Tank, making lucrative deals with various entrepreneurs. The exact amount she has made from her investments on the show may vary and is subject to the outcomes of the businesses she has partnered with.

  1. Has anyone ever lied on Shark Tank?

Instances of misinformation or exaggeration have occurred on the show. Contestants may provide inaccurate details about their products or businesses. The Sharks thoroughly vet the information during due diligence after the show.

  1. Do sharks get paid in Shark Tank?

The Sharks on Shark Tank do not receive a salary for their participation in the show. They invest their own money into businesses they choose to support and take a stake in those companies.

  1. Has anyone been on Shark Tank twice?

Yes, there have been entrepreneurs who appeared on Shark Tank more than once, either with the same business or with different ventures. Some entrepreneurs return seeking new deals or additional investment.

  1. Which Shark has closed the most deals?

The number of deals closed by each Shark can vary over different seasons. As of 2023, statistics on which Shark has closed the most deals may be subject to change.

  1. How much did Lori make on Scrub Daddy?

Lori Greiner made a significant investment in Scrub Daddy, a cleaning product, during Season 4 of Shark Tank. The product went on to become one of the most successful deals in the history of the show, with Lori’s investment contributing to its widespread success. The exact amount Lori made may depend on the ongoing success and sales of Scrub Daddy.

Useful Video: Lose 12 Inches Wins Pitch of the Week!


  1. https://www.cnbc.com/2017/09/19/cnbc-shark-tank-cowboy-ryans-friendship-with-daymond-john-saved-his-business.html
  2. https://seoaves.com/lose-12-inches-shark-tank-update/
  3. https://www.sharktankblog.com/business/lose-12-inches/
  4. https://gazettereview.com/lose-12-inches-12-workouts-update-happened-shark-tank/
  5. https://2paragraphs.com/2018/06/lose-12-inches-what-happened-to-cowboy-exercise-dvds-after-shark-tank/
  6. https://www.sharktanksuccess.com/lose-12-inches/
  7. https://kirktaylor.com/lose-12-inches-shark-tank-ryan-cowboy-ehmann/
  8. https://allsharktankproducts.com/shark-tank-products-health/lose-12-inches-with-any-12-workouts/
  9. https://cowboyryanfitness.com/12-workout-challenge1587665814033
  10. https://sharktanktales.com/lose-12-inches-shark-tank-update/