LIFTiD: What Happened After Shark Tank

LIFTiD: What Happened After Shark Tank

For centuries, sugar and caffeine have been used by generations to help bring clarity of mind. That was until Ken and Allyson Davidov provided a new way to achieve the same results without relying on chemical stimulants – Enter LiftiD: an innovative headgear designed for better brain performance.

Although they failed to obtain a deal on Shark Tank in 2021, their revolutionary invention has since skyrocketed in value; estimated at $ 20 million!

LIFTiD utilizes cutting-edge neurotechnology to provide a better alternative for those looking for means to achieve mental clarity and focus. Their technology provides the user with an experience that resembles drinking 3 cups of coffee, without any side effects whatsoever.

The headgear is designed in such a way that it delivers targeted brain stimulation that activates your prefrontal cortex – resulting in increased attention span, cognitive abilities, and overall performance! This was demonstrated by both public test results as well as independent reviews conducted by some of America’s top universities.

This article will also highlight the lessons that this startup has learned from its Shark Tank appearance as well as from its competitors. In doing so, we will discover why LiftiD is such a valuable asset in the market today!

What Is LIFTiD?

LIFTiD is a technology solution designed to enhance brain performance. It is reportedly called transcranial direct current stimulation (tDCS). Using it, you can improve your brain focus and you can also increase blood flow. LIFTiD is a headband with electrodes [1].

It is easy to use, before using this device, soak the cotton in the liquid and keep it in the touching part of the head of the device. After that, take this device properly in the part of your head.

What Is LIFTiD?

A boat has been given on the lower part of the lifted, on doing which it starts beeping and heals your head as a message. Many criteria have been given in the Guidance Book of this product for those who cannot use this product.

According to Dr. Schwartz, if LIFTiD is used to train the brain for 20 minutes, it will maximize the brain’s attention and focus.

Who Is The Founder Of LIFTiD?

Ken and Allyson Davidov are from New York City. Ken has a bachelor’s degree in marketing from Tulane University. At 23 years old, he became the national salesman of the year for Hasbro [2].

In 1987, he became the COO of a manufacturing company called Coda International. It wasn’t until 2008 that he founded his first company, Global Ionics. The company is still active and he also co-founded another startup called Taste Boosters in 2020.

Although they pitched the product on Shark Tank, Ken and Allyson are not the original creators. Dr. Theodore Schwartz, who is a Harvard University graduate and leading neurological surgeon in America, developed the product.

LIFTiD Before Shark Tank

Ken and Allyson Davidov hope to get a lift for LIFTiD, their electric neurostimulation device, in Shark Tank episode 1204. Ken has been in the import and product development business for over thirty years. Allyson is a Realtor and helps Ken with marketing. Ken works with inventor Dr. Theodore H. Schwartz, MD in getting LIFTiD to market. Schwartz is a very well-credentialed neurosurgeon who created the product to help improve focus, attention, and alertness.

LIFTiD is a headband with electrodes in it. Using a small electric current, it uses what is called Transcranial Direct Current Stimulation to stimulate certain areas of the brain. It acts as a substitute t chemical stimulants like caffeine, sugar, or drugs.

There are over 4000 medical studies that show this method “alters brain function by increasing blood flow, enhancing neurotransmitter release, and activating neurons”.

The product itself looks like a virtual reality headset without the goggles. It should be used for just 20 minutes a day and no more. A single unit costs $ 149. Davidov helped Dr. Schwartz bring the product to fruition with the help of Gadgetflow, which got it noticed worldwide and accelerated sales.

LIFTiD On Shark Tank: The Pitch

Alyson asked the Sharks for $ 200,000 for 10% equity after her company was featured on Shark Tank. He gave a demo session of his product to Shark very well so that Shark could understand this product better.

When Kevin asked about the sales rate of their product, this company had sold 1,240 products by October 1st, 2020. In this, the cost of manufacturing is $ 22 with Duty All In. And he used to sell in 2020 for $ 149. He did sales of $ 126,000 during this period [3].

Lori said that he does not invest in any kind of product, which is to say that without doing anything, weight loss, and good looking, should change the body. Because of this, she is out of this offer.

Robert said that Ken has definitely made a good sale but he is not able to justify the quality of his product. Robert is also out of this deal for this reason.

Daniel Lubetzky said that it cannot be doubted Ken’s Belief about this product. But he cannot invest in it because he does not believe in this product. Kevin O’Leary also made his decision that he is out of this offer, he cannot invest in it.

LIFTiD On Shark Tank: The Pitch

Mark Cuban said “You tried to sell science without using science” for those reasons I’m Out. LIFtiD has not received any deals from the Shark Tank show.


Despite Kevin labeling them as of the craziest pitches on the show, the publicity was a massive help. After their episode aired, orders on rose sharply. The surge in website traffic inspired them to start selling on Amazon and tap into their customer base.

This transcranial device is marketed to improve an individual’s memory, attention span, and decision-making skills in an attempt to be a good substitute for stimulants such as caffeine.

On Amazon, LIFTiD headbands have an average star rating of 3.6 from over 200 customers. 43% of buyers gave it five stars and negative reviews highlight issues with the battery [4].

LIFTiD makes around $ 5 million in annual revenue and is worth an estimated $ 20 million. Currently, the company hasn’t published any recent sales figures as it is a private company.

The Net Worth Of LIFTiD

This corporation sold a large number of units in the days following the original air date. They are still in business as of July 2021, with $ 6 million in sales. LIFTiD has a net worth of $ 35 million as of 2022.


  1. What is the price of LIFTiD Neurostimulation?
The price of LIFTiD neurostimulation varies depending on the type and configuration of the device that you choose. Devices can range from $ 1,000 to $ 10,000+, depending on the features and functionality that you need. To learn more about pricing options and to find out which option is right for you, contact a representative from LIFTiD today [5]

The Net Worth Of LIFTiD

  1. Is LIFTiD legit?

Yes, LIFTiD is a legitimate company that has been featured on popular TV shows like Shark Tank and Good Morning America. The LIFTiD neurostimulation device has been used by thousands of individuals to improve their quality of life and manage chronic pain conditions with great success. To learn more about the benefits of LIFTiD neurostimulation or to find out if it is right for you, contact a representative from LIFTiD today.

LIFTiD is a leading provider of neurostimulation devices that are designed to help people struggling with chronic pain conditions manage their symptoms and live happier, healthier lives.

  1. Is LIFTiD FDA-approved?

While the LIFTiD neurostimulation device has not yet been officially approved by the FDA, it is considered to be a safe and effective treatment option for many people suffering from chronic pain conditions.

Thousands of people have already benefited from using this innovative technology to manage their symptoms, and many more are turning to LIFTiD as a safe and effective alternative to traditional pain management methods like medications.

  1. Is transcranial direct current stimulation (tDCS) a medical device?

Yes, transcranial direct current stimulation (tDCS) is considered to be a medical device that is used to modulate brain activity in order to improve or restore function in people with various neurological conditions [6].

This type of neurostimulation has been shown to be effective in treating conditions like chronic pain, depression, and cognitive decline, and it is quickly becoming one of the most popular treatment options for these conditions.

Whether you are struggling with chronic pain or another condition that can benefit from tDCS therapy, LIFTiD offers a wide range of devices that can help you manage your symptoms effectively.

  1. What is their returns policy?
At LIFTiD, they understand that sometimes products may not work as expected. That is why they offer a no-hassle returns policy that allows you to return your device within 30 days of purchase if it doesn’t meet your needs. If you have any questions or concerns about our tDCS devices or the returns process, feel free to reach out to the customer support team for assistance. 
  1. What is their shipping policy?

Shipping policies vary depending on the business, but you can expect to pay a certain amount based on where your order is being shipped. In most cases, the cost will be calculated automatically once your order is placed. If it’s more than you expected, don’t worry — use one of our coupon codes and get a discount on your purchase!

If you need further assistance with placing an order or inquiring about shipping times for your items, feel free to contact LIFTiD directly. The customer support team is happy to help! We’re always adding new products and looking for ways to save you money so keep an eye out for new sales and promotions as they come up.

  1. Did Kevin Hat invest in Shark Tank?

Sadly, no. Kevin Hat did not invest in the LIFTiD pitch, though they came very close to getting the funding they needed. The entrepreneurs were impressed by how much money was on the table, but when it came time for them to choose between a bachelor pad and their own business, there was no doubt about which one they chose.

  1. Will Shark Tank help LIFTiD secure new investors?

There is no way of knowing whether or not Shark Tank will help secure additional investment for LIFTiD [7].

However, since so many people are talking about this company right now, there is a good chance that some big names might be interested in getting involved with them going forward. Time will tell if that actually pans out, but LIFTiD certainly has a lot of momentum right now, and they are poised to take advantage of it.

  1. What does the future hold for LIFTiD?

The future looks very bright for LIFTiD. The company has already achieved so much success in such a short amount of time, and there is no reason to believe that it won’t continue to grow and thrive going forward.

What does the future hold for LIFTiD?

Whether or not they ultimately secure additional investment from Shark Tank, one thing is certain: this team has what it takes to make their business successful. They are dedicated, hardworking entrepreneurs who truly believe in what they’re doing and have the drive needed to succeed at any venture.

  1. Has Shark Tank been scammed?

It might sound like it, but Shark Tank has not been scammed by LIFTiD. They were just a smart startup with an innovative product idea for physical therapy treatment. Unfortunately, their product didn’t have the traction that Sharks wanted to invest in them and they walked away without any sharks on board [8].

  1. Who sold their whole company on Shark Tank?

Although LIFTiD did not end up getting any offers from the Sharks on Shark Tank, they did manage to secure one important investor – themselves. After leaving the show without any deals in place, the founders of LIFTiD decided to sell their entire company to a venture capital firm for millions of dollars. Although this was a big success for them, it also highlighted some issues with how Shark Tank operates and whether or not it is truly a good platform for startups looking for funding.

Useful Video: Shark Tank US | Kevin Calls Liftid One Of The Craziest Pitches Ever!