Esso Watches: What Happened After Shark Tank

Esso Watches: What Happened After Shark Tank

Esso Watches, a unique brand of timepieces claiming to be infused with health-boosting negative ions, made quite a splash when they debuted on the popular television show Shark Tank. Entrepreneur Ryan Naylor presented his innovative product in hopes of securing investment and expanding his business. However, the journey post-Shark Tank has been full of ups and downs for Esso Watches.

This article delves into the rise and fall of Esso Watches, their appearance on Shark Tank, and what transpired after their high-profile pitch. We’ll explore this intriguing venture’s claims, controversies, and current status.

What Is Esso Watches?

Esso Watches presented a unique concept: watches infused with negative ions [1]. The company claimed these ions would bring the wearer’s body back to its natural state, potentially improving balance and decision-making. The timepieces were sleek, stylish, water-resistant, and available in several color options.


  • Stylish Design: Esso Watches were indeed visually appealing. They sported a sleek, modern design and were available in various colors, catering to different tastes;
  • Water-Resistant: These watches were water-resistant, making them suitable for outdoor and sports activities;
  • Negative Ion Technology: The primary selling point of Esso Watches was the infusion of negative ions. Although the scientific evidence supporting their benefits remained debatable, some users claimed to experience a sense of well-being while wearing the watch [2];

What Is Esso Watches?


  • Lack of Independent Lab Testing: One significant drawback of Esso Watches is the absence of independent laboratory testing. This means that the claims made by the manufacturer about the quality, durability, and performance of these timepieces are not backed by any objective assessments. The lack of third-party verification makes it difficult for potential buyers to have confidence in the product’s accuracy and reliability. This could be particularly concerning for consumers who value transparency and seek empirical evidence to support their purchasing decisions;
  • Aesthetically Unpleasing Designs: Another drawback to consider is that some of the designs of Esso Watches may not be aesthetically pleasing to all consumers. While aesthetics are subjective, and personal preferences vary widely, it is crucial to acknowledge that not every design may cater to the diverse tastes and styles of potential customers. This limitation can restrict the appeal of these watches and may deter individuals who prioritize the visual appeal of a timepiece;
  • Steep Pricing: Esso Watches are also criticized for their relatively high price points. The cost of these watches may be a barrier for many potential buyers, especially when there are competing brands offering similar or even superior features at a more competitive price. The steep pricing of Esso Watches can limit their accessibility to a broader audience and may make them a less attractive option for budget-conscious consumers;
  • Environmental Concerns with Materials: Some Esso Watch models use plastic and rubber materials in their construction. While these materials may offer benefits in terms of lightweight design and comfort, they can raise environmental concerns. Plastic and rubber materials are not biodegradable and can contribute to plastic waste, which has adverse consequences for the environment. Potential buyers who prioritize eco-friendliness and sustainability may be discouraged by the use of such materials in the watches and may opt for more environmentally responsible alternatives;

Who May Benefit From Using Esso Watches?

Esso Watches were marketed as lifestyle accessories infused with negative ions, which were claimed to improve balance, strength, and decision-making.

Therefore, the target audience for these watches would have been:

  • Health Enthusiasts: Individuals interested in holistic health practices might have been attracted to the concept of negative ions providing potential health benefits;
  • Athletes and Fitness Buffs: Considering the claims of improved balance and strength, athletes and fitness enthusiasts might have been intrigued by the potential performance-enhancing benefits;
  • Outdoor Enthusiasts: The water-resistant feature of Esso Watches made them suitable for those who enjoy outdoor activities like hiking, swimming, or sailing;
  • Fashion-forward Individuals: With their sleek design and various color options, Esso Watches could have appealed to those looking for a stylish timepiece [3];

About Founders Of Esso Watches

Ryan Naylor, a search engine marketing expert and an alumnus of Utah State University’s John Huntsman Entrepreneurship Institute, is the brain behind Esso Watches [4]. His brainchild, the Ion watches, is marketed as a tool to enhance balance.

Surprisingly, despite his expertise in online recruitment, it appears that Ryan’s passion lies more in the promotion of his watches than in the field of recruitment.

About Founders Of Esso Watches

It’s worth noting, however, that the use of negative ion technology in wristwatches lacks scientific substantiation and could be seen as a dubious health assertion.

Some individuals believe that the perceived benefits of wristbands featuring negative ion technology may be attributed to the placebo effect, where users feel better due to their belief in the product rather than any proven scientific efficacy.

The Pitch Of Esso Watches At Shark Tank

Ryan commenced his pitch with a lesson on the detrimental impact of electronic devices on our well-being, asserting that they “saturate us with positive ions, exerting unnatural stress on our bodies” [5]. Right from the outset, Kevin exhibited skepticism, questioning whether the negative ion solution genuinely addressed a real health issue. He followed up this critique with a colorful analogy involving a coffee enema, remarking, “Supposedly beneficial, but who can be certain, right?”

Slightly rattled, Ryan maintained his composure, emphasizing the legitimacy of the problem, and proceeded with a demonstration of the watch’s effectiveness through a balance test. Intrigued, Lorie agreed to put Esso Watches to the test, seemingly validating the advantages by displaying improved balance while wearing the watch.

Ryan then distributed his watches in various colors and designs. Mark categorically refused to accept one and continued echoing Kevin’s criticism but with considerably less courtesy. While Ryan attempted to offer Mark a Maverick blue Echo Watch, Cuban winced and dismissed the technology as a joke, declaring he was “allergic to scams.”

The discussion then turned to the financials. Ryan disclosed that he had achieved over $ 110,000 in Esso Watches sales in the past year, yielding a $ 70,000 profit. Kevin appeared increasingly interested and seemed to warm up to the idea of investing in Esso Watches. Ryan’s revelation that he incurred no customer acquisition costs due to his expertise in search engine optimization further piqued Kevin’s interest.

Lori, however, sought to delve back into the product, inquiring about how the negative ions function and whether there were independent laboratory tests to substantiate the claimed benefits. Lori underscored the potential liability issues, stressing that products making such claims required rigorous testing for potential television sales. Mark scoffed, and it became apparent that Ryan did not possess such tests. Lori promptly exited the deal.

Daymond, seemingly innocently, asked if Ryan had created the watch. Ryan affirmed and added that some of them were his personal designs. But then, like a boxer delivering a swift counterpunch, Daymond accused him of dishonesty, alleging that another of Ryan’s companies, Rumba Time, had produced those designs and that he had appropriated them.

Before Ryan could respond, Daymond exited the deal. Lori came to Ryan’s defense, contending that many companies produced similar watches, but Daymond was not willing to entertain the idea.

With two Sharks remaining, Mr. Wonderful, sticking to his no-nonsense investment approach, posed his pivotal question, “Can I make money from this deal?” Just when a deal seemed possible, Mark interjected, humorously warning Kevin that if he ever considered investing in the business, he would confront him physically [6].

The Pitch Of Esso Watches At Shark Tank

Before Kevin could react, Robert, who had been relatively quiet throughout the pitch, commended Ryan for enduring the Sharks’ criticisms but promptly withdrew his interest, asserting he didn’t believe in the concept.

Lastly, Kevin extended one final olive branch, proposing that if Ryan admitted the negative ion technology was a sham, he would contemplate an investment. Ryan refused and held fast to his belief in the technology.

With O’Leary opting out, Ryan’s chance at securing a Shark investment dissolved, and he exited the tank. As he departed, the acerbic Mark Cuban couldn’t resist a few parting shots, and the other Sharks criticized Ryan for not defending himself or his business more vigorously.

Esso Watches After The Shark Tank

Esso Watches managed to persevere for a while despite Naylor’s inability to secure funding through Shark Tank [7]. In our contemporary health-conscious society, there is a continuous quest for methods to safeguard both personal well-being and that of loved ones.

This focus on the latest products that promise unparalleled benefits, distinct from their predecessors, arises from the fact that while medical science has made significant strides, it remains far from being able to cure all human ailments.

Whether these innovations are rooted in the latest medical science is often challenging for people to discern. This is partly because the latest medical advancements can sometimes appear almost miraculous. Examples include scientists teaching the body’s immune system to target cancerous tissues or engineers developing mind-controlled prosthetic limbs.

The extraordinary progress in various scientific fields has expanded the boundaries of what’s perceived as possible, allowing a wide array of products to pass through the natural skepticism of consumers. Moreover, as the sciences advance, it becomes increasingly challenging for individuals to stay abreast of developments in fields beyond their own.

Consequently, it’s nearly impossible for someone to be a leader in multiple scientific disciplines today, as each requires an immense ongoing commitment. Likewise, consumers find it extremely difficult to differentiate between products rooted in genuine scientific advancements and those built upon scientific-sounding marketing, even when they make sincere efforts to do so.

This has given rise to a market for health products that, although sounding beneficial, often raise suspicions. Some are promoted by influential celebrities like Gwyneth Paltrow’s Goop, which has marketed items such as jade eggs with purported crystal healing powers or entertained “experts” who deny the existence of HIV/AIDS. Others are less fortunate, as exemplified by the eventual fate of Esso Watches.

Ironically, Esso Watches’ downfall was not due to a sudden surge of skepticism among potential buyers. Instead, it was Exxon Mobil that played a pivotal role, as they were less than enthusiastic about a somewhat questionable watch company sharing a name with their 100-year-old brand. Not surprisingly, Naylor reached an agreement with Exxon Mobil, leading to the discontinuation of Esso Watches.

Nonetheless, Esso Watches has left a trace in the form of Tagi, which still manufactures similar watches but with fewer claims about their health benefits. This narrative serves as a reminder for consumers to approach their purchases with a healthy dose of skepticism, especially when the marketing makes them sound too good to be true.

Marketing can often deviate from the truth, whether driven by a genuine belief in the claims or the pursuit of higher profits through misleading tactics. Hence, maintaining a critical eye is a valuable skill for consumers.

Jumping ahead to 2017, he introduced a fresh product named VIVAHR. VIVAHR is a hiring software designed to streamline the recruitment process, offering businesses an all-in-one platform to manage their applicants. According to their website, it stands out as the sole recruitment management system that equips individuals with the tools to transform them into recruitment experts.

As of 2023, VIVAHR continues to thrive. It not only permits employers to effortlessly post job listings on a multitude of job boards, including premium and specialized job sites, with a single click, but it also furnishes an array of features to help craft the ideal job posting.

These features include automation tools, templates, and customizable fields.

Additionally, VIVAHR simplifies the process of sharing job listings, giving businesses a competitive advantage in identifying the most suitable candidates for their positions.

Esso Watches After The Shark Tank

Presently, there are three distinct VIVAHR subscription plans to choose from, all of which provide the capability to post on over 50 job boards and offer unlimited candidate management:

  • Starter ($ 89 per month): Allows for one job posting per month and includes one hiring location;
  • Grow ($ 179 per month): Offers unlimited job postings per month and includes five hiring locations;
  • Pro ($ 279 per month): Encompasses all the features provided in the Grow plan and adds eSignatures, Custom Roles and Permissions, Dedicated Customer Service, and Text Messaging [8];

The Net Worth Of Esso Watches

Esso Watches garnered significant attention when its founder, Ryan Naylor, appeared on the hit TV show Shark Tank. Naylor sought a $ 35,000 investment in exchange for a 20% equity stake in the company, thus valuing the business at $ 175,000. Naylor’s pitch centered around the unique feature of the watch, which contained negative ions and purportedly could restore the body’s natural energy field.

Notably, before stepping into the Shark Tank, Esso Watches had already achieved impressive sales, totaling over $ 120,000 in revenue, resulting in a substantial $ 70,000 profit [9].

All of this had been accomplished with an initial investment of just $ 10,000.

Alternatives To Esso Watches:

  • Feraco Magnetic Negative Ion Bracelet: This is a stylish bracelet that claims to release negative ions which may help to enhance your energy levels and overall well-being;
  • Smarter Lifestyle Negative Ion Therapy Bracelet: Another alternative, this bracelet is designed to emit negative ions and far-infrared rays, which are said to boost health and wellness;
  • Energy Armor Superband: Although not mentioned in the search results, Energy Armor is another brand known for its negative ion-infused products;
  • Tagi Watches: Tagi appears to be a successor to Esso Watches, producing similar watches but making fewer claims about their potential benefits;


  1. What is Esso Watch?

Esso Watches were a line of timepieces created by entrepreneur Ryan Naylor. These watches were unique as they claimed to be infused with negative ions, which were supposed to bring the wearer’s body back to its natural state.

  1. What is a negative ion watch?

A negative ion watch is a type of watch that is claimed to emit negative ions. These ions are supposed to offer various health benefits such as improved balance and decision-making, although these claims are not scientifically proven.

  1. What episode is Esso Watch on Shark Tank?

Esso Watches appeared on episode 302 of Shark Tank.

  1. Who owns Esso?

Esso Watches was owned by entrepreneur Ryan Naylor.

  1. What is the most successful business in Shark Tank history?

The most successful business in Shark Tank history is Scrub Daddy. The sponge company has become a multi-million dollar business with sales exceeding $ 250 million, making it the top-performing product from the show.

  1. Where was Esso Watches located?

Esso Watches were produced in Salt Lake City, Utah, USA.

  1. Was Esso Watches good for health?

Esso Watches claimed to offer health benefits due to their infusion of negative ions. They suggested improvements in balance, strength, and decision-making. However, these claims were not backed by scientific evidence and were met with skepticism.

  1. Are negative ions harmful?

Negative ions are generally not harmful and are naturally found in the environment. However, the claim that they offer health benefits when infused in a watch is not scientifically proven.

The Net Worth Of Esso Watches

  1. Is ionized air healthy?

Ionized air can be beneficial in some ways, such as removing pollutants from the air. However, the effects of ionized air on human health are still being studied and are not fully understood.

  1. Do positive ions have any effect on humans?

Positive ions are found naturally in the environment and can be produced by electronic devices. While some research suggests that an excess of positive ions may have adverse health effects, more research is needed to fully understand their impact.

  1. Was Esso Watches overpriced?

Esso Watches were reasonably priced when they were presented. The cost of Esso Watches was not excessive during the sales pitch. Esso Watches were fairly valued in the course of the presentation. The price of Esso Watches was not exorbitant during the marketing pitch. Esso Watches were affordably priced during the pitch. Esso Watches did not come across as expensive during the sales pitch.

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