DEUX: What Happened After Shark Tank

DEUX: What Happened After Shark Tank

The popular ABC show Shark Tank features entrepreneurs who pitch their business ideas to a panel of potential investors, or “sharks.” If the sharks are interested in the idea, they will make an offer to invest in the company. In season seven, episode eighteen, two entrepreneurs from Austin, Texas pitched their product DEUX. The sharks didn’t bite, but the entrepreneurs didn’t give up. In this article, we’ll answer common questions about what happened to DEUX after Shark Tank and provide useful tips on how you can improve your chances of success if you ever decide to appear on the show.

History of the DEUX Founders

Veganism is becoming increasingly popular, and DEUX founder, Sabeena Ladha, has been innovating vegan cookie dough for years. She has an extensive background in venture capital, as well as a passion for nutrition. The Covid pandemic had made Sabeena start taking supplements. That also made her wonder if it was possible to create a cookie that had all the necessary supplements and vitamins that vegetarians and vegans need.

And this is when she realized if she can’t find anything similar on the market, why not make it herself?

Deux is basically a gluten-free, vegan cookie dough that is packed with vitamins B12 and D2. It also has probiotics for gut health. Sabeena created the DEUX brand to bring healthy snacks to their customers that are not only delicious but also nutritious. To back up the claims on her product, she got help from a naturopathic doctor and dietitian.

History of the DEUX Founders

Deux’s success was explosive. Sabeena then had a brainwave and chose to create an abundance of their cookie dough concoction, promoting it on Instagram as a supplemental source of income.

Sabeena sought the counsel of a naturopathic physician to skillfully incorporate supplements into her vegan and gluten-free recipes. For only $ 15, you can enjoy the deliciousness of Deux! 

Indulge in a variety of delicious flavors with our scrumptious Cookie dough! They offer sugar and spice, gingerbread, pumpkin spice, birthday cake, chocolate chip brownie batter, and peanut butter varieties; something to satisfy everyone’s sweet tooth.

Sabeena has also started working on a new product called Dip, which is a vegan alternative to Nutella. Besides online, you can find Deux in Erewhon Markets and other health food stores.

In June of 2021, the company garnered a $ 1 million seed round investment to kickstart its growth which helped out its production and distribution.

Initially, she set a sales goal for a few months but she managed to hit that goal within a week. Her success has prompted Sabeena to take a chance and appear on Shark Tank. So how did it go for her? We will explore this further. [1] [2]

DEUX at Shark Tank

Sabeena appears at the Shark Tank looking for $ 300,000 for 10% of her company. She begins by telling the sharks her story and how she likes junk food but wanted a healthier alternative while still being indulgent. The dough she makes is completely gluten-free and vegan, using only natural ingredients. As an example, a single jar of brownie mix contains the same amount of Vitamin C as five entire oranges!

Sharks then proceed to try out the samples and some cookies made with the dough. Sabeena expresses her awe at how her father purchased a gas station and devoted himself to it by practically living there.

DEUX at Shark Tank

Soon after graduating from college, Sabeena started in the food and beverage industry and soon entered the venture capital world, following her passion for business and nutrition. She started a company that provides investors with health data, which is where she got the idea to create Deux.

In the year 2020 she had made $ 70,000 in sales and the total sales until 2021 were an impressive $ 634,000 and she expects them to grow even further with the help of the sharks. On the day of filming, Whole Foods enthusiastically approved our product for a 40-store trial.

Now it’s time to talk about the landed cost and ROI of the product which is pretty impressive. The landed cost for a jar of Deux is approximately $ 70 and they sell for $ 15 online. Sabeena confidently states that she had raised $ 1 million at a $ 6 million Valuation CAP and this impresses the sharks too. However, liking the passion and understanding the achievements of someone doesn’t equate to investing in them.

Robert praises her efforts but he doesn’t like sweets and isn’t interested in investing. Nirav feels like he can identify with Sabeena and asks her about what her father said about her so far. Sabeena said that her dad as an entrepreneur would be proud of her for bringing the product to life.

Lori thinks the Deux dough isn’t healthy enough and questions the use of sugar alcohols. Sabeena responds by explaining that there is no added sugar since they only use natural sugars from dates, coconut, and other natural sources.

Kevin was thoroughly impressed by the pitch, though he, unfortunately, wasn’t able to partake in it, thus having his bow out of the situation. Mark has similar doubts as Lori but is also impressed with the product and the success that Sabeena has achieved.

Robert then states his opinion, saying that he thinks Deux could be a great vegan alternative to junk food. He makes an offer of $ 300,000 for 15%. She tries to counter him twice but Robert decides to back off from the deal.

And so, Sabeena left the tank without a deal. However, that didn’t stop her from achieving success with DEUX. So what has happened since then? [2]

DEUX After Shark Tank

While not getting the deal is definitely one doesn’t want, Sabeena was still happy with the exposure that she got from appearing on Shark Tank. She also gained a lot of valuable feedback from the sharks and some new ideas for her company.

The Shark Tank effect is a well-known success factor for many businesses. An appearance on Live TV makes a product or brand more visible and an increase in sales is often seen after the show. However, not everyone watching will be nice– some people may criticize or try to undermine your efforts.

After the show, Sabeena got plenty of backlash for the outfit she chose for her pitch. Despite this, she focused on the positive and continued to promote DEUX with a proven marketing strategy that she had developed.

DEUX After Shark Tank

By the year 2023, you can find Deux products in around 1,200 stores around the US. This included Whole Foods, Wegmans, and many other major stores. Sabeena is thrilled to announce the new vegan and gluten-free ice cream pints, made with Deux! This exciting expansion in their product range will satisfy everyone’s cravings.

Their online presence has grown too! If you were to check out the Deux Instagram, you’d notice they boast more than 70k of followers and counting. Facebook has a lesser traction of only 1.5k followers but the social media is still updated over there!

Not only is the product available online, but also on Amazon where shoppers can find Deux snacks and receive them in as quickly as two days. This made it easier for customers to get their hands on Deux products easily and conveniently.

And now let’s move on to the topic of sales.

In 2021, Deux made a revenue of just over $ 1.8 million. This number has been growing steadily since then and Sabeena predicts they hit $ 5 million in the following year.

An exciting part about this story is that Sabeena still stands behind her original vision for DEUX— to create delicious snacks that are both healthy and affordable. And while she doesn’t have any Shark Tank investors backing her up, she continues to make strides with her business regardless. In May 2022, the company unveiled a Cinnamon Roll flavor that’s being promoted as an ideal morning indulgence.

Sabeena has become an inspiring figure for female entrepreneurs everywhere with her success story of starting from scratch and turning her passion into a successful business that provides vegan snacks that more people can enjoy. [2] [3] [4] [5]

DEUX Net Worth

Now that we know what happened to Deux after Shark Tank, let’s examine the numbers and determine its net worth.

While it’s hard to get exact figures for Deux’s net worth, we can make some educated guesses. First of all, the company managed to achieve $ 5 million in annual earnings following its Shark Tank appearance. This was mostly attributed to the higher number of orders they received due to enhanced exposure and publicity.

As for how much they are worth, it’s estimated that Deux is worth around $ 2,3 million. This estimate is based on their yearly earnings and the success of the company post-Shark Tank.

Deux keeps introducing new products and expanding its reach to various countries. As the company continues to grow, it is likely that its net worth will also increase.

DEUX Net Worth

While it’s difficult to pin down exact figures for Deux’s current net worth, we can confidently say that their success post-Shark Tank has been impressive and continues to grow. The future looks bright for the brand and with all their hard work, we hope they will continue to have great success in the years ahead. [6]


What is DEUX?

Sabeena Mutha, the founder of DEUX, pitched her product on Shark Tank in 2021. DEUX is a vegan cookie dough brand that’s made with natural and organic ingredients, free from preservatives, artificial flavors, or sweeteners. Each cookie dough is handmade and comes in an array of classic and innovative flavors.

In addition to that, this dough also is full of supplements and vitamins that help with your beauty, health, and general well-being. DEUX is the only cookie dough brand in the US to have this kind of benefit, making it a highly sought-after and popular product.

Who owns DEUX cookie dough?

Sabeena Ladha, the founder of DEUX, still owns and operates the company to this day. After appearing on Shark Tank in 2021, Ladha, despite not getting a deal from the Sharks, was able to make her business a success. She leveraged her appearance on the show to get additional funding and publicity, which helped propel Deux’s growth.

As for 2022, the annual sales for the product are getting close to $ 5 million and the company is planning to expand its product line to include other flavors and products.

What happened after DEUX appeared on Shark Tank?

After appearing on Shark Tank, the company saw an influx of orders. The added publicity helped increase Deux’s brand awareness and visibility, allowing them to reach more potential customers.

The appearance on the show also led to a positive response from investors who were interested in helping Deux’s business grow even further. As a result, Ladha was able to secure additional capital that allowed her to expand her operations and hire more staff.

Since then, Deux has continued to experience success as it continues expanding its product line and customer base. The company is now working on increasing its retail coverage and introducing new products.

Did DEUX get a deal on Shark Tank?

Unfortunately, DEUX did not get a deal on Shark Tank. However, this does not mean that their time on the show was fruitless. Even without an offer from one of the Sharks, founder Ladha used her time in the tank to make valuable connections with potential investors and customers.

Did DEUX get a deal on Shark Tank?

Since appearing on Shark Tank, she has been able to secure additional funding and media attention to help grow her business. Additionally, DEUX’s exposure on the show helped them build brand awareness and attract more customers to their online store and even paved their way into retail.

Do the Sharks on Shark Tank get paid?

Yes. Besides what the sharks make from their own investments in the products and brands are seen on Shark Tank, they also receive a salary for appearing. The sharks receive $ 50,000 per episode which is quite an impressive sum of money.

Still, it’s not the biggest amount live TV guests can receive – some appearances on other shows can bring in $ 500,000.

Who founded DEUX on Shark Tank?

Sabeena Hinneburg, founder and CEO of DEUX, appeared on Shark Tank in 2021. She pitched her company to the Sharks, who were impressed by her product – a vegan cookie dough, packed with supplements. Sabeena’s goal was to make sure that people could get the health benefits of eating vegan without sacrificing flavor.

The Sharks were impressed, however, none had invested in the product. However, Sabeena managed to get some insight from the sharks.

After Shark Tank, Sabeena focused on growing her company further by investing in marketing, product development, and expanding her team. She also used the funds from her deal with the Sharks to launch several new products!

Now you can see Deux not only online but in over 1,200 stores across the United States. Deux also continues to grow its online presence, with a thriving Instagram and Facebook community.

Useful Video: Cookie “Deux” Creator Turns “Shark Tank” Rejection Into Success Story


Sabeena Ladha loved junk food, but as a vegan, she had barely any options to choose from when it came to snacks. That’s why she set out to create DEUX, a vegan cookie dough company that has taken the world by storm since its appearance on Shark Tank.

While Sabeena had failed to secure a deal with a Shark on the show, she was able to use the publicity from her appearance as a platform for launching DEUX. She has since raised over $ 2 million in funding and grown the company into an established business with sales all over the world.

Sabeena’s success is a testament to her hard work and determination, which have helped bring vegan food options to people everywhere. While Sabeena may not have made a deal on Shark Tank, it’s clear that appearing on the show gave her an incredible opportunity to show millions of viewers what DEUX was all about.

From having no access to junk food as a vegan to becoming one of the top names in vegan snacks, Sabeena Ladha has proven that the impossible can be made possible with the right mindset and determination. DEUX is a beacon of hope for aspiring entrepreneurs everywhere, showing that it’s never too late to follow your dreams and make a difference in the world.

Since then, DEUX has grown into a successful business and continues to expand every day. The products are now available in stores all over the country, as well as online. They’ve developed their own line of vegan snacks, which come in multiple flavors and use only healthy ingredients.

Thanks for reading our guide on what happened to DEUX after Shark Tank. We hope that it’s been helpful and has given you a better understanding of Sabeena’s success story.

Good luck with your own entrepreneurial journey, and don’t forget: if Sabeena Ladha could make her dreams come true, so can you!