Blendtique Wine: What Happened After Shark Tank

Blendtique Wine: What Happened After Shark Tank

In the swirling world of entrepreneurial endeavors, Blendtique Wine emerged as a unique player after a compelling appearance on the hit television show Shark Tank. Founded by the visionary Billy Dim, Blendtique aimed to revolutionize the wine industry by empowering consumers to craft their personalized blends.

This article delves into the post-Shark Tank journey of Blendtique, exploring the impact of the show on its sales, the challenges faced in meeting heightened demand, and the subsequent evolution of the company. As the cork pops and the wine flows, discover the twists and turns of Blendtique Wine’s captivating narrative beyond the Shark Tank spotlight.

What Is Blendtique Wine:

Blendtique Wine Company is an innovative business that has revolutionized the wine industry by offering customers the unique opportunity to create and design their personalized wine blend. 

Blendtique’s unique selling proposition lies in its custom wine blending kits, which allow customers to concoct their wine blends right at home. The kit includes four bottles of different wines – Merlot, Cabernet Sauvignon, and two others – and a wooden blending kit [1]. With these tools, wine lovers can experiment with different combinations to create a blend that suits their palate perfectly.

How Do They Work?

The process of creating your blend with Blendtique is not just about mixing wines; it’s an educational journey that enhances one’s understanding and appreciation of wine. It’s a hands-on experience that demystifies the art of winemaking and makes it accessible to everyone, regardless of their level of wine knowledge [2].

What Is Blendtique Wine:

Blendtique also offers the service of delivering these custom blends right to your doorstep, adding a layer of convenience to the entire experience. This feature is particularly appealing in our current times, where online shopping and home deliveries have become the norm.

At the heart of Blendtique’s appeal is its user-friendly online platform that guides individuals through the intricate process of crafting their custom wine blends. Whether one is a novice seeking an introduction to winemaking or a seasoned connoisseur looking for hands-on experience, Blendtique caters to a diverse audience.

Blendtique stands out with its impressive array of grape varietals sourced from renowned vineyards. This diverse selection allows users to explore the nuances of different grapes, enabling the creation of truly unique and personalized blends. From classic reds to crisp whites, Blendtique provides a canvas for oenophiles to express their taste preferences.

More than just a customization platform, Blendtique integrates an educational component into its user experience. Users can delve into the characteristics of various grape varietals, gaining insights that contribute to informed decisions during the blending process. This educational dimension transforms the act of creating a custom blend into a journey of discovery.

Blendtique emphasizes the use of premium ingredients, ensuring that the final product maintains a standard of quality comparable to commercially produced wines [3]. The brand’s commitment to consistency in taste is a noteworthy feature, providing consumers with the assurance that their personalized blends will meet a certain level of excellence.

By democratizing the winemaking process, Blendtique has introduced a breath of fresh air into the traditional wine market. The brand’s approach appeals to individuals who may have found the world of winemaking intimidating or exclusive, offering a unique and inclusive experience.

Pros of Blendtique Wine:

  • User-Friendly Interface: Blendtique offers an intuitive online platform, making the winemaking process accessible to both novices and connoisseurs;
  • Wide Selection of Varietals: Users can choose from an extensive range of grape varietals sourced from renowned vineyards, allowing for a truly personalized and unique wine blend;
  • Educational Component: Blendtique provides educational resources about the characteristics of different grape varietals, empowering users to make informed decisions during the blending process;
  • Quality Ingredients: Blendtique’s commitment to sourcing high-quality grape varietals ensures that the final product maintains a standard of quality comparable to commercial wines;
  • Consistency in Taste: Despite diverse customization options, Blendtique manages to deliver a consistent level of taste and quality, providing reliability for customers seeking a well-crafted wine;
  • Innovation in the Wine Industry: Blendtique has introduced innovation into the traditional wine market by democratizing the winemaking process, opening new avenues for wine enthusiasts;
  • Marketing and Branding: The exposure gained from appearing on Shark Tank has elevated Blendtique’s visibility and credibility in the competitive wine industry;

Cons of Blendtique Wine:

  • Limited Aging Options: Blendtique does not provide extensive options for aging the wine, which may disappoint those who appreciate the complexity that comes with extended maturation;
  • Shipping Restrictions: Depending on the region, Blendtique may face shipping restrictions due to alcohol regulations, limiting accessibility for potential customers;
  • Variable Blending Skills: The quality of the final product depends on the blending skills of the user, leading to potential variability in outcomes based on individual preferences;
  • Price Point: Customization comes at a price, and Blendtique’s offerings are positioned at a premium compared to mass-produced wines, potentially deterring some customers;
  • Niche Appeal: The concept of customizable wine may have a niche appeal, limiting Blendtique’s mass-market potential compared to traditional winemaking;
  • Competition from Traditional Wineries: Blendtique faces stiff competition from traditional wineries with established reputations and winemaking traditions, making it challenging to convince consumers to shift from established brands;

Pros of Blendtique Wine

Who May Benefit From Using?

Blendtique Wine Company’s custom wine blending kits are designed to cater to a wide range of individuals.

Here are some groups who may find these kits particularly beneficial:

  • Wine enthusiasts: For those who have a passion for wine and are keen to explore beyond just tasting, Blendtique provides the perfect platform to dive deeper into the world of wine. They can experiment with different blends and deepen their understanding of various wine profiles;
  • Aspiring sommeliers or winemakers: Individuals who aspire to become professional sommeliers or winemakers can use Blendtique kits as a learning tool. It offers hands-on experience and understanding of the blending process, which can be an invaluable part of their professional journey;
  • Gift shoppers: If you’re looking for a unique gift for a wine lover, a Blendtique kit could be a great choice. It’s not just a product; it’s an interactive and educational experience that makes it a memorable gift;
  • Hosts and event planners: Hosting a wine-blending party can be a fun and engaging activity for social gatherings or corporate events. It can serve as a unique ice-breaker and provide guests with a memorable experience;
  • Couples planning for a wedding: Blendtique kits can also be used to create personalized wines for weddings. Couples can design their blend to serve at their wedding or give away as favors, adding a personal touch to their special day;
  • Individuals who enjoy personalized products: The rise of personalized products is undeniable, and Blendtique caters perfectly to this market. Those who enjoy having products tailored specifically to their preferences will love the ability to create a wine blend that suits their palate perfectly [4];

About Founders Of Blendtique Wine

While immersed in the viniculture sector, Billy Dim observed the burgeoning desire of individuals to actively engage in the winemaking process [5], seeking participation beyond merely acquiring pre-made bottles. This clamor for “wine personalization” served as the impetus for Billy to conceptualize Blendtique Wine Company.

About Founders Of Blendtique Wine

Before assuming leadership at this dynamic startup, Billy honed his skills in the Santa Ynez area’s vinous domain. It was within this locale that he acquired an intimate understanding of the intricacies inherent in winemaking, coupled with the nuances of the associated industry. Upon crystallizing his concept into a comprehensive business proposal, Billy approached First Choice Beverage — an establishment dedicated to aiding nascent entrepreneurs in launching alcohol-related ventures.

As Blendtique Wine Company germinated into a burgeoning entity within the vinous landscape, Billy sought to infuse additional capital into the enterprise for expansion. Simultaneously, recognizing the need for the sage counsel of an experienced investor and entrepreneur, he aspired to elevate Blendtique Wine Company from a fledgling startup to a fully-fledged vinicultural enterprise. To secure the requisite financial and advisory support, he made the strategic decision to present Blendtique on Shark Tank.

The Pitch Of Blendtique Wine At Shark Tank

Billy Dim confidently entered the Shark Tank, extending a warm greeting to the assembled Sharks and initiating a captivating pitch for Blendtique Wine. As the Sharks expressed their unanimous interest in a great bottle of wine, Billy, the Founder and CEO of Blendtique, introduced himself and presented his unique business proposition. He conveyed that Blendtique was seeking $ 250,000 in exchange for a 10% equity stake in the company [6].

Emphasizing the innovative nature of his business, Billy asserted that Blendtique enabled consumers to curate their personalized wine blends from the comfort of their homes, labeling it as a revolutionary concept. He detailed the components of the Blendtique wine kit, which included four distinct bottles of wine, an instruction manual, a flask, and a measuring pipette. Billy underscored the element of experimentation, encouraging customers to create results they would love, ensuring a uniquely personal experience.

Once users decided on their perfect blend, Billy explained the seamless process of logging onto the Blendtique website to upload their favorite blend. The website also offered additional features, allowing users to design an original label and conveniently order a case of their personalized wine. Billy concluded the pitch by extending a warm invitation to the Sharks to join the Blendtique Wine Company.

In a lighthearted turn, Billy invited Kevin and Barbara onto the stage for a blending competition, knowing that Kevin, with his extensive wine industry background, would make for an intriguing competitor. Billy guided them through the blending process, showcasing how the experience could be adapted for various occasions, be it a date night or a group class.

The Pitch Of Blendtique Wine At Shark Tank

As the blending competition unfolded, Kevin and Barbara engaged in a playful banter, with Barbara expressing her enthusiasm for the pitch and her growing affection for Kevin. The other Sharks, enjoying full glass samples, added a layer of humor to the proceedings.

Billy, emphasizing the competitive spirit, distributed samples of the blends to the remaining Sharks, turning the presentation into a blind taste test. The ensuing chaos, complete with exaggerated reactions and playful taunts, highlighted the entertaining dynamics of the pitch.

In the aftermath of the tasting, the Sharks unanimously agreed on a winner, with Lori and Robert favoring Barbara’s blend, while only Mark appreciated Kevin’s creation. The playful camaraderie among the Sharks added a touch of humor to the proceedings.

Post-tasting, the pitch shifted to the business details. Billy disclosed that Blendtique had been in business for two years, generating $ 200,000 in sales. The Sharks probed into the business model, with Robert inquiring about the possibility of Blendtique being a subscription service. Billy clarified that Blendtique operated as an e-commerce business through its website, directly selling to consumers. He revealed that each kit retailed for $ 99, costing $ 35 per box, maintaining a reasonable margin [7].

Mark questioned the role of experiential classes in Blendtique’s revenue stream, to which Billy explained the evolving focus of the business, particularly in the hotel, catering, and hospitality industry. Despite the potential revenue boost from this avenue, Mark expressed his lack of interest in that aspect, prompting him to exit the deal.

Kevin, a seasoned figure in the wine industry, challenged the product’s pricing, noting the challenge of selling bottles for $ 25 when the majority of American wine purchases were under $ 13.30. Kevin, citing market realities, exited the deal, asserting that selling wine for over $ 14 a bottle would be an uphill battle.

Barbara, although enamored with the kit’s experience, expressed reservations about the market’s willingness to buy a significant amount of Blendtique wine. She ultimately opted out of the deal.

Lori, however, saw potential in Blendtique, expressing her love for the product and the experience it offered. Despite concerns about the price point, Lori extended an offer of $ 250,000 for 30% equity. Billy hesitated, prompting Lori to adjust her offer to 25% equity. As the negotiation continued, Lori proposed a loan instead of equity, offering a deal with 10% equity and 8% interest [8]. After a brief pause, Billy accepted Lori’s offer, securing a deal that would propel Blendtique into its next phase of growth.

Blendtique Wine After The Shark Tank

Blendtique has experienced notable success since securing a loan from Lori during their compelling Shark Tank segment. A peek into their company’s Facebook page reveals a significant surge in sales each time their episode airs, resulting in such high demand that their website occasionally faces temporary outages. This increased visibility and consumer interest signify a positive response to Blendtique’s unique concept and personalized wine kits.

However, it’s worth noting that their social media presence appears to be somewhat stagnant, with infrequent updates on their platforms. Despite this, the company continues to offer the same custom wine kits that garnered attention on Shark Tank, showcasing a commitment to consistency in its product offerings [9].

A noteworthy observation is the absence of their kits on popular e-commerce platforms such as Groupon or Amazon. This strategic decision may indicate a shift in focus towards direct sales through their website, emphasizing a more personalized and direct-to-consumer approach.

While Blendtique’s ongoing availability of its original custom wine kit suggests a steady product offering, it remains to be seen whether the company will introduce new products or innovations to further capitalize on its initial success. As Blendtique navigates the ever-evolving landscape of the wine industry, its trajectory will likely be shaped by its ability to adapt to market demands and sustain the momentum generated by its appearance on Shark Tank.

The Net Worth Of Blendtique Wine

The Net Worth Of Blendtique Wine

As of September 2023, Blendtique Wine Company’s net worth stands at $ 4 million, with an annual revenue also reported to be around $ 4 million [10]. The company’s founder, Billy Dim, had a net worth of $ 8 million as of 2022.

Blendtique has managed to establish a fruitful partnership with Celebrity Cruise Lines, conducting wine blending on board and contributing significantly to its annual earnings. Since its appearance on Shark Tank, where Billy Dim sought $ 250,000 for 10% of his wine blending kits, the company has continued to thrive and maintain its operations.

Alternatives To Blendtique Wine:

  • Winc: Winc is a direct-to-consumer winery that offers a wide variety of wines from around the world. While they don’t offer blending kits like Blendtique, they do provide a personalized wine subscription service based on your taste preferences;
  • Vinebox: Vinebox offers a unique wine-tasting experience by delivering glass-sized samples of different wines to your door. This allows you to sample various wines without committing to a full bottle;
  • The California Wine Club: This wine subscription service delivers hand-selected wines from small family wineries in California. They offer a range of membership options, including a “Connoisseur’s Series” for those interested in rare and collectible wines;
  • Cellar 503: Cellar 503 focuses on small-batch wines from Oregon. They offer a themed monthly subscription that explores different aspects of Oregon’s wine scene;
  • Firstleaf: Firstleaf is a personalized wine club that uses a proprietary algorithm to match wines to your taste preferences. After rating the wines you receive, the selections become increasingly tailored to your palate;
  • Bright Cellars: Bright Cellars uses a quiz to determine your taste profile and then matches you with wines from around the world. They also offer a Delight Guarantee, promising to replace any bottle you don’t like [11];


  1. What’s a winemaker called?

A winemaker is called a vintner.

  1. What is dry fermented wine?

Dry fermented wine refers to wine that has little to no residual sugar, resulting in a wine that is not sweet. The fermentation process consumes the sugars in the grapes, leaving the wine with a dry taste.

  1. How did Blendtique do after Shark Tank?

Blendtique experienced significant success after appearing on Shark Tank, with a surge in sales every time their episode aired. The company’s website faced challenges due to high demand, indicating positive reception and increased consumer interest.

  1. Who is the owner of Blendtique?

The owner of Blendtique is Billy Dim.

  1. What was the name of the most popular wine on Shark Tank?

Copa Di Vino produces high-quality single-serve wine, with its name translating to “glass of wine” in Italian.

  1. Did any Shark Tank deals succeed?

Yes, many Shark Tank deals have succeeded, leading to successful partnerships and business growth for the entrepreneurs who secured investments on the show.

  1. Which Shark Tank deals closed?

According to Forbes, 30% of deals go through with adjusted terms, while 43% of deals end up falling through. Despite this, many businesses that appear on Shark Tank still find success. Around 87% of the businesses that didn’t get deals are still operating. Additionally, there are instances of companies that were rejected on Shark Tank but still managed to make millions.

  1. What is the richest business from Shark Tank?

The richest business to emerge from Shark Tank is arguably Scrub Daddy, a company that produces a texture-changing household scrubber. The product was pitched by Aaron Krause in the show’s fourth season in 2012. Lori Greiner invested $ 200,000 for a 20% stake in the company.

  1. Has anyone sold their entire company on Shark Tank?

Yes, entrepreneurs on Shark Tank have occasionally sold their entire company to one or more Sharks during negotiations on the show.

How did Blendtique do after Shark Tank?

  1. Who turned down 30 million dollars on Shark Tank?

The founders of the dating app, Coffee Meets Bagel, turned down a $ 30 million offer from Mark Cuban on Shark Tank. This is considered one of the largest offers in the show’s history. The three sisters, Arum, Dawoon, and Soo Kang, who co-founded the company, decided to decline the offer as they believed in the potential growth and future success of their business.

  1. Do sharks get paid to be on Shark Tank?

No, the Sharks on Shark Tank do not receive salaries for their appearances on the show. They invest their own money into the businesses they choose to support.

  1. Who is the poorest “shark” from Shark Tank?

The “poorest” shark on Shark Tank, in terms of net worth relative to the other sharks, is Barbara Corcoran. Although the term “poorest” is relative Barbara Corcoran’s net worth is estimated at $ 100 million, which is still very impressive and far from poor by any standard.

  1. How real is Shark Tank?

Shark Tank is a reality television show, but it is important to note that the negotiations and deals made on the show are real. However, the editing process may condense or emphasize certain aspects for entertainment purposes.

  1. How did Mark Cuban make his money?

Mark Cuban made his money primarily through the founding and selling of technology companies. He is a serial entrepreneur and the owner of the Dallas Mavericks NBA team. Cuban achieved significant financial success through the sale of to Yahoo during the dot-com boom. Additionally, he has diversified his wealth through investments, including those made on Shark Tank.

Useful Video: Blendtique As Seen On Shark Tank