Aura Bora: What Happened After Shark Tank

Aura Bora: What Happened After Shark Tank

Aura Bora, a company that makes herbal sparkling water, appeared on Shark Tank in early 2021. The sharks didn’t invest in the company, but Aura Bora has continued to grow and expand. Here is what happened after Shark Tank [1].

If you’re a fan of Shark Tank, then you’re probably familiar with Aura Bora. This innovative company appeared on the show in Season 12 and managed to secure a deal with two of the sharks. But what happened after the show aired? We’ll give you a little update on what’s been going on with this exciting business!

Aura Bora’s Pitch and Reactions of Judges

Aura Bora is a bottled water company based in the United States that creates fruit-based sparkling beverages. On the market, there are several sparkling water brands, but none of them have calories, sugar, or salt and have no artificial flavor.

Aura Bora’s Pitch and Reactions of Judges

Aura Bora makes items using plant-derived fruit and flavor, and currently, this firm is producing its own goods in a variety of tastes. The U.S.

Aura Bora products are now available in a range of flavors, including but not limited by:

  • Lemongrass Coconut;
  • Basil Berry;
  • Peppermint Watermelon;
  • Cactus Rose;
  • Lavender Cucumber;

The husband and wife entrepreneur team Paul and Maddie Voge came on the show with a proposal that the Sharks couldn’t refuse, ready to give them an opportunity they wouldn’t pass up. They had done their homework and their firm was already making progress. They knew that in order to get the sharks’ attention, they needed to have a solid business plan and product. Aura Bora’s sparkling water is non-GMO, vegan, gluten-free, kosher, and has no artificial sweeteners.

Paul and Maddie claimed that their drink was a delectable combination of herbs, fruits, and vegetation. The Sharks agreed that Aura Bora is fantastic after they had a chance to try it.

In exchange for 5% of the firm, the pair was asking for $150,000 on Shark Tank. This is a rather stringent request on a show like this. It’s quite unusual to see the Sharks execute a transaction with so little equity. Robert Herjavec, who was on Shark Tank at the time, offered them $200,000 in exchange for 15% of the business in return for agreeing not to bid higher than $200K.

The Voices were quick to explain that their business was just getting off the ground and that they had a lot of debt, so they needed the extra $50K. But in the end, they decided to go with Robert’s offer and take his money.

They readily accepted his offer despite not wanting to give up that much control. There’s no doubting that Robert has a lot of expertise [2].

What Happened To Aura Bora After Shark Tank?

On the program, Robert struck a bargain with Aura Bora, resulting in a tremendous success. It also amassed 10,000+ fans after the show and was verified by a tick. Their company was completely successful after they partnered with Robert Herjevic.

What Happened To Aura Bora After Shark Tank?

It is safe to say that the company has done well since it left Shark Tank. They’ve managed to sign deals with some big-name retailers and have continued to grow their fanbase. It has reached an expansion from 500 to 1200 retail outlets, with 7-11, Amazon, and other major marketers. Thanks to him, their products are now available in stores like Walmart and Target.

It has been gaining traction since it began. It currently has over 18,000 followers and is still increasing. Even after the deal was struck on the show, it has continued to attract investors to the firm. It’s amassed around $2 million in investment and mentioned at a conference that it would be used for recruiting people and promoting brand growth. It’s also concentrating on D2C channels.

To whom Paul Voge shows his appreciation gesture, investors include actor Scott Eastwood, musician Marley Williams, consumer goods accelerator SKU, and CPG-focused venture capital fund Balanced Breakfast. It has a fantastic review on Amazon, with a comment calling it “Perfect Drink”. It is a little pricey, but the customers love this product and are ready to pay for its unique taste.

It has collected $3 million in funding from secondary investors since its inception in 2020 and is valued at more than $20 million [3].

Why Did Customers Love Aura Bora?

The answer is simple. Customers loved the taste of Aura Bora and were willing to pay a premium for it. The drink was also unique in that it was vegan, gluten-free, kosher, and had no artificial sweeteners. This made it attractive to health-conscious consumers.

Why Did Customers Love Aura Bora?

If you’re looking for delicious and healthy sparkling water, then Aura Bora is the drink for you. Thanks to Robert Herjavec, you can now find it in stores like Walmart and Target. So what are you waiting for? Go out and try Aura Bora today!

Interesting Facts About Aura Bora:

  • Aura Bora is vegan, gluten-free, kosher, and has no artificial sweeteners;
  • Aura Bora was featured on Shark Tank and struck a deal with Robert Herjavec;
  • Aura Bora is now available in stores like Walmart and Target thanks to Robert Herjavec;
  • Aura Bora has amassed over 18,000 followers and is still growing;
  • Aura Bora offers 5 tastes: blackberry, grapefruit, lemon, mango, and watermelon;

The Future of Aura Bora

Many startups have gone through Shark Tank and have received investments, yet they’ve subsequently failed. However, Aura Bora is one of the show’s many success stories, and it appears that the product has a promising future.

The Future of Aura Bora

Despite the fact that we couldn’t locate any official information on what the firm will do next, it’s apparent they’re willing to keep expanding and will most likely add some new tastes in the coming years.

Let’s hope, the success of Aura Bora’s startup on Shark Tank will pave the way for additional alcoholic beverages to be featured on Shark Tank in the future. While it’s true that the sector is extremely competitive, new choices are still available.


What is Aura Bora worth?

The shark tank investors were impressed with the company’s momentum and growth, which was evidenced by its success on social media. Following the pitch, both Bora and Keneva were valued at $1.33 million; they later raised $3 million in additional capital from side investors and are now worth more than $20 million each [4].

Who is the new black guy on Shark Tank?

Daymond Garfield John is an American businessman, television personality, fashion designer, and author. He is best known as the founder of the urban streetwear company FUBU and appears as an investor on the ABC reality television series Shark Tank.

Daymond John was born on February 23, 1969, in Brooklyn, New York. His mother was a schoolteacher and his father was a transit police officer. He has three sisters. When he was ten years old, his family moved to Hollis, Queens [5].

In high school, he started a clothing line called FUBU with his friends Jacob “Shark” Schwartz and Keith Perrin. The name stands for “For Us By Us”. The company began when they made hats that said “FUBU” on them and sold them out of the trunk of their car.

In 1993, he appeared on an episode of Shark Tank where he struck a deal with Robert Herjavec for $200,000 for 20% equity in his company.

Today, FUBU has annual sales of over $350 million. John has also written two books: Display of Power and The Brand Within. He is currently a host on the ABC show Beyond the Tank.

Who started Aura Bora?

Maddie Voge and Paul Voge have started  Aura Bora. Maddie Voge is the company’s CEO, and Paul Voge is the CFO.

Maddie Voge was born on October 31, 1994, in Boulder, Colorado. She has one sister. Maddie Voge graduated from the University of Colorado with a degree in business administration.

Paul Voge was born on September 11, 1992, in Denver, Colorado. He has one brother and one sister. Paul Voge graduated from the University of Southern California with a degree in accounting.

Both Maddie and Paul have experience working in startups. They met while working at a startup accelerator called TechStars [6].

In 2016, they founded Aura Bora out of their shared love for hard seltzer. The company is named after the Aurora Borealis, which can be seen in Maddie’s home state of Colorado.

Who is the richest person on Shark Tank?

Mark Cuban’s net worth is $4.5 billion. He is the richest person on Shark Tank and one of the most successful entrepreneurs in America.

Cuban was born on July 31, 1958, in Pittsburgh, Pennsylvania. His father was an automobile upholsterer and his mother was a homemaker. He has two brothers.

Cuban attended Indiana University and graduated with a bachelor’s degree in business administration in 1981. He started his first business, MicroSolutions, in 1982. The company was a computer consulting service. In 1990, he sold MicroSolutions to CompuServe for $700 million [7].

Who is the new judge on Shark Tank?

Emma Grede is a new judge on Shark Tank. She is the co-founder and CEO of Good American, a denim and activewear brand.

Emma Grede was born in London, England. She has two sisters. Emma Grede graduated from the University of Southern California with a degree in business administration.

In 2016, she founded Good American with her business partner Khloe Kardashian. The company is known for its size-inclusive denim and activewear.

Grede is also a board member of the Council of Fashion Designers of America (CFDA) [8].

In 2019, she appeared as a guest judge on an episode of Shark Tank. In 2020, she became a regular judge on the show.

Is there Shark Tank in India?

Studio NEXT is the producer of Shark Tank India, which will air on Sony Entertainment Television. In this new Indian reality television show, aspiring entrepreneurs will visit and present their business ideas to renowned investors [9].

Shark Tank first aired in 2009 and has since become one of the most popular reality television shows in the United States. The show features a panel of investors, called “sharks”, who listen to business pitches from aspiring entrepreneurs and decide whether or not to invest in their business.

The show has been adapted for audiences in other countries, such as Canada, Australia, Japan, and the United Kingdom.

How did Lori from Shark Tank get rich?

Lori Greiner is a self-made millionaire. She is the inventor of the plastic earring organizer and the founder of For Your Ease Only, Inc.

Greiner was born on December 12, 1969, in Chicago, Illinois. She has one brother. Lori Greiner graduated from Loyola University with a degree in communications.

In 1996, she invented the plastic earring organizer. The product was an instant success and made her a millionaire.

In 2000, she founded For Your Ease Only, Inc., a company that manufactures and sells organizational products. Today, Greiner is one of the most successful entrepreneurs on Shark Tank. Her net worth is $100 million [10].

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