Aura Bora: What Happened After Shark Tank

Aura Bora: What Happened After Shark Tank

Aura Bora, a company that makes herbal sparkling water, appeared on Shark Tank in early 2021. The sharks didn’t invest in the company, but Aura Bora has continued to grow and expand. Here is what happened after Shark Tank [1].

If you’re a fan of Shark Tank, then you’re probably familiar with Aura Bora. This innovative company appeared on the show in Season 12 and managed to secure a deal with two of the sharks. But what happened after the show aired? We’ll give you a little update on what’s been going on with this exciting business!

Aura Bora’s Pitch and Reactions of Judges

Aura Bora is a bottled water company based in the United States that creates fruit-based sparkling beverages. On the market, there are several sparkling water brands, but none of them have calories, sugar, or salt and have no artificial flavor.

Aura Bora’s Pitch and Reactions of Judges

Aura Bora makes items using plant-derived fruit and flavor, and currently, this firm is producing its own goods in a variety of tastes. The U.S.

Aura Bora products are now available in a range of flavors, including but not limited by:

  • Lemongrass Coconut;
  • Basil Berry;
  • Peppermint Watermelon;
  • Cactus Rose;
  • Lavender Cucumber;

The husband and wife entrepreneur team Paul and Maddie Voge came on the show with a proposal that the Sharks couldn’t refuse, ready to give them an opportunity they wouldn’t pass up. They had done their homework and their firm was already making progress. They knew that in order to get the sharks’ attention, they needed to have a solid business plan and product. Aura Bora’s sparkling water is non-GMO, vegan, gluten-free, kosher, and has no artificial sweeteners.

Paul and Maddie claimed that their drink was a delectable combination of herbs, fruits, and vegetation. The Sharks agreed that Aura Bora is fantastic after they had a chance to try it.

In exchange for 5% of the firm, the pair was asking for $150,000 on Shark Tank. This is a rather stringent request on a show like this. It’s quite unusual to see the Sharks execute a transaction with so little equity. Robert Herjavec, who was on Shark Tank at the time, offered them $200,000 in exchange for 15% of the business in return for agreeing not to bid higher than $200K.

The Voices were quick to explain that their business was just getting off the ground and that they had a lot of debt, so they needed the extra $50K. But in the end, they decided to go with Robert’s offer and take his money.

They readily accepted his offer despite not wanting to give up that much control. There’s no doubting that Robert has a lot of expertise [2].

What Happened To Aura Bora After Shark Tank?

On the program, Robert struck a bargain with Aura Bora, resulting in a tremendous success. It also amassed 10,000+ fans after the show and was verified by a tick. Their company was completely successful after they partnered with Robert Herjevic.

What Happened To Aura Bora After Shark Tank?

It is safe to say that the company has done well since it left Shark Tank. They’ve managed to sign deals with some big-name retailers and have continued to grow their fanbase. It has reached an expansion from 500 to 1200 retail outlets, with 7-11, Amazon, and other major marketers. Thanks to him, their products are now available in stores like Walmart and Target.

It has been gaining traction since it began. It currently has over 18,000 followers and is still increasing. Even after the deal was struck on the show, it has continued to attract investors to the firm. It’s amassed around $2 million in investment and mentioned at a conference that it would be used for recruiting people and promoting brand growth. It’s also concentrating on D2C channels.

To whom Paul Voge shows his appreciation gesture, investors include actor Scott Eastwood, musician Marley Williams, consumer goods accelerator SKU, and CPG-focused venture capital fund Balanced Breakfast. It has a fantastic review on Amazon, with a comment calling it “Perfect Drink”. It is a little pricey, but the customers love this product and are ready to pay for its unique taste.

It has collected $3 million in funding from secondary investors since its inception in 2020 and is valued at more than $20 million [3].

Why Did Customers Love Aura Bora?

The answer is simple. Customers loved the taste of Aura Bora and were willing to pay a premium for it. The drink was also unique in that it was vegan, gluten-free, kosher, and had no artificial sweeteners. This made it attractive to health-conscious consumers.

Why Did Customers Love Aura Bora?

If you’re looking for delicious and healthy sparkling water, then Aura Bora is the drink for you. Thanks to Robert Herjavec, you can now find it in stores like Walmart and Target. So what are you waiting for? Go out and try Aura Bora today!

Interesting Facts About Aura Bora:

  • Aura Bora is vegan, gluten-free, kosher, and has no artificial sweeteners;
  • Aura Bora was featured on Shark Tank and struck a deal with Robert Herjavec;
  • Aura Bora is now available in stores like Walmart and Target thanks to Robert Herjavec;
  • Aura Bora has amassed over 18,000 followers and is still growing;
  • Aura Bora offers 5 tastes: blackberry, grapefruit, lemon, mango, and watermelon;

The Future of Aura Bora

Many startups have gone through Shark Tank and have received investments, yet they’ve subsequently failed. However, Aura Bora is one of the show’s many success stories, and it appears that the product has a promising future.

The Future of Aura Bora

Despite the fact that we couldn’t locate any official information on what the firm will do next, it’s apparent they’re willing to keep expanding and will most likely add some new tastes in the coming years.

Let’s hope, the success of Aura Bora’s startup on Shark Tank will pave the way for additional alcoholic beverages to be featured on Shark Tank in the future. While it’s true that the sector is extremely competitive, new choices are still available.


What is Aura Bora worth?

The shark tank investors were impressed with the company’s momentum and growth, which was evidenced by its success on social media. Following the pitch, both Bora and Keneva were valued at $1.33 million; they later raised $3 million in additional capital from side investors and are now worth more than $20 million each [4].

Who is the new black guy on Shark Tank?

Daymond Garfield John is an American businessman, television personality, fashion designer, and author. He is best known as the founder of the urban streetwear company FUBU and appears as an investor on the ABC reality television series Shark Tank.

Daymond John was born on February 23, 1969, in Brooklyn, New York. His mother was a schoolteacher and his father was a transit police officer. He has three sisters. When he was ten years old, his family moved to Hollis, Queens [5].

In high school, he started a clothing line called FUBU with his friends Jacob “Shark” Schwartz and Keith Perrin. The name stands for “For Us By Us”. The company began when they made hats that said “FUBU” on them and sold them out of the trunk of their car.

In 1993, he appeared on an episode of Shark Tank where he struck a deal with Robert Herjavec for $200,000 for 20% equity in his company.

Today, FUBU has annual sales of over $350 million. John has also written two books: Display of Power and The Brand Within. He is currently a host on the ABC show Beyond the Tank.

Who started Aura Bora?

Maddie Voge and Paul Voge have started  Aura Bora. Maddie Voge is the company’s CEO, and Paul Voge is the CFO.

Maddie Voge was born on October 31, 1994, in Boulder, Colorado. She has one sister. Maddie Voge graduated from the University of Colorado with a degree in business administration.

Paul Voge was born on September 11, 1992, in Denver, Colorado. He has one brother and one sister. Paul Voge graduated from the University of Southern California with a degree in accounting.

Both Maddie and Paul have experience working in startups. They met while working at a startup accelerator called TechStars [6].

In 2016, they founded Aura Bora out of their shared love for hard seltzer. The company is named after the Aurora Borealis, which can be seen in Maddie’s home state of Colorado.

Who is the richest person on Shark Tank?

Mark Cuban’s net worth is $4.5 billion. He is the richest person on Shark Tank and one of the most successful entrepreneurs in America.

Cuban was born on July 31, 1958, in Pittsburgh, Pennsylvania. His father was an automobile upholsterer and his mother was a homemaker. He has two brothers.

Cuban attended Indiana University and graduated with a bachelor’s degree in business administration in 1981. He started his first business, MicroSolutions, in 1982. The company was a computer consulting service. In 1990, he sold MicroSolutions to CompuServe for $700 million [7].

Who is the new judge on Shark Tank?

Emma Grede is a new judge on Shark Tank. She is the co-founder and CEO of Good American, a denim and activewear brand.

Emma Grede was born in London, England. She has two sisters. Emma Grede graduated from the University of Southern California with a degree in business administration.

In 2016, she founded Good American with her business partner Khloe Kardashian. The company is known for its size-inclusive denim and activewear.

Grede is also a board member of the Council of Fashion Designers of America (CFDA) [8].

In 2019, she appeared as a guest judge on an episode of Shark Tank. In 2020, she became a regular judge on the show.

Is there Shark Tank in India?

Studio NEXT is the producer of Shark Tank India, which will air on Sony Entertainment Television. In this new Indian reality television show, aspiring entrepreneurs will visit and present their business ideas to renowned investors [9].

Shark Tank first aired in 2009 and has since become one of the most popular reality television shows in the United States. The show features a panel of investors, called “sharks”, who listen to business pitches from aspiring entrepreneurs and decide whether or not to invest in their business.

The show has been adapted for audiences in other countries, such as Canada, Australia, Japan, and the United Kingdom.

How did Lori from Shark Tank get rich?

Lori Greiner is a self-made millionaire. She is the inventor of the plastic earring organizer and the founder of For Your Ease Only, Inc.

Greiner was born on December 12, 1969, in Chicago, Illinois. She has one brother. Lori Greiner graduated from Loyola University with a degree in communications.

In 1996, she invented the plastic earring organizer. The product was an instant success and made her a millionaire.

In 2000, she founded For Your Ease Only, Inc., a company that manufactures and sells organizational products. Today, Greiner is one of the most successful entrepreneurs on Shark Tank. Her net worth is $100 million [10].

Is Aura Bora still in business?

Aura Bora, with the help of Robert Herjavec, has become a well-known brand among consumers and is still going strong in today’s market. It is available for purchase on its official website as well as on Amazon. You can also find Aura Bora products in approximately 26,000 retail stores nationwide. Judging by its past success, it is safe to say that the company will continue running successfully in years to come.

Is Aura Bora vegan?

This drink is not only vegan-friendly but also good for the environment. According to the official website, it is made with natural flavors and does not contain any animal products. Additionally, the packaging is 100% recyclable. So not only is it good for your health, but also for the environment The beverage contains healthy ingredients such as coconut water, agave nectar, and fruit juices – all without any animal derivatives.

Is Aura Bora gluten-free?

Yes, Aura Bora is gluten-free. It does not contain any wheat, barley, or rye – all common ingredients that contain gluten. This drink is a great option for those with celiac disease or who have sensitivity to gluten. Aura Bora sparkling water is healthy and refreshing, made with only natural ingredients like extracts from herbs, fruits, and flowers. There’s no artificial junk or calorie-counting necessary – just pure refreshment. You can easily add Aura Bora to your existing diet plan.

Does Aura Bora have sugar in it?

Aura Bora is a sparkling water drink containing only natural ingredients like fruit and flower extracts. There are zero artificial flavors, sugar, sodium, or calories. It’s also non-GMO and gluten-free. Essentially, this means that Aura Bora is a refreshingly flavorful sparkling water with no negative health repercussions. The Voge couple created Aura Bora for their own enjoyment using their SodaStream machine.

What does Aura Bora taste like?

Most sparkling waters are either fruity or citrusy, but Aura Bora offers unique flavors like Rosemary Mint and Lavender Lemon. Some customers even say that the water tastes fresher than what you’d find at the grocery store. And some users go as far as to claim it tastes like bubblegum

Currently, Aura Bora is available in these delicious flavors: Lemongrass Coconut, Peppermint Watermelon, Lavender Cucumber, Basil Berry, Cactus Rose, and Elderflower Grapefruit. They also have limited edition flavors that they’ll occasionally release like Lime Cardamom. Yum!

What are the advantages of Aura Bora?

Aura Bora has undeniably made a standout product in the sparkling water category. Although, the central artwork is slightly disruptive when all you want to do is find key information like flavor name and calorie/sugar content which are both mentioned at the bottom.

Not only is Aura Bora’s packaging remarkable and thoughtful, but the four flavors themselves are unique. Most customers believe that they have done an impressive job with the flavor combinations.

The naturally-flavored Peppermint Watermelon and Cactus Rose are especially tasty and well-balanced. Meanwhile, the coconut and strawberry flavors are perfect for a summer pick-me-up.

Aura Bora is one of the most extraordinary options in the sparkling water category. Its unique flavors and eco-friendly packaging make it worth trying out. Plus, it’s a refreshing change from the typical fruity sparkling water.

If you don’t like the taste of unsweetened sparkling water, we would not recommend trying these beverages. They are less sweet and have more pronounced herbal flavors which may be shocking if you’re not expecting it.

Key advantages of Aura Bora drinks:

  • No calories;
  • No sugar or artificial additions;
  • Assortment of flavor;
  • Healthy;
  • Gluten-free;
  • Eco-friendly packaging;

What are the disadvantages of Aura Bora?

While Aura Bora may not be as widely available as other sparkling water brands, it makes up for this with its herbal flavors.

Additionally, some people may find the unsweetened flavors to be too strong.

Finally, keep in mind that it is slightly more expensive than similar products on the market.

Overall, the disadvantages of Aura Bora are minimal and do not outweigh its unique flavors and health benefits. If you’re looking for a refreshing drink with natural ingredients, we highly recommend trying out this sparkling water brand.

Are there any other products like Aura Bora?

Aura Bora, a sparkling water brand, is perfect for people who love real ingredients in their beverages with incredible flavor. It is also great for those who are calorie conscious or diabetic because it has zero calories and no sugar content. Some of the most popular seltzer alternatives include Spindrift Sparkling Water, Good & Gather Sparkling Water, Hal’s New York Seltzer Water, and Waterloo Sparkling Fruit FlavoredWater.

When you’re out of ideas for what drink to have next and are debating whether or not to open another can of sparkling water, try Aura Bora. This refreshing carbonated beverage contains only clean and simple ingredients: carbonated water, organic watermelon extract, and peppermint leaf extract.

Useful Video: Feel the pain! | Aura Bora on Shark Tank

Final Words

Aura Bora was able to partner with Robert Herjevic after appearing on Shark Tank and continue working towards their goal of becoming the number one healthy energy drink. They have continued to grow and expand their product line.