Who is Troy Carter from Shark Tank?

Who is Troy Carter from Shark Tank?

Troy Carter is a music industry mogul who has been involved in the music business for over 25 years. He is best known as the founder of Atom Factory, a talent management company that represents stars like Lady Gaga and John Legend. In addition to his work in the music industry, Troy has also made investments in several startups, including Uber and Dropbox. In early 2017, Troy became a judge on Shark Tank, where he offers his expertise to help budding entrepreneurs turn their businesses into successes [1].

The Biography of Troy Carter

Troy Carter was born on November 14, 1972, in Philadelphia, Pennsylvania. When he was young, his parents divorced, and he was raised by his mother in a tough neighborhood. Despite the challenges he faced, Troy excelled in school and went on to attend college.

The Biography of Troy Carter

After college, he began his career in the music industry, working as a club DJ and then landing a job at Jive Records. At Jive, Troy worked with some of the biggest names in the music business, including Britney Spears and ‘N Sync.

In addition to his work with Atom Factory, Troy has also made investments in several startups.

He was an early investor in Uber and is credited with helping to grow the company into the behemoth it is today. He has also invested in other businesses like Dropbox and Spotify [2].

While Troy is best known for his work in the music industry, he has also become a popular figure on Shark Tank. On the show, he uses his business expertise to help budding entrepreneurs grow their businesses. He has been a judge on Shark Tank since 2017.

Troy’s work on Shark Tank has helped him to become a household name. He is now one of the most popular figures on the show. In addition to his work on Shark Tank, Troy has also appeared on other TV shows, including The Ellen DeGeneres Show and Good Morning America.

Troy’s first foray into the music industry came as a club promoter in the early 1990s. He quickly realized that he had a talent for finding and developing new talent, and he soon began working as a manager for up-and-coming artists like Eve and Sean “Puffy” Combs. In 2007, Troy founded Atom Factory, which quickly became one of the most successful talent management companies in the music business.

Troy Carter and Lady Gaga Partnership

In 2007, Troy became Lady Gaga’s manager. He is credited with helping to turn her into a global superstar. Under his guidance, Gaga released her debut album, The Fame, in 2008.

The album was a huge success, selling over 15 million copies worldwide. Carter helped turned Gaga into a global superstar and the pair had a very successful working relationship until 2013 when they parted ways professionally.

During their time working together, Carter was instrumental in launching Gaga’s career and helping her to achieve massive success. After their professional split, the two remained close friends and continue to support each other’s work [3].

Troy Carter and Spotify Controversy

Troy Carter and Spotify Controversy

A controversy erupted between Troy Carter and Spotify. It was confirmed in the summer of 2018 that Troy would be leaving his role at Spotify. Despite that, the Spotify CEO praised Troy’s efforts and thanked him for his contribution to the company. Troy is credited with helping Spotify grow from a small local company to a global corporation.

Spotify’s CEO, Daniel EK, said that Troy’s influence would be felt by the firm for years to come. He also stated that it was all because of Troy, who had assisted the business in growing its good reputation. Following Troy’s recruitment to Spotify, members have shown considerably less skepticism towards the platform.

He also wrote that he was happy to have worked with Spotify and added, “It was a lot of fun! It was the first time I’ve done anything like this”. Also, Troy said he felt fortunate to have worked with Spotify. In September 2018, Troy’s employment agreement came to an end.

He added that he is pleased that he had the opportunity to work with Spotify and promised to take advantage of it for the rest of his life. He also said that he joined the firm because he wanted to close the distance between Spotify and creativity. He worked for 16 months at Spotify but never outright stated why he was leaving the world’s most famous music community so soon [4].

What Is Troy Carter’s Net Worth?

Troy’s success in both the music industry and the world of startups has made him a very wealthy man. According to Forbes, Troy’s net worth is $70 million [5].


Who does Troy Carter represent?

Troy Carter represents a number of different clients in the music industry, including John Legend, Bruno Mars, and Meghan Trainor.

Who is the richest on Shark Tank?

The richest person on Shark Tank is Mark Cuban, with a net worth of $5.4 billion. Cuban is followed by Kevin O’Leary ($430 million), Daymond John ($300 million), and Barbara Corcoran ($100 million). Troy Carter’s net worth of $70 million puts him in fifth place.

Who is the new lady in Shark Tank?

In 2021, Emma Grede made her debut as Shark Tank’s first Black “shark”.  Grede is a British entrepreneur and investor who has a net worth of $30 million. She is the co-founder of Good American, a denim brand that she started with Khloe Kardashian [6].

Who is new on Shark Tank 2021?

Emma Grede, CEO and co-creator of Good American as well as SKIMS’s first partner; Kevin Hart, actor, financier, and entrepreneur; Peter Jones, the only living original Dragon on the BBC’s “Dragons’ Den”; and Nirav Tolia, founder of Nextdoor will appear in separate segments [7].

Who owns Shark Tank?

Shark Tank is produced by Sony Pictures Television and Mark Burnett Productions. ABC is the network that airs Shark Tank in the United States [8].

Is Gary Carter related to Troy Carter?

No, Gary Carter and Troy Carter are not related. Gary Carter was a professional baseball player who was inducted into the Baseball Hall of Fame in 2003. Troy Carter is a music industry executive and entrepreneur.

How much do the Sharks make on Shark Tank 2021?

The Sharks make $50,000 per episode of Shark Tank. This is up from the $30,000 they made when the show first aired in 2009 [9]. In addition to their salary, the Sharks also receive a percentage of any deals they make on the show. For example, if a Shark invests $100,000 in a company for 20% equity, and the company goes on to sell for $500,000, the Shark would make $100,000 profit.

Where is Shark Tank filmed in 2021?

Shark Tank is filmed at the Sony Pictures Studios lot in Culver City, California.

How did Troy on Shark Tank make his money?

Troy Carter is an interesting new Guest Shark Tank Investor because he was once very successful but nearly lost it all. Now, he invests in a broad range of industries to diversify his portfolio.

Start-ups in the tech industry that have all new Shark Tank guests, such as Carter, Ashton Kutcher, and Chris Sacca, have one thing in common. They were able to make their money by investing early in small start-ups that exploded into major successes.

Before Troy became an investor on Shark Tank, he had already made impressive early startup investments, such as in Uber, Dropbox, Spotify, Misfit, and Wish.com to name a few. In fact, Troy has invested in over 50 different startups with a team of 30 employees helping him grow his diversified empire.

What happened between Troy Carter and Lady Gaga?

Before ARTPOP was set to be released, Carter and Gaga split due to creative differences. According to Contactmusic, “One source claimed the two had different visions of Gaga’s future and music. This source said ‘It’s sad but also liberating at the same time”.

During an interview with The Hollywood Reporter, Carter spoke about their relationship: “She knew what she wanted exactly – all the music and her vision was already laid out. All she needed help with Was someone to communicate that to everyone else, which is my specialty”.

Carter said in an interview that “Gaga handled 95 % of the creative decisions while he handled 95 percent of the business decisions”.

How much is Troy Carter’s net worth?

Troy Carter, an American music manager, and CEO, is worth $60 million dollars. Troy was born in Philadelphia, Pennsylvania, and started his entertainment journey as a staff member for Overbrook Entertainment – Will Smith and James Lassiter’s company. From there he transitioned into music marketing at Bad Boy Entertainment from 1995-1999.

A few years ago, he left Bad Boy to create a company of his own and launched Erving Wonder. As the founder of The Sanctuary Group, he bought up the management company later on. His successful work founding Coalition Media Group and the Atom Factory followed suit soon after that.

His company represents some of the biggest names in the entertainment industry, including Lady Gaga and YouTube sensation Greyson Chance. They also represent up-and-coming artists, such as Mindless Behavior.

What does Troy Carter own?

Troy Carter is the CEO and founder of Atom Factory, an entertainment company that focuses on music, technology, and media. He most recently joined Spotify as its global head of creator services where he oversees relationships with artists, songwriters, and record companies.

Speaking engagements are the perfect way for Carter to share his stories of humble beginnings and business successes in multiple fields.

Before becoming a successful concert promoter and talent manager, Carter worked with Will Smith and P. Diddy. He helped nurture the career of hip-hop sensation Eve before transforming Lady Gaga into a global pop phenomenon through the use of social media.

He has had many successes in the tech industry, one of which is Atom Factory. This company includes his investment fund, Cross Culture, which has put money into popular startups such as Uber, Dropbox, Spotify, and Lyft.

Why did Troy Carter appear on Shark Tank?

Troy Carter, a manager to well-known pop stars like Lady Gaga and Meghan Trainor, has stayed away from the public eye. But in 2015, he made his reality TV debut as one of the newest “sharks” to join ABC’s hit show Shark Tank.

As a self-made multimillionaire with interests in both music and technology, Carter saw appearing on the show as an opportunity to expand his investments and learn from other successful business leaders like Mark Cuban and Barbara Corcoran.

Carter always imagined himself behind the scenes and never in front of the camera. So, when he got a call from the producers of ABC’s “Shark Tank”, asking him to be a guest judge on an upcoming season, he said no.

It took a conversation with his wife to make Carter realize that there was nothing to fear about the camera.

“At first, I declined to participate. But then I went home and discussed it with my wife. We realized that you can’t achieve something if you can’t see yourself doing it,” Carter said. “There aren’t a lot of black entrepreneurs, and if I want to talk about diversity in tech or the lack of access and opportunity for underrepresented groups, than I need to put forth the effort as well”.

What are Troy Carter’s business interests?

In a recent interview, Carter, founder, and CEO of Atom Factory and founding partner of venture capital firm Cross Culture VC discussed how he decides which companies to invest in.

According to Carter, when he and his son or partner Suzy Ryoo discuss this topic, they don’t consider any set qualities. They only inquire about one thing: “What does the future look like?”

According to Carter, his team spends a lot of time in many different types of industries. In fact, he has investments in more than 80 startups – like Uber, Lyft, Spotify, Warby Parker, and Dropbox. Plus, they travel the world frequently.

What does Troy on Shark Tank do?

Troy Carter has a sharp eye for identifying small business talent.

Since launching Atom Factory, his talent agency located in Culver City, California, Carter has expedited the careers of musicians like Lady Gaga, Meghan Trainor, and John Legend.

He has also invested in a number of well-known companies, including Warby Parker, Uber, Spotify, and Dropbox. He was also a guest shark on Season 7 of the ABC hit series Shark Tank.

Recently, Carter announced his new position on the board of WeTransfer – a Dutch file-sharing service that abstains from using banner ads.

According to experienced investors, the best founders have a little bit of craziness. In other words, Carter prefers working with artists and entrepreneurs who have a healthy dose of delusion.

According to Carter, in order for him to want to work with potential partners and investors, they must not only have a good idea, but also the resources necessary to make it happen.

Travis Kalanick is a perfect example of someone who never gives up he has fought various local taxi administrations numerous times to get Uber, his ride-sharing service, running in 64 countries worldwide. His hard work and dedication have paid off; Uber is now valued at over $50 billion.

Dropbox founder, Drew Houston had the tenacity to expand his file service after rejecting an $800 million acquisition offer from Apple in 2009.

Carter is in awe of Meredith Perry, a 26-year-old University of Pennsylvania graduate who has stakes in uBeam, a new wireless charging technology. “She’s incredible,” says Carter. “I’ve never met a founder like her before. When you talk with her, you can tell that she’ll get the job done no matter what it takes,” he adds admiringly.

In the end, what counts most is your dedication. Do you have a great idea? The following step, as Carter stated, is easy: “Do the work”.

Useful Video: Meet the Collectors | Troy Carter


  1. https://www.sharktanksuccess.com/troy-carter-on-shark-tank/
  2. https://en.wikipedia.org/wiki/Troy_Carter_(talent_manager)
  3. https://2paragraphs.com/2015/10/who-is-troy-carter-on-shark-tank/
  4. https://otakukart.com/troy-carter-net-worth/
  5. https://insidergrowth.com/troy-carter-net-worth/
  6. https://news.yahoo.com/emma-grede-set-debut-shark-122308641.html
  7. https://www.abcactionnews.com/morning-blend/new-season-of-shark-tank
  8. https://en.wikipedia.org/wiki/Shark_Tank
  9. https://www.distractify.com/p/how-much-do-the-sharks-make-to-appear-on-shark-tank