Animated Fishing Lure: What Happened After Shark Tank

Animated Fishing Lure: What Happened After Shark Tank

In the world of fishing, innovation can be a game-changer. One such innovative product that caught the attention of anglers and investors alike is the Animated Lure, a robotic fishing bait that was featured on Shark Tank. Designed to mimic the movements and appearance of real fish, this rechargeable lure aims to revolutionize the way we fish.

Since its debut on the show, the lure has generated significant interest and curiosity. This article delves into the journey of Animated Lure, exploring what happened after its appearance on Shark Tank, its pros and cons, and its place in today’s fishing gear market.

What Is Animated Fishing Lure?


Animated Fishing Lure, headquartered in the United States, operates as a company specializing in the production of electronically programmed, autonomously swimming fishing baits [1]. This establishment is renowned for its innovative creation of self-swimming fishing lures, revolutionizing the angler’s experience by rendering fish catching a straightforward endeavor.

Fishing enthusiasts abound, with a dedicated faction integrating angling seamlessly into their lifestyles. As they embark on fishing excursions by riverbanks, their equipment necessitates extended periods of patient waiting, occasionally yielding no piscine results.

Enter the world of Animated Lures, the solution to the age-old fishing conundrum!

This animated bait artfully addresses the challenges posed by traditional angling methods, simplifying the art of fish procurement. Their extensive repertoire of river fishing baits encompasses varieties such as Premium Salt Water, Salt Water, Premium Mini, Mini, and Premium Classic, each meticulously designed to lure in aquatic denizens.

The Animated Lures products conjure a convincing illusion for the aquatic inhabitants, effectively convincing fish that a delectable meal opportunity awaits them.

What Is Animated Fishing Lure?

Different Models

This innovative lure takes the form and appearance of a genuine fish, enticing its aquatic counterparts with remarkable efficiency. Upon immersion into the water, it springs to life, mirroring the natural movements of a real fish.

The Animated Lure comes in a trio of distinct variants, tailored to cater to the diverse needs of anglers:

  • The “Mini” – Equipped with a battery boasting an impressive 45-minute lifespan, this compact marvel is perfect for short fishing sessions;
  • The “Classic” – With a battery endurance of 1 hour and 30 minutes, this lure offers extended fishing opportunities, ensuring an immersive angling experience;
  • The “Saltwater” – Designed to last a generous 2 hours on a single charge, this lure is ideal for tackling saltwater fishing expeditions, providing ample time for securing your catch [2];

The overarching goal of Animated Lure is to streamline the fishing experience, liberating anglers from endless hours of passive waiting. Once submerged to the desired depth, this ingenious lure autonomously activates, seamlessly emulating the behavior of a live fish, thereby maximizing your chances of a successful catch. Say goodbye to the tedium of fishing and embrace the future of angling with Animated Lure.


  • Realistic Movement: The Animated Lures are designed to mimic the natural swimming motion of a fish. This can make them more attractive to larger fish such as bass and catfish, potentially increasing your chances of catching something;
  • Lifelike Appearance: Aside from their movement, these lures also look very realistic. The paint and detailing on each lure contribute to a lifelike appearance that can fool even the most discerning fish;
  • Rechargeable: Each lure comes with a USB charging port, making it easy to recharge and reuse multiple times;


  • Catches More Fishermen Than Fish: There have been concerns raised by some users that the Animated Lures may be more appealing to fishermen than actual fish. This implies that while the concept is fascinating, its effectiveness in real fishing situations might be questionable;

Who Should Use This Product?

The Animated Lures would be an interesting addition to the tackle box of any fishing enthusiast, whether they’re a seasoned angler or a casual hobbyist. They might especially appeal to those who appreciate innovative fishing gear and are always looking for new ways to up their game. However, given the concerns about their effectiveness, they might be best for those who view fishing as a fun activity rather than a serious sport.

Who Should Use This Product?

About Founders Of Animated Fishing Lure

Sobhan Sanaee, a first-generation American born to immigrant parents, held the position of project manager at a manufacturing facility [3]. Beyond his professional life, Sobhan cherished the bonding experience of fishing alongside his father, an activity that held a special place in their hearts. However, during one of their fishing trips, Sobhan identified a pressing issue.

Conventional fishing lures proved cumbersome, requiring substantial time for setup and carrying a risk of entangling with other lures in the water. Additionally, the unwieldy and messy nature of traditional baits like worms posed a threat to the cleanliness of their fishing boat. Sobhan, instilled with a problem-solving ethos, was determined to find a remedy for these challenges.

His partnership with Kanz Kayfan gave rise to the creation of the Animated Lure – a robotic bait meticulously crafted in the likeness of a fish. This ingenious invention seamlessly attached to the fishing reel like regular bait and, upon immersion, employed its electric motor to simulate the graceful movements of a genuine fish, alluring larger aquatic species. The Animated Lure featured a rechargeable battery and came in a range of sizes to suit various angling needs.

Sobhan and Kanz founded a company bearing the same name as their groundbreaking creation, Animated Lure. However, they faced the challenge of expanding their enterprise and sought guidance on how to achieve this. Recognizing the value of a shark’s expertise, they decided to present their venture on the hit TV show “Shark Tank”. Their journey was showcased in the third episode of the twelfth season.

The Pitch Of Animated Fishing Lure At Shark Tank

When Sobhan Sanaee and Kanz Kayfan ventured into the Shark Tank, they sought a $ 325,000 investment in exchange for a 10% stake in their business, valuing Animated Lure at $ 3,250,000 [4]. Their pitch began with a demonstration of the common issues faced by anglers using traditional bait and then showcased the advantages of their Animated Lure over conventional options.

Lori directed a question to Daymond, inquiring whether the Animated Lure was unlike anything he had used for fishing. Daymond admitted that he had never encountered such a product and proceeded to ask Sobhan and Kanz about its durability and how frequently it needed replacement. Sobhan explained that it could be utilized approximately 40 times, assuming it was used for catching fish.

Kevin then inquired about the Animated Lure’s battery life. Sobhan revealed that the “Mini” version lasted about 45 minutes, the “Classic” had a battery life of 1.5 hours, and the “Saltwater” model could endure for two hours.

About Founders Of Animated Fishing Lure

Robert inquired about their credentials as fishing experts and why he should trust their claims. Sobhan mentioned his background as a project manager in manufacturing, while Kanz worked as a professional counselor in a community mental health facility in Collin County.

Sobhan recounted a personal connection to fishing, noting that he and his father used to fish together. However, as his father battled a lung disease in his later years, they observed the shortcomings of traditional fishing methods.

Sobhan’s parents had instilled in him the importance of not just identifying problems but actively seeking solutions – a philosophy that deeply resonated with him, given his family’s immigration journey and their aspirations for their children’s future in the United States.

Lori asked about their origins, and both Sobhan and Kanz revealed they came from Iran. Mark Cuban delved into the financial details, seeking information about the cost, retail price, and total sales of the Animated Lure.

Kanz disclosed the landing prices: $ 8 for the “Mini”, $ 10 for the “Classic”, and $ 16 for the “Saltwater” version. Retail prices were $ 29.95 for the “Mini”, $ 32.95 for the “Classic”, and $ 79.95 for the “Saltwater” [5]. They impressed Lori with their substantial profit margins.

Kevin inquired about their sales channels, and Kanz explained that the majority of their sales were conducted through their website, with some sales through U.S. retailers and a distributor in Canada. However, they were not yet present in major big-box retailers.

Sobhan and Kanz estimated their sales at $ 247,000 since 2020 and projected sales of $ 500,000 for the upcoming year, with expectations of reaching $ 625,000. When Mark Cuban asked if they were profitable, Kanz noted that they had invested their own money, totaling approximately $ 125,000, and had not taken any earnings out of the company. Daymond asked about their ownership, and they confirmed equal ownership.

Kevin proposed an offer: $ 325,000 for a 10% equity stake and a royalty of $ 3 per unit sold until $ 1,000,000 is repaid. Robert and Mark Cuban opted out, with Mark Cuban citing his lack of enthusiasm for fishing.

Lori followed suit, explaining that her limited knowledge of fishing made it an early exit for her. Kevin reiterated that he considered them more of a product than a full-fledged company and presented his original offer again.

Sobhan and Kanz eventually accepted Kevin’s offer of $ 325,000 for a 10% equity stake, along with the royalty terms previously mentioned [6]. They expressed their gratitude for the opportunity to pursue the American dream through their growing business, Animated Lure.

Animated Fishing Lure After The Shark Tank

Following their successful deal with Kevin, Animated Lure has experienced significant business growth.

They continue to operate through their website, expanding their product range to include not only the classic, mini, and saltwater lures but also premium versions of these: premium classic, premium mini, and premium saltwater. In a surprising move, they have also ventured into selling polo shirts.

Their presence on Amazon has further extended their reach, although they have garnered a moderate rating of 3 out of 5 stars, suggesting mixed customer satisfaction. On social media, Animated Lure has built a substantial following with over 6,800 Facebook followers, more than 5,000 on Instagram, and an additional 2,900 on Twitter.

The Pitch Of Animated Fishing Lure At Shark Tank

Despite growing competition in the market, Animated Lure remains competitive and is holding its own. Based in Plano, Texas, the company has overcome previous retail challenges and secured placement in major retailers, indicating a more robust and promising position compared to when the founders initially pitched their idea on Shark Tank. With a solid foundation and room for expansion, Animated Lure is poised for continued growth and success in the fishing industry.

The Net Worth Of Animated Fishing Lure

Remarkably, the company’s social media presence has remained inactive since November 26, 2021. Despite this, their products were available both on their official website and on Amazon in November 2022.

At present, Animated Lure boasts a net worth of $ 0.5 million [7]. However, the business faced adverse effects during the pandemic, causing a significant 40% decrease in its net worth. Thankfully, the company is gradually rebounding, with product sales on the rise.

Their merchandise is readily accessible on Amazon and their official website, with prices ranging from $ 32.95 to $ 69.71 depending on the product’s size.

Although the self-swimming fishing lure product was in stock on Amazon in November 2022, it garnered mixed reviews. Approximately 33% of customers assigned a 1-star rating, while an equal percentage bestowed a 5-star rating on the product.

Critics have expressed concerns about the functionality of the charging self-swimming fishing lure, indicating that it may not be performing as expected.

Despite these challenges, Animated Lure continues to operate as of November 2022.

Alternatives To Animated Fishing Lure:

  • Flying Fish Jointed Swimbait Fishing Lures Glide Baits: These lures are designed to mimic the movement and appearance of flying fish, making them a great alternative to Animated Lures. They can be used in both freshwater and saltwater environments;
  • Eco-Friendly Fishing Lures & Tackle Shop: This company offers eco-friendly lures, which could appeal to environmentally conscious anglers. Their lures are designed to give anglers an “unfair advantage” over their competition;
  • Robotics Fishing Lure: This lure moves on its own with a propeller on its front. It’s designed to attract big fish, making it another interesting alternative to Animated Lures;
  • K&K Animated Minnow Lure: Handcrafted from cedar or basswood, these lures are turned on a mini wood lathe and painted with six to eight coats of oil-based enamel paint. This attention to detail could make them a compelling alternative for those who appreciate artisanal fishing gear;
  • Artificial Baits from AliExpress: This marketplace offers a wide range of artificial baits, also known as simulated baits or false baits. These baits are made from various materials and designed to resemble small fish, shrimps, and other aquatic creatures, providing a cost-effective alternative to Animated Lures;

The Net Worth Of Animated Fishing Lure


  1. How does Animated Lure turn on and off?

The Animated Lure activates its swimming mode after being fully immersed in water for just 1 second. It’s designed to begin its enticing movements almost instantly upon submersion. An intuitive feature of the Animated Lure is that it automatically deactivates when removed from the water. This user-friendly functionality ensures efficient and hassle-free use, making it a convenient choice for anglers of all levels.

  1. How long does Animated Lure swim for?

The Classic model of the Animated Lure boasts an impressive swimming duration, ranging from 1 to 1.5 continuous hours. However, the actual swimming time may vary slightly depending on the specific water conditions during your fishing expedition.

On the other hand, the Mini model offers a commendable swimming time of 45 minutes to 1 hour, with the exact duration contingent upon the prevailing water conditions at the time of use [8]. These variations in swim time ensure adaptability to different fishing scenarios and environments, enhancing the lure’s versatility for anglers.

  1. How to charge Animated Lure?

Here are some important charging instructions for the Animated Lure:

  • Ensure the Animated Lure is completely dry before initiating the charging process;
  • Place the Animated Lure in a safe environment while it’s charging and remember to unplug the USB connection when the charging cycle is completed;

To connect the charging wires:

  • Attach the red wire clip to the ring located on the top of the fish’s head;
  • Attach the black wire clip to the ring emerging directly from the bottom of the head (not the ring used for connecting to the fishing hook);
  • Once the Animated Lure begins to charge, a blue light within its head will illuminate, indicating that the charging process is underway. This blue light will switch off when the Animated Lure has reached a full charge;

It’s crucial to ensure that the positive (red) and negative (black) alligator clips do not come into contact with each other while the USB connection is plugged into an adapter or device. This precaution prevents any electrical mishaps during the charging process.

  1. How fast does my Animated Lure charge?

The charging time for the Animated Lure may vary depending on the model you have, as well as the specific adapter used.

How does Animated Lure turn on and off?

Here’s a breakdown of the estimated charging durations:

  • Salt Water Model: It typically takes anywhere from 1 to 1.5 hours to complete a full charge cycle. The actual charging speed may vary depending on the adapter employed;
  • Classic Model: Expect a charging time of approximately 45 minutes to 1 hour for a full charge. The charging speed may be influenced by the type of adapter utilized;
  • Mini Model: The Mini Model typically requires about 30 to 45 minutes to complete a full charge cycle. As with the other models, the charging speed can be affected by the choice of adapter;

To ensure safety during the charging process, it’s advisable to charge the Animated Lure in a secure area and consider using power protectors or surge protectors. These precautions help safeguard both the lure and the charging equipment, enhancing the overall charging experience.

  1. How big is Animated Lure and how much does it weigh?

Here are the specifications for the different Animated Lure models [9]:

Salt Water Model:

  • Length: 8.8 inches (22.35 cm);
  • Weight: 5.2 ounces (147.42 grams);

Classic Model:

  • Length: 5.25 inches (13.34 cm);
  • Weight: 1.7 ounces (48.19 grams);

Mini Model:

  • Length: 2.5 inches (6.35 cm);
  • Weight: 0.25 ounces (7 grams);

These specifications provide a clear picture of the size and weight of each model, catering to various angling preferences and needs.

  1. How strong is the Animated Lure?

Here are the hinge strength specifications for the different Animated Lure models:

  • Salt Water Model: up to 100 pounds (45 kg) maximum;
  • Classic Model: up to 45 pounds (20 kg) maximum;
  • Mini Model: up to 33 pounds (15 kg) maximum [10];

These specifications indicate the maximum force or weight that the hinges of each model can withstand, providing valuable information for anglers planning their fishing setups and strategies.

  1. How to maintain Animated Lure?

To ensure the optimal performance and longevity of your Animated Lure, here are some important maintenance tips:

  • Thoroughly Dry After Use: Always make sure to dry your Animated Lure completely after each fishing trip. Moisture can lead to damage and corrosion over time;
  • Climate-Controlled Storage: Store your Animated Lure in a climate-controlled environment. Extreme temperatures or humidity can have a detrimental effect on the lure’s components;
  • Regular Inspection: Periodically inspect your Animated Lure for any signs of wear, loose connections, or structural cracks. Identifying and addressing issues early can prevent further damage;
  • Check Propeller and Hinges: Ensure that the propeller and hinges can rotate and move freely without any obstruction. This helps maintain the lure’s lifelike swimming motion;
  1. How deep can Animated Lure go depending on the model?
  • Salt Water Model: We recommend not exceeding a depth of 25 meters (82 feet) when using this model;
  • Classic Model: It is advisable to stay within a depth limit of 10 meters (32 feet) when using the Classic model;
  • Mini Model: For the Mini model, it is recommended not to go deeper than 3 meters (9 feet and 10 inches) to ensure proper functionality;

These depth guidelines help prevent potential damage and maintain the effectiveness of the Animated Lure models during your fishing expeditions.

  1. How to charge the Animated Lure Salt Water model?

To ensure the safe and effective charging of your Animated Lure, please follow these essential steps:

  • Thoroughly Dry Before Charging: Before initiating the charging process, make sure your Animated Lure is completely dry. Moisture can damage the electronic components;
  • Safe Charging Environment: Charge your Animated Lure in a secure and dry environment. It’s crucial to prevent exposure to water during charging. Remember to unplug the USB when the charging is completed;
  • Connect the Magnetic Clip (Salt Water Model): If you are using the Salt Water model, bring the magnetic clip close to the port on the lure and ensure it clicks securely in place;
  • Charging Indicator: Once you’ve commenced charging, observe the Animated Lure’s head. A blue light will illuminate, indicating that the charging process has begun. The blue light will turn off when the lure is fully charged;
  1. What is the fishing bait on Shark Tank?

The fishing bait that was featured on Shark Tank is called Animated Lure. It’s a rechargeable robotic fishing lure that mimics the movements of a real fish. This lure uses a small propeller to make the “bait” swim and its segmented body mimics a realistic fish-like swimming motion.

  1. What is the most expensive lure ever sold?

The most expensive fishing lure ever sold is the Giant Haskell Minnow. It was sold at an auction for $ 101,200 in 2003. It was made of copper and was designed in 1859 by Riley Haskell, making it also one of the oldest fishing lures.

  1. How do you charge Animated Lures?

Animated Lures are charged using a USB cable. Each lure comes with a USB charging cable. You simply connect the cable to the lure and plug it into a power source until it’s fully charged.

  1. What is the world’s longest lure?

The world’s longest lure is not a specific product but rather a custom-made lure by an angler. The size of the lure often depends on the type of fish you’re trying to catch, with larger lures typically used for larger fish.

  1. Why do Shark Tank deals fall through after the show?

Shark Tank deals can fall through after the show for several reasons. Sometimes, due diligence reveals issues that weren’t apparent during the initial pitch. This could include financial discrepancies, legal issues, or problems with the product itself. Other times, the entrepreneurs and Sharks may not be able to agree on the terms of the deal once they start negotiating in detail.

  1. What is the best-selling item on Shark Tank?

One of the best-selling items from Shark Tank is the Scrub Daddy. The Scrub Daddy is a versatile, non-scratch sponge that changes its texture based on the temperature of the water it’s used with.

  1. What is the best fishing lure on the market?

The best fishing lure on the market can vary depending on the type of fish you’re trying to catch and the conditions in which you’re fishing. However, the Animated Lure has gained popularity for its realistic movements and ability to attract a wide variety of fish species.

How fast does my Animated Lure charge?

  1. What is the oldest fishing lure company?

The oldest fishing lure company is Pflueger, which was established in 1881. The company initially made fishing hooks before expanding into a full line of fishing gear including lures.

  1. What size lure is best?

The best size of a lure depends on the type of fish you’re targeting. As a general rule, smaller lures are used for smaller fish species, while larger lures are used for larger fish species. However, other factors like water conditions and the time of year can also influence the ideal lure size.

  1. Do lures catch fish?

Yes, lures can catch fish. They are designed to mimic the look and movement of prey to attract fish. Some lures, like the Animated Lure, even use technology to mimic the swimming patterns of live fish, making them particularly effective.

  1. Where is the biggest fishing lure?

The biggest fishing lure is located in Lacombe, Alberta, Canada. It measures 15.24 meters (50 feet) in length and was built by the community as a tourist attraction.

  1. What is the most expensive fishing reel in the world?

The most expensive fishing reel in the world is the Harkonnen Cannon, which was sold for $ 16,000. It’s a deep-sea fishing reel made by the House of Hardy, a British fishing tackle company.

  1. Do fishing lures rust?

Fishing lures can rust if they are made of metal and exposed to moisture for extended periods of time. To prevent rust, it’s important to clean and dry your lures thoroughly after each use. Some lures are also made from materials like plastic or wood, which do not rust.

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