Who Is JP on Shark Tank?

Who Is JP on Shark Tank?

From his humble beginnings in Echo Park, Los Angeles, to become a respected figure on the popular TV show “Shark Tank”, DeJoria’s journey is an embodiment of the quintessential American dream. This article delves into his struggle, resilience, and rise to fame, shedding light on how he built billion-dollar empires from scratch, his secret to success, his philanthropic spirit, and why he is more than just another shark on television. Prepare to be inspired by DeJoria’s remarkable rags-to-riches tale.

Who Is JP You’ve Seen On Shark Tank?

John Paul “JP” Jones DeJoria, born on April 13, 1944, is a quintessential American tycoon, a self-made billionaire, and a magnanimous benefactor [1]. He is most renowned for being a co-originator of the Paul Mitchell array of hair commodities and the Patrón Spirits Company. DeJoria’s trajectory from destitution to triumph in the realm of commerce is often cited as a vivid embodiment of the American Dream.

DeJoria was the second offspring of an Italian migrant father and a Greek immigrant mother. Unfortunately, his parents parted ways when he was a mere toddler of two. Struggling to make ends meet, his single mother was compelled to send him and his sibling to an East Los Angeles foster home, where they spent their weekdays until he reached the age of nine [2].

At that juncture, he returned to his mother’s care. Adept at resourcefulness, he commenced peddling Christmas cards and newspapers alongside his elder brother to provide for their family.

DeJoria’s journey subsequently led him to a two-year stint in the United States Navy, where he was stationed aboard the USS Hornet. Following his naval service, he embarked on a succession of vocations, including janitorial duties, door-to-door salesmanship of encyclopedias, and marketing insurance policies.

Who Is JP You’ve Seen On Shark Tank?

The foray into the realm of hair care was a pivotal juncture in DeJoria’s life. His foray commenced at the most rudimentary level, working as a low-ranking employee at Redken Laboratories. Regrettably, he was let go from this position. Nonetheless, his undaunted spirit led him to form John Paul Mitchell Systems in 1980, in collaboration with the hairdressing virtuoso, Paul Mitchell. Their initial capital amounted to a mere $ 700, and during this time, they resided in a vintage 20-year-old Rolls-Royce automobile.

DeJoria’s entrepreneurial endeavors further expanded with the co-founding of the Patrón Spirits Company in 1989. He played a pivotal role as a founding partner in the House of Blues nightclub chain.

Moreover, he possesses vested interests in a diversified array of ventures, including Madagascar Oil Ltd., Pyrat Rum, Smokey Mountain Bison Farm, LLC, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley-Davidson dealership, a gemstone enterprise (DeJoria), the ROK AMERICAS mobile technology development company, the John Paul Pet Company, which specializes in hair and personal grooming for animals, and J&D Acquisitions LLC [3].

The latter is the parent company responsible for overseeing the Larson, Striper, Triumph, Marquis, and Carver boat companies, a collaborative venture with the Minneapolis-based investor, Irwin L. Jacobs. DeJoria’s acumen has also found an outlet in the world of media, as he assumed the role of an advisory board member for The Beauty Channel, a streaming platform dedicated to beauty and fashion.

DeJoria’s engagement with the cinematic industry is not to be overlooked, as he has played roles as an executive producer and actor. His cameos include appearances as himself in the 2008 comedy “You Don’t Mess with the Zohan” and in “The Big Tease” as the fictional character John Paul Mitchell.

Furthermore, DeJoria graced the second season of the Showtime series “Weeds” with a cameo appearance.

He also lent his voice and presence to television commercials for Patron in November 2011. His involvement extended to the realm of reality television when he appeared as a guest investor on the November 1, 2013, episode of the ABC series “Shark Tank”, stepping in for the regular panelist Robert Herjavec. 

With an estimated net worth of $ 3.1 billion in 2017, he stood as the third wealthiest “shark” to ever grace the show, trailing behind Mark Cuban, whose net worth in 2017 was $ 3.3 billion, and fellow “guest shark” Sir Richard Branson, whose estimated net worth was $ 5.1 billion in 2017 [4].

In 2018, DeJoria took the initiative to co-establish the ROKiT Group, alongside his business partner, Jonathan Kendrick. Their collaboration blossomed over the years, giving rise to a diverse array of ROKiT brands, including ROKiT Phones, ROKiT Telemedicine, ROKiT Drinks, and more.

A noteworthy testament to DeJoria’s extravagance is the ownership of the Patrón Tequila Express private railway carriage. The inception of the iconic Patrón Tequila can be traced back to Casa 7 Leguas, one of Mexico’s most ancient distilleries.

In 1989, DeJoria and Martin Crowley secured the brand rights through their St. Maarten Spirits company. The Patrón Tequila Express, a historical private railway car, became an integral part of DeJoria’s life.

Constructed in 1927, it had previously served the Gulf, Mobile, and Ohio Railroad as Car No. 50. DeJoria’s acquisition of the train car in 1996 came with an investment of $ 2 million for its extensive refurbishment [5].

The train car spans a remarkable length of 85 feet (25.91 meters) and boasts three staterooms, each equipped with a bathroom and shower, a well-appointed kitchen, a stylish dining room, an observation room, and an outdoor deck. To ensure its operational functionality and upkeep, DeJoria incurs monthly expenditures of $ 10,000, which encompasses staffing, maintenance, storage, and insurance, in addition to mileage fees paid to Amtrak for the carriage’s cross-country transportation.

John Paul On Shark Tank

DeJoria has found lifelong companionship in marriage. He and his spouse, Eloise (formerly Broady), have been active contributors to various political campaigns. They have donated over $ 4,000 to Senator Ted Cruz and more than $ 5,000 to Texas Governor Rick Perry, among other political candidates and the Democratic National Committee.

His altruism extends to charitable endeavors, as he actively supports Mobile Loaves & Fishes, Food4Africa, Mineseeker, and Blazer House. 

In 2008, DeJoria journeyed to sub-Saharan Africa, where he joined hands with Nelson Mandela in an effort to provide sustenance to over 17,000 orphaned children through Food4Africa. In the same year, his company, Paul Mitchell, played a pivotal role in delivering over 400,000 life-saving meals to these children [6]. DeJoria also stands as a co-creator of Grow Appalachia, an organization initiated in 2009 to promote the cultivation of wholesome food and impart agricultural expertise.

In 2017, a documentary titled “Good Fortune” was unveiled, portraying DeJoria’s struggles and his extensive philanthropic work. The film garnered the Audience Award for Best Documentary at the Sundance Film Festival.

In 2012, DeJoria expressed his unwavering support for Captain Paul Watson of the Sea Shepherd Conservation Society through a video message when Watson was apprehended in Germany for his anti-shark finning activities. In December 2022, The Captain Paul Watson Foundation revealed its maiden vessel, named the “John Paul Dejoria II”.

Continuing his tradition of benevolence, in 2019, DeJoria procured the 80-acre former McDonald’s global headquarters campus. This acquisition encompassed the Hamburger University training facility and the Hyatt-managed hotel, The Hyatt Lodge.

The year 2022 witnessed another display of DeJoria’s philanthropic spirit as he pledged £20,000 to rescue the 19th-century frigate HMS Unicorn, one of the world’s oldest surviving vessels.

Who Is John Paul On Shark Tank:

John Paul DeJoria, renowned as the charismatic and compassionate shark on the hit TV show “Shark Tank,” has a story that encapsulates the classic American dream. Born in 1944 in Echo Park, Los Angeles, to immigrant parents, DeJoria’s early life was fraught with hardship [7]. His parents divorced when he was two and he began selling Christmas cards and newspapers at the tender age of nine to help support his family.

Despite these challenges, DeJoria never lost his grit and determination. After a brief stint in the U.S. Navy, he took on a series of odd jobs, including working as a janitor and an insurance salesman. However, it was his foray into the hair care industry that would pave the way for his meteoric rise.

John Paul DeJoria’s Journey on Shark Tank

From Hair Care to Billionaire

In 1980, with a mere $ 700 borrowed, DeJoria and hairdresser Paul Mitchell launched John Paul Mitchell Systems, a hair care line. The initial days were tough; they operated out of the back of a car, struggling to sell their shampoo door-to-door. But the duo’s perseverance paid off. Today, John Paul Mitchell Systems is a billion-dollar company with its products sold in over 100 countries.

DeJoria did not stop there. In 1989, he co-founded Patron Spirits, a premium tequila brand, which was sold for a staggering $ 5.1 billion to Bacardi in 2018 [8]. DeJoria’s business acumen catapulted him into the billionaire’s club, making him one of the richest self-made men in America.

The Secret Behind His Success

DeJoria attributes his success to his relentless work ethic, resilience, and positive attitude. He believes in the power of rejection and views it as a motivator rather than a setback. DeJoria is also a firm believer in giving his employees a sense of ownership and treating them with respect and dignity.

A Charitable Spirit

Despite his vast wealth, DeJoria has not forgotten his humble beginnings. He is an ardent philanthropist and has signed The Giving Pledge, promising to donate half of his wealth to charitable causes. His philanthropic endeavors span across various sectors including environmental conservation, homelessness, and education.

More Than a Shark

While DeJoria is best known for his role on “Shark Tank”, he is much more than just a shark. He is a self-made billionaire, philanthropist, and a beacon of hope for budding entrepreneurs. His rags-to-riches story is a testament to the power of perseverance, hard work, and a positive attitude.

John Paul DeJoria’s Journey on Shark Tank:

From Rags to Riches: John Paul DeJoria’s Humble Beginnings

John Paul DeJoria’s life story is a quintessentially American tale of rising from rags to riches. Born on April 13, 1944, in the Echo Park neighborhood of Los Angeles, California, DeJoria’s early life was marked by adversity [9]. He was the second son of Italian and Greek immigrant parents, and his parents divorced when he was just two years old.

With his mother struggling to support both children, DeJoria and his sibling were sent to an East Los Angeles foster home during the week, returning to their mother’s care on weekends. Their early life was marked by financial hardships, but DeJoria’s resilience and determination were evident from a young age.

John Paul Dejoria

At the tender age of nine, he embarked on a journey of entrepreneurship by selling Christmas cards and newspapers alongside his older brother to help support the family. This early experience instilled in him the values of hard work and perseverance, which would later become the cornerstones of his success.

DeJoria’s path to success was not without its challenges. After spending two years in the United States Navy, he held a series of jobs, including working as a janitor, a door-to-door encyclopedia salesman, and an insurance salesman. Despite facing setbacks and obstacles, DeJoria remained unwavering in his pursuit of success.

A Stellar Pitch: DeJoria’s Charisma Shines

One of the standout moments in John Paul DeJoria’s entrepreneurial journey was his appearance on the hit television show “Shark Tank”. DeJoria’s charisma and unwavering determination shone brightly as he presented his business venture to a panel of seasoned investors.

DeJoria’s pitch on “Shark Tank” was a masterclass in the art of persuasion. He exuded confidence and charm as he shared the story of his journey from humble beginnings to the co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. DeJoria’s pitch was not just about the products he was offering; it was about the embodiment of the American Dream.

His passionate and charismatic presentation resonated with the “Shark Tank” investors, who were captivated by his story and vision. DeJoria’s ability to connect with the audience and convey the essence of his brand was instrumental in his success on the show.

The Secret to Success: DeJoria’s Revolutionary Hair Care Line

At the heart of John Paul DeJoria’s success was his revolutionary approach to the hair care industry. In 1980, he, along with hairdresser Paul Mitchell, founded John Paul Mitchell Systems with a modest loan of $ 700 [10]. Their innovative and high-quality hair care products would go on to revolutionize the industry.

DeJoria and Mitchell’s commitment to producing exceptional products led to the creation of a line that prioritized quality and customer satisfaction. Their dedication to using natural ingredients and avoiding animal testing set them apart in an industry that was often focused on chemicals and cruelty.

Their flagship product, the Paul Mitchell Shampoo, gained a cult following and became a staple in salons worldwide. DeJoria’s business acumen and unwavering commitment to ethical and sustainable practices set the stage for the success of his hair care empire.

John Paul DeJoria’s Humble Beginnings

Striking a Deal: DeJoria’s Negotiation Skills

DeJoria’s appearance on “Shark Tank” was not just about his charismatic pitch but also his exceptional negotiation skills. He engaged in a series of intense negotiations with the panel of “sharks”, who were known for their shrewd business acumen.

DeJoria’s ability to navigate the negotiation process with confidence and poise was a testament to his years of experience as an entrepreneur. He understood the value of his business and the potential it held for further growth.

Ultimately, he struck a deal with one of the “sharks”, securing the necessary investment to take his business to the next level. This success on “Shark Tank” was a pivotal moment in his career, and it showcased his ability to not only pitch his business but also to secure crucial partnerships.

The Aftermath: DeJoria’s Continued Success

After his appearance on “Shark Tank”, John Paul DeJoria’s success continued to soar. His business empire expanded to include a wide range of ventures, from co-founding the Patrón Spirits Company in 1989 to becoming a founding partner of the House of Blues nightclub chain. He also had interests in various ventures, including Madagascar Oil Ltd., Pyrat Rum, and many others.

DeJoria’s philanthropic efforts were also notable. He supported numerous charitable organizations, including Mobile Loaves & Fishes, Food4Africa, Mineseeker, and Blazer House. His commitment to giving back to the community and supporting causes he believed in exemplified his character and values.

In the film industry, DeJoria made appearances as an executive producer and actor, further diversifying his portfolio. His cameo roles in various films and television series, including “You Don’t Mess with the Zohan” and “Weeds”, added another dimension to his multifaceted career.

With an estimated net worth of $ 3.1 billion in 2017, DeJoria was recognized as one of the most successful “sharks” on the show, following closely behind established figures like Mark Cuban and Sir Richard Branson.

In 2018, he co-founded ROKiT Group alongside his business partner, Jonathan Kendrick, expanding his entrepreneurial endeavors. The ROKiT Group launched brands such as ROKiT Phones, ROKiT Telemedicine, ROKiT Drinks, and more.

As a testament to his generosity and commitment to preservation, DeJoria made headlines in 2019 by pledging £20,000 to save the 19th-century frigate HMS Unicorn, one of the oldest surviving ships in the world.

John Paul DeJoria’s journey on “Shark Tank” was more than just a television appearance; it was a reflection of his remarkable life story and his unyielding determination to succeed. His charismatic pitch, revolutionary approach to hair care, negotiation skills, and continued success in various ventures serve as an inspiration to aspiring entrepreneurs worldwide. DeJoria’s legacy is a testament to the power of hard work, resilience, and unwavering dedication to one’s vision.

John Paul Dejoria’s Net Worth In 2023

As of 2023, John Paul DeJoria’s net worth stands at approximately $ 3 billion, showcasing his enduring financial success over the years. While his net worth has experienced a modest 7% growth in the past year, it has largely remained within the vicinity of the $ 3 billion mark since 2014.

As a shrewd business owner, John Paul DeJoria possesses the prerogative to determine his annual compensation. With at least one of his enterprises raking in close to a billion dollars in annual revenue, he enjoys a substantial financial reservoir from which to draw.

It’s worth noting that, for tax planning purposes, many business owners, including DeJoria, opt for a minimized salary while channeling a significant portion of their wealth into various corporate entities and investments, thereby sheltering their assets from excessive taxation.

Though the specific details of John Paul DeJoria’s annual income are not publicly disclosed, we can provide a reasonable estimate based on certain assumptions.

Presuming that DeJoria allocated his entire net worth into assets yielding a minimum of 4% annually (a sensible estimate given that historically, safe-yielding investments have typically fallen within the 3% to 5% range), his annual income would amount to $ 120,000,000.

John Paul Dejoria’s Net Worth

This substantial annual income illustrates the potential returns on his substantial wealth, reaffirming his status as a highly successful and financially astute entrepreneur. John Paul DeJoria’s financial acumen and diversified business portfolio have positioned him as one of the most notable figures in the business world, with a lasting legacy of both entrepreneurship and philanthropy.


  1. Who owns Patron Spirits company?

Patron Spirits Company was co-founded by John Paul DeJoria and Martin Crowley in 1989. However, it is important to note that ownership details can change over time, and as of 2023, DeJoria remained one of the key figures associated with the company.

  1. When was John Paul DeJoria on Shark Tank?

John Paul DeJoria appeared on the television show “Shark Tank” as a guest investor in the episode that aired on November 1, 2013.

  1. How did John Paul DeJoria make his money?

John Paul DeJoria made his money through a combination of entrepreneurial ventures. He co-founded the Paul Mitchell line of hair care products and the Patron Spirits Company. These successful businesses, along with other investments and ventures, contributed to his substantial wealth.

  1. What is the net worth of John Paul DeJoria on Shark Tank?

As of 2023, John Paul DeJoria’s net worth was approximately $ 3 billion. It’s important to note that net worth figures can change over time due to various factors.

  1. Who is Paul Mitchell owned by?

Paul Mitchell, the hair care brand, is co-owned by John Paul DeJoria and Angus Mitchell, the son of the brand’s co-founder, Paul Mitchell, who passed away in 1989. The company is part of John Paul Mitchell Systems, which they co-founded.

  1. What brands does Paul Mitchell own?

Paul Mitchell is known for its various lines of hair care products, including the classic “Paul Mitchell” line, “Tea Tree”, “Awapuhi Wild Ginger”, and “Neon”. These brands offer a wide range of products for hair care and styling.

  1. Who is the richest “shark” in Shark Tank?

As of 2023, Mark Cuban was the richest “shark” on the television show “Shark Tank”. However, it’s important to note that the financial standings of individuals can change, and there may have been developments since that time.

John Paul DeJoria Shark Tank

  1. Who is the CEO of Paul Mitchell?

Paul Mitchell does not have a single CEO, as it operates under John Paul Mitchell Systems. While John Paul DeJoria and Angus Mitchell play key roles in the company, the day-to-day leadership and management may involve various executives and teams.

  1. Who owns Patron Tequila now?

As of 2023, John Paul DeJoria and Martin Crowley co-founded the Patron Spirits Company. Ownership details can change over time, and I do not have access to the most current information. You may need to verify the current ownership through up-to-date sources.

  1. Who is the most successful Shark Tank investor?

Determining the most successful Shark Tank investor can be subjective, as success can be measured in different ways, including return on investment, the number of deals made, and the overall impact on invested businesses. Mark Cuban is often considered one of the most successful “sharks” due to his extensive portfolio and notable investments.

  1. What is the most successful product on Shark Tank?

The most successful product on Shark Tank can vary based on how success is measured. However, some products that have achieved significant success after appearing on the show include the Scrub Daddy, Squatty Potty, and the Simply Fit Board, among others.

  1. Who is the richest Shark Tank guest?

As of 2023, the richest guest on Shark Tank was Sir Richard Branson, the British business magnate. His net worth was estimated at billions of dollars. However, this information may have changed since then, so it’s essential to consult the most recent financial data for the most accurate assessment.

  1. How did John Paul DeJoria become successful?

John Paul DeJoria became successful through a combination of hard work, resilience, and entrepreneurial acumen. He co-founded the Paul Mitchell line of hair care products and the Patron Spirits Company, both of which became highly successful. DeJoria’s dedication to quality, ethical business practices, and his ability to navigate challenges contributed to his remarkable success.

Additionally, his appearances on television shows like “Shark Tank” showcased his charisma and negotiation skills, further boosting his entrepreneurial endeavors.

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  1. https://en.wikipedia.org/wiki/John_Paul_DeJoria
  2. https://www.paul-mitchell.co.uk/our-story/our-company/jp-bio/
  3. https://www.forbes.com/profile/john-paul-dejoria/?sh=7bfa66ea24a4
  4. https://www.sharktankblog.com/the-sharks/john-paul-dejoria/
  5. https://www.cnbc.com/2017/12/15/john-paul-dejoria-went-from-homeless-to-billionaire-following-3-rules.html
  6. https://oatuu.org/shark-tank-john-paul-from-hair-products-to-tequila-empire/
  7. https://www.sharktanksuccess.com/john-paul-dejoria/
  8. https://www.prnewswire.com/news-releases/john-paul-dejoria-billionaire-entrepreneur-and-philanthropist-to-join-abcs-shark-tank-229548201.html
  9. https://oatuu.org/john-paul-dejoria-the-maverick-on-shark-tank/
  10. https://thestrive.co/john-paul-dejoria-net-worth/