Electra: What Happened After Shark Tank

Electra: What Happened After Shark Tank

It’s been an epic journey for Electra since their appearance on the iconic entrepreneurial show, Shark Tank. What began as a seemingly small passion project was met with an overwhelming response from both viewers and the Sharks themselves. From Barbara Corcoran to Mark Cuban, everyone wanted in on the “Electra” story. Now, we follow them on another remarkable journey: what happened after Shark Tank? In this unforgettable guide, you’ll get all of your burning questions answered about Electra’s success and how their ventures have transformed over time. From tips to advice on getting started, come explore the untold story of Electra!

The Magic of Sports Beverages

Most sports drinks contain electrolytes like sodium and potassium, which help to replace any loss during strenuous activity. The combination of sugar and electrolytes can also help maintain a person’s energy levels during exercise.

Sports drinks can also provide additional carbohydrates that may not be found in regular water or other fluids. Carbohydrates are important because they are the fuel that helps muscles contract and relax.

Sports drinks can also help to keep people hydrated when exercising for longer periods of time. They contain more electrolytes than water, which can help prevent dehydration and allow a person to exercise for longer without feeling tired or fatigued. Sports drinks may also be beneficial for athletes who need to replenish their energy quickly after an intense workout session.

Fran Harris, the founder of Electra Beverages, had a wealth of experience in the sports drink industry and she understood the potential. As a former WNBA champion at the high school, college, and professional levels, she is well aware of the importance of staying hydrated during intense physical activity.

The Magic of Sports Beverages

Not only that, but Fran is also a fitness enthusiast who regularly competes in races and maintains excellent physical condition. Additionally, she has worked as a health and beauty sales executive with Proctor and Gamble, giving her a unique perspective on the industry.

After growing dissatisfied with the available options in the hydration drink market, which is currently dominated by Gatorade in the $ 23 billion industry. Fran felt that the sports hydration drink market was saturated with too much sugar. As an athlete, she knew firsthand the negative effects of consuming sugary drinks, and she wanted to provide a healthier alternative. 

To achieve this, Fran formulated her own beverage, which comes in three flavors: Passion Punch, Oh Yeah! Orange, and Litty Lemonade. These drinks are made with natural ingredients and are free of artificial colors and additives. Each 16-ounce bottle is loaded with vitamins, amino acids, antioxidants, and electrolytes, making them an ideal choice for athletes who want to stay hydrated and replenish their bodies during intense workouts. Moreover, the drinks are low in calories, with only 60 calories per 16-ounce bottle compared to Gatorade’s 140 calories.

Harris launched her company in early 2020 with the help of an IndieGoGo campaign that successfully raised $ 7,212. Despite being relatively new to the market, Electra has already garnered attention from customers and media outlets alike. This is not Harris’s first time in the public eye, as she has also had experience playing competitive collegiate and professional sports on TV, as well as working as an announcer on ESPN and appearing as a life and business coach on various morning news shows.

Electra Beverages are only available exclusively through Fran’s website, which could be a drawback. Fran aims to expand her business by reducing prices through mass production and getting her product into stores. By securing an investment from a Shark, Fran hopes to leverage their expertise and resources to take her business to the next level.

Fran is now bringing her new venture, Electra Beverages, to the Shark Tank, seeking financial assistance to scale up her business. The sports hydration market is highly competitive, but Fran is confident that her product will stand out. Let’s recap how it all went down. [1] [2] [3]

How Was The Shark Tank Pitch Of Electra?

Fran Harris presented her healthy sports drink, Electra, to the Sharks and requested $ 200,000 in exchange for a 20% stake in her business. To give the Sharks a better idea of what Electra is all about, Fran handed out samples of her drink. The Sharks were impressed with the flavors and the health benefits of the drink. However, they had some reservations about the difficulty of breaking into the highly competitive beverage market.

Despite the Sharks’ initial concerns, they were impressed by Fran’s vision for Electra. Fran explained that she had just started her company, which is why she had not yet made any sales. She requested the investment funds to help with R&D, and marketing, and to cover the costs of a production run.

How Was The Shark Tank Pitch Of Electra?

As the discussion continued, Fran revealed that she had secured the interest of two superstar athletes who were willing to endorse Electra. This caught the attention of the Sharks, who saw the potential for a partnership with these athletes to give Electra a major boost in the market.

When Barbara heard about the potential endorsement deal, she made Fran an offer: $ 100,000 in exchange for a 30% stake in the business and a $ 250,000 line of credit. However, Barbara’s offer was contingent upon Fran securing the endorsement of one of the two superstar athletes she had mentioned earlier. Fran agreed to Barbara’s offer, seeing the potential benefits of working with a Shark who could provide both financial support and industry connections. [2] [3]

What Happened To Electra After Shark Tank?

So, Fran joined the lucky team of contestants who managed to secure an investment from a Shark. What’s more, exposure from appearing on Live TV could also jumpstart Electra’s sales. The Shark Tank effect truly has taken place in Fran’s case.

However, things didn’t go the way everyone expected them to, as there were issues during the negotiations between both parties. While there was no concrete evidence that Fran’s deal with Barbara had closed in 2021, it was apparent that the deal with Barbara did not close. Electra was only available for purchase on its website and had not been placed in any stores.

Despite this setback, Fran remained determined to grow her business. In February 2022, she was able to secure placement for Electra in 172 HEB Supermarkets in Texas. This was a major accomplishment for Fran and Electra, as it marked their first major retail partnership. Additionally, Fran announced that she would be introducing a line of powdered drink mixes in the spring of 2022, which would provide consumers with more options for enjoying Electra’s unique flavors and health benefits.

Unfortunately, by August 2022, Fran encountered another setback. Her products were no longer being sold in HEB Markets, and she was only able to sell the powdered mixes on her website. However, this setback did not discourage Fran, and she continues to work hard to grow her business and find new retail partnerships.

The social media presence of the company is unfortunately small. Their Instagram has only a little more than 2k followers and the Facebook page is in the sub 1k area. It also seems like the social media is outdated and the new posts appear with a few months in between them. 

What Happened To Electra After Shark Tank?

Overall, Fran’s journey with Electra serves as a reminder of the challenges that entrepreneurs face when trying to break into highly competitive markets. While she experienced some setbacks, she remained committed to her vision and was able to secure a major retail partnership and introduce new products to her line. As she continues to grow her business, it will be exciting to see what other successes she will achieve in the future. [2] [3] [4] [5]

Electra Net Worth

It is difficult to determine Electra’s exact net worth due to the lack of publicly available information. However, Fran has likely seen some success since her appearance on Shark Tank due to the inevitable exposure that comes with an appearance at the show. We expect the net worth of the Electra brand to be around $ 1.17 million. While it is unclear how much money she has made from these endeavors, it likely contributed to increasing Electra’s overall net worth. [3]

Electra Competitors

In the market for sports drinks, there are many big fish. And each has something that sets them apart from one another.

Some of the main competitors for Electra are Gatorade, Mountain Berry Blast, Vitaminwater, and Propel. Each of these brands has unique flavors and nutritional values that make them stand out from one another.

Mountain Berry Blast

Mountain Berry Blast is a popular flavor of sports drink that is known for its refreshing taste and its ability to replenish electrolytes after a workout. The drink is made with a blend of berry flavors, including blueberry, raspberry, and strawberry, which give it a sweet and tangy taste that is very appealing to athletes and anyone looking for a thirst-quenching beverage.

One of the key features of Mountain Berry Blast is its ability to provide hydration and electrolyte replenishment after a workout or other physical activity. Electrolytes are essential minerals that are lost through sweat, and they play an important role in regulating hydration levels and maintaining proper muscle function. Mountain Berry Blast contains a balanced mix of electrolytes, including sodium, potassium, and magnesium, which helps to restore the body’s electrolyte balance and prevent dehydration.

Mountain Berry Blast is also a low-calorie drink that is free from artificial flavors and colors. This makes it a healthier alternative to other sugary drinks and sodas, which can be high in calories and contribute to weight gain and other health issues.


Gatorade is a popular sports drink that was developed by a team of researchers at the University of Florida. The drink was originally created to help the university’s football team, the Florida Gators, stay hydrated and energized during games and practices. Since then, Gatorade has become one of the most recognizable sports drinks in the world and is widely used by athletes of all levels.

Electra Net Worth

Gatorade’s original formula contained water, sugar, sodium, potassium, phosphate, and lemon juice, but the drink has since evolved to include a range of different flavors and nutritional additives, such as vitamins and electrolytes. Electrolytes are particularly important for athletes, as they help to regulate fluid balance in the body and prevent dehydration during exercise.

Gatorade is marketed as a drink that helps to improve athletic performance by providing hydration, energy, and nutrients to the body. The drink is commonly consumed before, during, and after physical activity to help athletes stay energized and hydrated. Gatorade has also been used by athletes to help recover from intense workouts, as the drink’s carbohydrates and electrolytes can help replenish glycogen stores and prevent muscle fatigue.


Vitaminwater is a popular brand of flavored water that is fortified with various vitamins and minerals. The beverage quickly gained popularity for its unique flavors and health benefits. The original vitamin water formula contained vitamins B3, B5, B6, B12, and C, as well as electrolytes like sodium, potassium, and magnesium.

Today, Vitaminwater offers a wide range of flavors, each with its own specific set of added vitamins and minerals. For example, the “focus” flavor contains extra vitamin C, zinc, and green tea extract, while the “revive” flavor contains vitamins B3, B5, B6, and B12, as well as potassium and magnesium.

Vitaminwater has become a popular alternative to sugary soda and sports drinks, as it provides hydration and nutrients without the excess calories and artificial ingredients. Many people also appreciate the convenience of this drink, as it can be easily purchased at most grocery and convenience stores.


Propel Water is a brand of flavored water that was first introduced in 2000 by Gatorade, a sports drink company. The water is marketed as a low-calorie, vitamin-enhanced hydration option that is designed to help individuals achieve their fitness goals.

One of the unique aspects of Propel Water is its use of electrolytes, such as sodium and potassium, which are essential for proper hydration and help maintain fluid balance in the body. The water is also enhanced with vitamins B, C, and E, which are known for their antioxidant properties and can help support a healthy immune system.

Propel Water is available in a variety of flavors, including berry, grape, kiwi-strawberry, and lemon. It is sold in both bottled and powder form, making it a convenient option for on-the-go hydration or as a pre-or post-workout drink.

As you can see, Electra is not the only brand of flavored water on the market. There are many other options available that can provide hydration and nutrition without the sugar and calories associated with sodas and sports drinks. So if you’re looking for a healthier alternative to traditional sugary drinks, consider giving one of these flavorful waters a try! [3]


1. What is an Electra drink?

Electra is a healthy sports drink that was developed by former WNBA Basketball star, Fran Harris. The drink is formulated to provide athletes and fitness enthusiasts with a healthier alternative to traditional sports drinks that are often loaded with artificial colors and ingredients.

Each bottle of Electra is packed with essential vitamins, amino acids, antioxidants, and electrolytes to help keep the body hydrated and energized during workouts and physical activity. The drink is available in three delicious flavors: Passion Punch, Oh Yeah! Orange, and Litty Lemonade.

2. Who is the CEO of Electra Drink?

Fran Harris is the CEO of Electra Drink, a healthy sports drink that she founded in 2020. Harris is a former WNBA basketball star and a former health and beauty sales executive with Proctor and Gamble. With years of experience consuming hydration drinks, Harris was dissatisfied with the options available in the market dominated by Gatorade, which prompted her to create her own product.

How much is Electra worth after Shark Tank?

3. How much is Electra worth after Shark Tank?

There is no definitive answer to the question of how much Electra is worth after appearing on Shark Tank, as the business did not ultimately secure a deal with any of the Sharks. However, it is possible to speculate on the value of the company based on its current operations and partnerships.

So it’s estimated that the Electra brand is worth $ 1.17 million today. This figure takes into account the fact that they have secured several investment rounds, as well as partnered with other business groups since appearing on Shark Tank.

4. What happened to Electra after Shark Tank?

After appearing on Shark Tank in 2020, Fran Harris and her healthy sports drink brand, Electra, faced some challenges in securing a deal with the Sharks. While Barbara Corcoran initially offered $ 100,000 and a $ 250,000 line of credit for 30% of the business, the deal ultimately did not close.

Despite this setback, Fran continued to work hard to grow her business. In early 2022, Electra was able to secure placement in 172 HEB Supermarkets in Texas, marking the brand’s first major retail partnership. Additionally, Fran announced the introduction of a line of powdered drink mixes, providing consumers with more options for enjoying Electra’s unique flavors and health benefits.

However, by August 2022, Electra products were no longer being sold in HEB Markets, and the brand was only able to sell powdered mixes on its website. Despite this setback, Fran remained determined to grow her business and find new retail partnerships.

Useful Video: Barbara Takes A Huge Gamble On Electra Beverages


The story of Electra is a testament to the determination and passion of its founder, Fran Harris. Despite facing many obstacles in the highly competitive beverage industry, Fran remained committed to her vision of creating a healthier and more natural sports drink option.

From the company’s inception in early 2020 to its appearance on the hit TV show Shark Tank, and its subsequent retail partnership with HEB Supermarkets, Electra has come a long way in a short amount of time.

Through her commitment to using only high-quality, natural ingredients in her products, Fran has carved out a unique niche in the sports drink market. Electra’s three delicious flavors and nutrient-packed formula have won over many fans, and the introduction of powdered drink mixes has expanded the company’s offerings even further.

While there have been setbacks along the way, such as the loss of the HEB Supermarkets partnership, Fran’s entrepreneurial spirit remains strong. She continues to sell Electra products through the company’s website and is exploring new retail partnerships and marketing opportunities.

Overall, the Electra journey is a reminder that success in the business world requires persistence, creativity, and a willingness to take risks. Fran Harris embodies these qualities, and her continued commitment to providing a healthier and more natural sports drink option is sure to inspire others to follow in her footsteps.


  1. https://www.sharktankblog.com/electra-beverages/
  2. https://www.sharktankblog.com/business/electra/
  3. https://bizzbucket.co/electra-sports-drink-shark-tank-update/
  4. https://www.instagram.com/idrinkelectra/
  5. https://www.facebook.com/iDrinkElectra/