Chirp Wheel: What Happened After Shark Tank

Chirp Wheel: What Happened After Shark Tank

In the exciting world of entrepreneurial ventures, few platforms have the power to catapult a business into the limelight quite like the hit television show Shark Tank. One such success story is the Chirp Wheel, a revolutionary fitness and wellness product that caught the attention of both the sharks and the audience. After making its debut on the show, Chirp Wheel experienced a significant boost in popularity and sales. But what happened next?

In this article, we will delve into the post-Shark Tank journey of Chirp Wheel, exploring its continued success, developments in the product line, and the impact of securing a deal with one of the renowned shark investors. Join us as we uncover the exciting chapter that followed the entrepreneurial leap into the Shark Tank spotlight.

What Is Chirp Wheel?

The Chirp Wheel stands alone in the market as the sole FDA-Registered Class 1 Medical Device of its kind [1]. It effectively elongates, fortifies, and releases tension within the muscle groups surrounding the spinal column, providing relief from back pain without the need for medical professionals, medications, or invasive procedures. Additionally, it has the capability to alleviate headaches and neck pain, promoting better sleep by inducing relaxation throughout the entirety of the body.

What Is Chirp Wheel?

Crafted from a sturdy plastic core formed through the process of injection molding, the wheel possesses the remarkable ability to withstand pressures of up to 500 lbs. Complementing this core is an outer layer made of soft EVA foam, ensuring a gentle and comfortable experience during use. The central feature of the wheel, known as the Spinal Canal, facilitates both lengthwise and widthwise stretching of the muscles encircling the spine, offering a deeply penetrating massage that effortlessly releases tension in the lower back.

Every Chirp Wheel boasts a width of 5 inches, enabling a perfect fit between the shoulder blades, aligning the spine, and effectively targeting those hard-to-reach knots.

Three distinct diameters are available to cater to individual preferences:

  • Delicate: With a diameter of 12 inches, this size provides the most expansive stretch, making it ideal for addressing pain in the upper and lower back, as well as for hip stretches and chest opening exercises;
  • Moderate: Measuring 10 inches in diameter, this size serves a similar purpose to the 12-inch model, but offers slightly greater ease of use, particularly when utilized against a wall instead of on the floor;
  • Deep: Boasting a diameter of 6 inches, this size is excellent for targeting the neck and correcting posture. It delivers a more intense stretch, which proves beneficial for stubbornly tight muscles. However, newcomers may find it overly intense and should exercise caution [2];

Instructions for employing the Chirp Wheel are as follows:

  • Begin by placing the wheel and your feet on a flat, non-slip surface such as a gym or yoga mat, or alternatively, a thick and plush rug or carpet;
  • Lie down on the wheel, positioning it between your shoulder blades, and plant your feet firmly on the floor;
  • While maintaining your balance, slowly roll up and down the wheel, ensuring it remains centered along your back;

What Is Chirp Wheel?

The Chirp Wheel truly stands in a class of its own, accommodating individuals of all skill levels. It serves as an exceptional tool for yoga enthusiasts, aiding in the enhancement of flexibility, range of motion, and the alleviation of back pain. Moreover, it assists in strengthening the core, a crucial factor in mitigating back pain caused by core weakness.

By utilizing the Chirp Wheel, one can improve overall flexibility, as tight muscles often hinder even the simplest movements and pose a risk of injury to various parts of the body.

Additionally, the wheel promotes enhanced blood flow when muscles are properly stretched, addressing potential circulation issues. In cases where soreness arises from exercise, the Chirp Wheel effectively targets and eliminates knots that may impede proper blood flow [3].

One significant advantage of the Chirp Wheel lies in its portability. With its lightweight construction and space-efficient design, it can easily accompany you wherever you go. There’s no need to leave home without it!

As part of its commitment to giving back and prioritizing people over profits, the Chirp Wheel has recently extended its support to the “Meals on Wheels” program. This initiative has been dedicated to serving the elderly for nearly half a century, with the current COVID-19 situation highlighting the critical importance of ensuring that those most vulnerable receive proper nourishment. Chirp is honored to contribute to this highly deserving cause.

What Do Doctors Say About The Chirp Wheel?

The Chirp Wheel is a unique ring-shaped tool aims to provide a profound and targeted stretch along your entire back. With its reduced surface area compared to a foam roller, it enables you to effectively apply pressure to knots in your muscles.

According to Sandra Gail Frayna, a physical therapist and the founder of Hudson Premier Physical Therapy & Sports, “Spine roller wheels like the Chirp Wheel are crafted to alleviate tension and tightness in the muscles of the back, neck, and shoulders. They employ a combination of focused pressure and stretching techniques to aid in releasing knots and reducing pain” [4].

What Do Doctors Say About The Chirp Wheel?

This Chirp Wheel 3-pack includes three varying sizes of back rollers, providing relief for tension (in larger sizes) or functioning as a deep tissue massage tool (in smaller sizes). Individual large, medium, and small sizes are also available.

Individuals grappling with back tension and tightness may find the Chirp Wheel to be a beneficial aid in alleviating back pain. According to Matthew Cooper, DC, CCSP, a chiropractor and the founder and CEO of USA Sports Therapy, it truly lives up to the hype.

If you experience back pain from workouts or general tightness, it might be worth giving the Chirp Wheel a try. However, it is important to note that “Using a spine roller wheel like the Chirp Wheel can assist anyone suffering from back pain or tension”, Frayna suggests. “Nevertheless, individuals with chronic back issues or injuries should consult a medical professional before using any type of back pain relief tool”.

Cooper recommends exercising caution (or refraining from using the device altogether) if you have ever been diagnosed with spinal stenosis or facet joint problems. This caution is due to the potential for the Chirp Wheel’s upper body extension to exacerbate the pain. As a general rule, Dr. Cooper advises, “If it causes pain, I would recommend discontinuing its use. However, if it doesn’t cause pain, it is relatively safe”.

The Chirp Wheel features a plastic “rigid core” and is enveloped in a soft foam exterior. According to the Chirp Wheel website, this combination and circular design “exerts pressure on the muscles surrounding the spine, stretching and strengthening them”. It is available in three different sizes, each catering to different levels of tension relief.

The wheel fits snugly between your shoulder blades and can be easily rolled down your spine, delivering a soothing massage that alleviates strain. It effectively loosens any knots that may have formed during intense workouts or prolonged periods of sitting hunched over a desk, providing overall relief. Moreover, the wheel aids in restoring the natural curvature of your spine, resulting in improved posture, balance, and flexibility.

The large wheel, measuring 12 inches, is the gentlest option. The medium wheel, with a diameter of 10 inches, provides more pressure. The small wheel, at 6 inches, is ideal for deep-tissue massage. Alternatively, you can opt for a bundle that includes all three sizes ($99) [5].

What Do Doctors Say About The Chirp Wheel?

While lying on a foam roller can help relieve tension in your back, the Chirp Wheel offers a more targeted approach.

“Both roller wheels and foam rollers can be utilized to alleviate pain and tension in the muscles. However, roller wheels typically provide more precision and allow for deeper pressure compared to foam rollers,” explains Frayna.

On the other hand, foam rollers offer versatility as “they can be used for a wider range of exercises and stretches”, Frayna adds. While a roller wheel like the Chirp Wheel moves up and down your spine, simply lying directly on a foam roller from your head to your bottom can help release your spine. From there, you can enhance the relief by taking deep breaths and incorporating various arm movements, such as arm circles or cactus poses.

It’s tempting to seek relief for back pain using tools like the Chirp Wheel. However, if you’re experiencing pain unrelated to muscle tightness, it is advisable to leave the pain relief to medical professionals.

“If you are experiencing back pain, it is important to consult with a medical professional to determine the underlying cause and avoid exacerbating the injury”, advises Frayna.

Whether the Chirp Wheel is effective for you will largely depend on the cause and severity of your back pain.

“Using a device like the Chirp Wheel may offer relief if the pain is minimal or caused by tight or sore muscles”, suggests Frayna. “However, it is recommended to consult a doctor or physical therapist if the pain is severe, persistent, or accompanied by other symptoms” [6].

If you aim to improve your posture, you may be inclined to immediately use the Chirp Wheel and roll around on the floor. However, Dr. Cooper advises individuals new to the Chirp Wheel, who wish to address poor posture habits, to approach it gradually.

“The best way to incorporate this device into your wellness or stretching routine is to start by standing, placing the device behind your back against the wall”, suggests Dr. Cooper. “From there, progress to the floor, rolling the device along your back”.

However, improving posture involves more than just stretching. It is necessary to strengthen your core and back muscles and lengthen the muscles in your chest to maintain an upright position. While the Chirp Wheel claims to aid in muscle building, including core strength, integrating posture-promoting exercises into your regular workout routine is advisable. Examples of such exercises include the dead bug, bird dog, cat-cow, and more.

What Do Doctors Say About The Chirp Wheel?

About Founders Of Chirp Wheel

Tate Stock embarked on his pursuit of an economics degree at Brigham Young University when he established his enterprise, Chirp (formerly known as Plexus) [7]. During a visit to his aunt, he became captivated by her yoga wheel, igniting a stream of thoughts on how he could enhance its features. Investing $400 in materials, primarily consisting of PVC pipes and yoga mats, he meticulously honed the pipe edges, trimmed the mats, resulting in a more robust and comfortable wheel.

Astonishingly, within the initial fortnight, he successfully sold over 100 wheels, and subsequently listed them on, amassing an impressive $12,000 in profits from his initial investment. The time had come to take the plunge and commit fully to his venture.

During his senior year at the university, Tate established his company by self-funding it entirely. He had managed to accumulate $100,000 from a summer job, diligently selling pest control products door-to-door. Together with his friends, he manufactured the wheels within a barn until Tate discovered a factory in China.

However, an unfortunate setback occurred when Tate paid for the wheel molds, only to have the factory pilfer his design and supply wheels to numerous other sellers on Amazon. Consequently, the manufacturing process was relocated back to the United States, specifically within the borders of Utah, where the wheels continue to be produced.

Within a span of a couple of years, the yoga wheel underwent a transformation, evolving into a remarkable device for alleviating back pain. Through ingenious marketing strategies and a comprehensive rebranding effort, Tate managed to sell an impressive daily average of 500 wheels. However, the expenses associated with shipping and fulfillment posed a substantial challenge, amounting to nearly $1,000,000 annually.

About Founders Of Chirp Wheel

Ever the resourceful entrepreneur, Tate devised a solution by establishing his own fulfillment company named ShipStud, which not only caters to Chirp’s orders but also serves other burgeoning startups in need of reliable fulfillment services.

The Pitch Of Chirp Wheel At Shark Tank

Tate Stock’s presentation got off to a rough start when he disclosed the worth of his company. With a valuation of $45 million, Shark Daymond John accused Stock of appearing on the show solely for promotional purposes.

The tension eased slightly when the proprietor of Chirp clarified that his company had already generated $12 million in sales for the year 2020 alone, with a $4 million profit at the time of the Shark Tank episode [8].

It is projected that the company will reach $40 million in sales and $12 million in profit by the end of 2020.

The founder of Chirp was hopeful of luring a Shark who would be willing to invest $900,000 in exchange for a 2% stake in the company. He explained that the investment was necessary to fulfill significant purchase orders and meet the growing demand.

Despite the initial tension caused by the $45 million valuation, Tate Stock, the CEO of Chirp, received three offers from the Sharks.

Shark Lori Greiner made the first offer of $900,000, to be repaid by the end of 2021, in exchange for a 2% share in Chirp.

Shark Kevin O’Leary chimed in, stating, “I appreciate sales, and I know you do too. My team can reduce customer acquisition costs by 15%. Whatever you’re doing, we can do it better”.

He proposed an investment of $900,000 for a 2.5% stake, along with a $3 royalty per unit until he recoups $2.7 million. He emphasized that there was no specified time frame for retrieving his investment.

Shark Daymond John expressed his desire to support businesses that are just starting out or not performing as well as Chirp. He clarified that he didn’t hold Chirp’s success against Stock but felt that it wasn’t the right fit at the time, so he decided to opt out.

On the other hand, Shark Mark Cuban acknowledged Stock’s sales abilities but raised concerns about the influence of the COVID pandemic on the company’s success. Cuban believed that the future trajectory of sales was uncertain, leading him to abstain from making an offer.

Meanwhile, Shark Robert Herjavec remained undeterred by the uncertainties. He stated, “Sales never lie. You’ve achieved something magical. How long that will last, I don’t know. But I want to join the journey”.

Herjavec proposed an investment of $900,000 for a 3% stake in the company, along with a royalty of $1.50 per unit sold until $1.2 million is recouped. Interestingly, it marked the first time in 12 years that Herjavec made a royalty deal.

The Pitch Of Chirp Wheel At Shark Tank

Stock inquired if Herjavec would be open to partnering with Greiner, to which Greiner swiftly responded, “Why would I want a partner?”

Greiner then revised the terms of her initial offer. She would invest $900,000 in exchange for 2.5% equity, with Stock required to pay her $500,000 by the year’s end and the remaining $500,000 by the end of 2021.

Stock countered Greiner’s offer with a proposal of $900,000 payable over 18 months in exchange for a 2% stake in his company.

“2.5% and we have a deal”, replied Greiner.

“What happened to the 2%?” Stock inquired.

Cuban, growing frustrated, exclaimed, “Make up your mind, Tate! Either you want a partner or you don’t. You can’t have it both ways”.

After engaging in a series of counter offers with Lori Greiner, Tate Stock, the owner of Chirp, ultimately accepted Greiner’s final proposal.

Greiner would invest $900,000 in Chirp, payable over 18 months, in exchange for a 2.5% equity stake in the company [9].

Chirp Wheel After The Shark Tank

Following its appearance on the twelfth season’s third episode of Shark Tank, Chirp has experienced ongoing success. The company’s website now features an exclusive offer linked to its Shark Tank appearance.

The founder and CEO of Chirp took matters into his own hands by establishing his fulfillment and shipping company, ShipStud, when he found the shipping and fulfillment expenses for Chirp to be excessively high. ShipStud also caters to the needs of other startup ventures.

Chirp has persistently delivered effective relief for back pain in the comfort of one’s own home. The Chirp Wheel Plus, available on both the company’s website and Amazon, currently boasts a remarkable 4.4-star rating based on over 3,000 customer reviews on Amazon [10].

The Net Worth Of Chirp Wheel

The founder of Chirp assigned a valuation of $45 million to the company, supporting this assessment by stating that the company is projected to generate $40 million in sales for 2020 [11].

Lori Greiner’s investment of $900,000 in exchange for a 2.5% equity stake slightly adjusted the company’s value to $36 million. Nevertheless, it is worth noting that Chirp is among the select few companies featured on Shark Tank that attained a substantial valuation and successfully secured a deal.

Alternatives To Chirp Wheel:

Alternatives To Chirp Wheel

  • Foam Rollers: Foam rollers have been a go-to tool for self-myofascial release and muscle relaxation. These cylindrical devices come in various sizes and densities, allowing you to customize the intensity of the massage. Foam rolling can help alleviate muscle knots, improve flexibility, and promote blood circulation. It is a versatile option that can target different areas of your body, including the back, legs, and arms;
  • Massage Balls: Massage balls are small, portable tools that can provide targeted relief for specific areas of discomfort. These balls, typically made of rubber or silicone, can be rolled or pressed against tense muscles, providing deep tissue massage and trigger point release. They are particularly useful for targeting smaller muscle groups and hard-to-reach areas like the shoulders, neck, and feet;
  • Back Stretchers: Back stretchers are devices designed to promote spinal alignment and relieve pressure along the back. They usually have a curved shape that supports the natural curvature of the spine and can be adjusted to provide different levels of stretch. Back stretchers can help improve posture, reduce muscle tightness, and alleviate back pain caused by prolonged sitting or physical activity;
  • Yoga Blocks: Yoga blocks are versatile props used in yoga practice, but they can also serve as effective tools for back relief. By placing a yoga block under your back in specific positions, you can gently stretch and release tension in the spine. Yoga blocks offer different height options, allowing you to customize the intensity of the stretch according to your comfort level;
  • Theracanes: Theracanes are self-massage tools with multiple nodes and handles that allow you to reach and apply pressure to various trigger points on your body. They are particularly useful for targeting hard-to-reach areas, such as the upper back and shoulders. By using a Theracane, you can release muscle knots, improve circulation, and alleviate tension and discomfort;

Chirp Exercise Wheel: Interesting Facts

1) Stock Came Up With the Idea on Vacation

Tate Stock conceived the concept for the Chirp fitness wheel following a visit to his aunt, where he recognized the potential for enhancing the yoga wheel.

The primary distinctions between the innovative Chirp wheel and the traditional yoga foam roller lie in their dimensions and the applied force.

As stated in the Frequently Asked Questions section of the Chirp website, each Chirp Wheel boasts a width of five inches, enabling targeted pressure along the spine and between the shoulder blades. In contrast, a regular foam roller is described as merely “flattening the entire region without specific concentration”.

Moreover, the Chirp Wheels are available in various sizes, accommodating multiple muscle groups for comprehensive effectiveness.

Stock Came Up With the Idea on Vacation

2) The Wheel is Available in Three Sizes

To cater to diverse user needs, the Chirp Wheel offers a range of three distinct dimensions. These sizes can be acquired individually or as part of a cost-saving three-pack, conveniently accessible through online platforms.

For those seeking a comprehensive solution, the “Ultimate Back Pain Bundle” presents a compelling option. This package encompasses informative video tutorials elucidating product usage, three Chirp Wheels, a dedicated Chirp Wheel Case, and an upper back posture corrector.

Individually, a single Chirp Wheel starts at $45, while the three-pack option is currently priced at $99, as of the present time. Notably, the Ultimate Back Pain Bundle has undergone a markdown and is presently available for $119 [12].

3) Stock Started the Company While in College

Stock initiated his venture during his collegiate years, precisely when he was in the final phase of his economics studies at Brigham Young University. It was during this period that the initial spark for the Chirp Wheel came to him.

As detailed in the piece, the primary prototypes were assembled using PVC pipes and yoga mats, with an estimated cost of approximately $400 [13]. Stock personally undertook the task of refining the PVC pipes by filing them down and meticulously trimming the mats. Remarkably, within the initial few weeks of commencing operations, he successfully sold 100 wheels.

Within the span of a single year, Stock achieved a notable milestone of $150,000 in sales. This remarkable feat was accomplished by strategically offering the product for sale on the prominent e-commerce platform, Amazon.

4) The Product is Said to Help Relieve Back Pain

According to the official website of the Chirp Wheel, this remarkable invention provides respite from back discomfort through the process of elongating and fortifying the muscles.

The website elaborates, stating, “This technique is scientifically known as Myofascial Release, wherein the term “myofascial” pertains to the musculature, while “release” signifies the alleviation of tension residing within the muscles”.

Crafted with meticulous precision, the wheels boast a core composed of ABS plastic that has been meticulously injection-molded. Furthermore, they are enveloped in a layer of EVA foam, ensuring optimal comfort and support. Impressively, these sturdy wheels have the capacity to accommodate individuals weighing up to 500 pounds.

5) Stock Wanted to Make a Deal With Lori Greiner

Stock openly acknowledged that his entry into the Shark Tank was driven by a specific desire to secure a partnership with a particular Shark.

“I had my sights set on striking a deal with Lori”, he confessed. “The Chirp Wheel is a straightforward product that boasts impressive demonstrability, and I firmly believed that Lori possessed the greatest potential to propel its global reach” [14].

He further expressed that bringing Greiner on board seemed like an organic and harmonious union, considering that the company predominantly comprises female members.

Make sure to catch the riveting episode of Shark Tank to witness whether Tate Stock manages to strike a lucrative agreement with any of the astute sharks.


  1. Who should use a Chirp Wheel?

The Chirp Wheel is designed to cater to individuals seeking relief from back pain, muscle tension, and the desire to improve their overall flexibility and strength. It can be used by people of various fitness levels, including athletes, fitness enthusiasts, office workers, and anyone looking to incorporate effective stretching and myofascial release techniques into their daily routine.

  1. Who bought Chirp on Shark Tank?

Lori Greiner, one of the notable investors on Shark Tank, decided to invest in Chirp and became a strategic partner in the company. Her expertise in product development and marketing made her an ideal fit to help Chirp expand its reach and impact in the market.

  1. Is the Chirp Wheel really worth it?

The value and worth of the Chirp Wheel depend on individual preferences, needs, and experiences. Many users have reported positive results and found it beneficial for relieving back pain, improving flexibility, and enhancing their overall well-being. However, personal opinions may vary, and it is recommended to consider factors such as individual fitness goals, medical conditions, and consulting with healthcare professionals before making a purchasing decision.
  1. Is Chirp FDA-approved?

The Chirp Wheel is not a medical device, and therefore it does not require FDA approval. It is primarily designed as a fitness and wellness tool rather than a therapeutic device. If you have specific medical concerns or conditions, it is advisable to consult with a healthcare professional.

  1. Is Chirp better than a foam roller?

Both the Chirp Wheel and foam rollers serve different purposes and offer unique benefits. The Chirp Wheel provides targeted myofascial release and spine alignment, focusing on specific areas of the back. Foam rollers, on the other hand, offer more general muscle massage and can be used to target larger muscle groups. The choice between the two depends on individual needs, preferences, and the specific areas of the body requiring attention.

  1. Who is the CEO of Chirp Wheel now?

Tate Stock was the founder and CEO of Chirp Wheel. However, it’s essential to note that leadership positions can change over time, so it’s recommended to verify the current CEO through reliable sources.

  1. Which Shark Tank investor is most successful?

Determining the most successful Shark Tank investor can be subjective and based on various metrics such as overall investment portfolio performance, business successes, and personal net worth. Mark Cuban, for example, is known for his substantial entrepreneurial ventures and diversified investment portfolio. However, the success of each investor is subjective and can depend on different factors.

  1. What’s the difference between the Chirp Wheel sizes?

The Chirp Wheel is available in different sizes to accommodate various body types and fitness levels. The exact specifications and dimensions of each size may vary, but generally, the different sizes offer varying levels of support and target specific areas of the back. The larger sizes may provide broader contact with the back, while smaller sizes offer more targeted pressure and precision during use.

  1. What’s the difference between roller wheels and foam rollers?

Roller wheels, such as the Chirp Wheel, typically have a curved design and are specifically engineered to target the spine and surrounding muscles. They offer a more targeted and precise myofascial release. Foam rollers, on the other hand, are cylindrical and provide a broader surface area for massaging larger muscle groups. They are often used for general muscle relaxation and recovery.

  1. When to use a Chirp Wheel and when to call the doctor?

The Chirp Wheel can be incorporated into your fitness routine to promote back pain relief, flexibility, and posture improvement. However, if you experience severe or persistent pain, have underlying medical conditions, or are unsure about using the Chirp Wheel due to specific health concerns, it is advisable to consult with a healthcare professional or your doctor for personalized advice and guidance.

  1. How to use the Chirp wheel to correct your posture?

To use the Chirp Wheel to help correct your posture, follow these general steps:

  • Start by sitting on the floor with the Chirp Wheel positioned vertically behind you;
  • Slowly lean back onto the Chirp Wheel, allowing it to support your back in the curvature of the wheel;
  • Relax your body and let gravity gently stretch and release tension in your back muscles;
  • Use your arms and legs to control the intensity and pressure applied to your back as you roll back and forth on the wheel;
  • Engage your core muscles and focus on maintaining proper alignment and posture throughout the exercise;
  • Perform controlled movements and listen to your body, avoiding any discomfort or excessive strain;
  • If you have specific concerns or require more detailed instructions, consult instructional materials provided by Chirp or seek guidance from a qualified fitness professional;

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