IceBeanie: What Happened After Shark Tank

IceBeanie: What Happened After Shark Tank

Over 10% of the world’s population suffer from migraines, most commonly among those aged 20-50 years old. In an effort to help these individuals cope with this affliction, IceBeanie was born; a cold therapy hat manufacturing company presented in episode 13 of Shark Tank season 12.

After pitching his idea on the show, founder Nic Lamb sought $ 50K for a 20% stake in his business – hoping to make living easier for migraine sufferers across the globe.

Migraines in the US are no small problem, having been found in 17.1% of women and 5.6% of men according to a survey. Many overlook them as just another headache, but those afflicted know it’s far from ordinary – migraine sufferers go through unrelenting pain that can’t be taken lightly. 

In this blog post, we will be discussing the success of IceBeanie after appearing on Shark Tank. This innovative company created a product that keeps your head and ears warm in cold weather, and they were looking for funding from the sharks to help take their business to the next level.

Unfortunately, they were not able to secure a deal with any of the sharks, but that has not stopped them from succeeding. In this blog post, we will discuss how they have grown their business and what you can learn from their experience.

What Is IceBeanie?

IceBeanie is an all-natural compression cold therapy for headaches, concussions, and migraines. It is also quite effective [1]. It has been going on since time immemorial, whenever there is a headache, people try to reduce it through cold and it starts decreasing gradually. 

It is not possible that you can hold the ice pack for a long time because it gradually starts to become frustrating.

What Is IceBeanie?

The solution to this problem is this IceBeanie hat, it makes the migraine pain work perfectly. If you have got sports-related injuries on your head and it is giving pain, through this you get relief for some time.

Before using this hat, keep it in the fridge and freezer for 45 minutes, after that you will be able to do it. This product is designed using soft microfiber polyester with acupressure-designed gel packs. It stretches and fits comfortably for any shaped head.

Who Is The Founder Of IceBeanie?

IceBeanie was founded in 2017 by Nic Lamb after he had an accident, resulting in a concussion. Nic Lamb is a prime surfer; he travels around the world in search of the biggest waves. In 2016, Nic traveled to Portugal to master Nazaré, the biggest wave worldwide. While attempting to take on the wave, Nic ends up wiping out. He suffered from a concussion, which eventually led to terrible migraines [2].

While recovering from his concussion, Nic used ice packs to relieve the migraines; however, he often found himself frustrated with holding the packs up. From then on, he started brainstorming ideas and came up with an easier and more effective alternative. Knowing how beneficial compression and the coldness of the ice packs had helped his pain, he decided to combine the two, creating the IceBeanie.

After using the IceBeanie himself and seeing how successful the product was, Nic developed his first prototype at the beginning of 2020. Shortly after, he started successfully selling the beanies online.

Simply put, the IceBeanie is just a beanie with gel ice packs inserted inside. The product is one size fits all and it can be adjusted with the velcro strap to ensure the beanie fits how customers want it to. Not to mention, it couldn’t be easier to use. Just stick it in a freezer for about an hour before using it. 

But how does it work? Many studies have shown that coldness is highly beneficial for many things; fevers, migraines, hangovers, etc. When the gel packs are frozen, the coldness basically takes over, making you focus more on the cold than the pain. While the IceBeanie is practically tricking you in this way, it’s also working to reduce inflammation and swelling within the painful area.

Who Is The Founder Of IceBeanie?

Since the launch of his product, Nic has made about $ 100,000 in sales. He’s proud of his product as it has helped him tremendously with his migraines so that he can continue his surfing legacy. He believes, with the number of people who suffer from migraines, the IceBeanie will become a popular item. However, wanting to make sure of that belief, he decided it was time to dive deeper. At this time, Nic’s goal was to appear on Shark Tank and secure an investment with a shark.

IceBeanie Before Shark Tank

This cold therapy has been going on for a long time to make the Headaches work easily. But the product cold therapy has been represented in a new design [3].

When Lamb was surfing in Nazare, Portugal, a large wave came and he slipped into it and went 70 feet inside the wave. Because of this, he had a serious concussion.

After a few months of this accident, Lamb started having a lot of migraine headaches. To get relief from this pain, he used ice packs, due to which this product has been ready today.

Dr. James Arnott made this mixture of ice and salt to treat Headaches. There was some evidence from the time of the Ancient Egyptians that cold was used to reduce pain.

Founder Lamb is the ambassador of the International Organization Princess Charlene of Monaco Foundation.

This cold therapy is one way to get relief from headaches. Apart from cold therapy, there are many other methods through which headaches can be reduced.

IceBeanie Before Shark Tank

If you do this Sleep 8-9 Hours, Direct Morning Sunlight, Drink 1-2 full glasses of purified water, Meditation Mindfulness Practice, Grounding, Eat Organic, Get Up and Move!, Massage, and do Bodywork.

If you do this then you can get relief from headaches without cold therapy.

IceBeanie On Shark Tank: The Pitch

On February 12, 2021, Nic Lamb appeared on Shark Tank in search of $ 50,000 for a 20% investment in IceBeanie. After asking them, “Who’s ready to get cool and invest in Ice Beanie?”, Nic introduced the product to sharks. He played a video of his incident with the large wave, as well as briefly explained his past to them.

Following his pitch, he handed out a beanie to each of the sharks for them to try on, while he explained that the patent for the design was still pending.

Mark Cuban exclaimed that the IceBeanie felt good, with Robert Herjavec nodding in unison. 

Kevin O’Leary joked about the product, asking if it grows hair before asking about the market for a product as such. O’Leary follows up by asking “how many people would wrap their head in ice?”, Cuban then responded, saying “anybody who thought it would work would do it”.

As an add-on to his initial pitch, Nic explained the marketing of the product in response to O’Leary’s question. One IceBeanie only costs $ 7 to assemble, with its sales price being $ 39.95 each. Nic goes on to say that 40 million people in the US experience migraines; given that, IceBeanie is a sure-fire product to invest in.

Herjavec begins by asking Nic about the product’s lifetime sales. In response, Nic explains that, since launching the product, the business has made $ 100,000 in sales. He then goes on to tell the sharks that he marketed IceBeanie to the UFC athletes, Olympic athletes, and CrossFit athletes in order to increase its revenue.

Before hearing from the interested sharks, Kevin O’Leary and Lori Greiner back out. O’Leary believed the product wouldn’t sell too well, while Greiner was more focused on which companies may compete with IceBeanie.

Cuban was still interested in the product, so he makes an offer of $ 50,000 for a 30% investment while claiming that Nic would be a great partner for $ 50,000 [4]. He adds that he would market the brand by stocking the IceBeanie’s in the NBA Dallas Mavericks locker room.

While Cuban’s offer seemed pretty fair, Nic asked him if he could consider decreasing from a 30% investment to a 25% investment. Right away, Cuban agreed to the terms and Nic accepted the offer.

However, after much silence from Daymond, he chimes in asking “so you’re sure you didn’t want to hear my offer?”, Herjavec follows with, “I had a great offer”. John stated his offer to be $ 100,000 for a 25% investment in IceBeanie. The two sharks went on to try to convince Nic that he was making a mistake by accepting Cuban’s offer so soon; however, he disagreed and wasn’t keen on changing his mind.

“I accepted Mark’s offer. I have to honor that”, says Nic in response to John and Herjavec. With that, Nic’s appearance on Shark Tank was a success, resulting in him leaving with a $ 50,000 offer for a 25% investment in IceBeanie.

IceBeanie Now

After Nic’s successful pitch on Shark Tank and his deal with Mark Cuban, they completed the deal in late 2021. IceBeanie has reached a $ 200,000 valuation and has been doing great in business, with an extended $ 550,000 in IceBeanie sales.

IceBeanie Now

They’ve even had an actress, Geena Davis, and an influencer, Brooke Ence, purchase the beanies.

While it has not been confirmed at this time, it is believed that Nic is working with Mark on expanding the market for IceBeanie to reach more consumers, such as chemotherapy patients.

As of 2022, the product can be purchased on their company website,, as well as on Amazon and Etsy. It can be purchased at $ 39.95 for one IceBeanie, $ 71.91 for two, or $ 127.84 for four beanies [5].

The Net Worth Of IceBeanie

After accepting the offer of Mark Cuban, Ice Beanie now has a valuation of $ 200,000. This is slightly lower compared to the original $ 250,000 valuation of the company when Ice Beanie’s founder pitched on Shark Tank. 

It’s a modest valuation considering Ice Beanie has already booked total sales of $ 100,000 — already one-half of Cuban’s valuation — since they started selling in the fourth quarter of 2020.


  1. How much is Ice Beanie worth?

The brand has restocked on its official website where it can be bought as a single for $ 39.95 or in multiple packs starting at $ 71.91 for two to as much as $ 127.84 for a four-pack.

It is also now available again on Etsy where it is marketed as a “Natural Migraine and Headache Relief Hat.” The brand has a modest following on Facebook and Instagram where the brand also shares holistic tips for well-being.

  1. What is the biggest Shark Tank failure?

There is no definitive answer to this question, as Shark Tank is a relatively new show with many different types of businesses being featured.

Some of the biggest failures on the show include companies like GrooveBook, which received $ 150,000 in funding but was later acquired by Shutterfly for just $ 14 million, and Canned Manatee, which received an investment from Lori Greiner but has yet to experience any significant growth or sales. 

Ultimately, the success of a business on Shark Tank depends on many factors including the entrepreneur’s ability to execute their plan and build a strong brand following.

  1. Which Shark Tank deals have failed?

There have been many deals that have failed on the Shark Tank show, including those involving GrooveBook, Canned Manatee, and Zipline [6]. These businesses either failed to grow or were acquired by larger companies for much less than what they were initially offered on the show. Other deals that have failed include those with companies like Tower Paddle Boards and Pet Paint.

  1. Who became the richest from Shark Tank?

There is no definitive answer to this question, as the success of a business on Shark Tank often depends on many factors, including the entrepreneur’s ability to execute their plan and build a strong brand following.

Some of the most successful entrepreneurs who have appeared on Shark Tank include Daymond John, Kevin O’Leary, and Lori Greiner.

Which Shark Tank deals have failed?

These investors have made millions from their investments in various businesses and are considered some of the most successful sharks on the show. However, there are also many other notable investors and entrepreneurs who have had success on Shark Tank, such as Mark Cuban, Robert Herjavec, Barbara Corcoran, and Chris Sacca.

  1. What companies did Shark Tank reject?

Some of the most common reasons for rejection include issues with the business plan or product, a lack of market need for the business, or simply not being a good fit for one of the show’s investors.

Examples of companies that Shark Tank has rejected include [7]:

  • EZPodder, an app that allowed users to easily collect and organize podcasts;
  • Moderna Therapeutics, a biotech company focused on developing new cancer treatments;
  • Mota SmartRing, a wearable tracking device;

Despite being rejected by Shark Tank, many of these businesses were able to grow and succeed through other channels like crowdfunding or venture capital funding.

  1. What “shark” has made the most deals?

There is no definitive answer to this question, as the success of a business on Shark Tank often depends on many factors, including the entrepreneur’s ability to execute their plan and build a strong brand following. However, some sharks have made significantly more deals than others over the years.

Daymond John is frequently considered one of the most active sharks on the show, having invested in more than 70 businesses since appearing on Shark Tank in 2009. Kevin O’Leary has also been quite active, making more than 60 deals over his time on the show. 

Lori Greiner and Robert Herjavec are also known for being involved in many different business deals, while Barbara Corcoran and Mark Cuban have each made less than 40 investments over the years. 

  1. Do the “sharks” get paid?

There is no definitive answer to this question, as the success of a business on Shark Tank often depends on many factors, including the entrepreneur’s ability to execute their plan and build a strong brand following. However, some sharks have reported earning more than $ 20 million from their investments in various businesses over the years [8].

While none of the investors are paid directly for appearing on the show, they do receive a percentage of any profits that result from their deals. In addition, some of them have also made money by investing in other ways outside of Shark Tank, such as through angel investment or venture capital funds.

Useful Video: Turning down $100k! | Ice Beanie on Shark Tank