Hugo’s Amazing Tape: What Happened After Shark Tank

Hugo’s Amazing Tape: What Happened After Shark Tank

Hugo’s Amazing Tape, a unique self-adhering tape that leaves no sticky residue, took center stage on the hit reality show Shark Tank. The innovative product, introduced by Kathryn Saltsburg and Lauri Frasier, left a significant impression on both the audience and the Sharks. This article delves deep into the journey of Hugo’s Amazing Tape, from its initial pitch on Shark Tank to its progress post-show.

We’ll explore the entrepreneurs’ experience in the tank, the product’s evolution, its market reception, and the current state of the business. Join us as we unravel the intriguing tale of Hugo’s Amazing Tape’s post-Shark Tank adventure.

What Is Hugo’s Amazing Tape?

Hugo’s Amazing Tape stands out as a transparent, versatile, self-sticking, and reusable PVC tape that caters to an array of household taping requirements [1]. Employ it for gift wrapping, securing cables, or uniting objects – Hugo’s Amazing Tape excels at these tasks with remarkable efficacy and without any lingering adhesive residue.

Furthermore, this remarkable tape is compatible with microwave usage and can withstand washing. Simply rinse it with water and allow it to air dry for subsequent use. This extraordinary tape is available in ½-inch, 1-inch, and 2-inch dimensions, conveniently supplied in 50-foot rolls.

The Concept

Hugo’s Amazing Tape is not your typical adhesive tape. It’s a reusable wrap that adheres to itself, leaving no sticky residue behind. This feature sets it apart from traditional tapes that leave a gooey mess once removed. This versatile, self-adhesive tape gained recognition after its appearance on Season 9 of Shark Tank.


The tape is incredibly easy to use and can be used for a myriad of tasks around the house or office. It’s super strong, exceptionally durable, and incredibly versatile. However, it’s not as easy to use as Velcro because you have to get a fingernail under an edge to start pulling it apart. Even so, this minor inconvenience is outweighed by the tape’s benefits.

What Is Hugo’s Amazing Tape?


One of the main selling points of Hugo’s Amazing Tape is its versatility. It can be used for wider sizes and any number of applications. From bundling wires to securing items during transport, the uses are practically endless. The tape’s lack of adhesive means it won’t damage surfaces or leave behind a sticky residue, making it more user-friendly than traditional tapes.


This tape is super strong and exceptionally durable. It holds up well under various conditions and can be reused multiple times, making it a cost-effective solution for many needs. However, it’s worth noting that the tape’s strength can also make it a bit difficult to pull apart.


  • Reusable: Unlike regular tape, Hugo’s Amazing Tape can be used over and over again without losing its effectiveness;
  • No Sticky Residue: The tape sticks to itself and not to your stuff, leaving behind no sticky residue;
  • Versatile: It can be used for a myriad of tasks around the house or office;
  • Durable: The tape is super-strong, exceptionally durable, and incredibly versatile;


  • Difficult to Pull Apart: The tape’s strength can make it a bit challenging to pull apart;
  • Not as Easy to Use as Velcro: You have to get a fingernail under an edge to start pulling it apart [2];

Who Should Use Hugo’s Amazing Tape?

Hugo’s Amazing Tape appeals to a broad audience, catering to individuals ranging from homeowners to DIY enthusiasts and even arts and crafts virtuosos. Its adaptability renders it a superb choice for a vast array of applications.

Hugo’s Amazing Tape proves its mettle in high-temperature settings of up to 500 degrees, finding utility in a myriad of applications. It is a go-to choice for bundling wires, mending hoses, enhancing grips for sporting equipment and tools, addressing plumbing and automotive needs, and even doubling as fishing thread and twine.

Board game enthusiasts have also discovered the value of Hugo’s Amazing Tape, employing it to safeguard their cherished game collections without causing any harm to the boxes. Gamers, known for their meticulous care of their gaming treasures, offer glowing testimonials for this ingenious tape application. Moreover, it finds a role in preparing for the next holiday season by securely holding wrapping paper in place.

The market for Hugo’s Amazing Tape holds promise, given its adoption across numerous niche industries, with a wealth of positive testimonials available online. On e-commerce platforms like Amazon, it boasts a robust rating of 4.5 stars, supported by a substantial number of reviews. Pricing options range from $ 15.99 to $ 19.99, ensuring accessibility for a wide range of consumers [3].

Summing up, Hugo’s Amazing Tape is an innovative and versatile product that offers a practical solution for various household and office needs. Despite minor drawbacks, its benefits far outweigh its cons, making it a worthwhile investment.

About Founders Of Hugo’s Amazing Tape

For as long as his memory stretched, Hugo Maisnik had always been a visionary and an inventor [4]. The spark for his groundbreaking creation, Amazing Tape, ignited when a package arrived at his father’s printing store, its contents reduced to ruins, save for a single resilient piece of plastic. It was from this seemingly insignificant fragment that Hugo conceived the notion of crafting a high-strength tape devoid of adhesive – thus, the concept for Hugo’s Amazing Tape was born.

Hugo embarked on a journey across the nation, showcasing this non-adhesive, transparent tape at trade shows, intimate living room gatherings, and wherever serendipity led him.

About Founders Of Hugo’s Amazing Tape

Recently, the torchbearers of Hugo’s legacy, his daughters Kathryn Saltsburg and Lauri Frasier, have borne witness to their parents’ unwavering commitment to realizing the potential of Hugo’s Amazing Tape. Sadly, Hugo has passed away in the past year, leaving behind a vision that his daughters are determined to honor.

These two dedicated individuals, both accomplished actresses, harbor a profound belief in the product and seek the support of the Sharks not only in terms of investment capital but also the invaluable business guidance and assistance they urgently require.

The Pitch Of Hugo’s Amazing Tape At Shark Tank

Stepping boldly into the Shark Tank arena are the dynamic duo of entrepreneurs, Kathryn Saltsburg and Lauri Frasier, representing their brainchild, Hugo’s Amazing Tape. In their quest, they’re seeking an investment of $ 50,000 in exchange for a 50% equity stake in their burgeoning enterprise. Their product might seem like “just tape”, but this is no ordinary adhesive strip – it’s a game-changer that can untangle all your sticky predicaments. Kathryn eagerly chimes in, emphasizing the tape’s extraordinary strength, dubbing it “super duper strong”.

To prove their point, Lauri and Kathryn give an impressive demonstration of the tape’s durability. With sinews straining and determination etched on their faces, they pull the tape and pull some more until their neck veins are almost popping. Yet, the tape holds firm, crimped but unbroken. Lauri reinforces the point, asserting that this tape stays put until the user decides otherwise. She tosses books wrapped in the tape into the air, catching them effortlessly, and then effortlessly unwinds the tape. Kevin can’t help but exclaim, “Stop the madness!”

But the madness doesn’t stop there – this remarkable tape leaves no sticky residue behind and effortlessly reverts to its original form. Hugo’s Amazing Tape is astonishingly versatile, boasting hundreds of applications. To drive the point home, they share some practical uses: it’s perfect for securing potluck dishes to prevent spills during car rides, it can brave both the freezer and the microwave, and it’s a godsend for organizing embroidery threads.

Furthermore, Hugo’s Amazing Tape proves its worth in the realm of plants, acting as an ideal companion for binding wires and extension cords. The women grab Mark’s attention by showcasing a basketball with an air pump neatly secured by the tape, eliciting hearty laughter from him. Believe it or not, you can even wrap it around wrapping paper!

With unlimited applications and markets as expansive as the seasons, Kathryn and Lauri are confident that the Sharks will find plenty of uses for their invention. As a gesture of goodwill, they offer samples to the Sharks, knowing that once experienced, this incredible tape will speak for itself.

Lori openly acknowledges that this pitch ranks among the most captivating they’ve witnessed. Kathryn distributes the tape to each of the Sharks, igniting an impromptu play session as they encircle it around their fingers and wrists. Lori inquires about the tape’s origin and the man in the photograph, prompting the revelation that Hugo, their late father, conceived the product. He had a stroke of creativity some two decades ago when he received a package sealed with a peculiar tape. Hugo ingeniously rolled up this material, setting the foundation for his invention.

Kevin astutely notes that the tape primarily comprises PVC, a well-established technology. Hugo envisioned a non-adhesive variant of this material, bringing his idea to fruition. Robert inquires about the patent, and Lauri delivers the grim news that it expired upon her father’s demise. As Lori points out, patents generally endure for 20 to 23 years. The sisters exclusively sell Hugo’s Amazing Tape online at present, although they initially peddled it from the trunk of their car at swap meets and trade shows.

Who Should Use Hugo’s Amazing Tape?

The Sharks express their curiosity about the product’s packaging, which they find uninspiring. Hugo’s Amazing Tape is available in half-inch, one-inch, and two-inch rolls. While a meter of tape costs just $ 1.27, it is retailed for $ 12.99 [5]. The most successful sales year reached approximately $ 68,000, although the precise figures remain somewhat uncertain. However, they’ve achieved sales of $ 500,000 over the past two years (since 2015) and $ 27,500 year-to-date in 2017.

Robert suggests that he could potentially contact the tape manufacturers directly, bypassing the sisters. Lauri, somewhat uncertain, acknowledges the possibility. Mark, aware of the risks, points out that the product’s source in Taiwan makes it susceptible to imitation.

Barbara inquires about the sisters’ occupations. Lauri combines acting with being a parent coach, while Kathryn is a voice-over artist and hairstylist. She even promotes Hugo’s Amazing Tape to her salon clients, answering phone calls and processing orders while attending to clients. Kevin conveys his amusement, dubbing it “crazy chicken” theater, but acknowledges that it’s the most entertaining kind of “bad” theater he’s encountered on Shark Tank.

Unfortunately, the investment opportunity doesn’t align with Kevin’s portfolio, leading him to step out first. Kathryn seeks confirmation, to which Lauri adds that, after their father’s passing, continuing Hugo’s Amazing Tape was a way to honor his legacy. Robert, while appreciative of their dedication to their father’s memory, expresses concerns about the business’s direction due to patent and distribution complications.

On the other hand, Barbara sees potential but suggests it’s a business they might be better off selling. She admires the tape’s water resistance when she tests it on a glass, with no residue left behind. Lori and Mark, the only Sharks left in the deal, admit they’ve been discussing the business.

Recognizing both potential and risks, Lori and Mark make a bold offer to acquire the entire company for $ 100,000, securing Hugo’s legacy in the process [6]. Kathryn and Lauri, visibly shocked and uncertain, seek clarification. Kathryn finally asks if they’re serious, prompting a moment of contemplation. However, Mark’s definitive headshake signals that they were, in fact, kidding. With that, the sisters accept the offer, having divested their business for a substantial sum.

Hugo’s Amazing Tape After The Shark Tank

Hugo’s Amazing Tape has expanded its availability, now found on the shelves of Walmart stores and readily accessible online, including through e-commerce giant Amazon. You might also stumble upon it at your local hobby shop, where it’s offered in various sizes and a palette of colors.

It’s worth noting that Mark and Lauri have moved on from the business, having made a successful exit after recouping their initial investment. In essence, Hugo’s Amazing Tape stands as a resounding success, a testament to Hugo’s enduring legacy. He would undoubtedly take pride in his daughters’ stellar performance on a national television platform and in the triumph of Hugo’s Amazing Tape.

The Pitch Of Hugo’s Amazing Tape At Shark Tank

The company’s website continues to narrate Hugo’s journey, recounting the inception of his brainchild, Hugo’s Amazing Tape, and his tireless travels across the nation in pursuit of its success – a time when it was nothing more than a visionary concept.

The Net Worth Of Hugo’s Amazing Tape

Presently, the entrepreneurial sisters market their products directly to consumers through online channels and at swap meets, utilizing their car trunk as a makeshift storefront. While Hugo’s Amazing Tape once held a patent, it has since lapsed, as the invention predates it by two decades.

The production cost for a single roll of Hugo’s Amazing Tape amounts to $ 1.27 per unit, with manufacturing taking place in Taiwan. This is then retailed for $ 12.99 per unit [7]. Since the tape entered the market in 2011, the company has achieved $ 500,000 in total sales. In the preceding year, they garnered $ 27,500 in overall sales, while their best-performing sales year saw them accumulate $ 68,000 in product sales.

As of 2023, Hugo’s Amazing Tape is available in three distinct widths: 0.5 inches, 2.33 inches, and 2 inches, with each roll spanning 50 inches. In the year 2021, the company boasted an impressive revenue figure of $ 3 million [8].

Alternatives To Hugo’s Amazing Tape:

  • Velcro Straps: Velcro straps are versatile and can be used to bundle cables, wires, and other items securely. They come in various sizes and are reusable;
  • Rubber Bands: Rubber bands are a simple and cost-effective way to hold items together. They can be used for bundling, securing, and organizing objects;
  • Twist Ties: Twist ties are often used for securing bags, cables, and wires. They are flexible and easy to use;
  • Cable Clips: Cable clips or organizers are designed to hold and organize cables and wires neatly. They can be attached to surfaces to keep cables in place;
  • Zip Ties: Zip ties, also known as cable ties, are excellent for securing and bundling objects. They come in various lengths and are suitable for both temporary and permanent use;
  • Hook and Loop Tape: Similar to Velcro, hook and loop tape consists of two sides that can be fastened together to secure items. It’s often used in cable management and organizing;
  • Reusable Zipper Bags: These bags come with built-in zippers and are ideal for organizing small items, such as hardware, craft supplies, or travel essentials;
  • Elastic Bands: Elastic bands or elastic cords can be used to secure items, wrap cables, or keep objects together;
  • Silicone Bands: Silicone bands are stretchy and can be used to secure items without leaving residue. They are often used for bundling and organization;
  • Shrink Wrap Film: Shrink wrap film can wrap and secure items tightly. It shrinks when heat is applied, creating a secure seal;
  • Magnetic Strips: Magnetic strips are useful for securing metal objects or organizing metallic items on a magnetic surface;
  • Adhesive-Free Tape: Some adhesive-free tapes, similar to Hugo’s Amazing Tape, are designed for bundling and securing items without leaving a sticky residue. They may have different brand names but offer similar features [9];

The Net Worth Of Hugo’s Amazing Tape


  1. What is the story behind Hugo’s Amazing Tape?

Hugo’s Amazing Tape is a unique product inspired by its creator, Hugo Maisnik. The idea for this innovative tape originated when a package arrived at Hugo’s father’s printing store with its contents damaged, except for a single piece of plastic tape. Hugo envisioned a strong, non-adhesive tape that could be used in various applications.

He pursued his vision, creating the clear, self-adhesive, and reusable PVC tape now known as Hugo’s Amazing Tape. Hugo traveled across the country, promoting and selling his invention, which eventually found success.

  1. What tape is featured on Shark Tank?

Hugo’s Amazing Tape was featured on the TV show Shark Tank.

  1. What is the most successful product featured on Shark Tank?

One of the most successful products featured on Shark Tank is the “Scrub Daddy”, a smiley-faced scrubbing sponge that changes texture based on the temperature of the water. It has generated millions of dollars in sales and is one of the show’s most popular success stories.

  1. Is the Magic Tape real?

Yes, Magic Tape is a real brand of adhesive tape manufactured by 3M. It’s a transparent tape often used for various purposes, including wrapping gifts and mending documents.

  1. What is the difference between Magic Tape and invisible tape?

“Magic Tape” and “Invisible Tape” are often used interchangeably to refer to clear, transparent adhesive tapes. Both types of tape are typically used for tasks like gift wrapping or attaching documents but may vary slightly in brand and specific product features.

  1. What Shark Tank deals failed?

Many deals made on Shark Tank do not ultimately succeed for various reasons, including difficulties in scaling the business, disagreements between entrepreneurs and investors, or market challenges. Specific examples of failed deals can be found throughout the show’s history.

What Shark Tank deals failed?

  1. What Shark Tank companies have failed?

Numerous companies that secured deals on Shark Tank have faced challenges or ceased operations after the show. It’s common for businesses to encounter difficulties in the competitive market, and success is never guaranteed.

  1. Who was removed from Shark Tank?

While several Sharks have left the show over the years, the most notable exit was Kevin Harrington, one of the original Sharks. He appeared in the first two seasons and later decided to leave the show.

  1. Has anyone ever lied on Shark Tank?

There have been instances on Shark Tank where entrepreneurs have misrepresented their products, sales figures, or business prospects. However, the Sharks and the show’s producers typically conduct due diligence after the pitch to verify the accuracy of the information presented.

  1. Who is the poorest Shark Tank?

As of 2023, Barbara Corcoran was often considered the wealthiest Shark on the show. However, it’s essential to note that the wealth of the Sharks can fluctuate over time due to their various investments and business ventures.

  1. How realistic is Shark Tank?

While Shark Tank provides a platform for entrepreneurs to pitch their businesses to potential investors, it’s still a television show with editing and production elements. The deals made on the show are real, but the process is condensed for television, and not all deals ultimately close or succeed.

  1. Can you remove Magic Tape?

Yes, Magic Tape, like most adhesive tapes, can be removed from surfaces. The ease of removal depends on factors such as the type of surface and how long the tape has been applied. Typically, gently peeling the tape from the surface in the opposite direction of its application will help remove it without leaving residue.

Useful Video: Hugo’s Amazing Tape Owners Keep Their Father’s Legacy Alive!