FairyTail Pet Care: What Happened After Shark Tank

FairyTail Pet Care: What Happened After Shark Tank

In the wake of its appearance on Shark Tank, FairyTail Pet Care, the innovative pet wedding service, experienced a substantial boost in sales and heightened brand recognition. The co-founders, Kelly and Ilana, successfully secured a deal with Barbara Corcoran, marking a pivotal moment in their entrepreneurial journey. 

As the company expands its franchise locations beyond its Tampa Bay headquarters, the article delves into the post-Shark Tank journey of FairyTail Pet Care. From increased market visibility to strategic franchise expansion, discover how this mission-driven company continues to redefine the landscape of pet-centric celebrations and advocate for animal welfare.

What Is FairyTail Pet Care?

FairyTail Pet Care, a unique venture featured on Shark Tank, distinguishes itself as a franchise-based pet wedding service. With a starting point of $ 600, clients can avail themselves of a comprehensive package covering three hours of dedicated pet care and transportation [1].

The service goes beyond mere pet care, incorporating the expertise of professional pet care providers. Additionally, FairyTail Pet Care offers coordination with wedding vendors, adding an extra layer of convenience and seamless integration into the overall wedding planning process. As part of the package, pets can adorn stylish black/white tuxedo bandanas or faux floral collars, enhancing their elegance on the special day.

What Is FairyTail Pet Care?

Beyond the standard offerings, clients have the flexibility to tailor their experience by requesting additional services, allowing a customized and personalized touch to meet individual preferences.

How Do They Work?

Coordination with wedding vendors is a noteworthy feature, streamlining the process for clients who are already managing various aspects of their wedding. By integrating seamlessly into the broader wedding planning framework, FairyTail Pet Care aims to alleviate the stress associated with incorporating pets into the ceremony, offering a one-stop solution for pet-loving couples [2].

The aesthetic touch of black/white tuxedo bandanas or faux floral collars adds a delightful and charming element to the pets’ appearance, aligning with the celebratory atmosphere of weddings. This attention to detail demonstrates FairyTail Pet Care’s commitment to not only ensuring the well-being of the pets but also enhancing their role as cherished members of the wedding festivities.

The option for clients to request additional services further underscores the company’s commitment to flexibility and client satisfaction. This approach acknowledges the diverse needs and preferences of pet owners, allowing for a tailored experience that caters to individual desires.

On the franchise side, the investment range provides prospective entrepreneurs with different entry points based on their financial capacity and business aspirations. The comprehensive support and resources offered by FairyTail Pet Care to franchisees contribute to a higher likelihood of success within the pet wedding industry, which, while niche, presents a growing market with potential for innovation and expansion.

However, as with any business model, there are potential challenges and considerations. The emergence of competitors in the pet wedding industry suggests a maturing market, requiring franchisees to differentiate themselves and actively market their services. Additionally, the founders and franchisees may encounter operational challenges in ensuring consistent service quality and meeting the evolving demands of clients.

The Franchise Model And Pricing

The franchise model of FairyTail Pet Care introduces an intriguing entrepreneurial opportunity for those looking to invest in the pet wedding industry. With an investment ranging between $ 12,500 and $ 37,800, prospective franchisees can become part of this innovative and niche market [3]. This investment includes not only the brand association but also the training, support, and resources necessary to establish and operate a FairyTail Pet Care franchise successfully.

How Do They Work?

The base price of $ 600 positions FairyTail Pet Care as a competitive option within the market, considering the comprehensive nature of the services provided. The inclusion of professional pet care providers ensures that pets are in experienced and capable hands, contributing to the overall success of the pet wedding experience.


  • Unique Concept: The idea of including pets in significant life events is a unique one and resonates with many pet parents who consider their furry friends as part of their family. This concept is one of the main selling points of FairyTail Pet Care;
  • Professionalism: The team at FairyTail Pet Care is known for their professionalism. They ensure that the pets are well taken care of during the events, allowing the owners to enjoy their special moments without any worries;
  • Range of Services: Apart from offering pet care during events, FairyTail Pet Care also provides pet sitting and dog walking services, which adds to their appeal;
  • Personalized Approach: Pets are given individual attention, and their needs are catered to in a personalized manner. This approach ensures that the pets are comfortable and stress-free during the events;


  • Limited Availability: As of now, FairyTail Pet Care services are only available in certain locations, limiting their reach. However, they do have plans for expansion;
  • Price: Some customers may find their services to be on the pricier side. However, given the level of care and attention provided to the pets, many find it worth the cost;
  • Dependence on Events: The business model heavily relies on events, which can be a downside during times when such gatherings are restricted, such as during the pandemic [4];

Who May Benefit From Using?

FairyTail Pet Care services may benefit the following groups:

  • Pet Owners: Particularly those who consider their pets as part of their family and want them to be included in significant life events such as weddings, parties, or family gatherings;
  • Event Planners: Professionals who plan and coordinate events could benefit from partnering with FairyTail Pet Care to offer their clients an additional service that allows their pets to be part of the celebrations;
  • Wedding Couples: Couples who are pet owners and wish their pets to be a part of their special day can greatly benefit from this service. FairyTail Pet Care ensures that the pets are well taken care of during the event;
  • Busy Professionals: Those who are busy with their work schedule and need assistance in taking care of their pets may find the pet sitting and dog walking services offered by FairyTail Pet Care beneficial;
  • Travelers: People who have to travel for work or leisure and don’t want to leave their pets alone at home may also benefit from the pet care services provided by FairyTail;
  • Photographers/Videographers: Those who specialize in event or wedding photography/videography could also benefit as FairyTail Pet Care ensures that pets are camera-ready and behave appropriately during events;
  • Venues: Venues that allow pets could partner with FairyTail Pet Care to offer their clients a seamless experience of including their pets in their events [5];

About the Founders Of FairyTail Pet Care

FairyTail Pet Care is an innovative pet care service that was pitched on the show by the owners, Ilana Mobley and Kelly Maronpot, who are avid animal lovers [6]. They sought to create a service that would allow pets to be part of their owners’ special events and life moments, such as weddings and parties.

The launch of FairyTail Pet Care is rooted in the collaboration of two Florida State University graduates, Kelly Nova and Ilana Karcinski. Drawing from their shared ideas and distinct skill sets, the duo embarked on the journey to establish a brand that would redefine the wedding industry by incorporating beloved furry friends into the celebration.

About the Founders Of FairyTail Pet Care

Kelly Nova, post-graduation, delved into the professional world by serving as a Marketing and Events Manager at Funky Planet Skate Shop. Subsequently, she assumed the role of Banquet Captain at Landry’s Restaurants before transitioning to Hilton Hotels & Resorts, where she took on the responsibilities of a Group Coordinator.

In parallel, Ilana Karcinski forged an impressive career path. Her professional endeavors included pivotal roles at M7K Italian Restaurant & Grill as an Operations, Events, and Marketing Manager, as well as at Outback Steakhouse, where she served as a Server/Caterer. Her tenure at Hilton Tampa Westshore saw her contributions as a Sales Coordinator and Business Travel Sales Manager.

It was during their time working in the hospitality industry in Tampa, Florida, that Kelly and Ilana identified a gap in the wedding market. Numerous couples expressed a desire to include their pets in their wedding festivities, yet hesitated due to uncertainties about how to seamlessly incorporate their furry companions. The realization of this untapped niche, combined with the duo’s personal history of rescuing dogs during their college roommate days, fueled their determination to bring their innovative idea to life.

In the absence of existing services catering to their vision, Kelly and Ilana became trailblazers, pioneering the Wedding Day Pet Care industry. The arduous journey to success involved self-education and perfecting their service, with no precedents to guide them. Despite the challenges, the co-founders found the endeavor rewarding, reflecting on the difficulty as a worthwhile investment in their vision.

Notably, the FairyTail Pet Care brand is not just a product of human effort; it also embodies the spirit of their furry companions — Grizzie, Rowdie, and Cooper [7]. The actual silhouettes of these cherished pets were incorporated into the creation of FairyTail’s distinctive logo.

The co-founders’ commitment to animal welfare extends beyond their business endeavors. Both Kelly and Ilana actively volunteer at their local animal shelter, channeling their passion for pets into meaningful initiatives aimed at helping homeless animals. This philanthropic aspect underscores their dedication to making a positive impact on the lives of animals in need.

FairyTail Pet Care, in addition to offering a diverse range of services for couples and their pets, excels in delivering seamless FairyTail weddings. The brand’s specialty lies in ensuring a harmonious integration of pets into the wedding celebration. To achieve this, professionals from FairyTail Pet Care organize meet-and-greet sessions with the pets, gaining valuable insights into their needs and preferences ahead of the big day.

The company takes charge of transportation logistics and collaborates closely with event vendors, ensuring a smooth and well-coordinated experience for both the couple and their pets.

A distinctive feature of FairyTail’s service is its meticulous attention to the appearance of the pets on special occasions. The inclusion of black/white tuxedo bandanas or faux floral collars, inspired by the founders’ love for their pets, adds an extra layer of charm and elegance to the pets’ presence at the wedding.

Furthermore, FairyTail Pet Care captures candid moments that only pets can provide, contributing to the creation of lasting, sentimental memories for the couple.

The Pitch Of FairyTail Pet Care At Shark Tank

In the captivating episode of Shark Tank featuring FairyTail Pet Care, the co-founders, Kelly and Ilana, faced a panel of seasoned investors, each with their unique perspectives and insights into the business world.

Kevin O’Leary, known for his astute questions, was quick to inquire about the company’s customer acquisition strategy. The co-founders revealed that they primarily leverage social media, with a significant presence on TikTok, to connect with their audience and showcase the unique services offered by FairyTail Pet Care [8].

However, not all the sharks were ready to take the plunge into this particular venture. Robert Herjavec, despite appreciating the personal touch of having pets at weddings, didn’t find the business investable and chose to bow out.

The Pitch Of FairyTail Pet Care At Shark Tank

Lori Greiner, renowned for her shrewd business acumen, echoed a similar sentiment, expressing that the company’s current scale didn’t align with her investment criteria. As someone who prefers ventures with substantial growth potential, she decided to pass on the opportunity.

Mark Cuban, known for his entrepreneurial spirit, admired the concept but voiced concerns about scalability. Despite his affinity for the idea, he couldn’t envision it as a highly scalable business, prompting him to step back from the deal.

Undeterred by the initial setbacks, the co-founders seized a crucial moment to emphasize their mission-driven approach. Ilana highlighted the company’s commitment to giving back, particularly in aiding shelter animals. This added layer of purpose seemed to pique the interest of the remaining sharks.

Barbara Corcoran, the real estate mogul, and seasoned investor, found merit in the mission and expressed her interest by making an offer. She proposed an investment of $ 75,000 in exchange for a 25% equity stake in FairyTail Pet Care.

Kevin O’Leary, always keen on making strategic deals, also threw his hat into the ring, offering $ 75,000 for a slightly higher equity share of 33.3%.

In a savvy move, Kelly and Ilana decided to counter Barbara’s offer. They proposed a reduced equity stake of 15%, but Barbara stood firm. The negotiation dance continued as the co-founders made a second counteroffer, this time settling at a 20% equity stake [9].

Barbara, recognizing the potential of the company and the value of the mission, agreed to compromise. She offered to make the deal at a 22% equity stake, and the co-founders, recognizing a favorable partnership, accepted the offer.

With a successful negotiation and Barbara Corcoran on board as a strategic partner, Kelly and Ilana left the Shark Tank with a deal that not only provided them with financial support but also aligned with their mission-driven ethos. The episode showcased the resilience and strategic thinking of the FairyTail Pet Care founders, proving that a combination of a unique concept and a compelling mission can secure the support of even the toughest investors.

FairyTail Pet Care After The Shark Tank

It’s wonderful to hear that FairyTail Pet Care experienced a notable boost in sales following their appearance on Shark Tank. The exposure gained from such a prominent platform undoubtedly contributed to increased brand awareness and customer interest. The positive impact on sales is not only a testament to the effectiveness of their pitch but also an indication of the market’s receptiveness to their unique and innovative services.

The heightened visibility garnered from Shark Tank is likely to have a lasting impact, carrying over into future wedding seasons. The continued marketing momentum can play a pivotal role in sustaining and expanding FairyTail Pet Care’s presence in the competitive wedding industry.

FairyTail Pet Care At Shark Tank

As of the latest update, FairyTail Pet Care operates in four locations, with its main hub situated in Tampa Bay, Florida [10]. The franchise model has allowed the company to extend its reach to West Palm Beach, Florida; Las Vegas, Nevada; and Pittsburgh, Pennsylvania. This strategic expansion into diverse geographic regions reflects the company’s commitment to making its unique pet wedding services accessible to a broader audience.

The choice of locations, each with distinct market dynamics, suggests a thoughtful and deliberate approach to franchise expansion. This approach enables FairyTail Pet Care to cater to pet-loving couples in various regions, tapping into different demographics and cultural preferences.

As of 2023, the company holds PetTech First Aid & CPR certification, ensuring that its team is well-equipped to handle the health and safety needs of the pets entrusted to their care. Additionally, FairyTail Pet Care is licensed, bonded, and insured by Pet Sitters Associates, instilling confidence in their clients regarding the security and reliability of their services. The recognition as the Best Pet Sitting in Tampa Bay for five consecutive years further solidifies their position as industry leaders.

FairyTail Pet Care’s impact extends beyond the wedding altar, reflecting a genuine commitment to giving back to the community. The company actively donates to local animal shelters, contributing to the welfare of animals in need. The co-founders, Kelly and Ilana, invest a substantial amount of their time in the noble pursuit of finding homes for homeless animals.

Their efforts have resulted in the remarkable achievement of raising over $ 20,000 for local shelters [11]. This philanthropic initiative not only positions FairyTail Pet Care as a beacon of hope for shelter animals but also serves as an inspiration to fellow animal lovers and advocates.

As of now, the altruistic program is limited to the Tampa Bay Area. However, the founders express their eagerness to expand the geographical reach of their initiatives, signaling a broader commitment to making a positive impact on a larger scale.

FairyTail Pet Care’s online presence is notable, with an impressive following of over 12,000 on Instagram. This social media platform serves as a window into the enchanting world of FairyTail, allowing followers to witness the magic they create for couples and their pets. The company’s fairy tale journey is poised for continued growth and success, with the upcoming franchise expansion and a feature on Shark Tank adding exciting chapters to their narrative.

FairyTail Pet Care’s evolution from a local service to a franchise opportunity demonstrates the transformative power of innovation and passion. The company’s dedication to pet safety, community involvement, and philanthropy sets them apart in the industry.

The Net Worth Of FairyTail Pet Care

As they embark on new horizons, FairyTail Pet Care is positioned to make a lasting impact not only in the wedding industry but also in the hearts of animal lovers worldwide. The enchanting tale of FairyTail is far from over, with each new development and expansion propelling them towards even greater success in the years to come.

The Net Worth Of FairyTail Pet Care

FairyTail Pet Care, as featured on Shark Tank, boasts an estimated net worth of $ 0.5 million [12]. With a commendable track record, the company has been dedicatedly offering its Pet Care Services for an extensive period. Initially enjoying a niche market without any direct rivals, the landscape has evolved, and a multitude of competitors have since surfaced.

The founders, while initially navigating a relatively unchallenged market, are now confronted with an increasing number of challenges as competition continues to intensify. The road ahead may present various obstacles for the visionary minds behind FairyTail Pet Care.

Alternatives To FairyTail Pet Care:

  • Traditional Pet Sitters/Dog Walkers: These services provide care for your pets but may not specialize in event or wedding pet care. They can, however, ensure that your pet is cared for while you’re busy with your event;
  • Pet Hotels/Boarding Services: If you are worried about your pet’s care during an event or when you’re out of town, pet hotels or boarding services can provide a solution. They offer professional care and often have facilities like play areas, grooming services, and individual attention to your pet’s needs;
  • Pet Day Care Centers: These establishments offer care for your pet during the day and can be a good option if you need someone to look after your pet during your event;
  • Mobile Pet Grooming Services: While these don’t offer pet care during events, they can ensure that your pet is groomed and ready for the occasion;
  • Local Animal Shelters: Some animal shelters offer pet care services. As seen in the case of the partnership between FairyTail Pet Care and Humane Society Tampa Bay, this can be a unique alternative [13];

Remember, when choosing an alternative, it’s important to consider your specific needs and the needs of your pet to ensure they receive the best care possible. Always research and choose reputable services to ensure the safety and well-being of your pet.


  1. Do they arrange weddings for dogs?

FairyTail Pet Care primarily provides services to include pets in human events such as weddings and parties. They do not specifically arrange weddings for dogs.

  1. Can you hire a professional sitter with this service?

Yes, FairyTail Pet Care offers professional pet-sitting services, ensuring that your pet is well cared for when you’re busy or out of town.

  1. What to do if your wedding venue is not pet-friendly?

If your venue is not pet-friendly, FairyTail Pet Care suggests discussing options with your venue coordinator or looking for alternative venues that allow pets. They may be able to guide you on this.

  1. Do they provide transportation for pets?

Yes, FairyTail Pet Care offers transportation services for your pets to and from the event venue, ensuring their safety and comfort throughout.

  1. Can they help include their pet in engagement photos?

While their primary focus is on including pets in events, they may be able to assist or offer guidance on including pets in engagement photos. It’s best to contact them directly for specifics.

  1. How much does this service cost?

The cost of FairyTail Pet Care services varies depending on the specific services you require. You should contact them directly for a quote.

  1. How do they accept payment?

It’s best to contact FairyTail Pet Care directly to inquire about their accepted payment methods.

  1. Which pet care company became popular after Shark Tank?

FairyTail Pet Care became popular after their appearance on Shark Tank.

  1. What is the pet safety service on Shark Tank?

There have been several pet-related businesses on Shark Tank, each offering different services. For pet safety specifically, you might be referring to companies like Petnostics or ZippyPaws. Please specify for a more accurate answer.

  1. How is the pet paint business doing after Shark Tank?

Pet Paint, a color hairspray for pets, appeared on Shark Tank but did not receive an investment. For updated information about their progress after the show, it’s best to visit their official website or social media pages.

How is the pet paint business doing after Shark Tank?

  1. Does Shark Tank really pay?

The entrepreneurs who pitch on Shark Tank do not receive payment for their appearance. However, if a shark chooses to invest, that money goes towards the entrepreneur’s business.

  1. What is the world’s largest pet care company?

As of 2023, Mars Petcare, a division of Mars, Inc., is considered one of the world’s largest petcare companies. They own several well-known pet food brands, including Pedigree, Whiskas, and Royal Canin.

Useful Video: Can FairyTail Pet Care Land a Shark?


  1. https://sharktanktalks.com/fairytail-pet-care-shark-tank-update/
  2. https://sharktankrecap.com/fairytail-pet-care-for-weddings-shark-tank-season-15/
  3. https://thecinemaholic.com/fairytail-pet-care-shark-tank/
  4. https://www.looper.com/1425667/fairytail-pet-care-shark-tank-didnt-know/
  5. https://techiegamers.com/fairytail-pet-care-net-worth/
  6. https://www.sharktankblog.com/fairy-tale-pet-care/
  7. https://meaww.com/fairy-tail-pet-care-on-shark-tank-whats-the-cost-and-how-you-can-include-pets-on-your-wedding-day
  8. https://fairytailpetcare.com/faq
  9. https://www.tallahassee.com/story/money/2023/10/19/fairytail-pet-care-fsu-grads-appear-on-abcs-shark-tank-wedding-day-dogs/71229782007/
  10. https://allsharktankproducts.com/service/fairytail-pet-care/
  11. https://www.reddit.com/r/sharktank/comments/17ckv2g/s15e04_product_discussion_fairytail_pet_care/
  12. https://fairytailpetcare.com/blog-1/2023/10/12/fairytail-pet-care-on-shark-tank
  13. https://weddingvenuemap.com/fairytail-pet-care/