In the thrilling world of entrepreneurial pitches on the hit TV show Shark Tank, BedJet made its mark with its innovative bedding climate control system. But what happened to the company after its memorable appearance on the show? In this article, we delve into the post-Shark Tank journey of BedJet and explore the successes, challenges, and key developments that have shaped the company.
From overcoming initial skepticism to expanding their product line and forging strategic partnerships, join us as we uncover the fascinating story of BedJet’s evolution and how it has continued to revolutionize the way we sleep.
What Is BedJet?
The BedJet configuration encompasses a module positioned atop the sleeping surface, which possesses the ability to lower or elevate the temperature in the vicinity, thereby constructing an isolated partition with optimal insulation.
Through the regulation of the thermal conditions generated by our bodily warmth, the BedJet system diligently ensures our utmost coziness during the entire nocturnal period.
Similar to the heating and cooling systems employed in hospitals to regulate patient temperature, BedJet operates on a comparable principle. Once everything is connected, a gentle stream of warm or cool air is directed between your fitted sheet and flat sheet. Many individuals opt to acquire the BedJet comforter alongside the system, which enables the airflow to circulate within its structure. Imagine a cozy down comforter, except instead of feathers, it is filled with revitalizing air.
BedJet offers numerous benefits for various individuals and households:
- Expecting mothers will find BedJet particularly beneficial, as most pregnant women prefer a cooler sleep environment. While it is important to note that the heating function of BedJet comes with similar precautions as electric blankets, the cooling feature can provide much-needed relief;
- Postpartum women can also benefit from BedJet’s sweat-wicking capabilities, helping them stay comfortable and dry during the night;
- Menopausal women experiencing hot flashes and night sweats can bid farewell to restless nights with BedJet’s temperature control, allowing them to create a cool and soothing sleep environment tailored to their needs;
- Couples who struggle to agree on the ideal sleep temperature will find BedJet invaluable. With dual-zone capability, each partner can customize their side of the bed to their preferred temperature, ensuring a harmonious sleeping experience;
- Families seeking to reduce their energy consumption and save on HVAC costs will appreciate BedJet’s targeted climate control. Instead of cooling or heating the entire house, BedJet focuses solely on the bed, allowing for energy-efficient temperature regulation and potential cost savings [2];
Key Features Of BedJet:
- A cordless handheld remote control gains access to fundamental operations;
- A complimentary smartphone application linked via Bluetooth enables access to a comprehensive range of functions, including a gentle temperature-based wake-up trigger instead of a piercing alarm, automatic shut-off scheduling, and biorhythm sleep technology;
- The velocity of the fan can be adjusted;
- Temperatures can be programmed to transition throughout the course of the night;
- With the dual-zone alternative, partners can individually and comfortably slumber, regardless of their divergent preferences in sleeping conditions;
- The air-powered system produces a comforting “white noise” auditory ambiance;
Three BedJet Variants:
The solitary BedJet regulates the entire expanse of the bed, either heating or cooling, catering to individual sleepers.
The solitary BedJet + Dual Zone Cloud Sheet modifies the temperature on one side of the bed for couples, accommodating situations where one person prefers a consistent temperature [3].
The BedJet Dual Zone model encompasses two BedJets and the Cloud Sheet, providing both partners the ability to “customize” their sleeping climate.
BedJet’s adaptability and user-friendly nature render it ideal for the elderly, individuals in recovery, and athletes who rely on restorative sleep for peak performance.
About Founders Of BedJet
Established in 2013 by Mark Aramli, a former engineer specializing in NASA space suit technology, BedJet emerged in Newport, Rhode Island, as a pioneering enterprise [4].
Guided by an unwavering vision, the company endeavors to transform the realm of slumber by harnessing groundbreaking innovations and drawing insights from established medical studies on sleep.
Motivated to break free from the corporate sphere, Mark embarked on a journey into the realm of consumer goods.
By the end of 2013, he initiated a Kickstarter campaign that surpassed its initial target of $38,000, amassing more than double the intended funding.
BedJet’s remarkable offering is a cutting-edge temperature regulation system for beds, akin to a personalized control mechanism for the ambient temperature of one’s sleeping quarters.
Comprising an assembly of fans accompanied by heating and cooling components, the system can be effortlessly managed using a bedside remote or a smartphone application.
Positioned discreetly beneath or beside the bed, the BedJet encompasses a slender air duct that seamlessly runs amidst the sheets, facilitating the modulation of sheet temperature based on the ambient room conditions.
The orchestrated airflow engenders a soothing “tenting effect”, ensuring the even dissemination of air across the entire expanse of the bed. Each BedJet unit carries a price tag of $499 and is exclusively available for purchase online [5].
Moreover, the enterprise is actively engaged in the development of a specialized “dual zone” comforter meticulously tailored to complement the functionalities of the BedJet system.
The Pitch Of BedJet At Shark Tank
The BedJet presents an opportunity for significant cost savings. Why bother heating or cooling the entire house or even the entire room at night? For those crucial 8 hours, all that truly matters is the temperature between the sheets. During his pitch, Mark humorously invites any Sharks with cold feet to come experience the warmth of the BedJet.
Curiosity piques in Shark Mark Cuban, who eagerly requests a trial once Mark finishes his presentation. Inquisitive Kevin raises concerns about the noise level of the BedJet, to which Mark reassures him that the device operates nearly silently. Mark and Lori step forward, preparing to climb into bed, and share light-hearted banter, playfully lightening the usually tense atmosphere of the Shark Tank.
Robert wonders if the bed functions as a waterbed, but Mark clarifies that the BedJet actually injects air into the mattress, creating a slightly loftier feel to the sheets [6]. Mark reveals another intriguing fact — 50% of couples have different preferences when it comes to sleeping temperature. While one partner may prefer a warmer environment, the other may desire a cooler one.
Thankfully, the BedJet offers dual-zone capability. Robert asks about the comfort of the bed, prompting Lori to mention that her side feels warm while Mark’s side feels cool. Mark delights in the coolness on his feet, but his question lingers – how does one connect the BedJet?
Mark Aramli unveils the answer by pulling back the sheets. He reveals a nozzle that attaches to the BedJet, and in the case of dual-zone temperature control, a special attachment for two nozzles is provided. He further explains that there is a specialized sheet for dual-zone control, whereas a single BedJet only requires a sling attachment to direct the flow of hot or cold air.
Robert seizes the opportunity to join Lori in bed, using the moment to ask more questions about the BedJet setup. It becomes evident that a BedJet is discreetly positioned under Lori’s side of the bed, now occupied by Robert, effectively demonstrating the practical use of the device.
Barbara raises a concern about potential savings, considering the possibility of the BedJet blowing cold air all night. Mark clarifies that an automatic shut-off timer, which can be adjusted depending on whether the system is heating or cooling, effectively addresses this concern. Kevin and Mark shift their focus to the business aspect, expressing their interest in understanding the market demand for the product. They inquire about the sales figures of the BedJet. Mark explains that the BedJet is scheduled to go into production in six weeks, implying that there are no sales yet. Kevin emphasizes this point, causing Mark to roll his eyes in response.
Lori inquires about the inspiration behind the BedJet, prompting Mark Aramli to share that he previously worked as an engineer in the NASA Space Suit program, where he was responsible for designing and implementing climate control functions for the suits. Mark Cuban asks about the production cost per unit, and Mark reveals that it amounts to approximately $98 [7].
The BedJet underwent a market test through Kickstarter, a popular crowdsourcing platform, and achieved sales of around $60,000. The retail price per unit will be $499, making the BedJet more expensive than a typical mattress. The Sharks appear disheartened by this revelation, but Mark Aramli provides further clarification.
Since the initial concept of the BedJet, Mark attended a major trade show in Las Vegas specifically focused on sleeping products and bedding. During the event, something remarkable occurred—every key player in the bedding industry approached BedJet, expressing their interest in the product and expressing their intent to incorporate BedJet technology into their mattresses.
However, Kevin finds an issue with this scenario, as it means that the mattress manufacturers are the ones pursuing Mark. Kevin emphasizes the importance of the consumer’s perspective, suggesting that upon seeing the $499 price tag, potential buyers might opt for an actual mattress (and even a box spring) at the same price.
Mark Aramli continues, explaining that they have partnered with retailers who received BedJet samples and placed them in their stores for potential customers to try. Kevin expresses curiosity about early adopters and carriers of the BedJet, and Mark mentions that they have only partnered with Sit ‘n Sleep.
Kevin remains skeptical, believing that the device will never sell at the $499 price point, while Lori is keen on hearing the feedback from mattress manufacturers. Kevin persists in his doubts, stating emphatically that even “the devil himself” would not pay that price.
Robert seeks information on the number of orders placed at the $500 price point, but Mark Aramli reveals that they have received a private offering of $1.1 million from A.H. Beard, the largest and oldest mattress manufacturer in Australia [8]. Robert acknowledges the impressive nature of this deal, while Mark wonders about the “secret sauce” that sets the BedJet apart. Mark Cuban insists on receiving a more technical and realistic explanation of why the BedJet surpasses typical devices. Mark Aramli reiterates that no other product in the world can replicate the sensation of freshly dried sheets in just three minutes.
Mark Cuban remains unsatisfied, expressing his frustration and demanding a proper answer regarding the technology behind the BedJet. Mark Aramli finally concedes and explains that the BedJet uniquely vents convection air into the bed, likening it to a convection oven that heats or cools the air before sending it into the bed.
Lori interjects, mentioning mattress manufacturers who have shown interest in the BedJet, referring to them as the “biggest kahuna”. She asks about Mark’s current relationship with these manufacturers. Mark Aramli emphasizes the significance of sleep temperature and sleep science in achieving restful sleep.
Kevin points out that in his opinion, a couple evaluating the BedJet might consider the price and immediately walk away. Mark Aramli counters by highlighting that there are 300 million bedrooms in America, causing Kevin to express further frustration. While acknowledging the potential market size, Kevin believes that without sales, it remains uncertain. Lori probes for more information about the mattress manufacturers, while Barbara poses her own question. Disappointed by the lack of answers, Lori decides to exit the deal first, followed by Mark.
Mark Aramli attempts to address Lori’s unanswered question, but she firmly reiterates her decision to stay out. Undeterred, Mark continues, asserting that the product must be sold in the same location as bedrooms. Mark Cuban interjects, expressing his fondness for the product, but laments the lack of satisfactory answers regarding its technology.
He too decides to opt out of the deal. Barbara raises concerns about the limited space underneath most beds, which would prevent the BedJet from fitting comfortably. She also chooses to exit, feeling unfaithful to the product. Kevin visualizes a grim future for the BedJet and dramatically declares his exit from the deal, reinforcing his strong sentiments from earlier in the segment.
Robert shares his perspective, acknowledging that he doesn’t have an issue with the price point and finds the machine remarkable. However, he points out that the pitch fell apart due to uncertainty about where Mark’s focus lies – whether he is spending too much time with mattress salespeople or devoting enough time to product development.
Robert appreciates the allure of the product but ultimately decides to opt out as well. Mark Aramli fails to secure an investment from the Sharks, prompting their interruptions as he attempts to list the retailers he has partnered with, marking the end of his time in the Shark Tank.
BedJet After The Shark Tank
As of 2023, BedJet maintains its own online platform and has successfully unveiled their innovative BedJet product [9]. Remarkably, they have now introduced an upgraded version called the BedJet V2. The BedJet V2 has garnered an impressive rating of 4.5 stars from a whopping 416 customer reviews on Amazon, indicating that the team behind BedJet has undoubtedly achieved great success, with or without the involvement of Mark Aramli.
Mattress Firm has recently unveiled its strategic partnership with BedJet, the pioneering manufacturer of an innovative climate control system for bedding. The collaboration announcement was prominently featured on the Mattress Firm website.
According to Brian Baxter, Senior Vice President of Merchandising for Mattress Firm, customer feedback has consistently highlighted the significance of temperature control in achieving a restful sleep experience. In their pursuit of delivering the utmost quality in products and services, Mattress Firm eagerly anticipates offering the BedJet as an exceptional climate control solution to its valued customers.
The remarkable feature of the BedJet is its compatibility with all mattress types and sizes, making it a versatile choice for a wide range of sleepers. It will be proudly added to Mattress Firm’s esteemed lineup of renowned bedding brands, including Sealy, Serta, Simmons, Tempur-Pedic, Stearns & Foster, and Hampton & Rhodes, further enhancing their product offerings [10].
The anticipated launch of BedJet sales through Mattress Firm’s official website, MattressFirm.com, is set to commence in March 2015. This collaboration is poised to provide customers with enhanced options to personalize their sleep environment and attain optimal comfort through cutting-edge climate control technology.
The Net Worth Of BedJet
The initial concerns about the price of BedJet expressed by the Sharks may have been exaggerated. Despite those concerns, the product has demonstrated strong sales performance. Mark Aramli may have taken some of their advice into consideration, as there is now a standard BedJet available for $349.
However, there is also a higher-end V2 BedJet priced at $949. Surprisingly, the V2 model has been successful in the market, suggesting that the Sharks’ prediction missed the mark. It appears that their decision to decline the opportunity may have been influenced more by their reluctance to work with Aramli rather than a lack of belief in the product itself.
As of 2023, BedJet’s net worth is estimated to be around $30 million USD. Mark Aramli, the CEO and founder of BedJet, has a personal net worth of $19.1 billion USD as of June 2023 according to WOWally [11].
Alternatives To BedJet
- ChiliPAD – A water-cooled/heated mattress pad that slides around your mattress;
- Eight Sleep Pod Pro Cover – A hi-tech water-cooled/heated mattress cover with many options;
- Ooler – A water-cooled/heated mattress pad that offers precise temperature control;
- A bed fan – A cheaper and less hi-tech solution than BedJet or a fancy mattress cooling system;
- Slumber Cloud Performance Mattress Pad – A cooling mattress pad;
- Molecule Triple Zone Pro Mattress Topper – A cooling mattress topper;
Of course, there are many other cooling options available on the market, but these are some of the most mentioned alternatives to BedJet.
Features Of the BedJet Product Line:
BedJet Cooling Fan
The BedJet Cooling Fan, unlike an air conditioning unit, operates by taking the coolest air from the floor of the room and circulating it through the bed. By doing so, it effectively wicks moisture off the skin and helps maintain a cool temperature. It is recommended to keep the room temperature at least 79 degrees, which aligns with the typical setting for nighttime air conditioning.
BedJet Heating Blanket
On the other hand, the BedJet Heating Blanket heats the air and distributes it through either the sheets or the comforter. Users have the freedom to select their desired temperature using either the remote control or the smartphone app. This allows individuals to personalize their bed’s warmth, whether they prefer a cozy and warm sensation or a fiery and invigorating experience. Such temperature preferences can often lead to disagreements among partners, but the BedJet helps resolve these conflicts and keeps relationships intact.
BedJet Dual vs BedJet Single
When visiting the BedJet website, there are several options available. One can choose between the BedJet Dual or the BedJet Single [12]. Both units have the capability to heat or cool a king or queen-sized bed. However, for those desiring the option to independently control the temperature on their side of the bed, the dual unit is necessary.
Alternatively, one can initially purchase the single unit to test its effectiveness and later decide to invest in another unit if both partners desire individual temperature control. It’s worth noting that purchasing the dual system may require a new comforter to accommodate the split airflow, introducing a certain level of risk in this approach.
BedJet V2 — What’s Different?
The BedJet V2 introduces notable upgrades:
- Firstly, it incorporates biorhythm sleep technology, which adjusts the temperature according to an individual’s sleep needs throughout the night. As the body temperature naturally drops during sleep and rises upon waking, the V2 can adapt accordingly. This functionality is managed through the accompanying app, which offers temperature and fan percentage settings based on suggested sleep cycles;
- Secondly, the V2 includes the much-anticipated BedJet aromatherapy add-on. This feature utilizes small sponges that can be infused with preferred scents, delivering a gentle breeze of fragrance during the night. This innovative concept allows users to experiment with calming oils or other aromas, excluding lavender for those who aren’t fond of it;
BedJet V3 — What’s New?
Moving on to the BedJet V3, it presents several new enhancements. The machine itself is smaller in size and requires less clearance under the bed, ensuring easier installation and placement. Additionally, it offers a sophisticated remote control that eliminates the necessity of relying solely on the smartphone app for operation.
Furthermore, the V3 boasts updatable firmware, preventing it from becoming obsolete and ensuring compatibility with future technological advancements. Moreover, the cooling capability has been extended to 66 degrees, allowing for even lower temperatures than the previous model’s limit of 77 degrees.
FAQ:
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When was BedJet on Shark Tank?
BedJet appeared on Shark Tank in the episode that aired on October 17, 2015.
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How does BedJet work?
BedJet operates by using a fan assembly to circulate air through the bed. It takes the coolest air from the room, typically near the floor, and directs it into the bed. This airflow helps wick moisture off the skin, providing a cooling effect.
Additionally, BedJet offers a heating function where it blows warm air through either the sheets or the comforter, allowing users to select their desired temperature using a remote control or a smartphone app.
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Does the BedJet use a lot of electricity?
The electricity usage of the BedJet depends on the specific model and settings used. While the BedJet does require electricity to power its fan and heating elements, it is designed to be energy-efficient. The exact energy consumption may vary, but it is generally not considered to be excessive.
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What was the most successful item on Shark Tank?
The most successful product to come out of Shark Tank is considered to be the Scrub Daddy, a smiley-faced sponge that can change its texture based on water temperature. It has generated millions of dollars in sales and has become a household name.
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What is the biggest Shark Tank company turned down?
One of the most notable companies that the Sharks passed on is Ring, the smart doorbell and home security company. Ring went on to achieve tremendous success after appearing on Shark Tank and was later acquired by Amazon for over $1 billion.
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How much did Lori Greiner make from Shark Tank?
The exact earnings of individual Sharks from Shark Tank deals are not publicly disclosed. Lori Greiner, known as the “Queen of QVC”, has made numerous successful investments on the show and has built a successful career as an entrepreneur and inventor.
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Where is the headquarters of BedJet?
The headquarters of BedJet is located in Rhode Island, United States.
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How much has BedJet raised on Kickstarter?
BedJet had successfully raised over $1.3 million through crowdfunding campaigns on Kickstarter.
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What is BedJet’s business model?
BedJet operates as a direct-to-consumer business, primarily selling its products online through its own website and partnering with select retailers. The company focuses on providing innovative climate control solutions for beds.
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What products does BedJet make?
BedJet offers various products designed to enhance the sleeping experience. Their main product is the BedJet system, which includes a fan assembly that circulates air to provide cooling or heating effects for the bed. They also offer accessories such as the AirComforter sheet accessory and have introduced upgraded versions like the BedJet V2 and V3.
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How much does BedJet cost?
The pricing of BedJet products can vary depending on the model and any additional accessories. As of my knowledge cutoff, the standard BedJet system was priced at $349, while the upgraded BedJet V2 was available for $949. It is advisable to check the current prices on the official BedJet website or authorized retailers for the most accurate and up-to-date information.
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What does BedJet do?
BedJet specializes in providing personalized climate control solutions for beds. Their products, such as the BedJet system, aim to enhance comfort and optimize sleep conditions by offering adjustable cooling and heating options for individuals or couples.
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Does BedJet actually cool the air?
Yes, the BedJet system is designed to cool the air in your bed by circulating the coolest air in the room and directing it through the bed. This helps create a cooling effect and can provide relief from hot nights or night sweats.
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Is the BedJet loud?
The noise level of the BedJet can vary depending on the specific model and settings. However, BedJet has made efforts to minimize noise and ensure a quieter operation. Many users report that the noise produced by the BedJet is minimal and does not significantly disrupt sleep.
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What is the BedJet return policy?
Useful Video: Sharks Miss Big on BedJet | Shark Tank Misses
References:
- https://allsharktankproducts.com/shark-tank-products-home/bedjet-heating-cooling-for-beds/
- https://biznewske.com/bedjet-shark-tank-update/
- https://gazettereview.com/2016/09/bedjet-on-shark-tank-update/
- https://www.prnewswire.com/news-releases/bedjet-once-a-shark-tank-fail-hits-record-100-000th-bed-climate-comfort-system-sold-301189655.html
- https://www.sharktankblog.com/business/bedjet
- https://sharktankrecap.com/bed-jet-update-shark-tank-season-6/
- https://www.sharktanksuccess.com/bedjet/
- https://insigniaseo.com/blog/bedjet-shark-tank-updates-in-2020/
- https://whatsupnewp.com/2020/12/bedjet-once-a-shark-tank-fail-sells-100000th-unit/
- https://www.themoneystreet.com/bedjet-how-a-nightmare-in-the-shark-tank-became-a-dream-come-true/
- https://bedjet.com/en-eu/blogs/news/34103684-one-day-after-getting-turned-down-at-shark-tank-the-largest-mattress-retailer-in-america-picks-up-bedjet
- https://www.pullingcurls.com/bedjet-review/
