Who Is Peter Jones on Shark Tank?

Who Is Peter Jones on Shark Tank?

“Shark Tank”, the renowned television show where budding entrepreneurs pitch their business ideas to a panel of successful investors, or “sharks”, has introduced the world to some of the most prominent and influential figures in the realm of business and entrepreneurship. One such figure who has left an indelible mark on the show is Peter Jones. Known for his sharp business acumen and keen eye for promising ventures, Peter Jones has emerged as one of the most distinguished sharks on the show.

In this article, we delve into the life and career of Peter Jones, shedding light on the remarkable journey that has earned him a place in the hearts of viewers and entrepreneurs alike. From his early entrepreneurial endeavors as a teenager to his multi-million-pound investments on “Shark Tank”, Peter Jones has carved a path that reflects not only his financial success but also his unwavering commitment to nurturing the next generation of business leaders.

Join us as we explore the fascinating story of this entrepreneurial titan, learning what makes him a household name and an inspiration to aspiring business minds across the globe.

Who Is Peter Jones On Shark Tank:

Peter Jones, a renowned British entrepreneur, and television personality, has made a name for himself through his business acumen and television appearances on shows like “Dragon’s Den” and “Shark Tank”. Known for his keen eye for investment opportunities and his ability to transform fledgling businesses into successful ventures, Jones has become a household name in entrepreneurship.

Early Life

Peter Jones was born on March 18, 1966, in Maidenhead, Berkshire [1]. He was raised by parents who were both professionals; his father was a sales manager while his mother worked as a coat check hostess. From an early age, Jones showed an entrepreneurial spirit, starting his first business at the age of 16 selling computers.

Despite his early successes, Jones faced some difficulties in his late teens and early twenties. His computer business collapsed, leaving him financially ruined and forcing him to live in a warehouse where he stored his stock. However, these early challenges did not dampen his entrepreneurial spirit, rather, they fueled his determination to succeed.


Jones began his career in the corporate world, working for Siemens Nixdorf, a German IT company. It was during this time that he realized the potential of mobile phones and saw an opportunity to make his mark. In 1998, he founded Phones International Group, a telecommunications company that grew rapidly, achieving an annual turnover of £ 44 million within just four years.

Who Is Peter Jones On

His success with Phones International Group laid the foundation for his future ventures. Jones expanded his business portfolio to include a wide range of sectors, including property, leisure, and media. His knack for identifying profitable ventures earned him a reputation as one of the UK’s most successful entrepreneurs.


Over the years, Jones has invested in and built up several successful businesses. These include Red Letter Days, a company that provides unique and memorable experiences as gifts, and the Peter Jones Foundation, a charity aimed at encouraging and supporting entrepreneurship among young people [2].

Jones is also the owner of Jessops Europe Limited, a photo retail company, and he has significant investments in technology companies, including Magic Whiteboard, Wonderbly, and Square Pie. His diverse business portfolio has helped him build a net worth estimated at over £ 500 million.

Television And Media

In addition to his business ventures, Jones is well known for his appearances on television. His charismatic personality and sharp business sense have made him a popular figure on several reality TV shows focused on entrepreneurship and business.

Dragons’ Den

Jones’s first foray into television was on the BBC show “Dragons’ Den,” where he has been a regular “dragon” since the show’s inception in 2005 [3]. On the show, entrepreneurs pitch their business ideas to a panel of potential investors, or “dragons”. Jones has made numerous investments on the show, some of which have gone on to become highly successful businesses.

American Inventor

In 2006, Jones crossed the Atlantic to appear on the American reality TV show “American Inventor.” The show, much like “Dragons’ Den”, involved inventors pitching their ideas to a panel of judges. Jones served as a judge on the show, offering his insights and expertise to help guide the contestants.


In 2007, Jones produced and starred in his own reality TV show, “Tycoon”. The show followed several aspiring entrepreneurs as they competed to win investments for their business ideas.

Shark Tank

Jones’s most recent television venture is the American version of “Dragons’ Den”, known as “Shark Tank”. As one of the “sharks”, Jones brings his wealth of experience and entrepreneurial insight to the show, investing in promising businesses and helping them grow.

Personal Life

Beyond his business and television career, Jones is a dedicated family man. He is married with five children and is known for his commitment to philanthropy. Through the Peter Jones Foundation, he has helped numerous young people pursue their entrepreneurial dreams, providing them with the support and resources they need to succeed.

Peter Jones’ Lessons After Shark Tank:

Peter Jones, a name that rings a bell in the world of entrepreneurship, is not just another business tycoon. He is a man of many talents, owning a 200-acre estate and a car worth nearly $ 364,000 [4]. However, what makes him stand out is his journey from a budding entrepreneur to a household name, largely attributed to his role on the hit television show, “Shark Tank”.

Jones Owns a 200-acre Estate & a Nearly $ 364,000 Car

Peter Jones’ opulent lifestyle is often the subject of envy for many. His 200-acre estate and a car valued at almost $ 364,000 are symbols of his tremendous success in the business world. But it’s important to understand that these luxurious possessions are not merely status symbols. They are the tangible results of Jones’ relentless pursuit of his entrepreneurial dreams.

Jones acquired his vast estate and luxury car through his successful business ventures and investments, particularly his involvement with “Shark Tank”. While these assets may seem like the endpoint of his journey, they are, in fact, a reflection of his journey’s milestones and a testament to the incredible heights that can be reached with hard work, dedication, and unwavering self-belief.

“Shark Tank” Isn’t His First Reality TV Show

Many recognize Peter Jones primarily for his role as one of the formidable sharks on the popular television show “Shark Tank”. However, “Shark Tank” is not the first reality TV show where he made a name for himself. Before diving into the world of angel investing and mentoring aspiring entrepreneurs on “Shark Tank”, Jones had already showcased his business acumen on another television series, “Dragons’ Den”.

Peter Jones’ Lessons After Shark Tank

“Dragons’ Den,” the British version of “Shark Tank”, provided Jones with a platform to showcase his expertise in identifying promising business opportunities and helping entrepreneurs turn their ideas into reality. This early television experience helped him hone his skills and set the stage for his later success on “Shark Tank”.

Jones Has Been an Entrepreneur Since He Was a Kid

Peter Jones’ journey as an entrepreneur began long before his television appearances. From a young age, he displayed a keen interest in business and a natural talent for spotting opportunities. It was during his teenage years that he first dipped his toes into the world of entrepreneurship by running a successful tennis coaching business.

This early venture was a testament to his unwavering passion for business and his ability to turn ideas into profitable ventures. It was also a clear sign of things to come, as Jones continued to pursue various business opportunities throughout his life, eventually leading him to the heights of success he enjoys today.

Jones Doesn’t Believe in Failure

One of the most admirable qualities of Peter Jones is his unwavering belief in himself and his ability to overcome adversity. He doesn’t believe in failure; instead, he sees every setback as an opportunity to learn and grow. This perspective has been instrumental in his journey, especially in a world where entrepreneurship is often fraught with risks and uncertainties.

Jones has had his fair share of business failures, but he has always emerged stronger from them. Rather than being disheartened by setbacks, he views them as valuable experiences that provide lessons for future success. This resilience and ability to bounce back have played a pivotal role in his ascent to becoming a prominent entrepreneur and investor.

Peter Jones Was Honored by the Queen of England

Recognition of one’s achievements is always a moment of pride and accomplishment. Peter Jones had the distinct honor of being recognized for his contributions to business and entrepreneurship by none other than the Queen of England. In 2009, he was appointed Commander of the Order of the British Empire (CBE) for his services to business [5]. This prestigious honor reflects the significant impact he has had on the business landscape in the United Kingdom and beyond.

Receiving such an accolade from the monarchy is a testament to Jones’ dedication, hard work, and the positive influence he has had on the entrepreneurial ecosystem. It is an acknowledgment of his role in mentoring and supporting countless aspiring entrepreneurs, nurturing their ideas, and helping them realize their dreams.

Best and Worst Investments of Peter Jones on Shark Tank:

1) Best: Songlorious

“Songlorious” a company that offers personalized songs for special occasions, is undoubtedly one of Peter Jones’ best investments on “Shark Tank”. The concept behind the company is simple but incredibly heartwarming. Customers can order custom-made songs for various occasions, including weddings, birthdays, and anniversaries. These songs are crafted to convey personal messages and sentiments, making them truly unique gifts [6].

Peter Jones recognized the potential of “Songlorious” from the start. He invested £ 60,000 in exchange for a 30% equity stake in the company. This investment has proven to be a tremendous success. The company has continued to grow and thrive, resonating with customers who value personalized and sentimental gifts.

The success of “Songlorious” highlights Peter Jones’ ability to spot innovative ideas that cater to the emotional needs of consumers. It also underscores the importance of investing in ventures that resonate with people on a personal level, creating a strong emotional connection.

Investments of Peter Jones on Shark Tank

2) Worst: Roq Innovation

On the flip side, not all of Peter Jones’ “Shark Tank” investments have yielded fruitful results. “Roq Innovation”, a company offering a unique product called “Roqblok”, turned out to be one of his more challenging investments.

“Roqblok” is a device designed to prevent a common household nuisance: blocked drains caused by hair and other debris. While the concept may seem practical and potentially lucrative, the execution and market penetration of the product faced significant hurdles [7].

Peter Jones invested £ 60,000 for a 20% equity stake in the company. Unfortunately, the product struggled to gain traction in the competitive market. Sales were not as robust as anticipated, and the company faced difficulties in reaching a wide customer base.

The story of “Roq Innovation” serves as a reminder that even promising ideas can face unforeseen challenges in the market. It emphasizes the importance of thorough market research, effective marketing strategies, and a well-executed business plan.

Lessons Learned

Peter Jones’ investments in “Songlorious” and “Roq Innovation” offer valuable lessons for both entrepreneurs and investors.

Here are a few key takeaways:

  1. Emotional Connection Matters

The success of “Songlorious” underlines the significance of creating an emotional connection with customers. Businesses that provide products or services with a personal touch and the power to evoke emotions often stand a better chance of resonating with consumers [8].

  1. Due Diligence is Critical

The “Roq Innovation” investment demonstrates the importance of conducting thorough due diligence before investing in a business. Investors should scrutinize not only the product or service but also the market, competition, and the team behind the venture.

Emotional Connection Matters

  1. Market Research is Key

In the case of “Roqblok,” insufficient market research may have played a significant role in its struggles. Entrepreneurs and investors must be diligent in understanding market dynamics and identifying potential challenges before entering the market.

  1. Persistence and Adaptability

Business success often requires persistence and the ability to adapt to changing circumstances. Entrepreneurs should be prepared to pivot their strategies and make necessary adjustments when faced with challenges.


  1. How can I watch Dragons’ Den?

You can watch “Dragons’ Den” through various means, including television broadcasts, online streaming services, DVDs, and YouTube.

  1. How did Peter Jones make his money?

Peter Jones made his fortune through entrepreneurship, investments, and business ventures. He co-founded successful businesses like Phones International Group and made investments in startups through his role on “Dragons’ Den”.

  1. What business does Peter Jones own?

Peter Jones owns and operates several businesses, including Phones International Group, Wines4Business, and the Peter Jones Enterprise Academy.

  1. What products does Peter Jones sell?

The products Peter Jones sells vary depending on the specific businesses he is associated with. These products range from mobile phones and telecommunications services to personalized wine and champagne gifts.

  1. How much has Peter Jones invested in Dragon’s Den?

As of 2023, Peter Jones had invested over £ 1 million in various businesses on “Dragons’ Den.” This figure may have changed since then.

  1. What is the most successful business in Dragon’s Den?

The most successful business on “Dragons’ Den” can vary based on the criteria used for measuring success. Some examples of successful businesses from the show include Reggae Reggae Sauce, Tangle Teezer, and Levi Roots.

  1. What was the failed business of Dragon’s Den?

“Dragons’ Den” has featured numerous businesses that have faced challenges and struggled to succeed, and there are many examples of failed businesses from the show.

  1. How rich is Peter Jones?

As of 2023, Peter Jones was estimated to have a net worth of over £ 490 million. However, net worth can change over time.

  1. Why is Peter Jones famous?

Peter Jones is famous for his role as a “dragon” on “Dragons’ Den” and for his successful business ventures and investments in various industries.

How much has Peter Jones invested in Dragon’s Den?

  1. What skills does Peter Jones have?

Peter Jones possesses a range of skills, including entrepreneurship, investment evaluation, leadership, sales and marketing, education, and mentorship.

  1. Who quit Dragon’s Den?

Hilary Devey is one example of a dragon who left “Dragons’ Den” to host her own show, “The Intern.” Various dragons have come and gone for their own reasons.

  1. Who turned down Dragon’s Den?

Many entrepreneurs on “Dragon’s Den” have turned down offers from the dragons for various reasons, such as receiving multiple offers or choosing to pursue their businesses independently.

  1. What are some interesting facts about Peter Jones?

Some interesting facts about Peter Jones include his early entrepreneurship, advocacy for individuals with dyslexia, awards and honors, philanthropic activities, and his role in teaching entrepreneurship to young people.

  1. Has anyone ever walked out of Dragon’s Den?

Yes, entrepreneurs have occasionally walked out of the “Dragon’s Den” without securing an investment, typically when they are not satisfied with the offers or prefer to pursue their businesses independently.

Useful Video: Peter Jones Makes A Shocking Offer To Long Wharf Supply Co.


  1. https://en.wikipedia.org/wiki/Peter_Jones_(entrepreneur)
  2. https://abc.com/shows/shark-tank/cast/peter-jones
  3. https://www.thesun.co.uk/tvandshowbiz/4272255/peter-jones-dragons-den-net-worth/
  4. https://heavy.com/entertainment/peter-jones-of-shark-tanks-net-worth-5-fast-facts-you-need-to-know/
  5. https://www.sharktanksuccess.com/peter-jones/
  6. https://www.mirror.co.uk/tv/tv-news/dragons-den-star-peter-jones-13066639
  7. https://www.sportskeeda.com/pop-culture/collars-co-update-what-happened-mark-cuban-peter-jones-invested-business-shark-tank
  8. https://www.therealitytv.com/peter-jones/