Embarking on the entrepreneurial journey and seeking investment on Shark Tank requires a strategic and compelling pitch. In this article, we delve into the intricacies of crafting effective Shark Tank pitch templates and provide insightful examples. From structuring your pitch to understanding the do’s and don’ts, we guide you through the essential elements that capture the attention of the Sharks.
Whether you’re a budding entrepreneur seeking investment or a fan of the show curious about the art of the pitch, our exploration of Shark Tank pitch templates and examples is your roadmap to mastering the art of securing deals in the tank.
Successful Shark Tank Pitch Examples to Learn From:
- Brightwheel
Brightwheel, a startup founded by Dave Vasen, entered the Shark Tank seeking an investment of $ 200,000 for a 10% equity stake in the company. The pitch focused on a comprehensive solution for preschools and childcare centers, streamlining communication between teachers and parents, managing daily operations, and enhancing the overall learning experience for children [1].
Key Elements of Success:
- Clarity of Problem and Solution: Vasen effectively communicated the challenges faced by preschools in managing administrative tasks and communicating with parents. Brightwheel’s solution was presented as an all-in-one platform to simplify these processes;
- Traction and Market Validation: The pitch included impressive user statistics, demonstrating market acceptance and growth. This tangible evidence of success was crucial in building confidence among the Sharks;
- Passionate Presentation: Vasen’s passion for improving early childhood education was evident throughout the pitch. His enthusiasm for the product and its positive impact on education resonated with the Sharks, creating a compelling narrative;
- Realistic Valuation: The valuation was reasonable and well-justified, considering the company’s growth trajectory and market potential. This played a crucial role in negotiating a fair deal with the Sharks;
- Negotiation Skills: Vasen demonstrated strong negotiation skills, holding his ground on the valuation while being open to collaboration. This balance contributed to securing a deal with investor Chris Sacca;
Brightwheel secured a deal with Chris Sacca, who offered $ 200,000 for 10% equity, aligning with the initial ask. This successful pitch not only provided the necessary investment but also brought on board a strategic partner to help navigate the challenges of scaling the business.
- Ten Thirty-One Productions
Melissa Carbone, the founder of Ten Thirty-One Productions, entered the Shark Tank seeking a $ 2 million investment for a 10% equity stake in her Halloween attraction business. The pitch highlighted the success of the company’s large-scale haunted mazes and their potential for expansion.
Key Elements of Success:
- Proven Track Record: Carbone emphasized the success of previous Halloween attractions, providing evidence of the demand for their unique experiences. The track record of profitability and growth was a strong selling point;
- Scalability: The pitch outlined a clear plan for scaling the business to new locations, indicating an understanding of the market and potential for growth. This addressed concerns the Sharks might have had about the sustainability of the business model;
- Branding and Marketing: Ten Thirty-One Productions had successfully branded itself as a premium Halloween experience. The pitch effectively communicated the strength of the brand and the marketing strategies employed to attract customers;
- Confidence and Resilience: Carbone maintained confidence and composure throughout the pitch, even in the face of tough questioning. This demonstrated resilience and belief in the business, which resonated positively with the Sharks;
The pitch resulted in a deal with Mark Cuban and Barbara Corcoran, who together invested $ 2 million for a 20% equity stake. This partnership not only provided the necessary capital for expansion but also brought on board strategic expertise to navigate the challenges of scaling a seasonal business.
- Simple Sugars
Lani Lazzari, the founder of Simple Sugars, appeared on Shark Tank seeking a $ 100,000 investment for a 10% equity stake in her skincare business. The pitch centered around Simple Sugars’ all-natural and handmade skincare products, particularly highlighting their effectiveness for individuals with sensitive skin conditions.
Key Elements of Success:
- Compelling Personal Story: Lazzari shared her journey of creating Simple Sugars to address her sensitive skin issues. This added a human element to the pitch, making the product more relatable and authentic;
- Niche Market Focus: The pitch emphasized the specific niche of individuals with sensitive skin, highlighting the unique selling proposition of Simple Sugars. This focus on a targeted market helped differentiate the product in a crowded industry;
- Demonstration of Product Efficacy: Lazzari effectively demonstrated the simplicity and effectiveness of her products, showcasing before-and-after results. This hands-on demonstration provided tangible evidence of the product’s value;
- Realistic Valuation: The ask of $ 100,000 for 10% equity was reasonable and aligned with the company’s valuation based on existing sales and future projections. This realistic valuation contributed to a smoother negotiation process;
Simple Sugars secured a deal with Mark Cuban, who offered the requested $ 100,000 for a 33% equity stake. This partnership not only provided the necessary capital but also brought on board Cuban’s expertise and connections in the retail industry.
The Worst Shark Tank Pitch Examples to Avoid:
- RoloDoc
RoloDoc, a healthcare technology startup, entered the Shark Tank seeking a $ 500,000 investment for a 20% equity stake. The pitch revolved around a platform designed to streamline patient record management for medical practices [2].
Key Pitfalls:
- Unclear Problem Statement: The pitch failed to clearly articulate the specific problems faced by medical practices that RoloDoc aimed to solve. Without a compelling problem statement, the Sharks struggled to grasp the urgency and need for the product;
- Lack of Traction: The pitch lacked evidence of market traction or user adoption. The absence of concrete numbers or testimonials weakened the case for investing in RoloDoc;
- Unrealistic Valuation: The $ 500,000 investment for a 20% equity stake seemed disproportionately high given the early stage of the business and the absence of significant traction. This unrealistic valuation raised skepticism among the Sharks;
- Ineffective Communication: The founders struggled to effectively communicate the value proposition of RoloDoc, leading to confusion among the Sharks. Clarity and concise messaging are crucial in a pitch, and RoloDoc fell short in this aspect;
RoloDoc did not secure a deal on Shark Tank. The lack of clarity, traction, and an unrealistic valuation likely contributed to the Sharks’ decision not to invest in the venture.
- IonicEar
IonicEar, a startup focusing on a unique technology for wireless earbuds, sought a $ 1 million investment for a 15% equity stake. The pitch emphasized the innovative features of the earbuds, including air purification capabilities.
Key Pitfalls:
- Unrealistic Product Claims: The pitch made extravagant claims about the capabilities of the wireless earbuds, including air purification. The lack of scientific evidence or a clear explanation of the technology raised doubts among the Sharks;
- Overvaluation: The $ 1 million ask for a 15% equity stake appeared inflated, especially considering the early stage of the product development and the unproven nature of the technology. The valuation seemed disconnected from the current market reality;
- Lack of Market Research: The founders failed to present thorough market research or demonstrate an understanding of the competitive landscape. This oversight undermined the credibility of the business and its potential for success;
- Inadequate Business Model: The pitch did not provide a clear and viable business model for IonicEar. The revenue-generating strategies and market entry plans were poorly defined, leaving the Sharks unconvinced about the venture’s financial sustainability;
IonicEar did not secure a deal on Shark Tank. The combination of unrealistic product claims, overvaluation, insufficient market research, and an unclear business model contributed to the lack of interest from the Sharks.
- Wake n’ Bacon
Wake n’ Bacon entered the Shark Tank seeking a $ 40,000 investment for a 20% equity stake in the business. The pitch centered around an alarm clock that purportedly woke users with the smell of cooking bacon.
Key Pitfalls:
- Gimmicky Nature of the Product: The product’s novelty factor, waking up to the smell of bacon, was not accompanied by a strong value proposition or a sustainable business model. The Sharks questioned the long-term appeal and market demand for such a product;
- Limited Market Potential: The pitch failed to convince the Sharks of the broad market potential for Wake n’ Bacon. The niche appeal and lack of a compelling reason for mass adoption hindered the venture’s attractiveness to investors;
- Inadequate Financial Projections: The financial projections provided in the pitch lacked depth and feasibility. The founders struggled to justify the $ 40,000 ask and how the investment would be utilized to drive the company’s growth;
- Lack of Serious Entrepreneurial Approach: The overall presentation and pitch lacked a serious entrepreneurial tone. The product’s novelty overshadowed the critical aspects of a viable business, making it challenging for the Sharks to take the pitch seriously;
Wake n’ Bacon did not secure a deal on Shark Tank. The combination of a gimmicky product, limited market potential, inadequate financial projections, and a lack of a serious entrepreneurial approach contributed to the lack of interest from the Sharks.
Lessons Learned After Shark Tank:
From Successful Pitches:
- Clear Problem and Solution: Successful pitches clearly articulate the problem the business is solving and how their product or service provides a solution. This clarity helps investors understand the market need and the potential impact of the business;
- Traction and Market Validation: Demonstrating traction through user numbers, sales figures, or other relevant metrics is crucial. It validates the business idea and provides evidence of market acceptance;
- Passionate Presentation: Founders who convey passion for their product and belief in its impact create a compelling narrative. This passion resonates with investors and adds a personal touch to the pitch;
- Realistic Valuation: A realistic and well-justified valuation is essential for a successful pitch. Entrepreneurs should be prepared to defend their valuation based on current performance and future growth projections;
- Negotiation Skills: Successful entrepreneurs exhibit strong negotiation skills. They strike a balance between standing firm on their terms and being open to collaboration, ultimately securing a mutually beneficial deal;
From Unsuccessful Pitches:
- Clarity is Key: Unclear problem statements, product claims, or business models can quickly turn investors away. Entrepreneurs should prioritize clear and concise communication to ensure understanding;
- Tangible Evidence of Success: Lack of market traction or evidence of success can undermine the credibility of a pitch. Entrepreneurs need to provide tangible proof of their business’s viability and potential for growth;
- Realism in Valuation: Entrepreneurs should carefully evaluate their business’s current stage and performance when determining valuation. Overvaluing a venture without sufficient justification can deter potential investors;
- Thorough Market Research: A solid understanding of the market landscape is crucial. Entrepreneurs should present comprehensive market research to demonstrate awareness of competitors, potential challenges, and opportunities;
- Serious Entrepreneurial Approach: While creativity is valued, entrepreneurs must maintain a serious and professional demeanor in their pitches. Gimmicks or overly casual presentations can detract from the business’s credibility [3];
Use This Shark Tank Template To Create A Successful Pitch:
Shark Tank Pitch Template for Success:
- Create A Simple Statement Of What Change Your Product Is Making
Start your pitch with a concise and compelling statement that clearly communicates the impact your product is making. This should encapsulate the essence of your business and the positive change it brings to the market.
Example: “Our product [Product Name] is revolutionizing [industry/market] by [briefly describe the transformative change]”.
- Explain What Problem You Are Trying To Solve
Clearly articulate the problem your product addresses. Emphasize the pain points in the market that your solution resolves. Provide context for the need your product fulfills.
Example: “In [industry/market], businesses have long struggled with [specific problem]. Our product tackles this issue head-on by [explain how your product solves the problem]”.
- What Opportunities Do You Provide For People
Highlight the opportunities your product unlocks for users or businesses. Discuss the positive outcomes and benefits that come from using your product [4].
Example: “Our solution not only solves [problem] but also opens up new opportunities for [users/businesses]. It empowers them to [describe the positive outcomes or benefits]”.
- Describe The Product As Simple As Possible
Simplify your product description to its core elements. Clearly communicate what your product does and how it works. Avoid technical jargon and focus on making the information accessible to a broad audience.
Example: “[Product Name] is a [brief description of the product]. It works by [simple explanation of the mechanism or function]”.
- Create A User-Friendly Product Demo
Demonstrate your product in action through a user-friendly demo. Keep it concise, engaging, and easy to understand. Use visuals or prototypes to enhance the demonstration.
Example: “Let me show you how [Product Name] works. With a simple [gesture/action], users can [demonstrate the key functionality]. It’s intuitive and designed for a seamless user experience”.
- Tell About Your User Feedback
Share feedback from users who have experienced your product. Highlight positive testimonials or success stories to build credibility and showcase the real-world impact of your solution.
Example: “We’ve received fantastic feedback from [number] of users who have experienced [Product Name]. One user mentioned [quote/testimonial], highlighting the tangible benefits they’ve gained”.
- Explain Your Future Plans
Outline your vision for the future of your business. Discuss expansion, potential partnerships, or new features. Convey a sense of ambition and growth.
Example: “As we look ahead, we plan to [briefly describe plans]. We’re exploring partnerships with [potential collaborators] and working on exciting developments, such as [upcoming features]”.
Remember to tailor each section to fit the specifics of your product and business. Use this template as a starting point and adapt it to effectively convey the unique value proposition of your venture.
An Example of a Good Shark Tank Pitch’s Plan:
- Short And Inspiring Introduction
Begin your pitch with a brief and impactful introduction that captures the attention of the Sharks. Share a compelling statement about your business that sparks interest and sets the tone for the pitch.
Example: “Good evening, Sharks! My name is [Your Name], and I’m the founder of [Company Name]. Today, I’m here to share a game-changing product that is set to revolutionize [industry/market]. But before I dive into the details, let me take you on a quick journey of inspiration”.
- Revealing the Product
Introduce your product clearly and concisely. Highlight its unique features and how it addresses a specific problem in the market. Use visuals or a demonstration to make the product tangible for the Sharks [5].
Example: “Ladies and gentlemen, meet [Product Name]. This is not just a product; it’s a solution to the longstanding challenge of [specific problem]. What makes it stand out is [unique feature], providing users with [key benefit]. Now, let me show you how it works”.
- Founder Story
Share a personal and authentic story about the journey that led you to create the product. Connect emotionally with the Sharks by conveying the passion and determination behind your entrepreneurial endeavor.
Example: “My journey to [Company Name] began when [personal story/background]. This experience ignited a fire within me to develop a solution that would not only transform the lives of [target users] but also disrupt the [industry]. The journey has been challenging, but it has fueled my commitment to making a positive impact.”
- Talking Strategy and Numbers
Discuss your business strategy, market research, and key performance indicators. Provide concrete numbers and data to support the viability of your venture. This section should demonstrate your understanding of the market and your company’s potential for success.
Example: “Now, let’s talk strategy. Our market research has shown a [specific percentage] increase in demand for solutions like ours. In the past [time frame], we’ve achieved [sales/usage numbers], and our customer acquisition cost is [mention cost]. With a clear path to [market segment] and [expansion plan], we’re poised for significant growth.”
- Offers and Negotiations
Conclude your pitch by inviting the Sharks to join you on your entrepreneurial journey. Be open to negotiation, and clearly state the terms you are seeking. Maintain confidence and composure while responding to questions or counteroffers.
Example: “I believe [Product Name] has the potential to [future impact], and I’m seeking [investment amount] in exchange for [equity percentage]. I’m open to collaboration and value your expertise. Who among you sees the vision and is ready to join me in this exciting venture?”
This example provides a structured plan for a Shark Tank pitch, balancing the personal and professional aspects of the presentation. Tailor the details to fit your specific business and ensure each section aligns with your key messaging and goals.
Pitch Your Idea During Shark Tank Auditions – Tips For Entrepreneurs:
What to Include:
- Elevator Pitch
Craft a concise and compelling elevator pitch that clearly communicates the essence of your business. Summarize your product, its unique value proposition, and the problem it solves in a few sentences. This is the hook that grabs the Sharks’ attention.
- Start With Family & Friends
Begin by sharing any personal connections or stories related to your product. If your business idea was inspired by a personal experience or a challenge faced by family or friends, it adds a relatable and authentic touch to your pitch.
- Pitch Competitions
Mention any successes or recognition your business has received, especially if you’ve participated in and won pitch competitions. This adds credibility to your venture and demonstrates that your idea has been validated by industry experts [6].
- Starting Your Business
Provide a brief overview of how your business started. Highlight key milestones, challenges overcome, and the progress you’ve made from concept to execution. This establishes a narrative that engages the Sharks and showcases your journey.
- Running Your Business
Discuss the current status of your business. Share information about your sales, customer acquisition, and any notable partnerships or collaborations. This demonstrates that your business is not just an idea but a functioning and growing venture.
- Marketing Your Business
Detail your marketing strategy and efforts. Discuss how you’ve positioned your product in the market, your target audience, and any innovative marketing tactics you’ve employed. This showcases your understanding of the competitive landscape and your proactive approach to growth.
Do’s:
- Be Authentic
Authenticity is key. Be genuine in your presentation, and let your passion for your business shine through. Sharks respond positively to entrepreneurs who are sincere and passionate about their ventures.
- Know Your Numbers
Be well-versed in your financials. Know your revenue, expenses, profit margins, and customer acquisition costs. Clear and accurate financial data builds confidence among the Sharks and demonstrates your business acumen.
- Practice, Practice, Practice
Rehearse your pitch multiple times. Practice in front of friends, family, or mentors to receive feedback. A well-rehearsed pitch not only boosts your confidence but also ensures a smooth and impactful delivery.
- Handle Questions Gracefully
Anticipate tough questions and be prepared to answer them with grace. If you don’t know the answer to a question, be honest about it. Sharks appreciate transparency, and it’s better to admit uncertainty than to provide inaccurate information.
Dont’s:
- Overstate or Exaggerate
Avoid overhyping your product or making unrealistic claims. Sharks can quickly spot exaggerations, and it may damage your credibility. Present your business honestly, focusing on its genuine strengths.
- Disregard the Sharks’ Expertise
Acknowledge and respect the expertise of the Sharks. While you are the expert on your business, be open to their insights and feedback. This collaborative approach demonstrates humility and a willingness to learn.
- Neglect Your Body Language
Pay attention to your body language. Maintain eye contact, stand tall, and exude confidence. Non-verbal cues are powerful, and a confident demeanor contributes to a positive impression.
- Rush Through Your Pitch
Avoid rushing through your pitch. Speak clearly and at a moderate pace to ensure the Sharks can follow your narrative. A well-paced pitch allows for better engagement and understanding.
Pitching your idea on Shark Tank can be a transformative opportunity for your business. By incorporating these tips, you’ll be better equipped to present a compelling and successful pitch that captures the attention of the Sharks and viewers alike.
8 Tips From Successful Shark Tank Product Pitches:
- Prepare, Prepare, Prepare
One of the most common threads among successful Shark Tank pitches is meticulous preparation. Entrepreneurs should thoroughly research their product, market, and potential investors. Anticipate tough questions and be ready with clear, concise answers. A well-prepared pitch not only demonstrates professionalism but also instills confidence in the Sharks, showcasing the entrepreneur’s commitment to their business [7].
- Practice Your Pitch In Front Of Real People First
Practice is key to a polished and confident pitch. Before facing the Sharks, entrepreneurs should practice their pitch in front of friends, family, or advisors. Honest feedback can help refine the presentation, identify weak points, and improve overall delivery. Practicing with a real audience also helps entrepreneurs become more comfortable with public speaking, reducing nerves during the actual pitch.
- Tell A Great Story, And Make An Emotional Connection
Successful pitches often go beyond facts and figures; they tell a compelling story. Entrepreneurs should share the journey of their product’s development, emphasizing the problem it solves and the impact it can have. Making an emotional connection with the Sharks creates a memorable impression and adds a human element to the pitch. This emotional resonance can be a powerful factor in influencing investment decisions.
- Promote Yourself As A Savvy Business Person
Investors on Shark Tank are not just looking for great products; they’re looking to invest in talented entrepreneurs. Present yourself as a savvy business person by highlighting your understanding of the market, competition, and financials. Showcase your ability to navigate challenges and adapt to changing circumstances. Demonstrating business acumen builds confidence in your capability to lead and grow a successful venture.
- Make Your Presentation Visual And Interactive
A visually engaging presentation captures the attention of both the Sharks and the viewers. Use visuals such as product demonstrations, infographics, or prototypes to enhance your pitch. An interactive element, such as allowing the Sharks to experience the product firsthand, can leave a lasting impression. Visual aids not only clarify your message but also make your pitch more memorable and impactful.
- Highlight Product Validation By Talking About Early Sales
Providing evidence of product validation is crucial. Discuss early sales, customer testimonials, or partnerships that validate the market demand for your product. This tangible proof demonstrates that there is a real need for your solution and that consumers are willing to pay for it. It also assures the Sharks that the business is not purely conceptual but has demonstrated traction in the market.
- Come In With A Negotiation Strategy
Entering the Tank with a clear negotiation strategy is essential. Know your valuation, the equity you’re willing to part with, and your non-negotiable terms. Consider potential counteroffers and have a well-thought-out response. A strategic approach to negotiations showcases your confidence and preparedness, making the negotiation process smoother and more favorable for your business.
- Keep Your Cool
Facing the scrutiny of seasoned investors can be intimidating, but maintaining composure is vital. Whether faced with tough questions or unexpected challenges, staying calm and collected demonstrates resilience and confidence. Sharks appreciate entrepreneurs who can handle pressure and think on their feet. Keeping your cool also allows for effective communication and negotiation, increasing the likelihood of a successful deal.
FAQ:
- How do you structure a Shark Tank pitch?
A Shark Tank pitch typically follows a structured format:
- Introduction: A brief introduction of the entrepreneur and the business;
- Problem Statement: Clearly articulate the problem your product or service solves;
- Solution: Present your product or service as the solution to the identified problem;
- Traction: Provide evidence of market validation, sales, or user adoption;
- Founder Story: Share a personal story that connects you to the business;
- Financials and Strategy: Discuss the business strategy, financials, and plans for the future;
- Offer and Negotiation: Clearly state your ask and be prepared for negotiations;
- What is a Shark Tank’s format?
Shark Tank follows a format where entrepreneurs pitch their business ideas to a panel of wealthy investors, the Sharks. Entrepreneurs seek investment in exchange for equity in their businesses. The pitch is followed by a Q&A session where the Sharks ask questions and negotiate investment deals.
- What is the best pitch on Shark Tank?
Determining the “best” pitch is subjective, but successful pitches often include a clear problem statement, a compelling solution, evidence of traction, a relatable founder story, and a well-structured negotiation. Successful entrepreneurs also demonstrate passion, resilience, and a thorough understanding of their business.
- How should you create a business pitch template?
A business pitch template should include:
- Introduction: Briefly introduce yourself and your business;
- Problem Statement: Clearly articulate the problem your business addresses;
- Solution: Describe your product or service as the solution to the identified problem;
- Traction: Present evidence of market validation, sales, or user feedback
- Founder Story: Share a personal story that connects you to the business;
- Financials and Strategy: Discuss financials, business strategy, and future plans;
- Conclusion: Clearly state your ask and be open to negotiation;
- How do you make a Shark Tank pitch sample?
Create a Shark Tank pitch sample by structuring it like a condensed version of your actual pitch. Include key elements such as the problem statement, solution, traction, founder story, financials, and ask. Keep it concise, engaging, and focused on capturing the interest of potential investors.
- How long should a Shark Tank pitch be?
Shark Tank pitches typically last about 10 minutes, including a brief product demonstration. However, the Q&A session and negotiations can extend the overall interaction. It’s crucial to convey your message concisely within the allotted time while leaving room for questions.
- Are Shark Tank pitches scripted?
While entrepreneurs are not given scripts, they are provided with guidelines and encouraged to practice their pitches. However, the Sharks are not given any information about the businesses before the pitch. The interaction is meant to be spontaneous, with entrepreneurs responding to questions and negotiations in real time.
- What are the 3 C’s of Shark Tank pitch?
The 3 C’s of a Shark Tank pitch are:
- Clarity: Clearly articulate your business idea, problem, and solution;
- Confidence: Present with confidence, demonstrating belief in your product and business;
- Conciseness: Keep your pitch concise and focused, conveying key information within the allocated time;
- What is the average pitch in Shark Tank?
The average pitch on Shark Tank lasts around 45 minutes, including editing for television. However, entrepreneurs initially have a limited time, usually around 10 minutes, to present their business to the Sharks.
- What percentage of Shark Tank pitches are successful?
The success rate for pitches on Shark Tank is relatively low. Only a small percentage of entrepreneurs who appear on the show secure deals with the Sharks. Success often depends on the viability of the business, the entrepreneur’s presentation skills, and the Sharks’ interest in the industry.
- How do you pitch an idea to a billionaire?
To pitch an idea to a billionaire:
- Research: Know your target billionaire’s background, interests, and investments;
- Prepare: Craft a compelling and concise pitch that clearly communicates the value of your idea;
- Networking: Utilize networking opportunities to connect with the billionaire personally;
- Demonstrate Value: Clearly articulate how your idea adds value and aligns with the billionaire’s interests or investment portfolio;
Useful Video: Winning Shark Tank Pitches
References:
- https://www.beautiful.ai/blog/three-successful-shark-tank-pitch-examples-to-learn-from-and-another-to-avoid
- https://www.fairfaxcounty.gov/familyservices/sites/familyservices/files/assets/olderadults/shark-tank/2021/shark-tank-2021-2022-plan-your-pitch.pdf
- https://seriosity.com/an-example-shark-tank-pitch/
- https://grasshopper.com/academy/creating-a-business-idea/pitching-your-idea/
- https://www.sharktanksuccess.com/an-example-of-a-shark-tank-pitch/
- https://www.southerntidemedia.com/how-to-deliver-the-perfect-business-pitch-8-tips-inspired-by-shark-tank/
- https://www.bplans.com/business-funding/pitching/elevator-pitch/shark-tank-lessons/
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