Umaro Foods: What Happened After Shark Tank

Umaro Foods: What Happened After Shark Tank

When Umaro Foods, the visionary company behind innovative seaweed-based bacon, made its appearance on Season 13, Episode 18 of Shark Tank, it captured the attention of viewers worldwide.

Founders Beth Zotter and Amanda Stiles presented their plant-based bacon alternative, showcasing its potential to revolutionize the culinary world and cater to the growing demand for sustainable and vegan-friendly options.

The episode left viewers wondering about the fate of Umaro Foods post-Shark Tank and how their innovative product fared in the highly competitive market. In this article, we delve into the journey of Umaro Foods after their Shark Tank experience, exploring their achievements, challenges, and the impact they have made in the ever-evolving landscape of plant-based food.

What Is Umaro Foods?

Umaro’s delectable plant-derived bacon is a breakthrough culinary creation brimming with umami goodness. Crafted with an exclusive crimson protein, this bacon alternative boasts an uncanny resemblance to the beloved bacon we hold dear, not only in appearance but also in taste and aroma [1].

What Is Umaro Foods?

The remarkable bacon owes its existence to two remarkable advancements: Umaro’s distinct protein derived from sustainably cultivated oceanic seaweed, and an ingenious combination of seaweed-based components that enrobe the plant-based oils, rendering a luscious fat that crackles and crumbles just like its animal-derived counterpart.

The splendid assortment of Umaro bacon comprises three enticing variations: Original, Hickory Smoke, and Maple Bourbon. Each variant is an epicurean delight, meticulously blending impeccable umami profiles. This distinctive amalgamation of saltiness, smokiness, and umami richness impeccably showcases the immense potential of seaweed protein within the realm of plant-based meat alternatives. Furthermore, it’s no secret that bacon holds an exalted status as a cherished gastronomic pleasure in the hearts of many Americans.

The company forged a fruitful partnership with the esteemed food innovation lab at Oregon State University to concoct the splendid recipe for their groundbreaking new creation. This meticulously crafted recipe harmoniously combines the essence of red seaweed, chickpeas, coconut, and sunflower oil, interwoven with an exquisite array of seasonings and other plant-based constituents.

Umaro bacon represents a contemporary twist on an age-old culinary treasure, harnessing the bountiful protein derived from red seaweed – an unparalleled approach to sustainable nourishment.

Indulging in Umaro bacon is a sensorial delight, as it embodies the perfect balance of crispiness, richness, and gratification reminiscent of its conventional counterpart. Whether relished in its chewy or crispy form, this cruelty-free delicacy presents a striking resemblance to traditional bacon, catering to the discerning palates of vegans. The umami-infused bacon exudes a meticulously cured essence akin to regular bacon, further enhanced by the subtly salted undertones derived from seaweed.

Umaro bacon stands as a commendable choice for those seeking to transition away from animal-based meats and embrace an environmentally conscious alternative. It not only serves as a remarkable source of daily protein and essential fats for vegans but also caters to the nutritional needs of individuals seeking a sustainable bacon substitute, offering a comparable nutrient profile to authentic bacon [2].

Umaro bacon truly stands in a league of its own, distinguished as the sole plant-based meat option that skillfully integrates the remarkable attributes of seaweed into its composition.

About the Founders Of Umaro Foods

About the Founders Of Umaro Foods

Umaro Nutrition, established by the visionary duo Beth Zotter and Amanda Stiles, has embarked on a groundbreaking collaboration with the esteemed institutions of the University of New Hampshire and the University of New England. Their collective mission? Pioneering a new era of oceanic seaweed technology in the resplendent Gulf of Maine. Their ultimate objective is to harness the potential of seaweed, transforming it into the most abundant, ecologically sound, and tantalizing source of protein on our planet.

Seaweed stands as the epitome of sustainability, presenting an unparalleled opportunity to procure protein with minimal ecological impact. Nature’s grandest aquatic expanse, the ocean, serves as the colossal bioreactor for this invaluable resource. No terrestrial land is required, no precious freshwater squandered, and no reliance on synthetic fertilizers. Astoundingly, seaweed exhibits a remarkable capacity to yield five times more protein per acre than soy.

The trailblazing founders of Umaro Nutrition, Beth Zotter and Amanda Stiles, are revered figures in their respective fields [3].

Beth Zotter boasts a Bachelor’s degree in environmental science and public policy from the illustrious University of California, Berkeley, coupled with a Master’s degree in energy and resources from Harvard University. Her journey took an unexpected detour as she briefly embarked on a professional soccer career with the esteemed New York Power. Eventually, she delved into groundbreaking research on seaweed cultivation for a prominent biofuels company and spearheaded investigations into high-efficiency, cost-effective offshore seaweed production under the auspices of the U.S. Department of Energy.

Amanda Stiles, armed with a prestigious Ph.D. in plant molecular biology from Virginia Tech, concentrated her academic pursuits on the captivating realm of protein biochemistry. Her areas of expertise encompassed protein purification, ingredient functionality, and sensory evaluation. Notably, she assumed leadership of the research team at Ripple Foods, a distinguished brand specializing in alternative plant-based dairy products. It was during her tenure there that she revolutionized the process of crafting ultra-pure pea protein.

About the Founders Of Umaro Foods

The visionary convergence of Beth Zotter and Amanda Stiles paved the way for the birth of Umaro Foods, a trailblazing enterprise at the forefront of scientific innovation. Together, they devised a groundbreaking methodology that metamorphoses seaweed from humble vegetation into a bountiful source of protein. Their maiden creation, delectable plant-based bacon, embodies this revolutionary transformation. This savory delight not only captivates the taste buds but also delivers all nine essential amino acids and a wealth of invigorating vitamin B12.

The Pitch Of Umaro Foods At Shark Tank

Upon successfully producing their initial batch of 500 tantalizing bacon slices, Amanda and Beth realized the need for additional capital to fuel their ambitious venture. Seizing an extraordinary opportunity, they made a captivating appearance on Season 13 of Shark Tank, seeking a substantial investment of $500,000 in exchange for a modest 2% stake in their company [4]. The colossal $25 million valuation placed them in a position where further fundraising endeavors would inevitably lead to the dilution of the Sharks’ equity.

Intrigued by the potential of this burgeoning business, the renowned investor Kevin O’Leary presented his offer, expressing his intent to invest $500,000 in exchange for an 8% stake in the company. This proposition aimed to strike a delicate balance between financial backing and maintaining a favorable equity distribution.

Undeterred by the initial offer, the determined founder countered with a bold demand. She proposed a substantial investment of $1 million in exchange for an 8% equity stake in her rapidly growing company. Mark Cuban, renowned for his astute business acumen and a keen interest in transformative ventures, expressed genuine intrigue and consideration for this revised proposition, signaling his willingness to explore the prospect of meeting the founder’s financial requirements.

Following in the footsteps of Mark Cuban, another esteemed Shark, Lori Greiner weighed her options and reached a definitive decision. She expressed her intent to invest a notable $500,000, securing a 4% equity stake in the company. Moreover, her investment commitment extended beyond the initial funding round, demonstrating her belief in the long-term prospects and growth potential of Umaro Foods.

In a thrilling turn of events, Mark Cuban eventually embraced the founder’s vision and offered a resounding agreement. He pledged to invest a substantial sum of $1 million, acquiring a 7% equity stake in the company, thereby fulfilling the founder’s second counteroffer. This momentous agreement signified a remarkable partnership between Mark Cuban and Umaro Foods, solidifying their shared commitment to propelling the company to even greater heights.

The Pitch Of Umaro Foods At Shark Tank

The negotiations and eventual agreement underscored the exceptional value and potential of Umaro Foods, setting the stage for an exciting journey of growth, innovation, and continued success.

Umaro Foods After The Shark Tank

The visionary masterminds behind Umaro Foods, Beth Zotter, and Amanda Stiles, made a notable appearance on Season 13, Episode 18 of the renowned entrepreneurial show, Shark Tank. During their captivating presentation, they garnered an investment offer from the esteemed investor Mark Cuban, who expressed willingness to provide $1 million in funding in exchange for a 7% equity stake in their thriving venture.

Umaro Foods stands as an esteemed chain of restaurants, renowned for their exquisite repertoire of plant-based vegan bacon dishes. Their momentous television appearance took place on the aforementioned episode of Shark Tank, wherein founders Beth Zotter and Amanda Stiles sought to secure $500,000 in funding, offering a 2% equity stake that valued the company at a remarkable $25 million.

Prior to their gripping Shark Tank journey, the company had amassed an impressive valuation of approximately $25 million USD. However, following their fortuitous investment agreement with Mark Cuban, Umaro Foods’ valuation experienced a reduction, settling at an estimated $14 million [5].

In their pursuit of culinary excellence, Umaro Foods successfully secured funding amounting to $3 million from esteemed foundations, including Alexandria Venture Investment, Ahimsa Foundation, and Impact Science Ventures. These strategic partnerships fortified their position in the market, enabling further progress and innovation.

The much-anticipated debut of Umaro Foods’ vegan bacon occurred during the vibrant spring of 2022, gracing the market with its presence. Now available for wholesale acquisition and exclusive enjoyment at select gastronomic establishments, this pioneering creation symbolizes the company’s unwavering commitment to delivering a healthier, more sustainable alternative to traditional bacon, all while encapsulating the cherished flavors and textures beloved by bacon enthusiasts.

Recently, Umaro Foods unveiled its maiden culinary masterpiece – sumptuous vegan bacon crafted using seaweed-based protein. This groundbreaking creation, Umaro bacon, currently enjoys exclusivity in 3 esteemed culinary destinations across the United States – Sorrel in San Francisco, Eleven Madison Park in New York City, and Vespertine in Los Angeles. To ensure unparalleled quality, the company sources its plant-based protein from seaweed cultivated in oceanic farms, ensuring both delectable flavor and sustainability.

While Umaro Foods continues to thrive in the year 2022, its primary focus appears to be catering to commercial orders through its official website. It is likely that they are diligently refining and expanding their product offerings. Umaro bacon is now available for wholesale purchase and can be savored at select esteemed restaurants. Regrettably, there have been no recent updates regarding the company’s progress since its appearance on Shark Tank. However, the founders garnered significant attention from renowned organizations when they boldly declared their intentions to revolutionize the culinary landscape.

The United States Department of Energy recognized the groundbreaking potential of Umaro’s seaweed-based endeavors and provided partial funding to support their research, driven by their keen interest in seaweed as a fuel source. Furthermore, the distinguished venture capital firm, Clear Current Capital, expressed a keen interest in Umaro Foods, recognizing the immense value and ingenuity embedded within the company’s vision.

As of March 2023, Umaro Bacon continues to thrive, affirming its steadfast presence in the culinary landscape. According to the official Umaro Foods website, their exceptional seaweed-based bacon can now be relished in nine esteemed restaurants across the United States, signifying a growing demand for their innovative plant-based creation. Moreover, Umaro Foods is actively engaged in expanding its reach to cater to the wider public, with plans to release its delectable bacon to a broader audience.

The company’s remarkable progress has been further bolstered by securing additional investments from multiple sources. Working in collaboration with the reputable venture capital firm AgFunder, Umaro Bacon has attracted crucial financial support, propelling its growth and enabling the realization of its pioneering vision [6]. Furthermore, the renowned NBA superstar Chris Paul has personally invested in the company, showcasing his unwavering belief in the transformative potential of Umaro Bacon.

The Net Worth Of Umaro Foods

The Net Worth Of Umaro Foods

Umaro Foods is valued at approximately $14 million in the current year of 2023. Back in January 2022, the organization successfully secured a remarkable $3 million in funding, fueling their ongoing efforts in perfecting their exquisite range of vegan bacon products derived from seaweed cultivated in oceanic farms. The company remains steadfast in its commitment to crafting delectable plant-based alternatives for bacon enthusiasts.

Umaro Foods embarked on its remarkable journey in the year 2018, marking the genesis of its visionary enterprise. A pivotal moment arrived in early 2022 when the company secured a noteworthy investment of $3 million from the esteemed firm Clear Current Capital [7].

Fast forward to March 2023, Umaro Bacon continues to flourish as a thriving entity. However, it appears that the company is currently focused on catering to commercial orders exclusively through its official website. This strategic approach suggests that Umaro Bacon is diligently refining and advancing its product offerings, driven by a relentless pursuit of excellence.

Alternatives To Umaro Foods

In the ever-evolving landscape of plant-based foods, Umaro Foods has undoubtedly made a significant impact with its innovative seaweed-based bacon. However, for those seeking alternative options, the market offers a diverse array of tantalizing alternatives to satiate their culinary desires.

Let’s explore some notable alternatives to Umaro Foods and discover the exciting possibilities they bring to the table:

  • Beyond Meat: Beyond Meat has emerged as a frontrunner in the plant-based meat industry, offering a wide range of products that replicate the taste, texture, and experience of traditional animal-based meats. Their Beyond Bacon is a savory alternative that combines plant-based ingredients to deliver a mouthwatering bacon-like experience;
  • Lightlife: Lightlife is renowned for its extensive range of plant-based meat alternatives. Their Smart Bacon, made primarily from soy protein, delivers a smoky, crispy texture that closely resembles traditional bacon. With a focus on taste and texture, Lightlife offers a satisfying alternative for bacon enthusiasts;
  • MorningStar Farms: MorningStar Farms has long been a trusted name in the plant-based food industry. Their Veggie Bacon Strips provide a delectable alternative to Umaro Foods, crafted from a blend of soy protein, vegetable oils, and seasonings. These strips deliver a smoky and savory experience, perfect for sandwiches or as a side dish;
  • Tofurky: Tofurky offers a range of plant-based meat alternatives, including tempeh bacon. Made from fermented soybeans, Tofurky’s tempeh bacon offers a unique flavor profile with a hint of nuttiness. It’s a wholesome and nutritious option for those looking to explore different plant-based bacon alternatives;

Alternatives To Umaro Foods

  • Homemade options: For culinary enthusiasts, exploring homemade alternatives to Umaro Foods can be a rewarding experience. Experimenting with ingredients such as coconut, mushrooms, eggplant, or tofu can yield delightful and personalized plant-based bacon creations. With a plethora of recipes available online, the possibilities are virtually endless [8];
It’s worth noting that each alternative offers its own distinct flavors, textures, and nutritional profiles. Exploring these options allows individuals to find the perfect fit for their dietary preferences and culinary aspirations.


  1. Where Is Umaro Foods located?

Umaro Foods, a pioneering plant-based food company, has set its roots in the beautiful city of Albany, California, nestled in the United States [9]. With its headquarters situated in this vibrant location, Umaro Foods thrives within a community known for its progressive mindset, culinary diversity, and dedication to sustainability.

  1. Was Umaro seaweed bacon on Shark Tank?

Yes, Umaro Foods made an appearance on Season 13, Episode 18 of Shark Tank. Founders Beth Zotter and Amanda Stiles presented their innovative seaweed-based bacon on the show, seeking funding to support their venture.

  1. Who is the CEO of Umaro Foods?

The provided information does not mention the specific CEO of Umaro Foods. However, the visionary founders of Umaro Nutrition, Beth Zotter, and Amanda Stiles, spearhead the company’s innovative endeavors.

  1. What is the highest-earning business in Shark Tank history?

The highest-earning business in Shark Tank history is widely regarded as Scrub Daddy, a company that produces innovative cleaning products. Scrub Daddy has generated over $209 million in revenue since its appearance on the show.

  1. When can I get Umaro Bacon?

The provided information suggests that Umaro Bacon was released in the spring of 2022. It is now available for wholesale acquisition and exclusive enjoyment at select gastronomic establishments. For specific information on availability, it is recommended to visit the official Umaro Foods website or contact them directly.

  1. Is Umaro bacon vegan?

Yes, Umaro bacon is 100% vegan. It is a plant-based alternative to traditional bacon, crafted using seaweed-based protein and other plant-based ingredients [10]. It is specifically designed to cater to the dietary preferences of vegans and those seeking sustainable and cruelty-free bacon options.

  1. Who made the first vegan bacon product?

The concept of vegan bacon has been explored by various individuals and companies over time, and it is challenging to attribute the creation of the first vegan bacon product to a single entity. Several companies and individuals have developed their own versions of plant-based bacon, utilizing ingredients such as tempeh, seitan, coconut, and tofu. The specific origin of the first vegan bacon product may vary depending on the definition and criteria used.

  1. What is the most successful company in Shark Tank history?

The most successful company in Shark Tank’s history, in terms of overall revenue and success, is generally considered to be Scrub Daddy. The company’s innovative cleaning products have achieved widespread popularity and have generated substantial revenue since their appearance on the show.

  1. Who is the most successful contestant from Shark Tank?

Several contestants from Shark Tank have achieved significant success, making it challenging to determine the single most successful contestant. Success can be measured in various ways, such as revenue generated, business growth, and overall impact. Some notable success stories include companies like Ring, a home security company acquired by Amazon, and The Bouqs Company, an online flower delivery service [11].

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