The TV show Shark Tank has become a cultural phenomenon in recent years and for good reason. It gives aspiring entrepreneurs the opportunity to pitch their ideas to a panel of successful investors, also known as “sharks”, who can potentially invest in their businesses. One such entrepreneur is Zach Brown, the founder of Moki Doorstep, a small company that makes portable steps for cars.
Moki Doorstep is a simple but innovative product that attaches to the latch of a car door and provides a platform for people to stand on, making it easier to reach the roof of the car to load and unload items. After appearing on Shark Tank in 2018, Zach Brown’s company experienced a sudden surge in popularity and sales, and his life changed dramatically. However, as with any business, there were challenges along the way.
In this article, we will explore what happened to Moki Doorstep after Shark Tank, and how the company has fared since its appearance on the show. We will discuss the impact that the exposure from Shark Tank had on the company, both in terms of increased sales and publicity.
We will also examine some of the challenges that Moki Doorstep faced in the aftermath of the show, such as production issues and legal disputes. Finally, we will look at how Zach Brown and his team overcame these obstacles and continued to grow the business, including new product releases and strategic partnerships.
What Is Moki Doorstep?
Moki Doorstep is a portable step that attaches to the door latch of your car’s front or rear door, providing a convenient way to access the roof of your vehicle. It was invented by a couple, Zach and Alyssa Brown, who came up with the idea when they were struggling to load a rooftop cargo carrier onto their SUV. The Moki Doorstep allows you to easily access the roof of your car without having to climb onto the tires or step on the seats, which can be dangerous and cause damage to the vehicle [1].
The Moki Doorstep has become an instant hit with outdoor enthusiasts, who use it to transport kayaks, bikes, skis, and other equipment on their car’s rooftop. It is foldable, lightweight, and can support up to 400 pounds, making it suitable for a wide range of vehicles [2].
The primary feature of the Moki Doorstep is its compact and lightweight design, which makes it easy to carry and store. The device is made of high-grade aluminum, making it durable and able to withstand the elements. Its slip-resistant surface reduces the risk of accidents, and its unique design allows it to be used with ease.
The device is sold on Amazon and other online retailers and has received rave reviews from customers who praise its ease of use, portability, and durability.
About Moki Doorstep’s Founders
Moki Doorstep was founded by a couple named Zach and Alyssa Brown, who came up with the idea when they were struggling to load a rooftop cargo carrier onto their SUV. They realized that there was no easy way to access the roof of their vehicle without having to climb onto the tires or step on the seats, which could be dangerous and cause damage to the car. They decided to create a portable step that could attach to the door latch and provide a safe and convenient way to access the roof.
Zach and Alyssa Brown are both outdoor enthusiasts and entrepreneurs, who have a passion for creating innovative solutions to everyday problems. They launched Moki Doorstep in 2018 and quickly gained a following among the outdoor community. Their product was featured on Shark Tank later that year, where they received an offer from investor Robert Herjavec but ultimately decided to decline and continue to grow their business on their own [3].
Zach and Alyssa are committed to providing a high-quality product that meets the needs of their customers. They have received rave reviews for their product, which is foldable, lightweight, and can support up to 400 pounds. It is also compatible with all vehicles for both front and rear doors, making it a versatile solution for a wide range of vehicles.
The success of Moki Doorstep has catapulted Zach and Alyssa into the spotlight as successful entrepreneurs who have created a product that solves a common problem. They have become advocates for entrepreneurship, and their story has inspired others to pursue their dreams and turn their ideas into successful businesses.
Zach and Alyssa Brown’s story is an inspiring example of how a simple idea can turn into a successful business. They identified a need, created a solution, and brought their product to market with dedication and hard work. They are a testament to the power of entrepreneurship and the ability of individuals to create positive change in the world through innovation and creativity.
The Pitch Of Moki Doorstep At Shark Tank
Founders Zach and Alyssa Brown pitched Moki Doorstep on Shark Tank in season 9. They presented their innovative product to the Sharks, a portable step that attaches to the door latch of vehicles to provide safe and convenient access to the roof.
The pitch began with a demonstration of the Moki Doorstep, showing how it works and highlighting its design and functionality. The Sharks were impressed with the product and its potential, and they asked questions about the market for the product and the sales strategy.
During their pitch on Shark Tank, the sharks expressed concerns about the pricing of Moki Doorstep. At $44.96, they felt it was too high and vulnerable to copycat products since Moki Doorstep did not yet have the patent rights. Zach Brown, the founder, responded by explaining that he had already spent a great deal of time-fighting off over 9,000 counterfeit products. Additionally, he clarified that his uncle had applied for a patent for the design.
When asked about investors, Zach revealed that his uncle had invested $300,000 and received $1 per gear sold. Kevin O’Leary felt that the company’s valuation was too high, but Zach explained that he had received advice from the CFO of a large auto part company, who suggested that the company should not be valued at less than $3 million.
The sharks were also concerned about the high margin of the product. Moki Doorstep cost $10.50 to produce, but the retail price was $45 [4].
Zach then shared that they had been offered a 7-year licensing agreement that guaranteed $3 million and 12.5% royalty, but it was limited to North America. Moki Doorstep wanted to be a global company.
Daymond John made an offer of $450,000 for 20% of the equity, but Alyssa Brown, Zach’s wife, expressed hesitation about giving up that much control over the company. Zach stated that he would rather sell the entire company than give up such a large share of the equity. When asked about the company’s value, Zach stated that it was valued at $3 million, and Daymond offered to buy the company for that amount.
Moki Doorstep After The Shark Tank
Moki Doorstep, a product designed to help people easily reach the roof of their vehicles, appeared on Shark Tank in 2018. When the product impressed the sharks, the founder, Zach Brown, received $ 3 million for 100% of the company from Daymond John. Since then, Moki Doorstep has continued to grow and gain popularity among outdoor enthusiasts and road trippers.
After appearing on Shark Tank, Moki Doorstep saw a significant boost in sales. According to Brown, the company sold $1 million worth of products in the two weeks following the episode’s airing. The product has continued to gain popularity, with outdoor enthusiasts and travelers embracing it for its convenience and usefulness [4].
In addition to the original Moki Doorstep, the company has also released a few new products. One of these is the Moki Doorstep 2.0, which features a stronger build and improved design. The company has also released a line of Moki Doorstep accessories, including a storage bag and a mounting bracket for attaching the doorstep to your vehicle.
Despite the company’s success, Brown has faced some challenges in scaling the business. In a 2020 interview with Forbes, he explained that the company has struggled with managing inventory and keeping up with demand. However, Brown remains committed to growing the business and expanding the product line.
In terms of the Shark Tank deal that never was, Brown has said that he has no regrets about turning down Damon John’s offer. He believes that the exposure from the show was valuable enough on its own, and he has been able to grow the company on his own terms.
Moki Doorstep has become a popular and useful product for people who need to access the roof of their vehicle. While the company has faced some challenges in scaling the business, it remains a successful and growing enterprise. As for Brown, he has continued to innovate and expand the product line, and it will be interesting to see where he takes Moki Doorstep in the years to come.
The Net Worth Of Moki Doorstep
In a Shark Tank episode, Daymond John bought the company outright for $3 million, which gave the company the funds to expand operations and scale the business. While declining the offers made by Shark Tank investors, Zach and Alyssa continued to grow their business by leveraging the publicity gained from their appearances on the show.
While the net worth of Moki Doorstep is difficult to estimate, it is clear that the product has been successful and has helped the company to grow. As the company continues to innovate and expand, it will be interesting to see what new products and innovations they come up with to make outdoor adventures and road trips even more enjoyable and convenient.
Moki Doorstep’s Social Media
Moki Doorstep has a presence on various social media platforms, including Facebook, Instagram, and Twitter. On Facebook, the company’s page has over 33,000 likes and regularly posts updates and news about its products.
Similarly, on Instagram, their official page has over 29,000 followers and features user-generated content using their product. On Twitter, the company has over 500 followers and actively engages with users and customers [7].
Moki Doorstep’s social media presence has played a significant role in the growth of the company, with many users sharing their positive experiences and recommendations on social media platforms. Social media has also been used to promote the product and generate buzz around it, leading to increased sales and brand recognition.
Moki Doorstep has an active and engaged social media presence on various platforms, and it has played a significant role in the growth and success of the company. Many users and customers have shared their positive experiences and recommendations on social media, which has helped to spread the word about the product and generate buzz around it.
Alternatives To Moki Doorstep
If you are looking for alternatives to Moki Doorstep, there are a few different options available on the market.
Here are some products you might consider:
- RoofBag Rooftop Cargo Carrier. This is a soft-sided rooftop carrier that can be used to transport bulky items on the roof of your car. It comes in a range of sizes and can be attached to most vehicles with or without a roof rack;
- Thule Motion XT Rooftop Cargo Carrier. This is a hard-sided rooftop carrier that offers additional protection for your items during transport. It has a sleek design and comes in a range of sizes to fit different vehicles;
- Rightline Gear Sport Jr. Car Top Carrier. This is a soft-sided rooftop carrier that is designed for smaller vehicles or for people who don’t need to transport as many items. It can be attached to most vehicles with or without a roof rack;
- Highland Black Heavy Duty Bar Carrier. This is a simple and affordable rooftop carrier that can be used to transport items like kayaks, surfboards, or luggage. It can be attached to most vehicles with a roof rack;
- Yakima SkyBox Carbonite Cargo Box. This is a hard-sided rooftop carrier that offers a lot of storage space and additional protection for your items during transport. It has a sleek design and comes in a range of sizes to fit different vehicles;
- The SUV Doorstep. This product attaches to the striker of your SUV’s door and provides a platform for accessing the roof. It is made of aircraft-grade aluminum and can support up to 400 pounds;
- The Hi-Lift Jack HL-604 Jack Mate. This device attaches to a Hi-Lift Jack and provides a platform for accessing the roof of your vehicle. It can support up to 700 pounds and is made of steel with a powder-coated finish;
- The Buyer’s Products Safety Folding Grab/Step. This product is a folding step that can be attached to the door of your vehicle to provide a platform for accessing the roof. It is made of steel with a black e-coat finish and can support up to 300 pounds;
Despite facing competition in the market, Moki Doorstep remains a popular product, especially among outdoor enthusiasts and those who frequently use roof racks. In addition to providing safe and convenient access to the roof, Moki Doorstep is also priced affordably, which makes it a great value for consumers.
It is worth noting that net worth is not the only measure of a company’s success, and Moki Doorstep has clearly made an impact in the outdoor and travel industries. The product has helped to make it easier and more convenient for people to transport items on the roof of their vehicles, and it has received positive reviews from customers and media outlets alike.
FAQ:
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Did Daymond actually buy Moki Doorstep?
No, Daymond John did not buy Moki Doorstep on Shark Tank. He did, however, make an offer to invest in the company, but the deal ultimately fell through when Zach Brown, the founder of Moki Doorstep, decided not to accept the offer.
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How much is the Moki Doorstep worth?
The exact net worth of Moki Doorstep is not publicly known, as the company is privately owned. However, after its appearance on Shark Tank, Moki Doorstep experienced a significant increase in sales and publicity, which has undoubtedly contributed to its overall value.
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Who is Moki Doorstep owned by?
Moki Doorstep is owned by its founder, Zach Brown, and his team.
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Has anyone sold their entire company on Shark Tank?
Yes, some entrepreneurs have sold their entire companies on Shark Tank, but it is relatively rare. Most deals made on the show involve the sharks investing in a portion of the company, rather than buying it outright.
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What is the most successful Shark Tank item ever?
The most successful Shark Tank item ever is the Scrub Daddy, a cleaning product that is shaped like a smiley face and can be used for a variety of cleaning tasks. Since appearing on Shark Tank in 2012, Scrub Daddy has generated over $209 million in sales [8].
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What is the most expensive deal ever made on Shark Tank?
The most expensive deal ever made on Shark Tank was a $12 million investment for 25% of the company, made by Mark Cuban and Lori Greiner for the business, LuminAID [9].
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What was the most expensive investment on Shark Tank?
The most expensive investment in Shark Tank’s history was a $30 million investment in a company called Groovebook, made by Mark Cuban in Season 5 [10].
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What company does Damon own?
Damon John is the founder and CEO of FUBU, a clothing brand that specializes in urban wear.
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Why did Damon crash his car?
There is no information publicly available about Damon John crashing his car.
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Do Shark Tank deals actually close?
Not all Shark Tank deals actually close. Some entrepreneurs and sharks may decide not to move forward with the deal for various reasons, such as disagreements over the terms of the investment or production issues.
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Who is the poorest shark on Shark Tank?
The “poorest” shark on Shark Tank is Barbara Corcoran, with a reported net worth of $100 million [11].
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How did Damon lose $50 million dollars?
There is no information publicly available about Damon John losing $50 million dollars.
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Do Shark Tank investors get paid?
Shark Tank investors, or sharks, receive equity in the companies they invest in, which can result in significant returns if the company becomes successful.
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What was Kevin O’Leary’s best Shark Tank investment?
One of Kevin O’Leary’s best Shark Tank investments was in a company called Wicked Good Cupcakes, which has since grown into a multi-million dollar business.
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What is the #1 product in Shark Tank history?
The #1 product in Shark Tank history is Scrub Daddy, a cleaning product that has become a household name since its appearance on the show [12].
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Who is the smartest entrepreneur in Shark Tank?
It is difficult to determine who the smartest entrepreneur in Shark Tank is, as each entrepreneur brings unique skills and knowledge to their businesses.
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What did Kevin sell to Mattel?
Kevin O’Leary sold his educational toy company, The Learning Company, to Mattel for $3.6 billion in 1999 [13].
Useful Video: Newington couple become instant millionaires on Shark Tank
References:
- https://bizzbucket.co/moki-doorstep-shark-tank-update
- https://www.looper.com/1059874/whatever-happened-to-moki-door-step-after-shark-tank/
- https://gazettereview.com/moki-door-step-shark-tank-update/
- https://www.sharktankblog.com/business/moki-doorstep/
- https://2paragraphs.com/2020/11/moki-doorstep-what-happened-after-3-million-daymond-john-shark-tank-deal/
- https://insidergrowth.com/moki-doorstep-net-worth/
- https://biznewske.com/moki-doorstep-shark-tank-net-worth/
- https://marketrealist.com/p/moki-doorstep-net-worth/
- https://www.cnbc.com/2019/01/07/shark-tank-why-daymond-john-bought-moki-door-step-for-millions.html
- https://www.reddit.com/r/GrandCherokee/comments/qc2ye2/is_anyone_using_a_moki_door_step_or_something/
- https://mokidoorstep.knoji.com/alternatives/
- https://tvstuffreviews.com/moki-doorstep
- https://www.gobankingrates.com/net-worth/business-people/8-richest-guest-sharks-in-shark-tank-history/