Hydroviv: What Happened After Shark Tank

Hydroviv: What Happened After Shark Tank

After appearing on the hit reality TV show Shark Tank, Hydroviv, the water filtration company founded by Dr. Eric Roy, experienced a significant turning point in its journey.

The exposure gained from the show allowed Hydroviv to showcase its innovative approach to water filtration and its commitment to providing clean and safe drinking water to communities in need. While the outcome of the deal with the Sharks may not have materialized as expected, Hydroviv’s story did not end there.

In this article, we will delve into what happened to Hydroviv after Shark Tank, exploring its growth, achievements, challenges, and its ongoing mission to make a positive impact in the world of water filtration.

What Is Hydroviv?

Hydroviv is an esteemed enterprise specializing in the production of cutting-edge water filtration systems tailored to eradicate detrimental impurities from regional water sources. These state-of-the-art filters excel at eliminating hazardous elements such as lead, arsenic, and chlorine, ensuring the provision of purified water [1].

What sets Hydroviv filters apart is their distinct capability to preserve essential minerals crucial for human well-being, including calcium, magnesium, and potassium, which confer numerous health benefits.

What Is Hydroviv?

The installation of Hydroviv filters is a breeze, and they leverage a unique amalgamation of filtering materials that specifically address the diverse and localized pollution challenges present in different water supplies. This stands in stark contrast to conventional reverse osmosis systems, notorious for their expensive installation and upkeep requirements.

If you intend to equip your kitchen with one of these exceptional filters, the price stands at $224.99. Replacement filters are available for purchase at $65 individually, or at a reduced rate of $55 for subscribers to their service. Prior to shipment, Hydroviv meticulously reassesses the local water quality to ensure optimal efficacy in eliminating the specific contaminants prevalent in the area [2].

Initially conceived as a benevolent endeavor, Hydroviv was born out of the visionary spirit of Eric Roy, an individual who passionately describes himself as a “water enthusiast”. Sensing the perils of water contamination long before it gained national attention, Roy embarked on establishing Hydroviv with a noble objective – to furnish free filters to the residents of Flint, Michigan. This philanthropic mission endures unwaveringly, perpetuating its noble cause.

Eric Roy stands as the pioneering force behind Hydroviv, a company that has rapidly gained prominence owing to its groundbreaking approach to water filtration and steadfast dedication to supplying clean and safe drinking water to communities in dire need.

What sets the Hydroviv filter apart from all other water filters is its unique “city-specific” feature. Eric and his team of knowledgeable individuals, affectionately known as the “Water Enthusiasts”, encompass experts in various scientific fields such as environmental policy, biomedical engineering, biology, chemistry, surface science, and informatics (the utilization of data and knowledge to enhance human health).

Their approach involves meticulously collecting and analyzing water quality data from local, county, state, and federal databases. This comprehensive analysis surpasses the capabilities of a mere water sample. By doing so, they can optimize the water filters based on the specific location of the users. This diligent oversight continues as they actively monitor the water supply to ensure that no changes occur. If any modifications do arise, they promptly provide a replacement cartridge to the consumer at no additional cost.

Advantages of Hydroviv

Given the extensive list of contaminants, it is evident why a generic “one size fits all” product would be ineffective.

Advantages of Hydroviv

The Hydroviv filter addresses a wide range of harmful substances, including arsenic, volatile organic compounds (VOCs), polychlorinated biphenyls (PCBs), which are extremely toxic industrial compounds, methyl tertiary-butyl ether (MTBE), a carcinogenic fuel oxygenate, mercury, cysts (small infectious microorganisms), pesticides, pharmaceuticals, petroleum-based chemicals, chlorine, chloramine, disinfection byproducts, and many more [3].

Moreover, factors such as pH and water hardness play significant roles, leading to variations in removal percentages across different regions.

Highlighted advantages of the Hydroviv filter include:

  • Meeting or surpassing the filtration performance standards outlined by the National Science Foundation Standard 53 for the removal of dissolved and particulate lead and chromium 6;
  • Exclusively eliminating toxic chemicals like lead, arsenic, and chromium 6, while preserving essential minerals such as calcium, magnesium, and potassium;
  • The simple installation process with convenient screw-on and screw-off connections, eliminating the need for cutting, drilling, or costly professional assistance;
  • Compact design that does not occupy excessive space beneath the kitchen sink or bathroom vanity;

Hydroviv caters to a wide range of individuals seeking to ensure the safety of their drinking water. However, it is particularly sought after in regions plagued by well-known issues with poor water quality. The infamous case of Flint has raised awareness and made people more vigilant about the composition of their tap water. As a result, there has been a growing interest in investing in filtration solutions like Hydroviv to address these concerns.

About the Founders Of Hydroviv

In 2014, the city of Flint, Michigan, made the decision to transition its drinking water supply from the Detroit system to the Flint River. This switch resulted in a severe and uncommon case of water pollution in the United States. The consequences were evident through the presence of discolored water with unpleasant odors and taste. Moreover, the residents faced alarming health issues, including significantly elevated blood lead levels in children, as well as various unexplained illnesses, skin irritations, and even hair loss.

Dr. Eric Roy, the founder and Head of Technology at Hydroviv, was conducting chemical research for the US Military when he became aware of the contamination crisis. Realizing that typical consumer-grade filters would be insufficient to tackle the high levels of lead, he drew upon his expertise in designing customized water filtration systems for industrial clients [4].

About the Founders Of Hydroviv

This realization sparked an idea to enhance home filtration systems by implementing a similar approach — developing city-specific filters designed for drinking water. As a result, he initiated #FiltersForFlint, a grassroots charitable organization.

Dr. Roy and a friend took action by assembling filters in his apartment and personally shipping them, free of charge, to residences and organizations in Flint. Their dedication to supporting the affected community continues to this day, extending not only to the people of Flint but also to disadvantaged families in Washington, DC.

The initial donation of a few hundred filters laid the foundation for Hydroviv. Driven by the growing demand, Eric established Hydroviv as a swiftly expanding company. Their production has since multiplied, with thousands of units now being manufactured in a compact warehouse located in Washington, DC.

The Pitch Of Hydroviv At Shark Tank

During the presentation on Shark Tank, Eric put forward an offer of a 10% equity stake in his company for $400,000, resulting in a valuation of $4 million for the firm. Eric shared the backstory of his company and provided product samples to the sharks.

When questioned about the reason for needing the funds, Eric expressed the need to hire a dedicated marketer. Mark raised a query as to why a marketer was necessary when Eric could handle the marketing responsibilities himself.

Rohan Oza, a guest shark, pointed out that the main challenge lay in raising awareness among individuals about their water quality, and he was uncertain about the most effective way to reach and engage with this target audience. Lori agreed, stating that the marketing message lacked clarity, and subsequently opted out of the deal.

Mark believed that Hydroviv’s key selling point was trust, emphasizing that Eric should take the initiative in reaching out rather than relying on hiring a marketer. However, the deal with Mark did not reach a final agreement, and Eric acknowledged that the proposed terms may not have been suitable for their needs.

Despite this setback, Kevin “Mr. Wonderful” O’Leary congratulated Hydroviv on reaching its fifth anniversary, indicating that Eric had maintained a connection with the sharks [5].

The Pitch Of Hydroviv At Shark Tank

Hydroviv After The Shark Tank

Following the pitch, Hydroviv experienced a surge in sales, and the company is confident about surpassing its sales target of $1.7 million for the year. As of June 2021, the company remained active and continues to generate an annual revenue of $1 million.

Roy accepted Mark Cuban’s offer of $400,000 for a 20% stake in the company without engaging in negotiations. However, following the episode’s airing in April 2019, the deal with Cuban ultimately fell through.

Despite the unsuccessful partnership with Cuban, Hydroviv has maintained its upward trajectory. The company markets its water filtration systems at an average price of around $190, while the manufacturing costs remain significantly lower at approximately $50.

Hydroviv’s water filtration systems are built to be robust and tailored to the specific characteristics of different regions’ water sources. Since its appearance on Shark Tank, the company has witnessed a surge in demand for its products, resulting in notable revenue growth.

As of 2023, Hydroviv remains in operation and continues to offer its customized water filters. Although the agreement with Mark Cuban did not materialize, the company has persevered in its growth journey and expanded its customer base [6].

Hydroviv has achieved two noteworthy certifications from the Organization for Public Health and Safety. The company has been granted the Ansi 42 distinction for its impact on aesthetic aspects, as well as the Ansi 53 recognition for its positive effects on health. Moreover, Hydroviv has fostered enduring relationships with the Sharks, and Kevin O’Leary himself conveyed his warm wishes on their fifth anniversary.

In addition, Hydroviv has experienced substantial growth in its social media presence. With over 19,000 followers on Instagram and 400 followers on Twitter, the company has garnered a significant online following. Its YouTube videos consistently achieve an average of over 20,000 views.

Situated in Washington, Hydroviv continues to contribute to employment opportunities and extend support to those in need. The company offers partnership opportunities to organizations through its website. Notably, Hydroviv has collaborated with the Little Miss Flint Clean Water Fund, which has successfully raised an impressive $638,971 to date.

The Net Worth Of Hydroviv

The Net Worth Of Hydroviv

Hydroviv’s net worth has been estimated to be at least $5 million after appearing on Shark Tank, and as of August 2022, the founder Eric Roy has a reported net worth of $4 million as an individual. Hydroviv is a water filtration system company that builds custom water filters designed for region-specific types of water, and removes contaminants such as lead, arsenic, and chromium-6, depending on the city’s water conditions. However, the current net worth of the company is not available in the search results [7].

Alternatives To Hydroviv

Several alternatives to Hydroviv offer water filtration solutions. Here are a few examples:

  • Brita: Brita is a well-known brand that offers various types of water filtration pitchers, dispensers, and faucet-mounted filters. They use activated carbon filters to reduce impurities and improve the taste of tap water;
  • PUR: PUR is another popular brand that offers a range of water filters, including pitchers, faucet-mounted filters, and refrigerator filters. Their filters use activated carbon and ion exchange technology to remove contaminants;
  • Aquasana: Aquasana offers a variety of filtration systems, including whole-house filters, under-sink filters, and shower filters. They use a combination of activated carbon, ion exchange, and sub-micron filtration to remove a wide range of contaminants;
  • ZeroWater: ZeroWater specializes in portable water filters, including pitchers and dispensers. Their filters incorporate a 5-stage filtration system, including activated carbon and an ion exchange resin, to provide purified water;
  • APEC Water Systems: APEC Water Systems focuses on reverse osmosis filtration systems. They offer under-sink RO systems that effectively remove impurities, including heavy metals, chemicals, and microorganisms;
  • Berkey: Berkey offers gravity-fed water filters that are suitable for both indoor and outdoor use. Their filters use a combination of carbon filtration and microfiltration to provide purified water;

Alternatives To Hydroviv

It’s important to consider your specific needs and the contaminants present in your water when choosing an alternative to Hydroviv. Each brand may have different filtration capabilities and features, so it’s recommended to research and compare options to find the best fit for your requirements.

Can Hydroviv Filters Be Used In Apartments & Condos:

1) Universal Connections

One of the advantages of Hydroviv filters is their universal connections. These filters are compatible with standard faucets and can be easily attached without the need for complex installation or modifications to existing plumbing. This feature makes them ideal for apartments and condos where permanent modifications may not be allowed or preferred.

2) Size

Hydroviv filters are designed with compactness in mind. Their sleek and space-saving design ensures that they can fit easily in smaller living spaces, such as apartments and condos. Whether it’s a countertop model or an under-sink installation, Hydroviv filters can accommodate the limited space typically available in these types of residences.

3) Deposit Considerations

Renters in apartments and condos may have concerns about potential damage to plumbing or fixtures caused by water filtration systems. Hydroviv filters address these concerns by using non-permanent attachments that do not require drilling or alterations to the existing infrastructure. This feature ensures that the installation of the filter will not result in any damage that could affect the security deposit or lease agreements.

4) Portability


Another advantage of Hydroviv filters is their portability. For individuals living in apartments or condos, the ability to easily move the filter from one location to another can be beneficial. Whether you’re relocating within the building or moving to a new residence, you can take your Hydroviv filter with you to continue enjoying clean and filtered water without the need for a new installation.


  1. How does Hydroviv from Shark Tank work?

Hydroviv is a water filtration system that uses a customized approach to remove contaminants from the water supply. The system works by utilizing a combination of activated carbon and other filtration media to target specific contaminants found in the water. What sets Hydroviv apart is its “city-specific” customization [8].

The company collects and analyzes data on water quality from local, county, state, and federal databases to identify contaminants and susceptibilities specific to each location. This data-driven approach allows Hydroviv to optimize the filtration system according to the user’s location, ensuring the effective removal of contaminants while retaining essential minerals in the water.

  1. What is the current valuation of Hydroviv after Shark Tank?

Unfortunately, the specific current valuation of Hydroviv after appearing on Shark Tank is not available. However, it is mentioned that Hydroviv had an estimated net worth of at least $5 million before appearing on the show.

  1. How much does Hydroviv cost?

The cost of Hydroviv water filters can vary depending on the specific model and features. As of the available information, the under-sink filter system is priced at $179.99, the shower filter at $84.99, and filters for refrigerators are also available [9].

  1. How long do Hydroviv’s water filter cartridges last?

Under typical conditions, Hydroviv water filter cartridges last for approximately six months. This duration takes into account regular usage, including activities like washing dishes and hands. However, for households with larger families or specific water conditions, it is recommended to contact Hydroviv for advice on replacement intervals [10].

  1. Does Hydroviv reduce water pressure?

Hydroviv’s point-of-use water filtration systems, such as under-sink and shower filters, are designed to filter the water used for drinking, washing dishes, cooking, and bathing. These systems are not intended to reduce water pressure in the household.

  1. Does Hydroviv remove good minerals?

Hydroviv’s water filtration systems are designed to selectively remove harmful contaminants while leaving essential minerals, such as calcium and magnesium, intact. The aim is to provide clean and safe drinking water without stripping away beneficial minerals that contribute to water quality.

  1. Does Hydroviv remove chlorine?

Yes, Hydroviv water filters are effective at removing chlorine from the water supply. Chlorine is commonly used as a disinfectant in municipal water treatment, but its presence can affect the taste and odor of the water. Hydroviv filters are designed to remove chlorine, providing improved taste and odor in the filtered water.

  1. What type of filter is Hydroviv?

Hydroviv water filters utilize a combination of filtration media, including activated carbon and other proprietary materials, to achieve their filtration capabilities. While specific details about the internal components of the filter are not available, Hydroviv is known for its customized approach to water filtration, targeting specific contaminants found in different water supplies.

  1. Does Hydroviv remove PFAS?

Yes, Hydroviv water filters are effective at removing PFAS (per- and polyfluoroalkyl substances). PFAS are a group of human-made chemicals that have been associated with adverse health effects. Hydroviv under-sink filters have been shown to outperform major manufacturers in removing PFAS, including GenX and other PFAS compounds, over the lifespan of the filter [11].

  1. What is the price of Hydroviv?

As mentioned earlier, the price of Hydroviv water filters can vary depending on the specific model and features. The under-sink filter system is priced at $179.99, the shower filter at $84.99, and filters for refrigerators are also available. It is always recommended to check the official Hydroviv website or contact the company directly for the most up-to-date pricing information.

If you are considering outfitting your kitchen with one of these remarkable filters, the price is set at $224.99. Should the need for replacement filters arise, they can be acquired individually for $65, or at a discounted price of $55 for loyal subscribers to their service. It’s worth noting that prior to dispatching your order, Hydroviv conducts a thorough reassessment of the local water quality, guaranteeing the filters’ utmost effectiveness in eradicating the specific contaminants that are prevalent in your area.

  1. Where is Hydroviv from?

Hydroviv is based in Washington, DC, in the United States [12].

  1. What maintenance is recommended for Hydroviv?

The maintenance required for Hydroviv water filters is relatively simple. It is recommended to replace the filter cartridge every six months under typical conditions. Additionally, periodically checking the connections and ensuring the system is functioning properly is advisable. The specific maintenance requirements may vary depending on the model and usage, so referring to the user manual or contacting Hydroviv directly for guidance is recommended.

  1. How easy are Hydroviv filters to install?

Hydroviv filters are designed for easy installation. The systems utilize screw-on and screw-off connections, eliminating the need for cutting, drilling, or expensive professional installation. The process typically involves connecting the filter system to the existing water line under the sink or showerhead, following the provided instructions.

  1. What else are Hydroviv filters capable of removing?

Hydroviv filters are capable of removing a wide range of contaminants commonly found in water supplies. This includes but is not limited to contaminants such as lead, arsenic, chromium 6, VOCs, PCBs, MTBE, mercury, cysts, pesticides, pharmaceuticals, chlorine, chloramine, disinfection byproducts, and many more. The specific contaminants removed can vary depending on the location and the customized approach taken by Hydroviv for each city.

  1. Is Hydroviv certified?

Yes, Hydroviv water filters are certified by the National Sanitation Foundation (NSF) to meet or exceed standards for specific contaminant removal. For example, Hydroviv filters meet NSF Standard 53 for dissolved/particulate lead and chromium 6 removal.

  1. Is Hydroviv made in the USA?

Hydroviv proudly manufactures its water filters in the United States, contributing to local production and supporting the economy.

  1. Does Hydroviv remove calcium?

Hydroviv water filters are not specifically designed to remove calcium from the water. The filtration systems aim to selectively remove harmful contaminants while leaving beneficial minerals like calcium and magnesium intact, contributing to water quality.

  1. Does Hydroviv remove sulfur?

Hydroviv water filters do not target the removal of sulfur from water supplies. These filters primarily focus on the removal of specific contaminants like lead, arsenic, chromium 6, VOCs, PCBs, MTBE, mercury, cysts, pesticides, pharmaceuticals, chlorine, chloramine, and disinfection byproducts.

  1. What are the problems with Hydroviv?

While Hydroviv water filters have received positive reviews and are known for their customized approach, there can be a few potential considerations. Some users may find the cost of the filters relatively higher compared to standard consumer-grade filters.

Additionally, the lifespan of the filter cartridges, which is approximately six months under typical conditions, may require periodic replacement. It is important to note that specific user experiences and requirements may vary, so researching and considering individual needs is recommended.

  1. Does Hydroviv only work in cold water?

Hydroviv water filters are designed to work with both cold and hot water. However, it is worth noting that the filtration performance and lifespan of the filter cartridge may be affected by the temperature of the water. The filter’s effectiveness in removing contaminants should remain consistent regardless of the water temperature.

  1. Does Hydroviv reduce TDS?

Hydroviv filters are not specifically designed to reduce total dissolved solids (TDS) in water. While the filters effectively remove specific contaminants, TDS reduction is not their primary function.

  1. Does Hydroviv remove chromium 6?

Yes, Hydroviv water filters are designed to effectively remove chromium 6 (hexavalent chromium) from the water supply. The filters meet or exceed the filtration performance standards set forth by the National Science Foundation (NSF) for chromium 6 removal.

  1. Is Hydroviv a carbon filter?

Hydroviv water filters utilize activated carbon as one of the filtration media components. However, Hydroviv filters are not solely carbon filters. They incorporate a combination of filtration technologies to effectively target a wide range of contaminants found in water supplies.

  1. Does Hydroviv make water taste better?

Yes, Hydroviv water filters can improve the taste and odor of water by removing contaminants such as chlorine. By selectively targeting and removing specific impurities, Hydroviv filters can provide cleaner and better-tasting drinking water.

  1. Does Hydroviv make a whole house filter?

Yes, Hydroviv offers whole-house water filtration systems in addition to its point-of-use filters. These whole-house filters are designed to provide comprehensive filtration for all water sources within a household, including faucets, showers, and appliances. The whole-house filtration systems can address a wide range of contaminants and offer customized solutions based on specific water quality data.

Useful Video: Hydroviv’s Experience on Shark Tank


  1. https://allsharktankproducts.com/shark-tank-products-home/hydroviv-drinking-water-filters/
  2. https://biznewske.com/hydroviv-shark-tank-net-worth/
  3. https://gazettereview.com/hydroviv-after-shark-tank-update/
  4. https://seriosity.com/hydroviv-shark-tank/
  5. https://allsharktankproducts.com/shark-tank-products-home/hydroviv-drinking-water-filters/
  6. https://www.hydroviv.com/blogs/shark-tank-water-filters
  7. https://insidergrowth.com/hydroviv-net-worth/
  8. https://sharktankrecap.com/hydroviv-update-shark-tank-season-10/
  9. https://2paragraphs.com/2021/01/hydroviv-what-happened-to-water-filter-after-400000-mark-cuban-shark-tank-deal/
  10. https://www.sharktankblog.com/business/hydroviv/
  11. https://www.sharktanksuccess.com/hydroviv-review/
  12. https://www.inc.com/emily-canal/shark-tank-recap-season-10-episode-18-hydroviv.html