Cool Wazoo is a baby product that combines five different functionalities, including a high chair cover, a shopping cart cover, a diaper changing pad, a car seat canopy, and a swing cover [1]. The product was designed by Ginelle Mills, a mother of four who came up with the idea after struggling to keep up with the different baby gear needed for her children. After creating a prototype and patenting the product, Mills appeared on the popular television show Shark Tank to pitch her idea to the panel of investors, also known as the “sharks”.
The sharks were impressed with the product’s versatility and functionality, and Mills ended up receiving a deal from Lori Greiner, a well-known investor, and QVC personality.
After the episode aired, Cool Wazoo gained widespread recognition and became a popular baby product among parents. However, the success of Cool Wazoo did not come without its challenges. Mills faced a number of obstacles, including manufacturing and distribution issues, as well as the need to expand her product line. Despite these challenges, Mills persevered and continued to grow her business, even partnering with major retailers such as Bed Bath & Beyond and buybuy BABY.
Today, Cool Wazoo is a thriving business that continues to innovate and expand its product line. The company has also remained committed to its mission of providing parents with high-quality, versatile, and affordable baby products that make parenting easier and more enjoyable. This article will explore the journey of Cool Wazoo from its inception to its current success and will highlight the lessons that can be learned from its story.
What Is Cool Wazoo?
Cool Wazoo is a multi-functional baby cover that was invented by Ginelle Mills. The brand name is derived from “cool” and “Wazoo”, a slang term for “bottom”. The product is designed to improve sanitation and convenience for parents when they are outside with their babies. Cool Wazoo is a 5-in-1 baby cover that functions as a diaper changing pad, restaurant high chair cover, grocery cart cover, car shade, and park swing cover [2].
Mills experimented with different designs and fabrics until she came up with a product that combined various functions into one compact and portable item. The Cool Wazoo can be used as a nursing cover, shopping cart cover, high chair cover, swing, and stroller cover, and even as a changing pad. The product is made of a soft, breathable fabric that is easy to clean and can be used in various weather conditions.
Overall, Cool Wazoo is an innovative and practical solution for parents looking to make outdoor activities with their babies more comfortable and hygienic. Its versatility and convenience have made it a fan-favorite among parents, and its popularity only continues to grow.
About the Founders Of Cool Wazoo
Cool Wazoo was invented by Ginelle Mills, a mother of four from Missouri, USA. Mills came up with the idea for Cool Wazoo out of frustration with having to use multiple items to protect and entertain her baby during outdoor activities [3].
Aside from being an inventor and entrepreneur, Mills is also a registered nurse and a mother of four. She has been praised for her determination and creativity in creating a product that solves a common problem for parents and caregivers.
The Pitch Of Cool Wazoo At Shark Tank
Cool Wazoo is a multi-functional baby cover that was pitched on season 4, episode 8 of the popular television show Shark Tank by Ginelle Mills, the inventor and founder of the brand. The pitch began with Mills explaining the problems she faced when taking her baby outside, such as the lack of proper hygiene and inconvenience. She then introduced Cool Wazoo as a 5-in-1 solution to these problems, highlighting its various functions, including a diaper changing pad, restaurant high chair cover, grocery cart cover, car shade, and park swing cover.
During her pitch, Mills emphasized the product’s versatility, durability, convenience, and affordability, calling it a “must-have for parents on the go”. She also talked about the market potential for the product, pointing out that it could appeal to a wide range of consumers, including parents and caregivers.
After a brief demonstration of the product and its features, the sharks started asking Mills questions about the product’s manufacturing, sales, and patent protection. Kevin O’Leary expressed concern about the profitability of the product, while Daymond John was skeptical about its appeal to consumers.
After some negotiation, Mills accepted the deal with Lori Greiner, thus securing the investment and partnership she needed to take Cool Wazoo to the next level. The product has since become a success and gained significant popularity among parents and caregivers.
The pitch of Cool Wazoo at Shark Tank serves as an excellent example of the power of a well-prepared, persuasive, and passionate pitch. Mills’ presentation effectively demonstrated the product’s benefits and market potential, and her negotiation skills helped her secure a favorable deal with one of the sharks. The episode also highlights the importance of finding the right partner and investor, someone who shares your vision and can help you achieve your goals [4].
Cool Wazoo After The Shark Tank
Since appearing on Shark Tank, Cool Wazoo has gained significant popularity and has become a highly-rated product on various online platforms. Parents and caregivers praise it for its versatility and ease of use. The product is made from heat-resistant material and is designed to be easy to clean, reusable, and machine washable. This makes it highly convenient for parents who are always on the move with their babies.
Cool Wazoo has been updated with new and improved features, including a larger size to accommodate growing babies and a new absorbent layer to keep babies dry during diaper changes. The product has continued to receive favorable reviews and maintains a strong presence in the baby care market.
After appearing on Shark Tank in 2012, Cool Wazoo, the multi-functional baby cover invented by Ginelle Mills, gained significant popularity among parents and caregivers. The success of the show helped Mills secure an investment from Lori Greiner, known as the “Queen of QVC”, who promised to help with product development, distribution, and marketing [5].
Cool Wazoo is now licensed under the name “Comfort and Harmony” and is available for purchase in various outlets like Babies R Us and Amazon Prime. The product is still praised for its versatility, durability, convenience, and affordability, making it an ideal solution for parents looking to make outdoor activities with their babies more comfortable and hygienic.
The success of Cool Wazoo after appearing on Shark Tank serves as a testament to the importance and impact of the show. Shark Tank provides entrepreneurs with a platform to showcase their brilliant ideas and receive valuable investments and mentorship from successful business moguls. The show has launched countless companies and products, many of which have gone on to become household names.
Cool Wazoo is one of the many success stories that emerged from Shark Tank. The product’s popularity and continued success serve as a testament to both the ingenuity of the inventor Ginelle Mills and the power of the show. Cool Wazoo’s versatility and practicality continue to make it an attractive option for parents, and the brand’s evolution and expansion have helped it remain relevant to current markets over the years.
The Net Worth Of Cool Wazoo
As of 2023, the net worth of Cool Wazoo, the multi-functional baby cover, is approximately $1 million USD [6]. Ginelle Mills, the inventor, and founder of the brand, appeared on Shark Tank in 2012 and secured an investment from Lori Greiner. The product has since undergone updates and improvements, including a larger size to accommodate growing babies and a new absorbent layer to keep babies dry during diaper changes.
Cool Wazoo is now licensed under the name “Comfort and Harmony” and is widely available for purchase on various platforms, including Amazon and Babies R Us. Its versatility and practicality continue to make it an attractive option for parents looking to make outdoor activities more comfortable and hygienic for their babies.
Cool Wazoo On Social Media
Cool Wazoo has gained a significant following on social media platforms such as Facebook and Instagram. Parents and caregivers rave about the product’s versatility and practicality, as well as its ability to make outdoor activities more comfortable and hygienic for babies.
On Facebook, the brand has a dedicated page with over 17,000 followers. The page features product updates, customer reviews, and photos of babies enjoying their Cool Wazoo covers. The page also serves as a community forum for parents to share tips and experiences related to using the product.
On Instagram, the brand’s official account has over 7,000 followers and features photos of babies using the Cool Wazoo covers in various outdoor settings. The brand also collaborates with popular parenting influencers to showcase the product and its features [7].
In addition to the brand’s own social media pages, customers have also taken to social media to share their experiences with the product. The hashtag #coolwazoo has over 1,000 posts on Instagram, featuring photos and reviews from satisfied customers. The brand’s success on social media serves as a testament to the power of word-of-mouth marketing and the importance of building a strong online presence.
Cool Wazoo’s success on social media can be attributed to the product’s practicality and versatility, as well as the brand’s ability to connect with customers and build a community around the product. With a strong social media presence, the brand is poised to continue growing its following and expanding its reach in the parenting market.
Alternatives To Cool Wazoo
There are several alternatives to Cool Wazoo available in the market that offer similar functionalities for parents. Some of these alternative products include:
- Multi-use baby covers: There are several multi-use baby covers available in the market that can be used as high chair covers, shopping cart covers, car seat canopies, and more. Brands such as Brica, Kiddopotamus, and Itzy Ritzy offer such products at various price points;
- Portable diaper changing pads: Portable diaper changing pads are a popular option for parents who are always on the go. These pads can be easily folded and carried in a diaper bag and can be used to change a baby’s diaper in public places. Brands such as Skip Hop, JJ Cole, and Munchkin offer such products;
- Convertible high chairs: Convertible high chairs are designed to grow with a child from infancy to toddlerhood. They can be used as a traditional high chair, a booster seat, and even toddler chair. Brands such as Graco, Evenflo, and Chicco offer such products;
- Portable swings: Portable swings are a great option for parents who want to keep their baby entertained while on the go. These swings are lightweight and can be easily packed in a car or taken on a trip. Brands such as Ingenuity, Fisher-Price, and Graco offer such products;
- Car seat covers: Car seat covers are designed to protect a baby from the sun, wind, and rain while in the car. They can also be used as nursing covers or blankets. Brands such as aden + anais, Bebe au Lait, and Milk Snob offer such products [8];
Several alternative companies to the Cool Wazoo brand offer similar functionality and versatility for parents on the go. Here are a few options to consider:
- Boppy ComfyFit Baby Carrier: This product is a soft and comfortable baby carrier that can also double as a nursing cover, like the Cool Wazoo. It is designed to grow with your baby and can be worn in multiple positions for added convenience;
- CartCouture Shopping Cart Cover: This is a product that serves a similar function to the shopping cart cover feature of the Cool Wazoo. It is made of soft, durable fabric and comes with built-in straps to keep your baby secure and germ-free while shopping;
- HnyBaby Multi-Use Cover: This is a versatile baby cover that can be used as a nursing cover, car seat cover, and shopping cart cover, among other things. It is made of soft, stretchy fabric for added comfort and comes in a variety of stylish designs;
- Itzy Ritzy Multi-Use Cover: This is another multi-functional baby cover that can be used as a nursing cover, car seat canopy, or shopping cart cover. It is made of a soft, lightweight fabric that is easy to clean and comes in a variety of trendy designs [9];
FAQ:
- Is Cool Wazoo still in business?
Yes, Cool Wazoo is still in business and continues to sell its products through its website and various retailers.
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When did the Cool Wazoo start?
Cool Wazoo was founded in 2012 by Ginelle Mills.
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Is Cool Wazoo a Private Limited Company?
The legal structure of Cool Wazoo is not publicly disclosed, but it is likely a private limited company.
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What are the dimensions of the Cool Wazoo?
The cover measures approximately 29 inches by 29 inches when fully opened [10].
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Is the Cool Wazoo machine washable?
Yes, the Cool Wazoo is machine washable and dryer safe.
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Is the fabric of the Cool Wazoo safe for babies?
Yes, the fabric used in the Cool Wazoo is free of harmful chemicals and dyes.
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Can the Cool Wazoo be used for outdoor activities?
Yes, the Cool Wazoo is perfect for outdoor activities such as picnics, camping trips, and beach days. It provides a clean and comfortable surface for babies to sit and play on.
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Does the Cool Wazoo come in different colors or designs?
Yes, the Cool Wazoo is available in a variety of colors and designs to suit your personal style.
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Is the Cool Wazoo easy to pack and carry on the go?
Yes, the Cool Wazoo is lightweight and compact, making it easy to pack and take with you wherever you go.
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Can the Cool Wazoo be used for newborns?
Yes, the Cool Wazoo can be used for newborns and infants of all ages.
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Where can I purchase a Cool Wazoo?
The Cool Wazoo can be purchased directly from the official website or from select retailers.
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Does the Cool Wazoo come with a warranty?
Yes, the Cool Wazoo comes with a one-year warranty against defects in materials and workmanship.
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Where is Ginelle Mills now?
There is no publicly available information on the current whereabouts of Ginelle Mills, who was a partner of Lori Greiner in Cool Wazoo.
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What is the net worth of Ginelle Mills?
There is no publicly available information on the net worth of Ginelle Mills but it can be around $1 million.
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What is the success rate of Shark Tank?
According to the show’s producers, as of 2022, over 60% of the businesses that have appeared on Shark Tank have received a deal from one of the sharks [11].
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Who is the most successful contestant from Shark Tank?
Several businesses that have appeared on Shark Tank have gone on to become very successful, including Scrub Daddy, which has reportedly generated over $200 million in revenue since appearing on the show.
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Who made the most money after Shark Tank?
Scrub Daddy is widely considered to be the most successful business to have appeared on Shark Tank in terms of revenue generated.
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Has anyone from Shark Tank made it big?
Several businesses that have appeared on Shark Tank have gone on to become very successful, including Bombas, Ring, and Tipsy Elves.
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What companies failed on Shark Tank?
Several businesses that have appeared on Shark Tank have failed, including UroClub, which was a product designed to discreetly allow men to urinate while golfing.
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Who is the wealthiest “shark”?
As of 2023, Mark Cuban is considered to be the wealthiest shark, with a net worth of over $4 billion [12].
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Are Shark Tank judges billionaires?
Some of the sharks on the show, such as Mark Cuban and Kevin O’Leary, are billionaires, while others, such as Lori Greiner and Daymond John, are multimillionaires.
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How did Lori Greiner get rich?
Lori Greiner became wealthy by inventing and patenting a number of successful products, including a line of jewelry organizers that she sold on QVC.
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How did Mark Cuban get so rich?
Mark Cuban made his fortune as a tech entrepreneur and investor, founding and selling several successful companies and making strategic investments in others.
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Why is Shark Tank so good?
Shark Tank is popular because it provides a glimpse into the world of entrepreneurship and venture capital, while also showcasing innovative and interesting products.
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Who rejected the Shark Tank offer?
Several entrepreneurs who have appeared on Shark Tank have rejected offers from the sharks, including Jamie Siminoff, who rejected an offer from Kevin O’Leary for his company Ring before ultimately selling the company to Amazon for $1 billion.
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Do Shark Tank deals ever fail?
Some deals made on Shark Tank have failed to materialize after the show, due to issues such as disagreements between the sharks and the entrepreneurs or the failure of the business to meet its projected growth targets.
Useful Video: These Shark Tank Pitches Were Disasters…
References:
- https://www.sharktankblog.com/business/cool-wazoo
- https://seoaves.com/what-happened-to-cool-wazoo-after-shark-tank/
- https://whatisthebusinessmodelof.com/shark-tank/what-happened-to-cool-wazoo-after-shark-tank/
- https://bizzbucket.co/cool-wazoo-shark-tank-update/
- https://gazettereview.com/cool-wazoo-update-happened-shark-tank/
- https://techiegamers.com/cool-wazoo-net-worth/
- https://insidergrowth.com/cool-wazoo-net-worth/
- https://biznewske.com/cool-wazoo-shark-tank-net-worth/
- https://onlinebizbooster.net/what-happened-to-cool-wazoo-after-shark-tank/
- https://www.sharktanksuccess.com/cool-wazoo/
- https://www.incfile.com/blog/post/the-5-most-successful-businesses-that-appeared-on-shark-tank
- https://thecoolwazoo.com/products/vibrant-vancouver