Delving into the post-Shark Tank trajectory of the National Association of Bubble Soccer unveils a captivating narrative of challenges and opportunities. As the brainchild of John Anthony Radusta, the CEO of Advanced Sports Technology, this inflatable and collision-filled version of soccer gained initial attention on the popular television show. However, the real-world landscape brought forth complexities and competition that extended beyond the Tank.
This article meticulously examines the aftermath, scrutinizing the business strategies, market dynamics, and the impact of Shark Tank exposure on the National Association of Bubble Soccer. Discover what unfolded as the bubbles bounced beyond the confines of the entrepreneurial stage.
What Is the National Association of Bubble Soccer:
The National Association of Bubble Soccer (a.k.a. Advanced Sports Technology as it was presented on Shark Tank) functions as an accrediting body that leases, trades, and establishes official regulations for bubble soccer leagues in more than 35 cities across the United States [1].
Since that time, various leagues have emerged, but the National Association of Bubble Soccer stands as the gold standard.
The Concept Of The Project
The acquisition of equipment can be facilitated directly through the National Association of Bubble Soccer. Simply submit an inquiry via the “Buy” page on their website, and they’ll promptly get in touch with you. Investing in their authorized WreckingBallz equipment is akin to a business investment, comparable to how a baker would view the acquisition of a high-grade commercial oven. The disparity in cost between a commercial-grade oven and a standard household oven lies in the former’s capacity for monetization and its ability to offer services at a significantly higher level [2].
When considering bubble soccer as a business investment rather than a discretionary purchase, it surprisingly emerges as an affordable venture. After all, few franchises can be initiated with an investment of less than $ 10,000, a figure that often falls short of covering the licensing fee in other industries, based on our research.
Pros:
Entertainment Value:
One cannot deny the sheer entertainment value that the National Association of Bubble Soccer brings to the table. The concept of players bouncing off each other while attempting to score goals adds a comedic and unpredictable element to the game. This aspect has proven to be a major draw for event organizers, making it a popular choice for team-building activities, birthday parties, and corporate events.
Versatility:
One of the standout features of bubble soccer is its versatility. The game can be played in various settings, from traditional soccer fields to indoor arenas and even on grassy parks. The adaptability of bubble soccer makes it accessible to a wide range of audiences and ensures that it can be enjoyed in different environments.
Safety Measures:
The oversized inflatable bubbles act as a cushion, providing a layer of protection for players during collisions. This safety feature is especially appealing to parents and event organizers concerned about potential injuries associated with traditional sports. The National Association of Bubble Soccer has taken steps to prioritize safety, and this focus contributes to the game’s popularity among families and organizations looking for a fun yet secure activity [3].
Novelty Factor:
The novelty factor associated with bubble soccer is a significant selling point. Participants and spectators are drawn to the uniqueness of the sport, making it a memorable experience. From a business perspective, this distinctiveness increases the marketability of bubble soccer for event organizers and those looking to offer something out of the ordinary.
Television Exposure:
The platform provided by Shark Tank has undoubtedly contributed to the National Association of Bubble Soccer’s success. The exposure garnered from the show has propelled the concept into the public eye, generating interest and curiosity. This visibility has translated into increased bookings for events and a higher demand for bubble soccer as a recreational activity.
Cons:
Limited Competitive Structure:
While bubble soccer is undeniably entertaining, its competitive structure is limited compared to traditional soccer. The inflatable bubbles can hinder players’ mobility and make strategic gameplay challenging. This limitation may disappoint those seeking a more serious and skill-driven sports experience.
Equipment Costs:
The cost of inflatable bubbles and associated equipment can be a significant barrier for individuals or organizations looking to adopt bubble soccer. The initial investment required to purchase a set of quality bubbles can be substantial, potentially limiting the accessibility of the sport to certain demographics or smaller event organizers.
Physical Exertion and Endurance:
Despite the fun aspect, bubble soccer can be physically demanding. The exertion required to move and navigate within the inflatable bubbles, combined with the potential for collisions, may limit the game’s appeal to individuals who are not as physically fit or those seeking a more leisurely activity.
Limited Skill Development:
Traditional sports often provide a platform for skill development and mastery. In the case of bubble soccer, the emphasis on the novelty and entertainment aspects may overshadow the potential for skill progression. This could deter individuals who are looking for a sport that offers a structured path for skill improvement.
Niche Market:
Bubble soccer may be viewed as a niche activity, appealing to a specific demographic seeking a lighthearted and unconventional experience. This niche categorization may limit the long-term growth potential of the National Association of Bubble Soccer, particularly in comparison to more mainstream sports.
Who May Benefit From Using?
Event Organizers:
- Corporate Events: Companies often seek innovative and engaging activities for team-building events or corporate retreats. Bubble soccer provides a lighthearted and memorable experience, fostering teamwork and camaraderie among employees;
- Birthday Parties: For individuals looking to celebrate birthdays uniquely, bubble soccer adds an element of fun and excitement that goes beyond traditional party activities [4];
Families:
- Recreational Gatherings: Families planning gatherings or reunions can enjoy the inclusive and entertaining nature of bubble soccer. The sport is suitable for participants of various ages, making it a family-friendly activity;
- Outdoor Events: Whether it’s a picnic in the park or a backyard barbecue, bubble soccer can be easily set up in different outdoor settings, providing a unique form of entertainment;
Sports and Recreation Centers:
- Indoor Arenas: Sports facilities looking to diversify their offerings can incorporate bubble soccer as a novel indoor activity. The versatility of the game allows it to be played in a controlled environment, expanding the range of sports and games available to patrons;
- Youth Programs: Bubble soccer can be introduced as part of youth recreation programs, attracting children and teenagers to participate in a sport that combines physical activity with entertainment;
Schools and Universities:
- Physical Education Classes: Schools can integrate bubble soccer into physical education classes, offering students a break from traditional sports while promoting physical fitness and coordination;
- Campus Events: Universities can incorporate bubble soccer into campus events, creating a vibrant and engaging atmosphere for students to enjoy during festivals, orientations, or other gatherings;
Entrepreneurs and Business Owners:
Individuals looking to start their own recreational business may find the National Association of Bubble Soccer a lucrative venture. Offering rentals and organizing events can be a profitable business model for entrepreneurs in the sports and entertainment industry.
Sports Enthusiasts:
Individuals who are drawn to non-traditional and alternative sports may find bubble soccer appealing. It provides a unique twist on the classic game of soccer, attracting those who enjoy trying new and unconventional activities.
Tourism and Hospitality Industry:
- Tourist Attractions: Popular tourist destinations can incorporate bubble soccer as part of their entertainment offerings, providing visitors with a distinctive and memorable experience;
- Resorts and Hotels: Luxury resorts and hotels can include bubble soccer as an added recreational option for guests, enhancing their overall stay with a fun and unique activity;
Fitness and Health Enthusiasts:
- Fitness Events: Bubble soccer can be incorporated into fitness events and challenges, attracting individuals who are looking for a playful and energetic way to stay active;
- Health and Wellness Retreats: For wellness retreats or programs focused on holistic health, bubble soccer can serve as a dynamic and enjoyable physical activity;
About the Founders Of the National Association of Bubble Soccer
As John takes center stage, the lively atmosphere is heightened by the appearance of a referee and four individuals encased in enormous, inflatable bubbles, vividly illustrating the essence of this innovative and entertaining sport. The anticipation in the Tank is palpable as John prepares to unveil the potential of bubble soccer, inviting the Sharks to be part of this burgeoning phenomenon.
The Pitch Of National Association of Bubble Soccer At Shark Tank
John Anthony and the National Association of Bubble Soccer entered the Shark Tank during episode 711, seeking a $ 160,000 investment in exchange for a 10% stake in the Advanced Sports Concepts Company [6], the entity overseeing the National Association of Bubble Soccer.
Upon donning bubble suits, Robert, Mark, and Daymond engaged in a playful demonstration of the game, with Mark emerging as the triumphant player after playfully bumping into both Robert and Daymond.
Following the lively introduction, John Anthony walked the Sharks through his business vision. He articulated his goal for the National Association of Bubble Soccer to become the go-to hub for every bubble soccer entrepreneur, offering a comprehensive range of services from equipment and licenses to lead generation and ongoing support. The association would earn approximately half of the revenue generated by its members through events and leagues.
John highlighted the global popularity of the sport, particularly in Europe, and the significant online interest indicated by the keyword “bubble soccer”. The annual revenue for the current year stood at $ 305,000, with a projected year-end figure of $ 430,000, including an $ 80,000 profit. Looking ahead to the next year, John forecasted revenue of $ 630,000. The association also generated income through the sale of bubble packages, priced between $ 4,000 and $ 16,000, encompassing equipment protection and insurance. Even standard birthday parties, John emphasized, brought in an average of $ 300 to $ 500.
The Sharks’ responses varied. Kevin expressed confusion over the company’s strategy and, feeling the lack of clarity, opted out of the deal. Lori voiced skepticism about the long-term viability of bubble soccer leagues, leading her to decline participation. Robert, echoing Kevin’s sentiments, found the National Association of Bubble Soccer’s business models too diverse and potentially problematic, prompting his exit.
With Mark as the sole remaining Shark, he too decided not to invest, citing concerns about the complexity of John’s business. Consequently, the National Association of Bubble Soccer left the Tank without securing a deal.
National Association of Bubble Soccer After The Shark Tank
A closer examination of the Advanced Sports Technology website unveiled surprising disparities compared to its presentation on Shark Tank. The website lacked a clear and concise business plan, offering instead a vague concept related to transitioning “from the boardroom to the locker room”. References were made to a “psychological model” and an “independent assessment of business operations,” leaving the researcher perplexed.
Even the “About” page failed to provide sufficient clarity, leaving more questions than answers. In essence, it appears that other entrepreneurs, possessing greater acumen and clarity, have entered the market, potentially surpassing John’s influence in the field.
The Net Worth Of National Association of Bubble Soccer
By this time, the company had already brought in $ 305,0002, demonstrating its potential for growth in the U.S. sports market, which is worth an estimated $ 74 billion annually. However, it’s important to note that these figures were from 2015 and the company’s current net worth may be different.
The cost of entering the business and purchasing the necessary equipment, such as the inflatable bubbles used in the sport, was reported to be between $ 3,000 to $ 5,000 [9]. The market value of the balls alone was less than $ 3,980, indicating that a significant portion of the investment would likely go towards marketing and promoting the sport to boost its popularity.
Today, the National Association of Bubble Soccer remains active, with over 7,000 likes on its official Facebook page, suggesting that it continues to maintain a strong community of fans and players.
Alternatives To the National Association of Bubble Soccer
Knockerball:
- Description: Similar to bubble soccer, Knockerball involves participants wearing inflatable spheres, allowing them to collide, roll, and bounce off each other in a controlled environment. The emphasis is on the physical and entertaining aspects of the activity;
- Benefits: Knockerball provides a thrilling and comical experience suitable for various events, including corporate gatherings, team-building activities, and parties;
Archery Tag:
- Description: Archery Tag combines elements of archery, dodgeball, and paintball. Participants use foam-tipped arrows to tag opponents and eliminate them from the game. The goal is to achieve strategic objectives while avoiding being hit;
- Benefits: This fast-paced and strategic game is ideal for team-building activities, sports events, and recreational outings. It offers a unique blend of skill, teamwork, and adrenaline-pumping action;
Bubble Hockey:
- Description: Bubble Hockey is a tabletop game where players control hockey players encased in a transparent dome. The game is fast-paced, requiring skill and strategy to score goals against the opposing team;
- Benefits: This alternative provides a compact and indoor-friendly option for those looking for a hockey-inspired activity. It’s suitable for family game nights, friendly competitions, and social gatherings [10];
Human Foosball:
- Description: Human Foosball is an oversized version of the classic foosball table game. Participants hold onto rods that are attached to a horizontal bar, limiting their lateral movement. The objective is to score goals by kicking a ball into the opposing team’s net;
- Benefits: This life-sized version of foosball brings a nostalgic and active element to events, making it a popular choice for community festivals, team-building exercises, and outdoor gatherings;
Zorb Racing:
- Description: Zorb Racing involves participants climbing into large, inflatable orbs and racing against each other down a designated track. The rolling motion of the orbs adds a dynamic and exhilarating element to the activity;
- Benefits: Zorb Racing is a high-energy and visually entertaining option suitable for outdoor events, festivals, and adventure-themed parties. It combines competition with the thrill of rolling downhill in a giant inflatable ball;
FootGolf:
- Description: FootGolf combines elements of soccer and golf, where players kick a soccer ball into oversized golf holes on a course with shorter holes than traditional golf courses. The objective is to complete the course with the fewest kicks;
- Benefits: FootGolf offers a fusion of two popular sports, making it accessible to individuals of varying skill levels. It can be enjoyed by families, friends, and corporate groups as a social and active outing;
Axe Throwing:
- Description: Axe Throwing involves participants throwing axes at targets in a controlled environment. This activity requires precision, skill, and focus, providing a unique and competitive experience;
- Benefits: Axe Throwing is gaining popularity as a team-building activity, social outing, and even as a competitive sport. It offers a different kind of thrill for those seeking a combination of skill and excitement;
Virtual Reality (VR) Sports:
- Description: Virtual Reality sports simulations allow participants to engage in various sports, such as soccer, basketball, or even extreme sports, in a virtual environment. Participants wear VR headsets and use motion controllers to interact with the virtual world;
- Benefits: VR sports provide a cutting-edge and immersive experience suitable for events, entertainment centers, and gaming enthusiasts. It caters to those looking for a technology-driven and futuristic form of recreation;
FAQ:
- Is bubble soccer safe?
Bubble soccer is designed with safety in mind. The inflatable bubbles act as a cushion, minimizing the risk of injury during collisions. However, participants should still follow recommended guidelines and play in a controlled environment with proper supervision.
- What is the history of bubble soccer?
Bubble soccer, also known as bubble football, originated in Norway in 2011 as a humorous concept created by comedians Henrik Elvestad and Johan Golden. It quickly gained popularity and evolved into a recreational sport played worldwide.
- Who invented bubble soccer?
Bubble soccer was invented by Norwegian comedians and television hosts Henrik Elvestad and Johan Golden in 2011. Their playful concept transformed into a globally recognized recreational sport.
- Who turned down $ 30 million on Shark Tank?
As of 2023, it’s not specified who turned down a $ 30 million offer on Shark Tank. Shark Tank features various entrepreneurs and business deals, and details may change over time.
- What was the biggest Shark Tank fail?
Shark Tank has seen numerous pitches and deals over the years, making it challenging to pinpoint the single biggest failure. However, several deals have faced challenges or fell through after the show aired.
- Is Shark Tank scripted?
Shark Tank is not scripted, but the pitches are rehearsed, and some negotiations may be edited for clarity and time constraints. The Sharks, however, make real investment decisions during the show.
- Is Shark Tank still running in 2023?
As of 2023, the status of Shark Tank in 2023 is not specified. Check the latest updates to confirm if the show is still running.
- Can kids play bubble soccer?
Yes, bubble soccer is suitable for kids, and many events and organizations offer kid-friendly versions of the game. It’s important to ensure appropriate bubble sizes and safety measures for children.
- Is Zorb reusable?
Yes, Zorbs, the inflatable spheres used in activities like bubble soccer, are generally reusable. Proper care and maintenance are essential to ensure their longevity and safety.
- Is zorbing a sport?
Zorbing is considered an adventure sport. It involves rolling downhill inside a large, transparent, or inflatable sphere. While not a traditional sport, it offers a unique and exhilarating recreational experience.
Useful Video: The Sharks Play Bubble Soccer – Shark Tank
References:
- https://www.sharktankblog.com/business/national-association-of-bubble-soccer/
- https://www.therealitytv.com/bubble-soccer-shark-tank/
- https://seriosity.com/bubble-soccer-shark-tank/
- https://spartacusbubblesoccer.co.uk/blog/the-unknown-story-of-bubble-football/
- https://sharktanktales.com/national-association-of-bubble-soccer-shark-tank-update/
- https://gazettereview.com/2016/09/advanced-sports-technology-on-shark-tank-update/
- https://en.wikipedia.org/wiki/Bubble_football
- https://heavy.com/news/2015/11/bubble-soccer-balls-shark-tank-products-episodes-season-7/
- https://www.reddit.com/r/sharktank/comments/3tnfmb/national_association_of_bubble_soccer/
- https://docklinemagazine.com/2020/11/bubble-soccer-is-the-sport-we-all-need/